Sponsored
Well People Superpowder Bronzing Powder - 0.31oz
$23.00
ColorGolden Hour
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Lightweight baked powder bronzer
- Creates a natural, healthy glow
- Semi-matte finish
- Helps absorb oils and control shine
- Includes plant-based ingredients like (Olive Derived) Squalane, Organic Corn Starch, and Mica
- Talc free
- This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
It’s always Golden Hour with Well People’s Superpowder Bronzing Powder, which gives skin a healthy, sun-kissed glow all year round. The lightweight face bronzer instantly warms your complexion and delivers a semi-matte, soft-focus finish that looks natural and smooth. Plus, the formula is enriched with skin-loving squalane and other plant-based ingredients to hydrate skin and absorb excess oil for a flawless finish.
Why Well People loves it:
• Bronzer creates a natural, healthy glow
• Semi-matte finish
• Helps absorb oils and control shine
• Includes plant-based ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Mica: Provides skin with a natural shimmery finish
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Bronzer creates a natural, healthy glow
• Semi-matte finish
• Helps absorb oils and control shine
• Includes plant-based ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Mica: Provides skin with a natural shimmery finish
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Sulfate-Free, Propylene Glycol-Free, Petroleum-Free, Paraben-Free, Formaldehyde Donor-Free, Propylparaben-Free, Aluminum-Free, Formaldehyde-Free, Vegan, Sodium Lauryl Sulfate-Free, Non-Toxic, Butylparaben-Free, Talcum-Free
Color Finish: Semi-Matte
Color Palette: Medium Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free, Plant-Based
Beauty Purpose: Contouring
Net weight: .31 Ounces
TCIN: 53693478
UPC: 852396006179
Item Number (DPCI): 052-00-0734
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
mica, zea mays (corn) starch*, octyldodecanol, pentylene glycol, hectorite, squalane, lauroyl lysine, polyglyceryl-3 diisostearate, potassium sorbate, honokiol, lactic acid, aqua/water. [ +/- titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)]' '[*usda organic]
Shipping details
Estimated ship dimensions: 3 inches length x 3 inches width x 0.6 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This bronzer is praised for its smooth application, blendability, and natural finish, making it a favorite among guests for both contouring and adding a sun-kissed glow. Many appreciate its clean ingredients and the variety of shades available, particularly the golden hour shade, which suits a range of skin tones. While some guests noted issues with pigmentation and color matching, the overall sentiment leans towards satisfaction with its performance and versatility in makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1434 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.26 out of 5
quality: 4.65 out of 5
value: 4.4 out of 5
95% would recommend
21 recommendations
5 out of 5 stars
1 December, 2024
originally posted on http://w3llpeople.com/
Excellent
This is really great bronzer! I use it as a contour, it's smooth, blends easily, it's a great color, I have fair NEW medium skin with yellow undertones and I chose the golden hour and it's perfect. I like it much better than similar one in Ilia.
5 out of 5 stars
30 November, 2024
originally posted on http://w3llpeople.com/
Great
I have this one and the Ilia bronzer and this is the one I always reach for, it is battery, it goes on very smooth, I use it as a contour on my forehead and my jawline and it's perfect, blends very easily and I like that it's a clean product. I have a light to medium skin with warm undertones and I got the golden hour and it works great.
5 out of 5 stars
Thumbs up graphic, would recommend
27 April, 2024Verified purchase
- Skin concern: Aging, Acne
- Eye color: Green
- Skin type: Oily
- Skin tone: Light
- Hair color: Auburn
Nice
You get a sizable amount for your money. I would personally order the darkest color and therefore the less you have to apply to accomplish desired shade. I made the mistake of ordering a lighter color and layering doesn’t reach the color I want. But nice product
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2024Verified purchase
- Eye color: Hazel
- Hair color: Brunette
- Skin concern: Redness, Pores
- Skin type: Combination
- Skin tone: Light
New HG!!
Blends seamlessly and didn’t irritate my sensitive, rosacea-prone skin. The semi-matte finish is so natural and stunning as well. Not glittery, not flat — it’s PERFECT.
3 out of 5 stars
Thumbs down graphic, would not recommend
13 March, 2024Verified purchase
- Eye color: Blue
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
Save your money
I have worn makeup for over 10 years now I have never had a bronzer or contour make me break out the way that this bronzer has… furthermore I feel like the color is really harsh and is more orange than I prefer. I’m giving it a three stars because the application is good the consistency of the product is good so maybe it’ll work for somebody else this is definitely not a product for me though
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Sensitivity
- Hair color: Brunette
- Eye color: Hazel
Delightful!
The formulation on this is lovely! It is light and velvety. The color sun glow looks lovely on my pale skin, not orange for me. I didnt notice it being overly glittery.
3 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2023Verified purchase
- Skin tone: Dark
- Skin type: Oily
- Hair color: Black
- Eye color: Hazel
Great texture, but ORANGE, ORANGE, ORANGE
Great texture, but ORANGE, ORANGE, ORANGE
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2023Verified purchase
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Blue
- Skin concern: Aging, Pores, Sensitivity, Redness
- Skin type: Combination
Beautiful bronzer!
So happy I found this natural bronzing powder! Like others have mentioned, it gives you the most healthy looking, sun kissed glow. No orange. I bought it to use in place of blush and I find it makes my skin look so pretty and healthy. I have medium skin tone and thought the color may be too dark but it’s actually perfect for me and I love the natural look. It doesn’t give my skin a powdery look either as I was concerned about. This is what I’ve been missing in my makeup routine. I combine it with a highlighter and it looks beautiful all day. Definitely recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2023
- Skin tone: Light
- Skin type: Combination
Sun Glow
Sun glow (the lightest shade) is beautiful on fair skin - much better in person than in the pictures. It’s a light bronze with a rosy undertone. The baked powder is soft and easy to blend. I like it so much that I ordered a second one.
4 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2022Verified purchase
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Sensitivity
- Skin tone: Light
- Eye color: Hazel
So far so good!
Love that it has healthy ingredients based on EWG ratings. So far enjoying this product. I am on the paler side so a little definitely goes a long way. While it does not have an orangey pigment that you would expect from bronzer and a major plus, it might not work with all skin tones.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2022
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Acne, Pores
- Hair color: Brunette
- Eye color: Black
It's a no for me
Liked the case - didn't like the way the product looked on my skin. It felt like the color was too dull on my face
5 out of 5 stars
2 August, 2022
originally posted on http://w3llpeople.com/
i luv
this bronzer!
5 out of 5 stars
7 January, 2022
originally posted on http://w3llpeople.com/
I'm for it
It's like a sheer texture with light coverage. Perfect for a soft glam look.
4 out of 5 stars
5 January, 2022
originally posted on http://w3llpeople.com/
Sparkling Bronze Glow
I can't remember the last time I used a bronzer with sparkle/glitter, so I am really happy I was able to try this bronzer. It looks great for day make up and on top of countering for night.
2 out of 5 stars
5 January, 2022
originally posted on http://w3llpeople.com/
Better for summer
This isn't a year round bronzer. Would work well for a beachy, tan look since there's shimmer but wouldn't use it on the face and keep it on body only.
5 out of 5 stars
5 January, 2022
originally posted on http://w3llpeople.com/
Wow!! Love this bronzer!
I received this complimentary from W3ll People. 🌱 Superpowder Bronzing Powder: This lightweight powder bronzer gives my skin the ultimate glow!! It's semi-matte finish helps to absorb any unwanted oils.
2 out of 5 stars
3 January, 2022
originally posted on http://w3llpeople.com/
Maybe Mine Was Defective?
It seems like a lot of these reviews are claiming that the product is highly pigmented, but I saw little to no pigment while using this product. The texture of the product is nice, but it did not show up on the skin at all. I was given this product for free in exchange for my honest review.
3 out of 5 stars
3 January, 2022
originally posted on http://w3llpeople.com/
Very orange
Recieved this free to test and review.. High pigmentation but quite orange. Doesn't work well for contour because of the orange hue. And all over face color is well too much orange. I've mixed it with a darker ash-brown for contour and have had success. I am happy with the ingredients though.
3 out of 5 stars
3 January, 2022
originally posted on http://w3llpeople.com/
I don't think I would get this again.
I'm not a big fan of this product. It was too dark for my complexion. I received this product for from from Influenster.
2 out of 5 stars
2 January, 2022
originally posted on http://w3llpeople.com/
I'm just not sure, if I'm being honest.
*Received product for free from Influenster for my honest review* I really wanted to like this product, truly. However, for the winter months I notice this color seems…well, waaaay too Orange. For the summer when I'm a bit tanner it works a bit better but still, very Orange. Good pigmentation, long lasting, a little bit of shimmer to give that healthy glow. Unfortunately it just didn't work for me. 🤷🏼♀️