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Making Ads Pay - (Dover Books on History, Political and Social Science) by John Caples (Paperback)

Name: Making Ads Pay - (Dover Books on History, Political and Social Science) by John Caples (Paperback)
Brand: Dover Publications
SKU: 77744819
Price: 8.46 USD
Availability: InStock

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Details

Highlights

Why does one ad succeed, while another fails?
About the Author: During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing.
256 Pages
Business + Money Management, Advertising & Promotion
Series Name: Dover Books on History, Political and Social Science

Description

About the Book

A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.

Book Synopsis

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising.
During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."

About the Author

During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.

Specifications

Dimensions (Overall): 8.3 Inches (H) x 5.4 Inches (W) x .7 Inches (D)

Weight: .55 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 256

Genre: Business + Money Management

Sub-Genre: Advertising & Promotion

Series Title: Dover Books on History, Political and Social Science

Publisher: Dover Publications

Format: Paperback

Author: John Caples

Language: English

Street Date: October 20, 2011

TCIN: 77744819

UPC: 9780486486017

Item Number (DPCI): 247-62-0152

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.7 inches length x 5.4 inches width x 8.3 inches height

Estimated ship weight: 0.55 pounds

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