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Scientific Advertising - by Claude C Hopkins (Paperback) - 1 of 1

Scientific Advertising - by Claude C Hopkins (Paperback)

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Highlights

  • American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers.
  • Author(s): Claude C Hopkins
  • 92 Pages
  • Business + Money Management, Marketing

Description



Book Synopsis



American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more.
Dimensions (Overall): 8.0 Inches (H) x 5.0 Inches (W) x .22 Inches (D)
Weight: .24 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 92
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Cosimo Classics
Format: Paperback
Author: Claude C Hopkins
Language: English
Street Date: December 1, 2007
TCIN: 87743157
UPC: 9781605200453
Item Number (DPCI): 247-18-6351
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.22 inches length x 5 inches width x 8 inches height
Estimated ship weight: 0.24 pounds
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Q: What innovations in marketing did Claude C. Hopkins develop?

submitted by AI Shopping Assistant - 18 days ago

  • A: Claude C. Hopkins developed marketing innovations like coded coupons to track the effectiveness of various offers.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Who is the author of this book?

submitted by AI Shopping Assistant - 18 days ago

  • A: The author of this book is Claude C. Hopkins, a notable figure in advertising history.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: What genre does this book belong to?

submitted by AI Shopping Assistant - 18 days ago

  • A: This book belongs to the Business and Money Management genre, specifically focusing on Marketing.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: What can readers learn from this book?

submitted by AI Shopping Assistant - 18 days ago

  • A: Readers can learn about advertising laws, effective headlines, customer psychology, and testing marketing campaigns.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: What year was this book originally published?

submitted by AI Shopping Assistant - 18 days ago

  • A: This book was originally published in 1923, after Hopkins retired from his advertising agency role.

    submitted byAI Shopping Assistant - 18 days ago
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