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TULA SKINCARE Filter Moisturizing & Blurring Primer - Ulta Beauty - 2 of 4TULA SKINCARE Filter Moisturizing & Blurring Primer - Ulta Beauty - 3 of 4TULA SKINCARE Filter Moisturizing & Blurring Primer - Ulta Beauty - 4 of 4
TULA SKINCARE Filter Moisturizing & Blurring Primer - Ulta Beauty - 1 of 4

TULA SKINCARE Filter Moisturizing & Blurring Primer - Magic Hour - Ulta Beauty: Contains Probiotics, Liquid Form, Combination Skin, Scented

$38.00 ($38.00/fluid ounce)
ColorMagic Hour- Medium/Deep

In Stock

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At a glance

About this item

Highlights

  • Filter Primer Blurring & Moisturizing Primer - Magic Hour
  • Instantly primes, blurs & smooths skin for a filter-like finish
  • Evens out the look of skin tone over time
  • Creates a radiant base for makeup
  • Non-comedogenic
  • Cruelty-free
  • 96% agreed their foundation goes on smoother/more evenly (*Self assessment on 122 subjects after 1 use)

Description

Available in sheer, buildable tints that blur skin & create a radiant base for makeup, plus an untinted priming formula that doubles as a sheer, golden illuminizer. Instantly prime, smooth & even out the look of skin while getting a glowy, “filter-like” finish. Formulated with S6Pro Complex, a TULA-exclusive proprietary super six blend of prebiotics & probiotic extracts to help improve skin smoothness & maintain skin balance. All Filter Primers are powered by clean & effective ingredients like licorice to target an uneven complexion, plus probiotic extracts to help balance skin. Non-comedogenic. Won’t clog pores. Find your blur!
cosmos
deep

magic hour
medium / deep

sunrise
medium

luna
fair / light

first light
non-tinted

Does not contain live cultures.

How To Use:
Apply 1-3 pumps of this buildable primer & blend thoroughly to release its special skin-blurring “glow particles.” Use as the last step in skincare routine before makeup.


Filter Primer Magic Hour
Aqua/Water/Eau, Isododecane, Cyclopentasiloxane, Phenyl Trimethicone, Glycerin, Dimethicone, Ethylhexyl Palmitate, Cyclohexasiloxane, PEG-10 Dimethicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Lactococcus Ferment Lysate, Lactobacillus Ferment, Lactobacillus, Buddleja Davidii Extract, Ethylcellulose, Beta Vulgaris (Beet) Root Extract, Inulin, Curcuma Longa (Turmeric) Root Extract, Alpha-Glucan Oligosaccharide, Polymnia Sonchifolia Root Juice, Pinus Pinaster Bark Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Lactic Acid, Silica Dimethyl Silylate, Lauric Acid, Tranexamic Acid, Zea Mays (Corn Starch), Mannitol, Polyglyceryl-10 Stearate, Maltodextrin, Butylene Glycol, 1,2-Hexandiol, Propanediol, Tocopherol, Tocopheryl Acetate, Xanthan Gum, Caprylic/Capric Triglyceride, Cellulose Acetate, Docosahexaenoic Acid, Eicosapentaenoic Acid, Acrylates/Ammonium Methacrylate Copolymer, Ethylhexylglycerin, HDI/Trimethylol Hexyllactone Crosspolymer, Mica, Phosphatidylcholine, Phytosphingosine, Polyglyceryl-4 Isostearate, Polymethylsilsesquioxane, Propylene Carbonate, Propylene Glycol Stearate, Silica Silylate, Sodium Benzoate, Sodium Chloride, Sorbitol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, May Contain: +/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)
Scent: Scented
Health Facts: Contains Probiotics
Product Form: Liquid
Beauty Purpose: Nourishing, Smoothing, Skin Texture Improvement
Recommended Skin Type: Combination
Net weight: 1 fl oz (US)
TCIN: 82557491
UPC: 850014698522
Item Number (DPCI): 342-01-8106
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, isododecane, cyclopentasiloxane, phenyl trimethicone, glycerin, dimethicone, ethylhexyl palmitate, cyclohexasiloxane, peg-10 dimethicone, peg-9 polydimethylsiloxyethyl dimethicone, cetyl peg/ppg-10/1 dimethicone, disteardimonium hectorite, lactococcus ferment lysate, lactobacillus ferment, lactobacillus, buddleja davidii extract, ethylcellulose, beta vulgaris (beet) root extract, inulin, curcuma longa (turmeric) root extract, alpha-glucan oligosaccharide, polymnia sonchifolia root juice, pinus pinaster bark extract, glycyrrhiza glabra (licorice) root extract, lactic acid, silica dimethyl silylate, lauric acid, tranexamic acid, zea mays (corn starch), mannitol, polyglyceryl-10 stearate, maltodextrin, butylene glycol, 1.2-hexandiol, propanediol, tocopherol, tocopheryl acetate, xanthan gum, caprylic/capric triglyceride, cellulose acetate, docosahexaenoic acid, eicosapentaenoic acid, acrylates/ammonium methacrylate copolymer, ethylhexylglycerin, hdi/trimethylol hexyllactone crosspolymer, mica, phosphatidylcholine, phytosphingosine, polyglyceryl-4 isostearate, polymethylsilsesquioxane, propylene carbonate, propylene glycol stearate, silica silylate, sodium benzoate, sodium chloride, sorbitol, tetrasodium glutamate diacetate, phenoxyethanol, may contain: +/- titanium dioxide (ci 77891), iron oxides (ci 77492), iron oxides (ci 77491), iron oxides (ci 77499).

Shipping details

Estimated ship dimensions: 1.36 inches length x 1.54 inches width x 5.53 inches height
Estimated ship weight: 0.13 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Would this be a reasonable replacement for foundation? I don't wear make up often, but would like to even put my skin tone a little.

submitted by Sarah - 1 year ago

  • A: Yes, this helps even out skin tone even without make up.

    submitted byRemote is defective - 1 year ago

Q: Would the use of this product take the place of both my moisturizer and my primer?

submitted by GrammyB - 2 years ago

  • A: Great question, while our primer has moisturizing benefits, it's not meant to replace your moisturizer but pairs well with all TULA moisturizers. Apply your moisturizer first & follow with filter primer!

    submitted byTula Team - 2 years ago
    Brand expert

Q: Do I put this on before or after my spf?

submitted by Gate - 8 months ago
See all questions (3)

Additional product information and recommendations

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Guests are saying

This product has garnered a strong following among guests for its lightweight feel and natural finish, making it a versatile addition to any makeup routine. Many appreciate its moisturizing properties and the way it blurs imperfections, providing a smooth canvas for makeup or a fresh look on its own. However, some guests have raised concerns about packaging issues and product quantity, which may affect their overall satisfaction.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 5196 reviews
    Smoothens Skin: 4.93 out of 5
    Improves Skin Texture: 4.93 out of 5
    Moisturizing: 4.83 out of 5
    Nourishing: 4.75 out of 5
    Accurate Scent: 5 out of 5
    76% would recommend
    25 recommendations
    5 out of 5 stars
    14 May, 2026
    originally posted on http://www.ulta.com
    Image

    I love this product!

    I love this product! I have been using it for a few years. I Love, the fact that it has SPF built into it and it goes on smooth effortlessly. It looks great on my skin and it looks so natural.
    Kim
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026
    originally posted on http://www.ulta.com
    Image

    Love this

    Love how it makes my skin feel. Love wearing it under make up
    Tania
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on http://www.ulta.com
    Image

    Not much in the tube!

    I love the primer itself, however, on first use, the pump gave me product, second use, pump was pumping but not enough cream to dispense-- it turns out there isn't much in the tube. It is sold with a lot of air inside, but not much product. I would not have paid this much for this little product, even though I liked it.
    Pat
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 March, 2026Verified purchase

    This is what I reach for!

    I have normal skin and for me, this is very lightweight, blends well, and you honestly just need a pump and a half. I do not wear foundation and when I want a little more with my makeup, this is what I reach for, everytime.
    EmileeSC
    Improves Skin Texture: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    15 March, 2026
    originally posted on http://www.ulta.com
    Image

    Packaging overshadows formula

    The formula is good: glow long lastimg blurring BUT the packaging is inconvenient (pump releasess too much/not enough, product wasted and must open tube, pump stops working overall). Ill try another with better packaging
    Gaby
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    8 March, 2026
    originally posted on http://www.ulta.com
    Image

    this does nothing unfortunately

    I was hoping for a single product for a no makeup look that blurred pores but also gave a dewy hydrated finish. this was not it at all lol this was like a body shimmer oil that was completely absorbed into my skin.. returning
    raverave720
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026Verified purchase

    (no review title)

    love it
    Margaret
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 February, 2026
    originally posted on http://www.ulta.com
    Image

    Feels like skincare 

    I bought this when Ulta had it 50% off at Christmas and have since bought it again at full price. It blurs and blends the blotchy redness of my face, and just feels like a thick moisturizer. I would use only this on a no make-up day, but I usually blend a light foundation over it to cover sun spots, and problem areas. Works well for a quick make up routine and I decant some to always have in my travel bag.
    Soutan
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on http://www.ulta.com
    Image

    Perfection

    I've been using this product for a couple years now and its a staple in my makeup routine. I usually wear it alone, but it also works well when I want to do a full face of makeup. If I want more coverage, adding a small amount of foundation to the primer is all that's needed. I can't say enough good things about how glowy and natural my skin looks when I use this. Highly recommend.
    Linz1242
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 February, 2026Verified purchase

    (no review title)

    Received used product
    Georgia Peach
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on http://www.ulta.com
    Image

    Great!

    This is moisturizing, and a coverup all in one. It's light weight, doesn't feel like a foundation, but covers and blends your skin tone. You can wear alone or dust with a powder foundation. This is a great product.
    Purple Daisy
    Did you find this review helpful?
    5 out of 5 stars
    17 December, 2025
    originally posted on http://www.ulta.com
    Image

    I would buy this again and recommend it to others

    Absolutely LOVE Tula Blurring & Moisturizing Primer! It's perfect as a base for make-up or great as tinted moisturizer for days when I don't wear make-up. It's definitely a 'go-to' for me!
    Terri
    Did you find this review helpful?
    1 out of 5 stars
    8 December, 2025
    originally posted on http://www.ulta.com
    Image

    Wanted to love it

    Unfortunately it broke me out because I do have very sensitive skin.
    Makeupgirl
    Did you find this review helpful?
    4 out of 5 stars
    11 November, 2025
    originally posted on http://www.ulta.com
    Image

    For the color Luna

    I wear the foundation Clinique Even Better CN 02. My skin is fair and very neutral, dry but not acne prone. I love this primer because it's very lightweight and doesn't settle into any of my lines or pores. I don't notice it making me orange, but I also only use 1.5 pumps for my entire face and neck. The primer does help cover any redness or dark spots, but I still have to follow up with concealer on areas that are more damaged. The only negative I have is the price. I typically only purchase this primer when it's on sale.
    I have a little dachshund
    Did you find this review helpful?
    3 out of 5 stars
    31 October, 2025
    originally posted on http://www.ulta.com
    Image

    Meh

    I don't see it blurring my skin whatsoever. The product is runny and doesn't really do much... Definitely not worth the price. Don't get it.
    Jane
    Did you find this review helpful?
    4 out of 5 stars
    31 October, 2025
    originally posted on http://www.ulta.com
    Image

    Foundation does not set on top

    The feel of this product is amazing, and I believe I see a visible improvement in my skin both when I wear it and after it is removed. I use the lancome foundation, and I find the foundation "smears" off if I use this primer as the top layer of skin care before foundation. I can set it with a spray like All Nighter by Urban Decay or loose set powder by Laura Mercier. This still does not set it all day. When I smooch my boyfriend, he ends up with foundation on his face too.
    Katie
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    17 October, 2025
    originally posted on http://www.ulta.com
    Image

    Tula is a P&G brand

    After learning that Tula is a P&G brand - I'm absolutely done. Will never use Tula again. They knowingly use carcinogenic ingredients, PFAs, and they have a tormented line of ethical and supply chain issues. There are so many better products out there., dont waste your money on this. Get a brand that actually cares.
    marcimeisje
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    6 September, 2025
    originally posted on https://www.tula.com
    Image

    Love this! It goes on whi

    Love this! It goes on white, but immediately matches your skin tone. Its a perfect match when covering up the sun spots on my face, while also blending beautifully with the rest of my skin. And its so lightweight. My new favorite makeup product.
    Julie
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2025
    originally posted on https://www.tula.com
    Image

    This is my ride or die. I

    This is my ride or die. I use it daily under make up or alone for a smooth, even tone and slight glow!
    Melissa
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2025
    originally posted on https://www.tula.com
    Image

    I love it! how it evens o

    I love it! how it evens out m complexion without caking.
    Janet
    Did you find this review helpful?

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