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Water Filtration Pitcher Black 10 Cup Capacity - up&up™: Dishwasher-Safe, 2 Filters, Electronic Change-Filter Indicator
Only at target
$24.99
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Versatile vessel for table top use and counter or fridge storage
- Delivers fresh, great tasting water
- Improved filter design prevents clogging and ensures consistent flow of water
- BPA-free
- Includes two filters
- Electronic change-filter indicator
- Each filter lasts 2 months or 40 gallons
- Activated carbon and ion exchange resin reduce impurities* to make your water taste better (*Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor] and mercury.)
Description
Drinking filtered water is good for you and our planet. Every up&up™ filter lasts two months, filtering up to 40 gallons of water, the equivalent of 300 single-use plastic bottles*. Plus, our filters now feature a brand new, patent-pending* design that prevents clogging. Enjoying fresh, great tasting water has never been easier.
*Patent application WO 2021/013581 A1
**16.9 ounce bottles
*Patent application WO 2021/013581 A1
**16.9 ounce bottles
Dimensions (Overall): 10.5 Inches (H) x 10.75 Inches (W) x 6.0 Inches (D)
Weight: 2.43 Pounds
Water Filtration Compatibility: Brita Water Pitcher Filters
Capacity (Volume): 10 Cup
Filters: Chlorine, Unpleasant Odors, Unpleasant Tastes
Includes: Pitcher, Instruction Book, 2 Filters
Features: Water Purification: Easy Installation, Built-In Handle, Electronic Change-Filter Indicator
Maximum Filter Life: 40 Gallons
Material: Plastic
Care & Cleaning: Dishwasher-Safe Parts
TCIN: 15420649
UPC: 812501012075
Item Number (DPCI): 072-00-0179
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11 inches length x 11 inches width x 6 inches height
Estimated ship weight: 2.195 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: The last one I bought of an Up and Up pitcher does not have an opening in the lid and I have to take the whole lid off to fill it. Does this one have an opening in the lid?
submitted by cybercat3 - 4 years ago
A: Hi, cybercat3 - we apologize...it looks like the product description got mixed up between the 10 cup and 7 cup sizes. The 10 cup has a removable lid for refilling; the 7 cup has a flip-top lid for refilling. We'll be sure that the description is updated, and we apologize for the confusion.
submitted byup&up Customer Service - 3 years agoBrand expertA: Hello Cybercat3 - Thanks for stopping by! This water filtration pitcher features a flip-top spout cover for easy refilling and an ergonomic handle, and it has dishwasher-safe parts. Happy shopping! - Beth
submitted byBeth - 4 years agoTarget staff supportA: You do have to remove the black lid to be able to refill this pitcher.
submitted byJenni M - 3 years ago
Q: Do the Brita Elite filters (the 6-month ones) fit this pitcher, or just the Brita standard ones?
submitted by Fran - 2 years ago
A: Yes, they fit the up&up 10Cup pitchers.
submitted byup&up Customer Service - 2 years agoBrand expertA: Hello Fran- We are glad that this caught your eye.Yes, they fit the up&up 10Cup pitchers.- Jennie
submitted byJennie - 2 years agoTarget staff support
Q: How long is the indicator life? The instructions state to remove the indicator at the end of it's life and dispose of it. So how do I replace it?
submitted by Jill - 4 years ago
A: Hi Jill – We appreciate your interest in the Up & Up Water Filtration Pitcher. The filter change indicator is designed to last 5 years, depending on usage. Thanks for asking. - Jesse
submitted byJesse - 4 years agoTarget staff supportA: Hi Jill- The filters last for 40 gallons or about 2 months of use. The filter change indicator in the lid does not need to be replaced. Thanks for asking!
submitted byMatt - 3 years ago
Q: What materials are used in the filter?
submitted by AI Shopping Assistant - 1 month ago
A: The filter uses activated carbon and ion exchange resin to reduce impurities.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What impurities does the filter reduce?
submitted by AI Shopping Assistant - 1 month ago
A: The filter reduces chlorine, mercury, copper, benzene, cadmium, and zinc, improving taste and odor.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Can the pitcher be stored in the fridge?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the pitcher is designed for both counter and fridge storage.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: How often should the filter be replaced?
submitted by AI Shopping Assistant - 1 month ago
A: The filter should be replaced every 2 months or after filtering 40 gallons of water.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is the pitcher compatible with other filter brands?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the pitcher is compatible with Brita Water Pitcher Filters.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Does this come with two filters?
submitted by MR - 4 months ago
A: Thank you for your question. Yes, the up&up 10C Black Pitcher comes with 2 filters. Please feel free to email us with further questions or support any time at: support@water-filtration.net.
submitted byup&up Customer Service - 4 months agoBrand expert
Q: What is warranty of this pitcher? Can't find from the "Specifications" or anywhere in the web site.
submitted by frank - 1 year ago
A: Hi frank - We appreciate your interest in this Water Filtration Pitcher Black 10 Cup Capacity - up&up™. The item can be return to any Target store within 365 days from the date of purchase. We know you will enjoy it. – Rolex
submitted byRolex - 1 year agoTarget staff support
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Guests are saying
The Up and Up water filtration pitcher has garnered positive feedback for its effective filtration, sleek design, and affordability compared to other brands. Guests appreciate its ability to improve water taste and clarity while being easy to use and refill. However, some concerns have been raised about the durability of certain components and the filter's performance. Overall, it stands out as a reliable choice for those seeking a budget-friendly water filtration solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 212 reviews
quality: 3.97 out of 5
value: 4.09 out of 5
76% would recommend
46 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Perfect
Love it! Worked well and doesnt take up too much room
1 out of 5 stars
20 July, 2025Verified purchase
Disappointed with customer service
Very disappointed with target. I purchased this item which came a day earlier than expected and my package was stolen. It was left in my lobby instead of leaving it at my apt door. I called up and they said they couldn’t do anything. On top of that they wouldn’t refund my money back. I’ve been a loyal customer for many years and they can see it was my first time making a claim for a stolen package and still do nothing about it! So if my purchase had been worth $300 I would still have to pay for it when my package was not delivered at my door because these delivery people are to lazy to take an elevator and drop it off! Very disappointed with the way this matter was handled.
1 reply from the Product Manufacturer team - 4 months ago
Please email us at support@water-filtration.net and attach a copy of your receipt and include your full mailing address. We cannot issue you a refund but are happy to send a replacement Pitcher to you free of charge.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
Bad quality
Very poor quality cannot be washed in dishwasher
1 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2025Verified purchase
Need to remove lid to fill
You need to completely remove the lid in order to fill it. I was looking for one you do not need to remove the lid.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2024Verified purchase
Superior to Brita!
In the past 20 yrs I've bought 3 Brita pitchers and ALL of the replacement Filters were a problem. Brita filters persistently leak excessive black dust and dirt particles. This Up n Up pitcher is exceptional, the filters are 90% cleaner and reliable than Brita. Not to mention the price is substantially less. I like everything about the Up n Up water filtration system!
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2023Verified purchase
Water Filtration Pitcher Black
Very good valeu for money
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2023Verified purchase
Works well
Cheaper than the alternative brand names and does a good job.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2023Verified purchase
Faulty top
The top doesn’t work. It doesn’t show you when to replace the filter.
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2023Verified purchase
Great Buy
Love this !!!! If your looking for a water filter pitcher …. Look no further. This is a great water filtration pitcher. I got it on sale so even better.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2023Verified purchase
Something isnt right.
I had no issues with the construction on the product seemed to hold together fine. I purposely bought a filter for my plants to be honest because filtered water is typically better. Something about this creates mold almost instantly on my plants that I water. Plants watered with my tap are bright & happy. Actually, this water killed my umbrella tree. I don’t know the technicalities, but if it isn’t good for my plants I am not drinking it either. So weird.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2023Verified purchase
Poor Construction
The plastic piece that covers the pour feature broke off really easily. Now dust and such can get in the container.
4 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2023Verified purchase
Taste fine, just not as solid feeling
A little flimsier than a brita, but did the same job as Brita filter in improving the taste. The pitcher just feels like it’s made of a cheaper plastic, but it does look very clean and modern with the clear and black and looked great with the rest of my black appliances.
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2023
A must buy to save money
I wish I had bought these sooner instead of the other brand. The water tastes great and it saves me a lot more money using Target brand. I highly recommend it.
3 out of 5 stars
Thumbs down graphic, would not recommend
26 August, 2023
Odd taste
I wanted to love it but the filtered water definitely had a weird taste.
5 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2023Verified purchase
Great purchase
I love it. The water is crystal clear and tastes pretty good. I always add lemon to my water anyway. It holds a good amount so I don't have to constantly refill it. I've had no problems with the lid.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 June, 2023
Intense allergic reaction to filter
I'm honestly surprised and bummed out about the low quality of these filters. I've used a range of water filters for years now going from basic Brita to the ones that actually reduce more complicated stuff in the water. Even though I wash it every week, I got tired of the buildup in my life straw water picture so I decided to go back to Brita and pick this one up because the reviews were good and it's currently on sale for half price. Well after running water through the filter at least five times and then trying to drink it I had a very dramatic allergic reaction to it. I don't mean small. I mean throat hurting entire face flushing hot lasting for several minutes type of reaction, which I have never had before. I looked in the questions and they said that the carbon filter is made out of carbon and then an ion resin, they never say the source of the carbon just that it's gluten free and soy free. I suspect that they are using a corn based charcoal and that is the cause of the problem, and possibly also treating it with some kind of heavy chemical. I tossed out the filters for my life straw pitcher this morning, so I'll just have to boil water until I can return this and find something else. Bummed!
1 reply from the Product Manufacturer team - 2 years ago
Hi AzureFlora - Our filters are meant to filter only potable water. The up&up filters only contain activated carbon and ion exchange resin, both of which are used to extricate chlorine taste & odor as well as filter out harmful chemicals & heavy metals. In addition, they are certified by the Water Quality Association to the highest water filtration standards and contain only food-safe materials. It is impossible for our filters to add anything to the water to cause harm, rather they will filter out particulates that may be harmful. If you are concerned about your water source, we highly recommend you do pay to get the water tested. We are very concerned by your review as it contains defamatory & false information about the safety of our products. We welcome you to reach out directly to us to discuss further at support@water-filtration.net.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 June, 2023Verified purchase
Poor design, very frustrating
This pitcher is not designed well. The top is so tight you have to pound it in to seal it and prevent leaks. Then when you try to lift the lid to fill it, the whole top comes out. The little cover for the spout broke in the first week. I've had this for a few months and already plant to replace it with a better model. Don't waste your $.
5 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2023Verified purchase
I like it
This pitcher is easy to pour and holds a decent amount of water so I am not constantly refilling it. It's attractive, a good value, and the fact that I cant use my extra Brita filters is a bonus.
5 out of 5 stars
Thumbs up graphic, would recommend
13 June, 2023Verified purchase
Crystal clear
This pitcher fits perfect in the fridge. Isn’t big and bulky takes up just enough room. The filter is effective the water come out crystal clear and tastes refreshing
2 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2023Verified purchase
Do. Not. Buy. The. Water. Refilling. Lid. Sucks.
The water refilling lid is the worst design I have encountered. Everything else works great!