Only at target
$24.99
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
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Guests are saying
The Up and Up water filtration pitcher has garnered positive feedback for its effective filtration, sleek design, and affordability compared to other brands. Guests appreciate its ability to improve water taste and clarity while being easy to use and refill. However, some concerns have been raised about the durability of certain components and the filter's performance. Overall, it stands out as a reliable choice for those seeking a budget-friendly water filtration solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 212 reviews
quality: 3.97 out of 5
value: 4.09 out of 5
74% would recommend
47 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Perfect
Love it! Worked well and doesnt take up too much room
1 out of 5 stars
20 July, 2025Verified purchase
Disappointed with customer service
Very disappointed with target. I purchased this item which came a day earlier than expected and my package was stolen. It was left in my lobby instead of leaving it at my apt door. I called up and they said they couldn’t do anything. On top of that they wouldn’t refund my money back. I’ve been a loyal customer for many years and they can see it was my first time making a claim for a stolen package and still do nothing about it! So if my purchase had been worth $300 I would still have to pay for it when my package was not delivered at my door because these delivery people are to lazy to take an elevator and drop it off! Very disappointed with the way this matter was handled.
1 reply from the Product Manufacturer team - 7 months ago
Please email us at support@water-filtration.net and attach a copy of your receipt and include your full mailing address. We cannot issue you a refund but are happy to send a replacement Pitcher to you free of charge.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
Bad quality
Very poor quality cannot be washed in dishwasher
1 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2025Verified purchase
Need to remove lid to fill
You need to completely remove the lid in order to fill it. I was looking for one you do not need to remove the lid.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2024Verified purchase
Superior to Brita!
In the past 20 yrs I've bought 3 Brita pitchers and ALL of the replacement Filters were a problem. Brita filters persistently leak excessive black dust and dirt particles. This Up n Up pitcher is exceptional, the filters are 90% cleaner and reliable than Brita. Not to mention the price is substantially less. I like everything about the Up n Up water filtration system!
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2023Verified purchase
Water Filtration Pitcher Black
Very good valeu for money
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2023Verified purchase
Works well
Cheaper than the alternative brand names and does a good job.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2023Verified purchase
Faulty top
The top doesn’t work. It doesn’t show you when to replace the filter.
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2023Verified purchase
Great Buy
Love this !!!! If your looking for a water filter pitcher …. Look no further. This is a great water filtration pitcher. I got it on sale so even better.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2023Verified purchase
Something isnt right.
I had no issues with the construction on the product seemed to hold together fine. I purposely bought a filter for my plants to be honest because filtered water is typically better. Something about this creates mold almost instantly on my plants that I water. Plants watered with my tap are bright & happy. Actually, this water killed my umbrella tree. I don’t know the technicalities, but if it isn’t good for my plants I am not drinking it either. So weird.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2023Verified purchase
Poor Construction
The plastic piece that covers the pour feature broke off really easily. Now dust and such can get in the container.
4 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2023Verified purchase
Taste fine, just not as solid feeling
A little flimsier than a brita, but did the same job as Brita filter in improving the taste. The pitcher just feels like it’s made of a cheaper plastic, but it does look very clean and modern with the clear and black and looked great with the rest of my black appliances.
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2023
A must buy to save money
I wish I had bought these sooner instead of the other brand. The water tastes great and it saves me a lot more money using Target brand. I highly recommend it.
3 out of 5 stars
Thumbs down graphic, would not recommend
26 August, 2023
Odd taste
I wanted to love it but the filtered water definitely had a weird taste.
5 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2023Verified purchase
Great purchase
I love it. The water is crystal clear and tastes pretty good. I always add lemon to my water anyway. It holds a good amount so I don't have to constantly refill it. I've had no problems with the lid.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 June, 2023
Intense allergic reaction to filter
I'm honestly surprised and bummed out about the low quality of these filters. I've used a range of water filters for years now going from basic Brita to the ones that actually reduce more complicated stuff in the water. Even though I wash it every week, I got tired of the buildup in my life straw water picture so I decided to go back to Brita and pick this one up because the reviews were good and it's currently on sale for half price. Well after running water through the filter at least five times and then trying to drink it I had a very dramatic allergic reaction to it. I don't mean small. I mean throat hurting entire face flushing hot lasting for several minutes type of reaction, which I have never had before. I looked in the questions and they said that the carbon filter is made out of carbon and then an ion resin, they never say the source of the carbon just that it's gluten free and soy free. I suspect that they are using a corn based charcoal and that is the cause of the problem, and possibly also treating it with some kind of heavy chemical. I tossed out the filters for my life straw pitcher this morning, so I'll just have to boil water until I can return this and find something else. Bummed!
1 reply from the Product Manufacturer team - 3 years ago
Hi AzureFlora - Our filters are meant to filter only potable water. The up&up filters only contain activated carbon and ion exchange resin, both of which are used to extricate chlorine taste & odor as well as filter out harmful chemicals & heavy metals. In addition, they are certified by the Water Quality Association to the highest water filtration standards and contain only food-safe materials. It is impossible for our filters to add anything to the water to cause harm, rather they will filter out particulates that may be harmful. If you are concerned about your water source, we highly recommend you do pay to get the water tested. We are very concerned by your review as it contains defamatory & false information about the safety of our products. We welcome you to reach out directly to us to discuss further at support@water-filtration.net.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 June, 2023Verified purchase
Poor design, very frustrating
This pitcher is not designed well. The top is so tight you have to pound it in to seal it and prevent leaks. Then when you try to lift the lid to fill it, the whole top comes out. The little cover for the spout broke in the first week. I've had this for a few months and already plant to replace it with a better model. Don't waste your $.
5 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2023Verified purchase
I like it
This pitcher is easy to pour and holds a decent amount of water so I am not constantly refilling it. It's attractive, a good value, and the fact that I cant use my extra Brita filters is a bonus.
5 out of 5 stars
Thumbs up graphic, would recommend
13 June, 2023Verified purchase
Crystal clear
This pitcher fits perfect in the fridge. Isn’t big and bulky takes up just enough room. The filter is effective the water come out crystal clear and tastes refreshing
2 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2023Verified purchase
Do. Not. Buy. The. Water. Refilling. Lid. Sucks.
The water refilling lid is the worst design I have encountered. Everything else works great!