Simply Brilliant - by Bernhard Schroeder (Paperback)

About the Book

Think you're not the creative type? Think again! Even you can become the creative genius who leads your company's next revolutionary innovation!

Book Synopsis

Discover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success.

Do you label yourself as "just a numbers person"? Do you pigeonhole your capabilities to merely that of an analyst or other "non-artist"? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley's success stories and begin brainstorming innovation solutions to your company's challenges.

Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams.

In Simply Brilliant, you will learn how to:

• Fuel creativity through tight deadlines;
• Create more ideas in brainstorming sessions;
• Radically improve products;
• Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List;
• Let go of the "I'm not creative" mindset;
• And open the door to imagination and limitless opportunity!

Even a "numbers person" like you can capture markets with your company's next innovative idea.

From the Back Cover

Fire Your Creativity and Fuel Your Career!

What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture emerging markets? What if you could tap your own creativity and ignite your career?

The truth is, you can! Analytical thinkers, numbers people, non-artists--everyone can generate imaginative ideas. All it takes is letting go of the "I'm-not-creative" mindset and putting a proven process to work for you.

Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, adopt a growth mindset, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams:

- Fuel creativity through a proven framework

- Create more relevant ideas in brainstorming sessions

- Radically improve existing products or services

- Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools

From changing the physical workplace to spur interaction . . . to nurturing a culture that promotes creativity . . . to applying tools that generate more and better ideas, Simply Brilliant opens the door to spark your imagination and ignite your creativity.

About the Author

BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, he has served as a marketing and brand expert for Amazon, Yahoo, Apple, Nike, and more. He is the author of Fail Fast or Win Big.