IT Cosmetics Bye Bye Under Eye Concealer - Light - 0.4 fl oz - Ulta Beauty: With Hyaluronic Acid, Full Coverage Cream
$30.00
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
- $12.00Buy 3, get 1 free on select beauty minis on select items3.9 out of 5 stars with 69 ratings
Guests also viewed
Related Categories
Guests are saying
This concealer has garnered a loyal following for its exceptional coverage, effectively concealing dark circles and imperfections while remaining lightweight. Many guests appreciate its blendability and long-lasting formula, making it a staple in their makeup routines. However, some have noted recent changes in consistency, leading to mixed experiences. Overall, it remains a popular choice for those seeking reliable coverage without a heavy feel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9673 reviews
68% would recommend
22 recommendations
5 out of 5 stars
22 April, 2026
originally posted on itcosmetics.com
The only under eye concealer I'll ever use
I used to think tarte shape tape was the way to go until I tried byebye under eye by IT! No comparison! I don't even have to worry about "baking" or constantly checking my reflection to make sure I don't look like a clown with laughline creases.
4 out of 5 stars
20 April, 2026
originally posted on itcosmetics.com
IT Concealer
The concealer is very hydrating and luminous when you first apply it. I have medium dark under eye circles and I find it hard to find an all day coverage. I’ve used this concealer for years, it’s very good. I do have to reapply in the afternoon.
5 out of 5 stars
20 April, 2026
originally posted on itcosmetics.com
Very smooth
[This review was collected as part of a promotion.] Great coverage for my entire face. Feels very light
5 out of 5 stars
19 April, 2026
originally posted on itcosmetics.com
Great coverage without looking blotchy
I love this full coverage under eye concealer! It works well with the finishing powder.
3 out of 5 stars
14 April, 2026
originally posted on itcosmetics.com
Not enough coverage
When the original owner appeared on a commercial showing it covering a big red spot on her face I thought how amazing. Then I tried it on my discoloration on my face and I have to put so much on and it still doesn't cover it completely and it doesn't last long. I am only using it until I find another one. I tried a new one but it was worse and I am soo disappointed. Plus yawl charge too much for all of your products and you give so little for the price. I think you shouldn't have ask me for a review because when I first started using yawl product I was happy with it but not so much now especially since it has changed hands.
1 reply from ITC CS team - 11 days ago
Hi there! Thank you for reaching out about our Bye Bye Under Eye Full-Coverage Under Eye Concealer. We’re sorry to hear your experience has changed! Because this formula is highly concentrated, we recommend the "Warm, Tap, Blend" method: warm just a pinhead-sized drop between your fingers to activate the pigments before tapping it onto the skin. This ensures full coverage and durability with very little product. We truly appreciate your long-term loyalty and will share your feedback regarding the value and price with our team.
5 out of 5 stars
11 April, 2026
originally posted on http://www.ulta.com

Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concea
Works as product states, easy to apply.
5 out of 5 stars
8 April, 2026
originally posted on http://www.ulta.com

Amazing product!!
I was skeptical about this product, but it really does do well at covering blemishes. I find it works best with a brush and VERY LITTLE goes a VERY LONG WAY. I do not like heavy layers on my face, so I use a tinted moisturizer and then apply this to specific areas to cover and then blend. Love it!
5 out of 5 stars
7 April, 2026
originally posted on itcosmetics.com
Love this product
The ByeBye Undereye Concealer covers very well, is easy to apply, lasts all day and does not cake.
5 out of 5 stars
5 April, 2026
originally posted on itcosmetics.com
Under eye coverage
Great coverage. Always had dark circles, and tried many products. This covers well. Been using for a few years now!
3 out of 5 stars
1 April, 2026
originally posted on http://www.ulta.com

Bye Bye full under eye coverage
I do love the coverage and easy to apply. Although, this particular time, the color was slightly lighter. I usually buy the medium tan so I can tell the difference.
5 out of 5 stars
29 March, 2026
originally posted on itcosmetics.com
Must Have
This is always in my make up bag. One of my must have items. Love this product!
5 out of 5 stars
29 March, 2026
originally posted on http://www.ulta.com

I'm enjoying this very much
Very helpful staff
5 out of 5 stars
19 March, 2026
originally posted on itcosmetics.com
Love it
[This review was collected as part of a promotion.] Enhances my eyes, easy to use and lasts a long time.
4 out of 5 stars
17 March, 2026
originally posted on itcosmetics.com
A little goes a long way!
Great coverage, stays all day, & it doesn't take much at all so it lasts a long time! Well worth the money.
1 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com

Way to thick.
Not a smooth coverage
5 out of 5 stars
15 March, 2026
originally posted on itcosmetics.com
Great coverage
[This review was collected as part of a promotion.] Great coverage. Not sticky or cakey. Blends well great color.
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

lasts me FOREVER
genuinely so good and moisturizing. I've seen some comments about it being cakey but I think its easy to put on too much. whatever you think you need, use half. the coverage is nuts! I have super dry undereyes and I only use a few dabs and it does the trick. im done trying other concealers lol
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

Very good coverage
Very good undereye coverage. Lasts for a long time. Doesn't dry up in the afternoon if putting on in the morning.
5 out of 5 stars
11 March, 2026
originally posted on itcosmetics.com
Can't say enough praise for this product. I
This 'UnderEye' is a perfect product. it is and does what it claims! FABULOUS. It covers dark spots easily, remains smooth throghout the day, retains a "natural skin tone look all day, works on any part of the face....I'd call all that perfection. I'm ready to buy some back-up tubes for myself and a couple of friends. FAB!!!!!! Thank you!!!!! SLG
5 out of 5 stars
7 March, 2026
originally posted on itcosmetics.com
Best concealer
[This review was collected as part of a promotion.] My fave concealer, I won't use any other one. It blends perfectly and is buildable