$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Guaranteed to fit and perform in Brita pitchers (except Stream)
- No pre-soaking
- No black flecks
- Each filter filters up to 40 gallons of water
Description
up&up™ universal replacement water filters deliver superior performance and value for great tasting water. up&up™ filters are guaranteed to fit and perform in Brita pitchers (except Stream). Each up&up™ filter requires NO pre-soaking, reduces the release of black carbon particles, is NSF/ANSI 42 certified for the removal of chlorine taste and odor, and filters up to 40 gallons of water.
Number of Pieces: 2
Dimensions (Overall): 5.3 Inches (H) x 4.75 Inches (W) x 2.3 Inches (D)
Weight: .48 Pounds
Features: BPA-Free
Water Filtration Compatibility: Brita Pitchers and Dispensers
Filters: Cadmium, Benzene, Copper, chlorine, Unpleasant Odors, Unpleasant Tastes, Mercury, Zinc
Maximum Filter Life: 2 Months
Material: Plastic
TCIN: 14511038
UPC: 812501010989
Item Number (DPCI): 072-00-0060
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.4 inches length x 4.6 inches width x 2.2 inches height
Estimated ship weight: 0.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Related Categories
Guests are saying
The water filters are a cost-effective alternative to name brands, fitting well in various pitchers and providing clean, fresh-tasting water. While some guests experienced issues with sediment and fit, many found them comparable to more expensive options, appreciating the value and performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1527 reviews
quality: 3.81 out of 5
value: 4.01 out of 5
85% would recommend
328 recommendations
Water Filters
5 out of 5 stars
Thumbs up graphic, would recommend
frostysnowmom - 21 days ago, Verified purchaser
These Up & Up brand water filters work as expected for a great price!!! :D
Replacement filters
5 out of 5 stars
Thumbs up graphic, would recommend
Non stick pan 8 inch gold - 28 days ago, Verified purchaser
Good price point and they work. Water is filtered, fits in a standard water filter system.
Filters
5 out of 5 stars
Thumbs up graphic, would recommend
Gabi - 3 months ago, Verified purchaser
Work as well as other comparable filters for a lower price
Gross
2 out of 5 stars
Thumbs down graphic, would not recommend
L - 3 months ago, Verified purchaser
Leaks charcoal into the water.
1 reply from the Product Manufacturer team - 3 months ago
The activated charcoal in the filter reduces the odor and taste of chlorine from the water. During transit it can dislodge from the filter and get through the small filter holes. However, it’s perfectly safe for human consumption as it's made from coconut shells.
Target water filters
5 out of 5 stars
Thumbs up graphic, would recommend
Gift cards - 3 months ago, Verified purchaser
Work good, last long time.
Up & Up replacement filter
5 out of 5 stars
Thumbs up graphic, would recommend
CM - 3 months ago, Verified purchaser
These work as expected.
This works
5 out of 5 stars
Thumbs up graphic, would recommend
Target Shopper - 4 months ago, Verified purchaser
Does the job, no difference so far from the brand name.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Bethany - 4 months ago, Verified purchaser
These are a great alternative for the expensive Britta filters. they don’t quite last two months, but other than that, they’re great!
Good filters
5 out of 5 stars
Thumbs up graphic, would recommend
Unknown - 5 months ago, Verified purchaser
I don't know why they say this filters don't fit a Pur 7 pitcher when they do I've been buying this filters for my pur 7 pitcher for 2 years they fit and the water taste good delicious I recommend them if you have a Pur 7 pitcher I don't know about the rest of they fit.
Helps with water taste
5 out of 5 stars
Torilovestarget - 5 months ago, Verified purchaser
We were looking for brita but these were great at a fraction of the price. Hoping they filter the same. But has helped with our water taste
Doesnt fit!
1 out of 5 stars
Thumbs down graphic, would not recommend
marie21 - 6 months ago, Verified purchaser
Does NOT fit regular sized brita, it will leak through the side and doesn’t fit all the way. Waste of time if it doesn’t fit and isn’t actually filtering the water
1 reply from the Product Manufacturer team - 6 months ago
Hi marie21, we would love to assist you with this. Could you please provide us with some more information, such as which Brita pitcher were you using and whether the up&up filter was pushed firmly into the pitcher hopper? If you could please email us directly at support@water-filtration.net with this information and images, if possible, we'd greatly appreciate it. Thanks, up&up water filtration support.
Great value!
5 out of 5 stars
Thumbs up graphic, would recommend
Bren - 6 months ago, Verified purchaser
Great value and works just as good as the Brita filter
1 reply from the Product Manufacturer team - 6 months ago
Thank you so much for your nice review! We're happy to hear you're enjoying your up&up water filters :)
Misleading and deceltive garbage.
1 out of 5 stars
Thumbs down graphic, would not recommend
Target Customer - 7 months ago, Verified purchaser
Garbage. Does not fit and leaks. Do not purchase.
1 reply from the Product Manufacturer team - 6 months ago
We're sorry you had a bad experience with our filters. Could you please provide us with some more information, such as which Brita pitcher were you using and whether the up&up filter was pushed firmly into the pitcher hopper? If you could please email us directly at support@water-filtration.net with this information and images, if possible, we'd greatly appreciate it. Thanks, up&up water filtration support.
Better than name brand
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 7 months ago, Verified purchaser
it fits my brita pitcher perfectly and it actually filters water better - the taste is much much better and it some how filters faster. Plus it’s cheaper. A total win.
1 reply from the Product Manufacturer team - 6 months ago
Thank you, Michelle, for your great review - we're happy that you're happy! :)
Mold/Algae on first filter used, made me sick
1 out of 5 stars
Thumbs down graphic, would not recommend
andyveggies - 7 months ago
Please stay away from these filters. Upon the first Up&Up filter I used in my Britta pitcher, after 5 or 6 weeks, I found mold or algae growing both on the inner side of my pitcher, as well as the bottom of the filter itself. The filters are advertised to be good for 2 months, and I wash the inside of my pitchers every time I change the filter, so it really seems like the Up&Up filter is the issue. I had been having digestive issues for the 2 weeks prior to this, but after discarding my old pitcher and these filters, and returning to Britta products, I felt great in again after 30 to 40 hours. Please protect your health and your water, and stay far away from these generic filters.
1 reply from the Product Manufacturer team - 6 months ago
Hello andyveggies, we responded to you via email as well but in case another guest has a similar issue here are some tips to avoid algae growth in your pitcher: - Algae can grow in a pitcher of water, even if it's in the fridge. Algae can grow in cold water, and even in low light and nutrient levels. - Avoid sunlight: Keep your pitcher out of direct sunlight and away from heat sources. - Wash regularly: Wash the pitcher with soap and warm water on a regular basis. - Don't let water sit: Don't let the same filtered water sit in your pitcher for more than a few days. - Cover the filter: Put something over the top of the water filter to keep sunlight out. How to clean algae from a water pitcher: - Disassemble and wash - Take apart the water filter and wash the housing and cartridges with dishwashing detergent and water. - Mix white vinegar and water, wet a sponge or cloth in the solution, and scrub the inside of the pitcher.
Up & Up water filters
5 out of 5 stars
Thumbs up graphic, would recommend
Pam S - 7 months ago, Verified purchaser
Great price for these filters. Keep up the great work in helping us save money on our household expenses.
1 reply from the Product Manufacturer team - 6 months ago
Thank you, Pam, for your wonderful feedback and comments. We're happy that you're happy with your up&up filters!
They work on a regular Brita! Cheaper too!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Z - 7 months ago, Verified purchaser
I was skeptical of these at first because I thought I maybe had to have the Target brand (Up & Up) Brita pitcher which I don’t but these are a few dollars cheaper so I thought why not take a risk. And these work just fine!!!!! I’m so happy lol
1 reply from the Product Manufacturer team - 6 months ago
Thank you, Z, for your feedback - glad you're happy with your up&up filters!
Saved my life
5 out of 5 stars
Thumbs up graphic, would recommend
DanB - 8 months ago, Verified purchaser
Nothing like switching out your knock-off brita filter to realize how badly you need to clean your water pitcher. Thank you, Target for the quick delivery so I am no longer poisoning myself.
Filter
5 out of 5 stars
Thumbs up graphic, would recommend
kc - 8 months ago
Is great for the price
1 reply from the Product Manufacturer team - 6 months ago
Thanks, kc, we're glad you're enjoying your up&up filters!
Water filter
5 out of 5 stars
Thumbs up graphic, would recommend
Cynthia Chitko - 9 months ago, Verified purchaser
This Target brand is a Great product
1 reply from the Product Manufacturer team - 6 months ago
Thanks, Cynthia, for the positive review; we're glad you're enjoying your up&up filters!