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IT Cosmetics Bye Bye Under Eye Concealer - 0.4 fl oz - Ulta Beauty - 2 of 4IT Cosmetics Bye Bye Under Eye Concealer - 0.4 fl oz - Ulta Beauty - 3 of 4IT Cosmetics Bye Bye Under Eye Concealer - 0.4 fl oz - Ulta Beauty - 4 of 4
IT Cosmetics Bye Bye Under Eye Concealer - 0.4 fl oz - Ulta Beauty - 1 of 4

IT Cosmetics Bye Bye Under Eye Concealer - Light - 0.4 fl oz - Ulta Beauty: With Hyaluronic Acid, Full Coverage Cream

$30.00
ColorLight
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  • Medium Tan
  • Medium Beige
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  • Tan Natural
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  • Rich Golden
  • Deep Brown
  • Medium Nude

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At a glance

About this item

Highlights

  • #1 best-selling*, award-winning concealer covers everything without creasing or cracking
  • Now available in 24 true-to-skin shades
  • Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
  • Clinically tested to make your skin look younger!

Description

Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!

*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Light Tones
Skin Tone: Light
Product Form: Cream
Cosmetic Coverage: Medium, Full
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 fl oz (US)
TCIN: 82679898
UPC: 3605971991370
Item Number (DPCI): 342-02-2292
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, vp/hexadecene copolymer, cetylalcohol, silicadimethyl silylate, ozokerite, phenoxyethanol, aqua/water/eau, ascorbyl palmitate, tocopherol, tocopherylacetate, magnesium ascorbyl phosphate, cholesteryl nonanoate cholesterylisostearate, cholesterylchloride, bht, silica, chrysin, glycerin, hydrolyzed collagen, benzoicacid,nhydroxysuccinimide, niacinamide, palmitoyl oligopeptide, palmitoyltetrapeptide7, retinyl palmitate, sodium hyaluronate, steareth-20, [+/-: titanium dioxide (ci 77891), ironoxides (c77492,ci7491, ci77499).

Shipping details

Estimated ship dimensions: 0.94 inches length x 1 inches width x 4.92 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: What kind of seal, if any, does this have?

submitted by Brighton - 11 months ago

  • A: Hello! Our Bye Bye Under Eye Concealer does not have a protective seal on the product itself, but it is packaged in a box. We hope this helps!

    submitted byIT Product Expert - 11 months ago
    Brand expert

Q: How do I set this concealer under my eyes? It doesn't seem to dry down, and even with setting powder, it still creases and makes my mascara/eyeliner run.

submitted by KB - 1 year ago

  • A: Hi there! We suggest letting your skin care absorb for at least 3-5 minutes before makeup application for best results. Also, using less Bye Bye Under Eye Concealer one dot goes a long way! Warm a pinhead-size amount with fingers, tap onto skin and blend with your favorite makeup brush or sponge! We hope this helps!

    submitted byIT Product Expert - 1 year ago
    Brand expert

Q: does in settle in the lines under your eyes making them more prominent?

submitted by TDS - 3 years ago

  • A: Hi there! Bye Bye Under Eye Concealer is formulated with our proprietary Expression Proof™ Technology, plus anti-aging peptides, hydrolyzed collagen, hyaluronic acid and vitamin E, So IT won’t crease or crack and helps to improve the appearance of wrinkles! We hope you'll try IT out! XOXO

    submitted byIT Product Expert - 3 years ago
    Brand expert

Q: Hello. I feel as if I have wasted $30. This concealer will not go on smoothly. It settles in the fine lines and makes me look 10 year older. Is there a trick to using this?

submitted by AM - 3 months ago

Q: How do I pick the correct color for eye concealer?

submitted by Karen - 5 months ago
See all questions (5)

Additional product information and recommendations

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Guests are saying

This concealer has garnered a loyal following for its exceptional coverage, effectively concealing dark circles and imperfections while remaining lightweight. Many guests appreciate its blendability and long-lasting formula, making it a staple in their makeup routines. However, some have noted recent changes in consistency, leading to mixed experiences. Overall, it remains a popular choice for those seeking reliable coverage without a heavy feel.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 9674 reviews
    68% would recommend
    22 recommendations
    1 out of 5 stars
    23 April, 2026
    originally posted on itcosmetics.com
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    Worst company/make up to buy!!!!

    It cosmetics IS THE WORST!!!! I’ve purchased from them the past few year’s and EVERYTHING I’ve ever received Cc foundation with 50spf has had expiration dates of less than 6months. I thought I’d try 1 more time and I received Cc foundation and it was EXPIRED 12/24!! UNBELIEVABLE. This is RIDICULOUS. DO NOT BUY FROM THEM. Even at other beauty stores Ulta…. The ex dates on It cosmetics are only 4 months or less. We’ll see if they even post this.
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on itcosmetics.com
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    The only under eye concealer I'll ever use

    I used to think tarte shape tape was the way to go until I tried byebye under eye by IT! No comparison! I don't even have to worry about "baking" or constantly checking my reflection to make sure I don't look like a clown with laughline creases.
    CantGETright86
    Did you find this review helpful?
    4 out of 5 stars
    20 April, 2026
    originally posted on itcosmetics.com
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    IT Concealer

    The concealer is very hydrating and luminous when you first apply it. I have medium dark under eye circles and I find it hard to find an all day coverage. I’ve used this concealer for years, it’s very good. I do have to reapply in the afternoon.
    My under eyes fixer
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on itcosmetics.com
    Image

    Very smooth

    [This review was collected as part of a promotion.] Great coverage for my entire face. Feels very light
    MamiBecky
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on itcosmetics.com
    Image

    Great coverage without looking blotchy

    I love this full coverage under eye concealer! It works well with the finishing powder.
    krvball80
    Did you find this review helpful?
    3 out of 5 stars
    14 April, 2026
    originally posted on itcosmetics.com
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    Not enough coverage

    When the original owner appeared on a commercial showing it covering a big red spot on her face I thought how amazing. Then I tried it on my discoloration on my face and I have to put so much on and it still doesn't cover it completely and it doesn't last long. I am only using it until I find another one. I tried a new one but it was worse and I am soo disappointed. Plus yawl charge too much for all of your products and you give so little for the price. I think you shouldn't have ask me for a review because when I first started using yawl product I was happy with it but not so much now especially since it has changed hands.
    1 reply from ITC CS team - 11 days ago
    Hi there! Thank you for reaching out about our Bye Bye Under Eye Full-Coverage Under Eye Concealer. We’re sorry to hear your experience has changed! Because this formula is highly concentrated, we recommend the "Warm, Tap, Blend" method: warm just a pinhead-sized drop between your fingers to activate the pigments before tapping it onto the skin. This ensures full coverage and durability with very little product. We truly appreciate your long-term loyalty and will share your feedback regarding the value and price with our team.
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on http://www.ulta.com
    Image

    Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concea

    Works as product states, easy to apply.
    H
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026
    originally posted on http://www.ulta.com
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    Amazing product!!

    I was skeptical about this product, but it really does do well at covering blemishes. I find it works best with a brush and VERY LITTLE goes a VERY LONG WAY. I do not like heavy layers on my face, so I use a tinted moisturizer and then apply this to specific areas to cover and then blend. Love it!
    Marisa
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on itcosmetics.com
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    Love this product

    The ByeBye Undereye Concealer covers very well, is easy to apply, lasts all day and does not cake.
    MsFreda
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on itcosmetics.com
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    Under eye coverage

    Great coverage. Always had dark circles, and tried many products. This covers well. Been using for a few years now!
    DJK5
    Did you find this review helpful?
    3 out of 5 stars
    1 April, 2026
    originally posted on http://www.ulta.com
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    Bye Bye full under eye coverage

    I do love the coverage and easy to apply. Although, this particular time, the color was slightly lighter. I usually buy the medium tan so I can tell the difference.
    Carion
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on itcosmetics.com
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    Must Have

    This is always in my make up bag. One of my must have items. Love this product!
    Jackie654
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on http://www.ulta.com
    Image

    I'm enjoying this very much

    Very helpful staff
    Judi
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on itcosmetics.com
    Image

    Love it

    [This review was collected as part of a promotion.] Enhances my eyes, easy to use and lasts a long time.
    Sunshy64
    Did you find this review helpful?
    4 out of 5 stars
    17 March, 2026
    originally posted on itcosmetics.com
    Image

    A little goes a long way!

    Great coverage, stays all day, & it doesn't take much at all so it lasts a long time! Well worth the money.
    Pibbleluvs
    Did you find this review helpful?
    1 out of 5 stars
    17 March, 2026
    originally posted on http://www.ulta.com
    Image

    Way to thick.

    Not a smooth coverage
    Vanessa
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on itcosmetics.com
    Image

    Great coverage

    [This review was collected as part of a promotion.] Great coverage. Not sticky or cakey. Blends well great color.
    Lili68
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on http://www.ulta.com
    Image

    lasts me FOREVER

    genuinely so good and moisturizing. I've seen some comments about it being cakey but I think its easy to put on too much. whatever you think you need, use half. the coverage is nuts! I have super dry undereyes and I only use a few dabs and it does the trick. im done trying other concealers lol
    Rose
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 March, 2026
    originally posted on http://www.ulta.com
    Image

    Very good coverage

    Very good undereye coverage. Lasts for a long time. Doesn't dry up in the afternoon if putting on in the morning.
    CINDY
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on itcosmetics.com
    Image

    Can't say enough praise for this product. I

    This 'UnderEye' is a perfect product. it is and does what it claims! FABULOUS. It covers dark spots easily, remains smooth throghout the day, retains a "natural skin tone look all day, works on any part of the face....I'd call all that perfection. I'm ready to buy some back-up tubes for myself and a couple of friends. FAB!!!!!! Thank you!!!!! SLG
    One Old Gypsy
    Did you find this review helpful?

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