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Scientific Advertising - by Claude C Hopkins (Paperback)

Name: Scientific Advertising - by Claude C Hopkins (Paperback)
Brand: Cosimo Classics
SKU: 87743157
Price: 7.25 USD
Availability: InStock

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Details

Highlights

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers.
Author(s): Claude C Hopkins
92 Pages
Business + Money Management, Marketing

Description

Book Synopsis

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more.

Specifications

Dimensions (Overall): 8.0 Inches (H) x 5.0 Inches (W) x .22 Inches (D)

Weight: .24 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 92

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Cosimo Classics

Format: Paperback

Author: Claude C Hopkins

Language: English

Street Date: December 1, 2007

TCIN: 87743157

UPC: 9781605200453

Item Number (DPCI): 247-18-6351

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.22 inches length x 5 inches width x 8 inches height

Estimated ship weight: 0.24 pounds

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