Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 2 of 4RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 3 of 4RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 4 of 4
RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 1 of 4

RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - Blue /Gray

$177.99
ColorBlue/Gray

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 36.5 quart capacity holds 50 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 50 can sizes to suit every adventure

Description

The RTIC 50 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 50 Can Soft Cooler holds up to 50 cans or 36.5 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 50 can sizes.

Note: The packaging on this item may say 40 can, but don’t worry, it still fits up to 50 cans
Dimensions (Overall): 17.3 Inches (H) x 11.7 Inches (W) x 18.6 Inches (D)
Weight: 7.3 Pounds
Interior Dimensions: 13 Inches (H), 16 Inches (W), 9.5 Inches (D)
Features: Adjustable Straps, Leakproof
Liner Material: Vinyl
Capacity (Volume): 36 Quart
Number of Beverage Cans Held: 50
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973457
UPC: 857586006120
Item Number (DPCI): 337-01-9459
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
all

Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 20.08 inches length x 12.95 inches width x 17.0891 inches height
Estimated ship weight: 7.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How much capacity does the cooler provide?

submitted by AI Shopping Assistant - 2 months ago

  • A: The cooler has a capacity of 36 quarts, accommodating up to 50 beverage cans.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How should I clean the cooler?

submitted by AI Shopping Assistant - 2 months ago

  • A: You can clean the cooler by washing it with soap and water for maintenance.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the weight of the cooler?

submitted by AI Shopping Assistant - 2 months ago

  • A: The cooler weighs 7.3 pounds, making it portable and easy to handle.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What features does the cooler have?

submitted by AI Shopping Assistant - 2 months ago

  • A: It includes adjustable straps and is leakproof for added convenience.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the liner material used in this cooler?

submitted by AI Shopping Assistant - 2 months ago

  • A: The interior liner is made of durable vinyl, ensuring easy cleaning.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated
See all questions (5)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This cooler is a versatile companion for outdoor adventures, keeping drinks and food cold for extended periods. Guests appreciate its lightweight design, ample storage capacity, and stylish appearance, making it ideal for beach trips, picnics, and boating. However, some have experienced issues with the zipper and ice retention, which may affect usability. Overall, it offers great value for those seeking a reliable cooler for various activities.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4089 reviews
    50% would recommend
    2 recommendations
    5 out of 5 stars
    27 May, 2026
    originally posted on RTIC Outdoors
    Image

    Steve o

    Awesome! Just what I needed for my railroad job. Able to take all my drinks and meal prep meals in one bag
    Stephen O.
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on RTIC Outdoors
    Image

    2nd Artic-Great Product

    We do a fair amount of travelling, our 20can size was a bit small, the 30 seems like it will work perfectly. Even after a long days drive, it we put it in frozen, it's still frozen. Pop and beer stays nice and cold. Great for boating, picnics and camping-worth the money!
    Corey B.
    Did you find this review helpful?
    1 out of 5 stars
    26 May, 2026
    originally posted on RTIC Outdoors
    Image

    Wish i could return

    Bought this as a single mother treat to myself for mothers day. just used it this weekend the the zipper is Sooo hard to open and close. Not way my kids would ever be able to get it open themselves. Got home from our event and went to see if i can return or get something different and I was one day late. This thing is either going to collect dust or I will try to sell. Sadly it was very expensive.
    KAYLA w.
    Did you find this review helpful?
    1 out of 5 stars
    23 May, 2026
    originally posted on RTIC Outdoors
    Image

    30 Can Ultra-Tough Soft Cooler, Kanati Camo

    Gave as a bday gift, upon opening the zipper looks damaged and is aleadry starting to rip :(
    Lisa C.
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on RTIC Outdoors
    Image

    Prefect Size

    Great carry to the beach some water and a few beers. Stays cold all day
    Nathan C.
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on RTIC Outdoors
    Image

    Returned too big and heavy if full

    I wanted size after 30 but this one was too big so returned waiting on refund then I’m buying one with wheels :)
    Michele S.
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on RTIC Outdoors
    Image

    Pretty great

    For anyone that likes to be on/near the water, this is perfect. I’ve lasted 2 1/2 days. Perfect for boating and kayaking with the waterproof floating design. We love it.
    Jessica H.
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on RTIC Outdoors
    Image

    Nice little light weight cooler.

    Nice little light weight cooler. So far has worked well.
    Jerry A.
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on RTIC Outdoors
    Image

    Mother’s Day package

    Cooler is much bigger than expected, would have been better with smaller cooler
    john c.
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on RTIC Outdoors
    Image

    Ice Ice Baby

    I was a little skeptical of this at first simply because my husband has always used the EXPENSIVE brand if you know what i'm saying. . . . BUT!! I LOVE MY RTIC! Its compact, fits in our stroller wagon, WITH the toddler, with no issues. Holds ice extremely well IF you follow the instructions and pre-chill the inside. With the inside pre-chilled for 24 hours prior to first use my ice (3lbs) lasted a little over 35 hours. Which is amazing considering my toddler had access to the cooler all day, meaning the lid was never fully closed. One of the BEST Mothers day gifts I've received!
    Steven S.
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on RTIC Outdoors
    Image

    Logo cooler

    Turned out great. I wish the logo was a bit larger but it looks good.
    Justin G.
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on RTIC Outdoors
    Image

    First Test

    Recently brought vacuum-packed frozen yellowtail tuna home to southern Oregon from the Baja without any issues! Still frozen solid after very long travel day! Very satisfied & highly recommend this product! Highly recommend this product!
    Bill L.
    Did you find this review helpful?
    2 out of 5 stars
    18 May, 2026
    originally posted on RTIC Outdoors
    Image

    Dont like the zipper

    Not happy with this cooler. The zipper is difficult and has already gotten stuck. I dread getting into the cooler before its so hard to open. And it doesn't stay as cool at a like. I love my light 32qt one so this was a let down
    Katie S.
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on RTIC Outdoors
    Image

    Car cooler

    I leave it in my car for shopping. Keeps important items cold until I get home.
    Mary B.
    Did you find this review helpful?
    1 out of 5 stars
    17 May, 2026
    originally posted on RTIC Outdoors
    Image

    Nice Lite & Rugged

    This cooler was a gift for my daughter. She loves it. It’s great.
    MICHAEL M.
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on RTIC Outdoors
    Image

    10 out of 10 Gift

    Great gift for my dad! Came in quickly and the custom piece looked great.
    Allison S.
    Did you find this review helpful?
    2 out of 5 stars
    17 May, 2026
    originally posted on RTIC Outdoors
    Image

    Mother’s Day purchase

    The zipper came out of the track after about 3 uses. Unfortunately had to return. Ended up buying another 20 can hard cooler for my wife. Getting in a few days.
    David C.
    Did you find this review helpful?
    2 out of 5 stars
    16 May, 2026
    originally posted on RTIC Outdoors
    Image

    Not the one I'd prefer

    It doesn't hold ice like it says it would. And the zipper is not the best to have. I thought it was gonna be great, id like a different one.
    Austin H.
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler

    Great cooler. I've owned many coolers over the years and Rtic doesn't disappoint. My latest purchase was to give away
    Mark S.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on RTIC Outdoors
    Image

    Great gift

    Ordered for a graduation gift. Added the monogram and still got it in 2 days. Yay!
    Pamela P.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy