$3.79 when purchased online
Target Online store #3991
About this item
Highlights
- Hint of brown sugar adds a pop of sweetness to whole-grain cereal
- Cereal with heart-healthy whole grains, protein and fiber lets you start your day on the right foot
- Makes a great breakfast or satisfying snack anytime of day
- No Added Colors
Description
Add a delicious crunch to your cereal collection with the Oatmeal Squares Brown Sugar Cereal from Quaker Oats. Made from heart-healthy whole grains, this cereal is also a good source of protein, fiber and iron for a delicious, easy way to get nutrients you need. A hint of brown sugar adds a pop of sweetness to this cereal, making it tasty enough to enjoy as a snack or satisfy your sweet tooth.
Serving Size: 1 cup
Serving Per Container: About 7
Amount 1 cup (56g) of Cereal alone:
Calories: 210
% Daily Value*
Total Fat 2.5grm4%
Saturated Fat 0.5grm2%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 1grm0%
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 44grm16%
Dietary Fiber 5grm17%
Soluble Fiber 2grm0%
Total Sugars 9grm0%
Added Sugars 9grm18%
Protein 6grm7%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 16.3mg90%
Potassium 200mg4%
Vitamin E 2.3mg15%
Thiamin 0.24mg20%
Folate DFE 200mcg50%
Folic Acid 113mcg0%
Phosphorus 190mg15%
Magnesium 65mg15%
Zinc 1.1mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 250
% Daily Value*
Total Fat 3grm4%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 1grm0%
Cholesterol 5mg1%
Sodium 240mg10%
Total Carbohydrate 50grm18%
Dietary Fiber 5grm17%
Soluble Fiber 2grm0%
Total Sugars 16grm0%
Added Sugars 9grm17%
Protein 10grm17%
Vitamin D 1.5mcg6%
Calcium 180mg10%
Iron 16.4mg90%
Potassium 390mg8%
Vitamin E 2.3mg15%
Thiamin 0.3mg25%
Folate DFE 200mcg50%
Folic Acid 113mcg0%
Phosphorus 310mg25%
Magnesium 65mg15%
Zinc 1.7mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain oat flour, whole wheat flour, sugar, maltodextrin, malted barley extract, molasses, brown sugar, salt, baking soda, natural flavor, tocopherols (to preserve freshness), reduced iron, folic acid*. * one of the b vitamins.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: 100 Percent Whole Grain, Kosher
Features: Whole Grain, No Preservatives, No Artificial Colors, No Artificial Flavors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 14.5 Ounces
TCIN: 13304765
UPC: 030000064412
Item Number (DPCI): 231-00-0152
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.81 inches length x 7.49 inches width x 2.32 inches height
Estimated ship weight: 1.069 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The recent return of Quaker Oat Squares has left many guests disappointed due to a significant change in recipe and texture. While some appreciate the nostalgic crunch, the new version is described as bland, airy, and lacking the original flavor. Guests express a strong desire for the classic recipe to return, highlighting the importance of taste and texture in their cereal experience. Many are hesitant to repurchase until the original formula is reinstated.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1934 reviews
quality: 4.03 out of 5
taste: 3.8 out of 5
value: 3.88 out of 5
72% would recommend
66 recommendations
New version is awful
1 out of 5 stars
MargSwis - 21 days ago
originally posted on quakeroats.com
This is been my favorite cereal since childhood. I just bought a box of the "redesigned" cereal and it's awful. It tastes like a cheap knockoff. They are no longer squares, and the taste and crunch are gone. It seems like I'm eating Styrofoam peanuts. I am so sad and disappointed. Unless you bring back the old recipe, you have lost a loyal customer.
Grotesque
1 out of 5 stars
OatMealed - 26 days ago
originally posted on quakeroats.com
Terrible. You had to go out of your way to botch a solid, winsome recipe. Way-to-go!
Icky cereal
1 out of 5 stars
Julie 1 - 27 days ago
originally posted on quakeroats.com
This is the worst cereal I’ve ever had. I will never buy it again. It had no brown sugar taste at all
This cereal is just as wonderful as it was!
5 out of 5 stars
Nchnc no - 28 days ago
originally posted on quakeroats.com
I have no idea what these reviewers are talking about. This cereal is still wonderful and is my go-to snack!
Please no, Quaker Oats
1 out of 5 stars
djm523 - 1 month ago
originally posted on quakeroats.com
Astonishingly bad since the recall. Chalky, uninspiring flavor. This new rectangular kibble lacks the crunch of the older version.
Recipe change is awful, cereal is not worth buying
1 out of 5 stars
Penny3 - 1 month ago
originally posted on quakeroats.com
This has been one of my favorite cereals for YEARS, to the point I'd buy it even when it wasn't on sale. When I had a hard time finding it at my grocery store, I didn't think much of it, but was happy when it showed back up on the shelf. But I did NOT know they changed the recipe! I couldn't even finish my bowl. The flavor is closer to cardboard, the size is smaller, and they get soggy even faster now. So disappointed that one of my favorites is inedible now, and I have a full box of cereal that I'm going to just...throw away.
Puffed rice
2 out of 5 stars
Another disappointment - 1 month ago
originally posted on quakeroats.com
After the recall this cereal is not Quaker Oatmeal Squares. If I wanted puffed rice I would have bought that. This cereal has no flavor or crunch. I am very disappointed.
Perfect snack food
5 out of 5 stars
Enigmatmz - 1 month ago
originally posted on quakeroats.com
This is my favorite cereal besides rice crispies. I don't use milk on cereal. I eat it on the go. These taste similar to fresh waffle cones to me. The crunch is awesome.
Sorry Guy's
2 out of 5 stars
Paul78 - 1 month ago
originally posted on quakeroats.com
I eat Oatmeal almost daily. It's the breakfast I grew up eating, and I still love it. I'm 78, so do the math; that is a lot of Quaker's Oatmeal. I noticed Oatmeal Squares Brown Sugar at the supermarket and purchased a box. I found them to be too dry and lacking flavor.
It's cereal
4 out of 5 stars
GracieGrace - 2 months ago
originally posted on quakeroats.com
This is still my go to cereal if I need a quick snack. I don't know why everyone is complaining about the new changes, it tastes fine to me; I actually really like that it isn't crunchy because crunchy food hurts my gums. TBH I don't remember it ever being crunchy? I haven't gotten it in a few years but I don't really notice a difference. To each their own I suppose.
Just cardboard, sad
1 out of 5 stars
Jennilee - 2 months ago
originally posted on quakeroats.com
Horrible! Not the same! Tasteless and not as crunchy. Very Disappointing. Never buying again. Waste of money.
Used to be my favorite
1 out of 5 stars
RDU27613 - 2 months ago
originally posted on quakeroats.com
Not the same and not nearly as good as it was prior to removing the original from the market. Very disappointing.
Not the same
3 out of 5 stars
VTECsam - 2 months ago
originally posted on quakeroats.com
Something changed. The squares are now smaller rectangles, the fibers don't separate, it's not as crunchy, it's different. And not in a good way. Change it back or just kill it forever. The current iteration of this product as of April 2025 is a shadow of it's former self, and it's still one of the most expensive boxes on the aisle.
Disappointment!
1 out of 5 stars
keg102 - 2 months ago
originally posted on quakeroats.com
Was so excited to see these back on the shelf. What a disappointment!!! Even my husband noticed and he’s not the picky kind at all. Not crunchy at all. Please go back to the old product. Definitely won’t be purchasing again. 😕
New formulation is awful!
1 out of 5 stars
stephy__ - 2 months ago
originally posted on quakeroats.com
The new formulation is awful. It tastes like cardboard now. Very disappointed.
Do not buy this, not the same.
1 out of 5 stars
Mb11 - 2 months ago
originally posted on quakeroats.com
Went from being my favorite cereal to the worst. I'll never buy this again. I do not know why it was changed. Terrible idea. Has absolutely no flavor.
Replacement oatmeal squares a sorry substitute
1 out of 5 stars
Herbert17 - 2 months ago
originally posted on quakeroats.com
I’ve eaten oatmeal squares almost every morning for decades, but this replacement version is not good. I bought 4 boxes. After one helping, I trashed the rest and donated the unopened 3 boxes. I really miss this cereal but the replacement version is a non-starter.
So incredibly sad
1 out of 5 stars
PalmyPamela - 2 months ago
originally posted on quakeroats.com
I can’t believe it after months of waiting for the cinnamon Square crunch cereal from Quaker oats due to their screwup! They changed the recipe. Why would they do that? Isn’t there anything to loyalty anymore? We were loyal to the cereal. We love the cereal, the crunch, the heaviness the Feeling of being full after eating it. Now we have puffs!! So unhappy, first at Southwest and now it’s Quaker Oats! You’re gonna have to find a whole new millions of people to eat your cereal
RIP Quaker Oat Squares
1 out of 5 stars
VistaRemy - 2 months ago
originally posted on quakeroats.com
The whole product team should lose their jobs over this change which I am sure was done to cut costs. Have you ever heard of market research?
LOVE THIS
5 out of 5 stars
Thumbs up graphic, would recommend
LSErn - 3 months ago, Verified purchaser
This is my favorite cereal. We just discovered it this year and our whole family loves it. Very lightly sweet, great crunch and a very appealing shape. It’s delicious with our without a bowl of milk, however, in milk it still maintains a great crunch. I always get 2 boxes when Target runs their 2 for $9 promotions! Love it!