COVERGIRL TruBlend Liquid Foundation - L1 Ivory - 1 fl oz: Medium Coverage, Smooth Finish, For Normal Skin
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$7.99 ($7.99/fluid ounce)See 1 deal for this item
ColorL1 Ivory
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About this item
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$10.49
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 3077 ratings
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4.2 out of 5 stars with 2749 ratings
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3.9 out of 5 stars with 2524 ratings
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3.9 out of 5 stars with 2524 ratings
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3.9 out of 5 stars with 2524 ratings
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3.9 out of 5 stars with 2524 ratings
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4.3 out of 5 stars with 2559 ratings
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4.3 out of 5 stars with 5457 ratings
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4.4 out of 5 stars with 6238 ratings
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Guests are saying
This foundation is praised for its smooth application, natural finish, and medium coverage. Guests appreciate its wide range of shades, making it easy to find a perfect match. It is lightweight, buildable, and suitable for various skin types, including sensitive and mature skin. However, some guests experienced issues with oxidation and coverage longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 2524 reviews
easy to apply: 4.53 out of 5
easy to remove: 4.64 out of 5
long lasting: 3.89 out of 5
quality: 3.7 out of 5
value: 4.19 out of 5
80% would recommend
46 recommendations
1 out of 5 stars
8 March, 2026
originally posted on covergirl.com
Horrible Pump Container Tops
I’ve been using Covergirl Buff Beige Liquid Foundation since I was as in high school. I am now 70 years old. I still use the foundation. However, when they decided to start putting the foundation in these stupid pump bottles I’m not liking it very much! Why ruin an extremely wonderful product by changing the packaging. The older bottles had a simple screw on top. Now, the pump container squirts the foundation all over the place, bathroom sinks, countertops and walls. What a mess and a really ridiculous waste. Please go back to the original acre cap design! It’s so wasteful with the pump top! If not, looks like I’ll switching to something else after all these years !
1 reply from CoverGirl Consumer Affairs Department team - 23 days ago
Hello! Thank you so much for sharing your feedback with us. We are thrilled to hear you love the TruBlend Liquid Foundation, and we truly appreciate your honesty about the packaging. We understand how important ease of use is, especially for our loyal users, and we will share your notes with our team. We would love to connect with you so you can try another product. Feel free to reach out at 1-800-426-8374 or visit the Contact Us page on our website. In the meantime, if you ever have questions or need assistance, we are always here to help! 💕
5 out of 5 stars
21 July, 2025
originally posted on covergirl.com
Perfect Match and consistency
Wow this foundation absolutely looks amazing on my skin I am the color m2 light medium wowza it’s a perfect match !!! I’m combo skin and 64 years old I have received many compliments on how natural my skin is I’ve tried everything under the sun just a wonderful foundation thank you !!!
1 out of 5 stars
13 March, 2025
originally posted on covergirl.com
Missing in action
I love the CG TruBlend L4 Classic Beige makeup. I JUST CAN'T FIND IT ANYWHERE ANYMORE!!
1 reply from CoverGirl Consumer Affairs Department team - 1 year ago
Hi there, we are so sorry to hear that you are having a hard time finding the TruBlend Hydrating Foundation in the shade L-4 - Classic Beige in your local area. We are happy to assist you in locating this product! TruBlend Hydrating Foundation in the shade L-4 - Classic Beige is currently available at Rite-Aid, CVS, Kroger, and Walgreens. Individual stores decide which products to stock, based on customer demand, so we can't promise that a retailer will have a certain product on their shelves.If you can't locate the product in your store, we advise speaking with the store manager or ordering online from covergirl.com. We hope this helps! If you have any additional questions or concerns, we recommend reaching out to our beauty experts. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you out further.
4 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2025
Everyday foundation
I wear this every single day when I go out. If its not the right color, it mixes well with another foundation. It does make my face look flakey though? And it expires a bit quickly. I still use it since its cheap and does the job!
5 out of 5 stars
20 January, 2025
originally posted on covergirl.com
That glow from within
So I bought this foundation about 3 months ago. I wanted something that was natural and gave me a dewy glow (I love my skin and skincare routine) and BOY!! Is this it!! A little goes a long way and it makes my skin really glow. Natural glow. My husband says my complexion looks so pretty and full of life! Definitely will be my foundation for life! Thank you CoverGirl! 💕
2 out of 5 stars
11 January, 2025
originally posted on covergirl.com
(no review title)
When the foundation gets low the pump stops working unscrewed top out bottle upside down and still nothing I want the old bottle back will not buy this one again
1 reply from CoverGirl Consumer Affairs Department team - 1 year ago
Hello! We appreciate you taking the time to try our TruBlend Liquid Foundation. We appreciate your feedback regarding how this product dispenses and will be sure to share your comments with the appropriate teams. Please keep in mind that it is never possible to get every bit of product out of a container or package. For this reason, we overfill containers so that the amount of product printed on the package reflects the actual amount available for use. There will usually be some product remaining in the container. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
2 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Redness, Dark circles
- Hair color: Brunette
- Eye color: Brown
Terrible
Didn't like this. The color was wrong & it went on very heavy. Very runny when coming out of bottle. Was supposed to be a spray & within days it broke I had to unscrew the cap & dab it on a make-up sponge to use
4 out of 5 stars
10 October, 2024
originally posted on covergirl.com
Holy grail
I am an oily skinned girl with large pores and texture and this foundation sits beautifully on my skin. I gave up on all day wear with any foundation, but this one wears off beautifully. It's not gone and it doesn't crease or separate. The only thing that can make this holy Grail better is a bit more coverage.
5 out of 5 stars
4 October, 2024
originally posted on covergirl.com
Amazing. Please don't discontinue!!
Please don't discontinue this product! This is the only foundation that works for my skin! Matches my skin tone perfectly and does not leave leave my skin looking cakey and flakey. Lightweight with great coverage
5 out of 5 stars
8 September, 2024
originally posted on influenster.com
Blends smells good comfy to wear
Twins extremely well matches your shade perfectly if you get your right shade color I really like it it smells very clean and refreshing hydrating and it honestly for those who are not big foundation workers wears it honestly feels like putting lotion on your face and after a while you can't feel it but after 5 minutes
5 out of 5 stars
12 August, 2024
originally posted on influenster.com
Drug store for the win
I actually love this foundation..I am not a huge makeup wearer so I don't like how it feels on my skin. This is light, but also provides good coverage and blends well with a concealer. I've tried expensive brands that do not compare to this. The only downfall is that I end up having to reapply around mid day.
5 out of 5 stars
27 June, 2024
originally posted on influenster.com
I’m a Covergirl girl …..
Without telling my age, I have used Covergirl products for many years. I love the coverage and how it goes on smoothly. It never feels heavy like some foundation can. With all the new makeup products available now, I have recommended Covergirl to my granddaughters and they use it too.
5 out of 5 stars
7 June, 2024
originally posted on influenster.com
Affordable, medium coverage and buildable foundation!
This is a great, affordable medium coverage foundation! There’s a huge range of shades to choose from and I’m always able to find a good match for the seasons as my coloring changes. It doesn’t maximize the appearance of my pores or settle into my lines. Definitely recommend!
5 out of 5 stars
20 May, 2024
originally posted on influenster.com
I love this foundation!!!
I’m in love with this foundation!It blends right in with my skin tone,goes on smooth.Its a medium coverage,good for every day wear.My skin tone is little between fair and medium so I go with fair most times.A definite must buy!
4 out of 5 stars
20 May, 2024
originally posted on influenster.com
Good
This is such a good medium coverage foundation with great undertones. Definitely a good drugstore foundation for in a budget people who want their makeup looking good
5 out of 5 stars
1 May, 2024
originally posted on covergirl.com
True colors blend
This foundation is great! This brand is my favorite.
5 out of 5 stars
25 April, 2024
originally posted on covergirl.com
Best foundation!
I bought this in buff beige last week. Its finish is so natural and perfect. Looks like your skin but better! Breathable as buildable. Love it so much! I have tried expensive brands Ike Clinique and this is so much better! I’m in my early 50s does not settle into fine lines. It’s amazing! Gray price point and cruelty free! This is my new go to foundry for everyday! Absolutely love the color match on the covergi website! It works to find your true match!
5 out of 5 stars
5 April, 2024
originally posted on influenster.com
Great coverage and value.
The coverage is fantastic. The L5 one blends so well with my skin that you can't tell I am wearing it. I think I have used this for over 10 years! Very smooth.
4 out of 5 stars
21 March, 2024
originally posted on influenster.com
Great affordable foundation
I do not consider myself a make up junkie, so when I found this affordable and easy to use foundation - I've stuck with it for a while. I use the L4 shade and it consistently looks good. It can fade throughout the day but I also don't use a primer or a setting spray. I also like that it is medium/sheer coverage so I look like myself, just a more polished version.
5 out of 5 stars
1 March, 2024
originally posted on influenster.com
Best drugstore foundation so far in my opinion
This is my favorite foundation ! I love the finish of this it blends out beautifully and it’s so smooth on the skin ! I would definitely recommend this foundation especially if you want a flawless base . The packaging and shade range is good too 😌☝🏾