Replacement Water Filters - up & up™ - image 1 of 3Replacement Water Filters - up & up™ - image 2 of 3Replacement Water Filters - up & up™ - image 3 of 3
Replacement Water Filters - up & up™ - image 1 of 3
$15.99When purchased online

About this item

At a glance

BPA Free
BPA Free

Highlights

  • Guaranteed to fit and perform in Brita pitchers (except Stream)
  • No pre-soaking
  • Delivers fresh, great tasting water
  • Each filter lasts 2 months or 40 gallons
  • Improved design prevents clogging and ensures consistent flow of water
  • Activated carbon and ion exchange resin reduce impurities* to make your water taste better (*Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor], limescale and mercury.)
  • BPA Free

Specifications

Dimensions (Overall): 5.4 Inches (H) x 9.3 Inches (W) x 2.4 Inches (D)

Weight: .97 Pounds

Features: BPA-Free

Filters: Cadmium, Benzene, Copper, chlorine, Unpleasant Odors, Unpleasant Tastes, Mercury, Zinc

Material: Plastic

TCIN: 13795282
UPC: 812501010613
Item Number (DPCI): 072-00-0120
Origin: Made in the USA or Imported

Description

Drinking filtered water is good for you and our planet. Every up&up™ filter lasts two months, filtering up to 40 gallons of water, the equivalent of 300 single-use plastic bottles*. up & up™ replacement water filters are guaranteed to fit and perform in Brita pitchers (except Stream). Plus, our filters now feature a brand new, patent-pending* design that prevents clogging. Enjoying fresh, great tasting water has never been easier.

*Patent application WO 2021/013581 A1
**16.9 ounce bottles
BPA Free
Made with BPA-free materials.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 9.29 inches length x 5.4 inches width x 2.62 inches height
Estimated ship weight: 0.85 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.3 out of 5 stars with 32 reviews
81% would recommend
27 recommendations
value: 3.86 out of 5
quality: 3.86 out of 5

Perfect fit

5 out of 5 stars
Would recommend
Lynn - 18 days ago, Verified purchaser
Works perfectly with my Brita pitcher.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Good product

5 out of 5 stars
Would recommend
Kellyk - 19 days ago, Verified purchaser
These work as well as the brita filters and a lot less $. Very pleased.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

:)

5 out of 5 stars
Would recommend
Beef - 26 days ago, Verified purchaser
love these! they work just as well as the Brita filters, just at a cheaper price!
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Nice to have filter options with house brand Brita filters.

5 out of 5 stars
Would recommend
JerryP - 27 days ago
When I got these I couldn't help but realize that they were just like the old shape of the name brand Brita filters. If you hadn't noticed Brita branded filters had changed their shape, or at least the shape of the top. From my perspective these filters work just as well as Brita branded filters. Water flow through them is very similar to Brita filters, and the taste of the water is also similar. I think these are a great way to save a bit of money on Brita filters without loosing quality water filtration
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Great for Brita.

5 out of 5 stars
Would recommend
Nels - 1 month ago, Verified purchaser
Great cheaper alternative to the Brita ones. I use this in my brita and love it! Lasts long and a better price.
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

water filters

5 out of 5 stars
Would recommend
NJ shopper - 1 month ago, Verified purchaser
these work in name brand pitchers as well as other name brand filters for a lot less cost...have been pleased
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Works Great!

5 out of 5 stars
Would recommend
Emily - 1 month ago, Verified purchaser
The Target brand is as good as the name brand plus the price is much better. Overall It filters the same and fits my Brita.
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Great product, great price

5 out of 5 stars
Would recommend
Oscurita - 1 month ago
This filter fits the Brita pitcher perfectly! Compared to the original filter this brand actually “clicks” right into place. It seems the drip is slightly slower but we usually refill it ahead of time so it won’t make a difference to our daily use. The to piece is designed differently and you can not grab it from the top to pull it out easily, however that’s easily overcome by just punching against the filter from the bottom. Overall I really like this filter, especially because of the price!
1 guest found this review helpful. Did you?

Waste of Money - Don't Work Well

1 out of 5 stars
Would not recommend
wlah - 1 month ago, Verified purchaser
Worst ones I’ve ever bought. Instructions were followed and water does not pass through. Then next tried like with name-brand Brita, soaking in water. Worked for half a pitcher. Last time filter has to be taken out and put back in to get a quarter of the water to go into the pitcher. Waste of money. Will not buy again. How did anyone rate these higher? I’ve bought filters for years and never had this happen.
1 reply from up&up Customer Service team - 1 month ago
Hi wlah - We are so sorry you had a bad experience with your up & up filter. That is not how it should work. There is always a chance that a product could be damaged after it leaves us, either in transit or possibly in the store. Please feel free to take it back to Target Customer Service for a refund or exchange.
value: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

Replacement water filters

5 out of 5 stars
Would recommend
Clb - 1 month ago, Verified purchaser
Great, just what we needed!
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

So-so

3 out of 5 stars
Coop - 2 months ago
The filters fit my Brita dispenser, which uses standard Brita filters, but without having the water tested, it's hard to say whether or not they do as good a job at filtering. They require you to filter and discard 2 cycles of water through the filter, which the Brita filters do not. For my dispenser, that's close to 2.5 gallons of wasted water as well as the time to fill and wait for it to filter through two times. Depending on where you purchase them, these are around $.41-$.83 less per filter without a coupon or sale price.
1 guest found this review helpful. Did you?

It fits

5 out of 5 stars
Would recommend
Tarainjag - 2 months ago
It fits, and I assume it works. The grooves and notches of this universal water filter actually fits the Brita brand pitcher. It tastes like water, so I am assuming it is filtering out all the bad stuff like the name brand. I do not see any extra leakage; it has a tight fit.
2 guests found this review helpful. Did you?

Just as good if not better than name brand water filters

5 out of 5 stars
Would recommend
MamaX3 - 2 months ago
I love these water filters - they do the exact same thing as the name brand ones and half the cost. I have a huge brita pitcher that I am constantly filling up. We drink a lot of water in my house and kids who play sports so nice to have filtered cold water on hand for their huge water jugs. I change the filter as recommended or sometimes sooner - depending on usage.
1 guest found this review helpful. Did you?

Origin: UK

5 out of 5 stars
Would recommend
nismogirl - 2 months ago
These Universal Replacement Water Filters 2pk by up & up fit my 10 cup Brita pitcher just fine. The packaging says these filters reduce Chlorine, Copper, Mercury, Benzene, Cadmium, Zinc and Limescale. I like that these filters are steam sterilized. I rinsed the filter for about 15 seconds, and shook it to get rid of excess air. Then I placed it in the pitcher. I filtered two cycles of cold water, which I discarded by watering outdoor plants. The third cycle was fine to keep and use as drinking water, according to instructions. No BPA! The origin of this item is the UK, according to the package.
4 guests found this review helpful. Did you?

just as good as brita

5 out of 5 stars
Would recommend
mally - 2 months ago, Verified purchaser
gets the job done (i think lol) and fits perfectly in my brita pitchers! cant beat the price compared to the brita brand
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

(no review title)

5 out of 5 stars
Would recommend
GiGiMichelle - 2 months ago
These filters fit my Brita pitcher perfectly. Works just like the Brita filters at a much more affordable price. I honestly could not tell the difference between the water filtered by the Brita filter and the Up & Up filter.
4 guests found this review helpful. Did you?

Bettwr pick

5 out of 5 stars
Would recommend
Quinn - 2 months ago, Verified purchaser
They fit our water jug and are great value
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

garbage, not worth the savings

1 out of 5 stars
Would not recommend
ripley - 2 months ago
not only did it not fit my filter, it broke it. don’t buy these cheap trash filters.
1 reply from up&up Customer Service team - 2 months ago
Hi Ripley - We are so sorry you had a bad experience with our filter. Can you let us know more specifics about what went wrong? What kind of dispenser were you using? We'd love to help you sort this out. At the very least, please feel free to take it back to Target for a replacement or refund.
value: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

Fresh tasting water

5 out of 5 stars
Would recommend
MoShe - 2 months ago
These universal water filters fit my water pitcher perfectly. I love that I have the option of paying less for an off brand replacement filter. It's easy to rinse off and insert the filter. With the older filters you have to soak them for 15 minutes prior to using them. The water also tastes nice and clean.
4 guests found this review helpful. Did you?

Doesn't filter well

1 out of 5 stars
Would not recommend
Ginni - 2 months ago, Verified purchaser
Doesn’t do a good job filtering water. Tried this and a brita filter to compare the water quality and after a few cycles I noticed the water was much more clear with the Brita brand. Won’t be buying this one again.
1 reply from up&up Customer Service team - 2 months ago
Hi Ginni - We're sorry your experience didn't meet your expectations. That said, the cartridge is filled with activated carbon made of coconut shells. These small carbon particles that are natural and harmless may flush into filtered water; the particles have no negative health effects. If you're still unhappy with your filter, please feel free to return it to Target for a replacement or refund.
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopTarget's Coronavirus ResponseSustainability & ESGPress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target CircleRedCardTarget AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramTwitterYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsDo Not Sell My Personal InformationInterest Based Ads