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Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 2 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 3 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 4 of 4
Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 1 of 4

Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV

$99.99

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About this item

Highlights

  • Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning fast interface and apps that launch in a snap.
  • Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
  • The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands free voice controls, and a lost remote finder.
  • No more fumbling in the dark: See what you’re pressing with backlit buttons.
  • Say goodbye to batteries: Keep your remote powered for months on a single charge.
  • Just talk to it. It’s that easy: Don’t worry about popcorn fingers—just say “Hey Roku” from across the couch to control your streaming.
  • Everything you love about TV, but better: The Roku experience is made for fast, easy access to the entertainment you love with a user-friendly interface.
  • Endless entertainment: Stream what you love, including the most popular apps, the best selection of free stuff to watch, and so many new ways to find your next favorite show.

Description

The ultimate streaming device just got even better. See what your TV can really do with the fastest Roku player ever. Roku Ultra lets you enjoy all your favorite shows in spectacular 4K, HDR10+, and Dolby Vision picture plus immersive Dolby Atmos sound. Paired with our newest Roku Voice Remote Pro, you get convenient USB-C charging, backlit buttons, hands-free voice control, and even a lost remote finder for when it plays hard to get. The Roku streaming experience is made for fast, easy access to the entertainment you love with the best selection of live, trending, and free TV.
Dimensions (Overall): 1 Inches (H) x 4.9 Inches (W) x 5 Inches (D)
Weight: 5.9 Ounces
Electronics Condition: New
Electronics Features: Streaming Capability, Multilingual Menu, Dolby Vision, Controlled by Smartphone App, Wi-Fi, Remote Finder, Parental Controls, HDR10
Connection Type: RJ-45 (Ethernet), HDMI
Data Storage Capacity: 4GB
Maximum Resolution: 4K
Wireless Technology: Wi-Fi 6 (IEEE 802.11ax)
System RAM: 2 GB
Compatible With: Crunchyroll, Netflix, YouTube, Paramount+, Max, Amazon Prime Video, Hulu, Apple HomeKit, YouTube TV, Disney+, Roku, Spotify, Peacock, ViX, Apple TV+, discovery+
Voice assistant built-in: ROKU Voice Assistant Built-In
Screen Mirroring Technology: Apple Airplay
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 91625151
UPC: 829610006888
Item Number (DPCI): 008-06-7421
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.5 inches length x 6.1 inches width x 2.8 inches height
Estimated ship weight: 1.3889 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this come with an Ethernet component on the back? For wired use.

submitted by Tim - 9 months ago

  • A: Unfortunately, the ethernet port supports 10/100Mbps only. This may be acceptable for streaming but some 4k videos do require alot of bandthwidth, especially if you're streaming specific file formats.

    submitted bydfdfd - 4 months ago

  • A: Hi Tim, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 (model 4850X) does come with an Ethernet port on the back for wired use. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 9 months ago
    Target staff support

  • A: Hello Tim, Yes, the Roku Ultra does come with an Ethernet port on the back for wired use.

    submitted byRoku Support - 8 months ago
    Brand expert

Q: Are the apps free or do you have to pay for each streaming service

submitted by Jt - 1 year ago

  • A: Besides Roku Channel, the FREE apps for TV shows and movies include Tubi, Pluto, Plex. Sling Freestream (free cloud DVR), and Xumo

    submitted byReggieBannister - 3 months ago

  • A: Hi Jt, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. While Roku does have a Roku TV app that has 100s of free channels. Many of the streaming apps do charge to use thier service, such as Hulu and Netflix. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support

  • A: Hello Jt, the downloading of any app is free but the apps may require subscriptions of their own separate from Roku such as Netflix or Disney.

    submitted byRoku Support - 1 year ago
    Brand expert

Q: What size TV do I have to purchase to have Roku built in? What do I have to plug in and where? Sorry, stuff is getting difficult for seniors.

submitted by Algorythm - 1 year ago

  • A: This is not a TV but a device that you connect to your TV in order to watch Roku. It plugs into HDMI port on the back of your TV.

    submitted bymamabear - 1 year ago

  • A: Hello Algorythm, Roku has TV in several sizes 32”, 40”, 43” 50” 55” 65” and 75” all with Roku built in or you can purchase a Roku device and turn any non-smart tv into a Roku smart tv. The TVs would just need to be plugged into the outlet and connected to WiFi whereas the device would be connected to the HDMI port and USB port on the back of the TV. Please visit Roku Support for any product or support related questions at https://support.roku.com/ or call 408-556-9391

    submitted byRoku Support - 1 year ago
    Brand expert

  • A: Hi Algorythm, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. They have Roku TVs is sizes 24in and up. Below is a link to a search results for many Roku TVs. https://www.target.com/s?searchTerm=Roku+TV&tref=typeahead%7Cterm%7CRoku+TV%7C%7C%7Chistory If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target expert support

Q: I just canceled my TV service will this work on a older TV that not a smart TV

submitted by Jane - 9 months ago

  • A: Hi Jane, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV This will work on any TV with an available HDMI port If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 9 months ago
    Target expert support

  • A: Hello Jane, Yes this device will turn your non smart TV into a smart TV. WiFi or ethernet is required.

    submitted byRoku Support - 8 months ago
    Brand expert

Q: Can you record? Do you need an atena?

submitted by Louie - 9 months ago

  • A: Hi Louie, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. This does not record content; the free channels are web-based. If you want your Local over-the-air channels, you will still need an antenna. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 9 months ago
    Target expert support

  • A: Hello Louie, no you cant record on Roku and an antenna cannot be connected to a device but can be connected to a Roku TV.

    submitted byRoku Support - 8 months ago
    Brand expert

Q: Does this roku have volume control?

submitted by Dlsz - 9 months ago

  • A: Hi Dlsz, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 with the Voice Remote Pro has volume control. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 9 months ago
    Target staff support

  • A: Hello Dlsz, yes the remote for this device does have volume control.

    submitted byRoku Support - 9 months ago
    Brand expert

Q: Does the remote control have the option to listen with headphones

submitted by Tray - 9 months ago

  • A: Hi Tray, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Unfortunately, the Roku Ultra 2024 Ultimate 4K Streaming Device does NOT have a headphone jack on its included Voice Remote Pro (2nd edition). If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 9 months ago
    Target staff support

  • A: Hello Tray, this device no longer comes with the remote with the headphone jack on it, but does offer bluetooth allowing up to 4 wireless headphones to be connected to the TV.

    submitted byRoku Support - 9 months ago
    Brand expert

Q: Does the Roku ultra produce better sound on tv than the Roku stick?

submitted by Hat71 - 10 months ago

  • A: Hello Hat71, Yes the Roku Ultra does offer better audio through Dolby Atmos. Dolby Atmos is a 3D audio technology that makes sound feel like it's coming from all around you, even above by placing sounds in a three-dimensional space for a more immersive experience.

    submitted byRoku Support - 10 months ago
    Brand expert

  • A: Hi Hat71, thanks for reaching out about the Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV Yes, the Roku Ultra generally produces better sound on a TV than the Roku Streaming Stick 4K. This is because the Roku Ultra supports Dolby Atmos, which is a more advanced audio format that delivers a richer, more immersive sound experience, especially when paired with a compatible soundbar or home theater system. The Roku Streaming Stick 4K supports Dolby Vision and Dolby Digital, but not Dolby Atmos. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 10 months ago
    Target expert support

Q: Does it work on a 65 in TV? And can I get Live TV regular channels like NBC,FOX and CBS? Current TV not old stuff on TV ,as if I had a box from a provider/cable

submitted by Steffy - 10 months ago

  • A: Hi Steffy, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 10 months ago
    Target expert support

  • A: Hello Steffy, Roku devices work on any TV with an HDMI port. Roku offers free live TV through the Rocke Channel which has over 500 channels or download each of the apps you listed above, off of the Roku App Store.

    submitted byRoku Support - 10 months ago
    Brand expert

Q: Which Roko records shows

submitted by Jww - 10 months ago

  • A: Hello Jww, Roku TVs and Devices do not have a record feature.

    submitted byRoku Support - 10 months ago
    Brand expert

  • A: Hi Jww, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 10 months ago
    Target expert support
See all questions (61)

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Guests also viewed

Guests are saying

The Roku Ultra offers an impressive streaming experience with its fast performance, excellent picture quality, and support for advanced audio formats like Dolby Atmos. Guests appreciate the user-friendly interface, backlit remote, and the ability to control multiple devices with one remote. Many find it a great upgrade for older TVs, enhancing their viewing experience with a wide range of content options. However, some guests have reported occasional software issues and concerns about ads.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1070 reviews
    ease of use: 4.29 out of 5
    features: 4.54 out of 5
    quality: 4.17 out of 5
    value: 4.13 out of 5
    70% would recommend
    31 recommendations
    5 out of 5 stars
    1 April, 2026
    originally posted on roku.com
    Image

    would buy another one

    easy to set up no trouble doing yf still learning how to use
    william r
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on roku.com
    Image

    Best streaming device ever

    I have had Google Chromecast tvs, fire sticks, Nvidia shields l. Roku ultra is the another streaming device I have ever had with a smooth, clean UI (without all the content pushing)
    Matt B
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on roku.com
    Image

    Happy

    We see more channels and Roku has made it easy to work with. Thanks to Roku
    Judith H
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on roku.com
    Image

    (no review title)

    Love it.Its awesome. Would recommend it to anyone.
    Deborah R
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on roku.com
    Image

    Roku Ultra so much more versatile

    Our old Roku just stopped working one day (don’t know what Roku series it was). Upgraded to the Ultra and we are very happy with it. The remote buttons light up when you pick it up, so very easy to use while watching tv at night with the lights out. Volume control on the side of the remote is so much better. With the old Roku we had to control the volume from the tv remote, which was very inconvenient. It was very easy to synch the new remote and worked perfectly from day one. Very happy with this upgrade.
    Katherine C
    Did you find this review helpful?
    4 out of 5 stars
    30 March, 2026
    originally posted on roku.com
    Image

    Remote

    Unit working great as it should, but buttons on remote not working properly when pressed!
    James H
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on roku.com
    Image

    Great product

    Love it! Easy to use and fast! Only thing I’d like to have is a number pad on the remote.
    Fred S
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on roku.com
    Image

    Great Upscaling Device

    As I wrote in the title, the Roku Ultra is a great upscaling device for mp4 video files. I use the Ultra mainly to play back mp4 and mp3 files that I have stored on USB-A flash drives. When I try to use Samsung SD cards in their proprietary Samsung brand adapter, there is not enough space to fit the adapter in because the USB-A input port is too close to HDMI port. Just half an inch more space between the two input slots would provide enough clearance. I know, why not use a MicroSDXC card like everyone else and save the SD card for digital camera storage? It is harder to lose SD cards and I think bigger is better sometimes, especially when it comes to heat dissipation.
    Gerry Reiss
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on roku.com
    Image

    Roku ultra

    Really improved the sound to the sound bar sounds awesome. A lot of other good features makes it very workable.
    Jim B
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    29 March, 2026Verified purchase

    (no review title)

    Hooked up to tv and have trouble getting local channels and volume button works on and off so we need to use tv remote to turn it on/off and set the volume
    1 reply from Roku Support team - 7 days ago
    Hello, Laurie. Thanks for sharing! We understand that you have issues with remote TV controls. No worries! We're here to help. You can set up the remote for TV controls, please check out this article on how to set up the remote for TV controls: https://support.roku.com/article/115013019828. If you need assistance, feel free to contact our support team, we will be happy to help you. Happy Streaming! Bernie, Roku Customer Advocate
    Laurie Berkner Tonies
    ease of use: 4 out of 5
    features: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 March, 2026
    originally posted on roku.com
    Image

    Roku Ultra

    I recently purchased my third Roku Ultra streaming box. Now all three TV's in my home stream with the Roku Box. I enjoy the dependability and the simplicity of use with the Roku Box. I highly recommend the Roku Ultra for streaming.
    Gregory B
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on roku.com
    Image

    Best

    Nice I love it..it's fun to play with at all time.....I just love it.
    joe m
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on roku.com
    Image

    Speedy, stellar and sweet

    The new model works faster than the older ones I replaced. One of those did not work well with my new tv, but the new Roku works with no issues. The only complaint I have is the lack of lanyard.
    Mike P
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on roku.com
    Image

    Great product easy to use

    Even in far reaching area of house, it was able to get a good quality stream
    James C
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on roku.com
    Image

    (no review title)

    Surprisingly very good. I enjoy tv more now with Roku. I would highly recommend.
    Nancy H
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 March, 2026Verified purchase

    (no review title)

    easy to setup and use
    Donald
    ease of use: 5 out of 5
    features: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2026
    originally posted on roku.com
    Image

    Roku rules!!!

    We have a Roku device attached to every TV in the house. Only way to get reliable streaming. We also take a Roku stick in our RV when traveling.
    Steven B
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026
    originally posted on roku.com
    Image

    AWESOMENESS!

    LOVE, LOVE, LOVE MY NEW ROKU ULTRA!!!! I use it everyday, every night to watch my movies and tv series.
    Carol L
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 March, 2026
    originally posted on roku.com
    Image

    (no review title)

    Awesome for my set up. Roku Ultra center of house HDMI to amplified HDMI splitter & then split to Livingroom tv, kitchen tv, master bedroom tv, and master bathroom tv. The Bluetooth remote is amazing. Can control from any room I’m watching. Audio is also synched to all TVs. Works like cable without the cost. Couldn’t have this set up without the Bluetooth remote
    William B
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026
    originally posted on roku.com
    Image

    Roku

    I have had my Roku Ultra for I few months now and I love speed it gets from the internet. real easy to use and understand. I recommend getting one.
    John C
    1 guest found this review helpful. Did you?

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