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RTIC Outdoors 12 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 12 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 12 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 12 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 12 Cans Ultra-Tough Soft Sided Cooler - Tan

$98.99
ColorTan

Out of Stock

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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 10 quart capacity holds 12 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 12 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 12 Can Soft Cooler holds up to 12 cans or 10 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 11.2 Inches (H) x 9.8 Inches (W) x 11.6 Inches (D)
Weight: 4.3 Pounds
Interior Dimensions: 7.5 Inches (H), 9.25 Inches (W), 7.75 Inches (D)
Features: Adjustable Straps, Leakproof
Liner Material: Vinyl
Capacity (Volume): 10 Quart
Number of Beverage Cans Held: 12
Includes: Personal Cooler
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973454
UPC: 840008223618
Item Number (DPCI): 337-01-3025
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
all

Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 11.57 inches length x 13.19 inches width x 12.2 inches height
Estimated ship weight: 4.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does the cooler have any features for convenience?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it comes with adjustable straps for easy carrying and portability.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the weight of the cooler?

submitted by AI Shopping Assistant - 2 months ago

  • A: The cooler weighs 4.3 pounds, making it portable and easy to carry.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the capacity of this cooler?

submitted by AI Shopping Assistant - 2 months ago

  • A: This cooler has a capacity of 10 quarts, holding up to 12 beverage cans.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What materials are used in the construction of the cooler?

submitted by AI Shopping Assistant - 2 months ago

  • A: The cooler is made from durable vinyl to ensure leakproof performance and longevity.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How should the cooler be cleaned?

submitted by AI Shopping Assistant - 2 months ago

  • A: It can be easily cleaned by washing with soap and water.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this need an ice pack

submitted by Elishia - 1 year ago
See all questions (6)

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Guests are saying

This cooler is designed for outdoor enthusiasts, offering excellent insulation to keep items cold for extended periods. Guests appreciate its sturdy construction and floating capability, making it ideal for boating and beach outings. While the cooler excels in performance, some guests have noted challenges with the zipper and the lack of external pockets for convenience. Overall, it is a reliable choice for various activities, from camping to family gatherings.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4082 reviews
    1 out of 5 stars
    23 May, 2026
    originally posted on RTIC Outdoors
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    30 Can Ultra-Tough Soft Cooler, Kanati Camo

    Gave as a bday gift, upon opening the zipper looks damaged and is aleadry starting to rip :(
    Lisa C.
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on RTIC Outdoors
    Image

    Prefect Size

    Great carry to the beach some water and a few beers. Stays cold all day
    Nathan C.
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on RTIC Outdoors
    Image

    Returned too big and heavy if full

    I wanted size after 30 but this one was too big so returned waiting on refund then I’m buying one with wheels :)
    Michele S.
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on RTIC Outdoors
    Image

    Pretty great

    For anyone that likes to be on/near the water, this is perfect. I’ve lasted 2 1/2 days. Perfect for boating and kayaking with the waterproof floating design. We love it.
    Jessica H.
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on RTIC Outdoors
    Image

    Nice little light weight cooler.

    Nice little light weight cooler. So far has worked well.
    Jerry A.
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on RTIC Outdoors
    Image

    Mother’s Day package

    Cooler is much bigger than expected, would have been better with smaller cooler
    john c.
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on RTIC Outdoors
    Image

    Ice Ice Baby

    I was a little skeptical of this at first simply because my husband has always used the EXPENSIVE brand if you know what i'm saying. . . . BUT!! I LOVE MY RTIC! Its compact, fits in our stroller wagon, WITH the toddler, with no issues. Holds ice extremely well IF you follow the instructions and pre-chill the inside. With the inside pre-chilled for 24 hours prior to first use my ice (3lbs) lasted a little over 35 hours. Which is amazing considering my toddler had access to the cooler all day, meaning the lid was never fully closed. One of the BEST Mothers day gifts I've received!
    Steven S.
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on RTIC Outdoors
    Image

    Logo cooler

    Turned out great. I wish the logo was a bit larger but it looks good.
    Justin G.
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on RTIC Outdoors
    Image

    First Test

    Recently brought vacuum-packed frozen yellowtail tuna home to southern Oregon from the Baja without any issues! Still frozen solid after very long travel day! Very satisfied & highly recommend this product! Highly recommend this product!
    Bill L.
    Did you find this review helpful?
    2 out of 5 stars
    18 May, 2026
    originally posted on RTIC Outdoors
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    Dont like the zipper

    Not happy with this cooler. The zipper is difficult and has already gotten stuck. I dread getting into the cooler before its so hard to open. And it doesn't stay as cool at a like. I love my light 32qt one so this was a let down
    Katie S.
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on RTIC Outdoors
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    Car cooler

    I leave it in my car for shopping. Keeps important items cold until I get home.
    Mary B.
    Did you find this review helpful?
    1 out of 5 stars
    17 May, 2026
    originally posted on RTIC Outdoors
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    Nice Lite & Rugged

    This cooler was a gift for my daughter. She loves it. It’s great.
    MICHAEL M.
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on RTIC Outdoors
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    10 out of 10 Gift

    Great gift for my dad! Came in quickly and the custom piece looked great.
    Allison S.
    Did you find this review helpful?
    2 out of 5 stars
    17 May, 2026
    originally posted on RTIC Outdoors
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    Mother’s Day purchase

    The zipper came out of the track after about 3 uses. Unfortunately had to return. Ended up buying another 20 can hard cooler for my wife. Getting in a few days.
    David C.
    Did you find this review helpful?
    2 out of 5 stars
    16 May, 2026
    originally posted on RTIC Outdoors
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    Not the one I'd prefer

    It doesn't hold ice like it says it would. And the zipper is not the best to have. I thought it was gonna be great, id like a different one.
    Austin H.
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler

    Great cooler. I've owned many coolers over the years and Rtic doesn't disappoint. My latest purchase was to give away
    Mark S.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on RTIC Outdoors
    Image

    Great gift

    Ordered for a graduation gift. Added the monogram and still got it in 2 days. Yay!
    Pamela P.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on RTIC Outdoors
    Image

    Holds everything

    Love this soft cooler. I got the largest size to ensure enough room and this is huge. Quality made and excellent value.
    ERIC H.
    Did you find this review helpful?
    2 out of 5 stars
    15 May, 2026
    originally posted on RTIC Outdoors
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    RTIC 30 can Ultrasound-Soft Cooler

    This cooler keeps items cold. The zipper is very difficult to zip/unzip. I wish I had purchased the hard sided cooler.
    Debbie B.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on RTIC Outdoors
    Image

    Best Bang For Your Buck

    Best cooler I have owned. Holds alot and keeps ice for along time at a great price. Buying another one they are so good
    Marty P.
    Did you find this review helpful?

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