Sponsored
Reel Paper Premium Bamboo Toilet Paper
$14.99 ($0.42/100 count)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Sustainability Claims: Compostable, Biodegradable, Renewable Material, Plant-Based, Renewable Resource
Count: 12 Rolls
Features: Septic-Safe
TCIN: 81656337
UPC: 860003777930
Item Number (DPCI): 253-06-0233
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 8.69 inches length x 9.02 inches width x 12.98 inches height
Estimated ship weight: 4.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 6252 reviews
quality: 4.45 out of 5
softness: 3.92 out of 5
thickness: 4.32 out of 5
value: 4.09 out of 5
82% would recommend
810 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
Scratchy
Great idea but not a great product. This tp is single ply and scratchy. Makes me feel like I am travelling when I really miss the TP back at home.
5 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2025Verified purchase
(no review title)
Best toilet paper ever!!!! Amazing for the sensitive peeps!!! I was suffering from UTI constantly and would have neeever thought it could be the toilet paper I was using! Since I've made the switch to this brand last year it hasn't come back 😭🙏🏻
5 out of 5 stars
22 October, 2025Verified purchase
(no review title)
Great and good for you!
4 out of 5 stars
21 October, 2025
originally posted on Reel
I liked it but expensive
I have skin conditions and was told by my doctor to use a natural toilet paper. I really like this, and I like the feel of it and the thickness is nice. I gave my boyfriend a roll and he said it was great except for the price.
4 out of 5 stars
21 October, 2025
originally posted on Reel
Good not toxic
The important part for me is that this is a not toxic material
5 out of 5 stars
21 October, 2025
originally posted on Reel
Love it.
I like the feel better than traditional toilet paper.
5 out of 5 stars
19 October, 2025
originally posted on Reel
Love Reel!!
Subscription is easy to manage—sometimes I have to have orders sent early or delay them due to travel. Tree-free paper and plastic-free packaging is what drew me in. Very happy to find that the paper is soft and high-quality as well! I’ve been using it for over a year and couldn’t be happier. Also just found out they have eco trash bags, resealable sandwich bags and more. Excited to try those in the future.
5 out of 5 stars
18 October, 2025
originally posted on Reel
Switched from another brand.
So far it’s been good. The rolls seems to last a bit less than the previous subscription I had but the price is much better. I assume it’s a wash.
5 out of 5 stars
17 October, 2025Verified purchase
great!
we love this toilet paper! cleaner and better, plant paper is next on my list to try, i think it’s a step cleaner than this, but overall very happy.
5 out of 5 stars
16 October, 2025
originally posted on Reel
Love it!
Reel toilet paper lasts a long time, and just when we ran out, our order arrived. Love the texture & thickness. I plan on continuing with Reel. Affordable, great product!!!
5 out of 5 stars
16 October, 2025
originally posted on Reel
Perfect Product
No plastic packaging - no trees killed - and it is a great product!
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Love it !
Absolutely love this toilet paper! Doesn't leave any residue or extra dust. Has zero plastic from the packaging to the actual roll! Love the sustainability.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
Not the same. What happened?
I used to love this TP! Been using for over a year, but about a month ago I noticed the paper quality changed. It falls apart now, and leaves paper residue behind. What happened? I’m really sad they changed it, I hope they go back to the original. It used to be the best.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Reel Good
Reel is awesome! I love that every aspect is sustainable and/or recyclable - cardboard box container instead of plastic, paper wrapping, bamboo toilet paper, etc. It's not AS soft as traditional toilet paper, but not scratchy by any means. I will continue to buy this!
4 out of 5 stars
14 October, 2025
originally posted on Reel
Booty-licious!!!
I love this paper!! I've been using a different company for a while now. When I saw this was black owned, I jumped on it. And so glad I did. The thickness is perfect. I just wish the roll was a little bigger, but I won't be going back!
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
Really REEL Premium
Excellent quality, non irritating, thick, and kind to our delicate areas! My only regret is that I didn't try this superior product before! REEL Bamboo Tissue is the way to go!
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025
Very good quality toilet paper!
I cannot rave about this enough! This is an amazing quailty toilet paper. It is made of bamboo, with zero PFAS and all natural. I am so glad I found this and Dr. Ardis recommended this. I love it!
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Soft , durable, and absorbent
High quality toilet paper. Soft, durable, and less chemicals than other options.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
The Best!
This is the best toilet paper I’ve ever used! And the price here is much lower than Amazon
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
Great TP!
I’m loving this TP! No scent, firm yet soft (for me anyway), leaves no irritation down below and it’s a convenient purchase here through Target! I wish it were cheaper but alas. Also, the inner paper tube is super sturdy! Great for seedlings in the garden or craft projects with the kiddos. Love that there’s no plastic in purchasing this paper…yay!