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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz
$8.49 ($1.21/ounce) reg $8.99
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About this item
Highlights
- Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Fruity.
- High Protein: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
- Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
- Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
● MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. Enjoy our delicious Fruity cereal!
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
● HIGH PROTEIN: Packed with 13g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: About 1 Cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein~, whey protein concentrate~), sweetener blend (allulose, monk fruit extract~), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin~ (from chicory root and/or agave), natural flavor~, salt, turmeric extract, spirulina extract, vegetable juice~ (for color).' '[~adds a trivial amount of sugar.]
Allergens & Warnings:
Contains a bioengineered food ingredient., Contains: Milk. Manufactured in a facility which processes wheat, soy, and tree nuts.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.13 inches length x 7.67 inches width x 10.3 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4511 reviews
quality: 3.56 out of 5
taste: 3.19 out of 5
value: 2.58 out of 5
49% would recommend
730 recommendations
5 out of 5 stars
23 October, 2025
originally posted on Magic Spoon
My favorite
From the 4 cereals I ordered, this is my favorite! I’m eating cereal, again! Thank you, for this healthier choice. I feel like a kid
1 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
nasty
absolutely disgusting
5 out of 5 stars
21 October, 2025
originally posted on Magic Spoon
A "frooty" ringer.
This cereal is amazing. Tastes better than the Kellogs variety.
5 out of 5 stars
21 October, 2025
originally posted on Magic Spoon
Love it!
Tastes really good. Super fruity! I ate the whole box in two days!
3 out of 5 stars
20 October, 2025Verified purchase
(no review title)
Not as bad as I was expecting it to be, tho if you eat it dry, it has a weird taste when you don’t combine the three flavors together. It also has a bad sour milk smell.
5 out of 5 stars
19 October, 2025
originally posted on Magic Spoon
Yummy
Oh my I love cereal but never thought I would be able it have a high protein one, that is good for you. This flover has to be my favorite one tastes just like fruit loops.
5 out of 5 stars
18 October, 2025
originally posted on Magic Spoon
Loved it!
My son had to switch to a strict keto diet and magic spoon has saved us on busy mornings. My son loves it in fact he says “good” after every bite!
5 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
Fruity Ceral
Excellent. This one is a top 3 for me and one I get every time.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
Nope.
Nope. Tastes like alcohol.
5 out of 5 stars
15 October, 2025
originally posted on Magic Spoon
the fruit flavors really shine
the fruit flavors are my favourites so far, taste like they smell and are satisfyingly sweet and fruity
5 out of 5 stars
14 October, 2025
originally posted on Magic Spoon
Fantastic
It's like eating a bowl a fruit flavored children's cereal, without all the guilt and empty calories. Highly recommended!
5 out of 5 stars
14 October, 2025
The peanut butter is so good
As long as you’re not expecting a sugary cereal, this is perfect. Great protein intake and it’s good
2 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025
(no review title)
Very weird after-taste.
5 out of 5 stars
10 October, 2025
originally posted on Magic Spoon
Fruity Cereal
One of my favorite Cereals. I love the fruity taste. This cereal reminds me of froot loops. I really enjoy this cereal the most out of all of the flavor cereals they make.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025Verified purchase
Doesnt taste good
It is nasty! Doesn’t taste like cereal, more like solidified baby milk powder. It is not good. I recommend going for another high protein cereal brand.
5 out of 5 stars
7 October, 2025
originally posted on Magic Spoon
Just like the name brand! Delicious!
They nailed the flavor with this one! I keep it on hand. Sweet without sugar or toxic sweeteners, it's just like the sugary original, without the guilt or the glucose spikes!
3 out of 5 stars
28 September, 2025
originally posted on Magic Spoon
Fruity 3.5
I originally brought this for my grand kids. They ate it without hesitation & asked for more. So its kid approved. I liked the cereal but I wasn't crazy about it like I expected to be. The flavors were OK. The texture was a little too hardened and kinda got stuck in our teeth, so much so that I had to use a tooth pick after eating a bowl. I purchased a bundle of 6 boxes and got an additional box of fruity for 5 bucks. I will not be eating the peanut butter cuz It did not get a good rating on my Yukes app.However I loved the grain free granola Almond Honey, I think. I won't be ordering more cuz I found the grocery store to be a bit cheaper. If I find a like cereal at a cheaper price I'll stop buying Majic Spoons altogether.
5 out of 5 stars
26 September, 2025
originally posted on Magic Spoon
Like Froot Loops!
This is so good and fruity just like what I used to eat when I was a kid. Makes the milk pink and fruity, too!
5 out of 5 stars
23 September, 2025
originally posted on Magic Spoon
Best Flavor
Magic Spoon just hit the high notes on this protein packed cereal. The flavor cannot get any better. I wish a healthy version like was available when I was a kid. This is my number 1 flavor,
4 out of 5 stars
23 September, 2025
originally posted on Magic Spoon
Fruity Cereal
I like this flavor. Could be a little fruitier tasting.