$6.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
TCIN: 76382839
UPC: 609332835757
Item Number (DPCI): 052-16-7358
Origin: Imported
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, mica, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20 may contain: iron oxides (ci 77491, ci 77492, ci 77499)' '
Allergens & Warnings:
WARNING: FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 0.75 inches length x 1.01 inches width x 4.91 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 2929 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.82 out of 5
long lasting: 4.43 out of 5
quality: 4.46 out of 5
value: 4.62 out of 5
89% would recommend
416 recommendations
Good Dupe
5 out of 5 stars
Thumbs up graphic, would recommend
Liz - today, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
Very similar to the benefit brow product. Easy to use/apply and good variety of color options. Lasts all day and doesn’t really smudge. Make sure to brush off excess before applying. Has a nice price tag in comparison too. Decent dupe!
Favorite Brow Gel
5 out of 5 stars
Thumbs up graphic, would recommend
Customer Review - 2 days ago, Verified purchaser
Makes my barely-there and patchy eyebrows fuller and the gel holds the shape well. Has worked way better than some higher-end brands, and the price is 👌 so glad I randomly tried this!
Expensive
3 out of 5 stars
Thumbs up graphic, would recommend
CyndiV - 5 days ago, Verified purchaser
Love this product. HATE that elf has raised the price to double of what it was priced at. Have been using this product for years, always at a great value of 3 dollars. Why elf? You are supposed to be the affordable brand?!
Natural Brows
4 out of 5 stars
Thumbs up graphic, would recommend
SMoses - 9 days ago, Verified purchaser
- Skin type: Oily
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Sensitivity
- Eye color: Blue
This is perfect for a base eyebrow tint and I like it for a more natural look. I definitely recommend using it with a pencil for more defined brows.
Brow gel
3 out of 5 stars
Foxy Cleo - 11 days ago
originally posted on elfcosmetics.com
Adds some nice color and fullness but can smear if too much is on the wand.
Love
5 out of 5 stars
beautylab - 13 days ago
originally posted on elfcosmetics.com
I love this I have nice brow it’s great for minimal makeup looks or just brows lip am ready to go
.
2 out of 5 stars
- 15 days ago
originally posted on elfcosmetics.com
I don’t like this brow gel, it’s just not for me. It doesn’t work.
A must if you like tinted brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
CP - 16 days ago, Verified purchaser
This is just as good as any of the high end brands.
Dried out and needs more shades
2 out of 5 stars
Taylorlaz28 - 22 days ago
originally posted on elfcosmetics.com
I bought this product for a tinted brow gel for everyday use and it was so messy none of the shades worked for me and it dried out after a week of using and I closed it properly so it shouldn’t have dried out
Fantastic coverage
5 out of 5 stars
Thumbs up graphic, would recommend
jrb1981 - 22 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Green
This is my favorite brow product! It's a must daily!
Pretty good
4 out of 5 stars
aprr - 24 days ago
originally posted on elfcosmetics.com
i bought this maybe a month ago and I still have it, i didn't expect so much product but it doesnt lay down my brows. like it isn't actually a gel more like a tint because it does tint the brows really well. very pigmented
Wow!
5 out of 5 stars
esec - 26 days ago
originally posted on elfcosmetics.com
The names this accordingly. Wow on the brows. Love this better than the clear.
Great product
5 out of 5 stars
lizz12 - 28 days ago
originally posted on elfcosmetics.com
Have been using this for years and absolutely love it! Highly recommend
Great Product!
5 out of 5 stars
Stafford2 - 1 month ago
originally posted on elfcosmetics.com
I will keep buying this over and over! Glides on smooth and looks very natural. Only issue is that the product gets used up/empties somewhat quickly. Highly recommend, though!
Love The Formula
5 out of 5 stars
Stanford2 - 1 month ago
originally posted on elfcosmetics.com
I keep buying this product. It’s easy to use and glides on great! Only issue is that it is used up quicker compared to other makeup products.
Go To Product
5 out of 5 stars
KSandy - 1 month ago
originally posted on elfcosmetics.com
This is the only thing I ever do my eyebrows with! I have tried other products more expensive products, and none are as good as this one. It is the best thing I have ever bought for my eyebrows and I don’t think I will ever buy anything else. 
Great
5 out of 5 stars
Leti27777 - 1 month ago
originally posted on elfcosmetics.com
This is so strong and looks so nice ok and looks beautiful
No makeup looks
5 out of 5 stars
Zoeonly3 - 1 month ago
originally posted on elfcosmetics.com
Great for no makeup looks. Natural and easy to travel with
Taupe is perfect match for ashy blonde hair
5 out of 5 stars
Thumbs up graphic, would recommend
cenmad - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
This channel works perfectly for shaping and holding my brows. I have ashy blonde (level eight) hair and brows, and it's a perfect match with just enough color to give my brows a little definition. It also does a nice job of giving color to my silver brows. I don't mind the silver, except for how indistinct it makes my eyebrows. This fixes it. It's much easier to use and holds better than the various powders, gels, and waxes that I've used in the past. And at this price, it's a steal.
i keep coming back to this!
5 out of 5 stars
Thumbs up graphic, would recommend
rachel - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily, Combination
- Hair color: Blonde
- Eye color: Blue
i’m a diehard fan of so many higher end brow gels, and this is really up there. i have pale blonde brows, but they’re thick and not sparse at all, so i need something that just tints and shapes. i use the neutral brown shade and it’s perfect for that. it’s not as locked-in or waterproof like some pricier stuff, but you can give it a light coat of clear gel to help. absolutely can’t beat it for the price!