EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV

Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 2 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 3 of 4Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 4 of 4
Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV - 1 of 4
$79.99 sale price when purchased online
$99.99 list price
Target Online store #3991

About this item

Highlights

  • Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning fast interface and apps that launch in a snap.
  • Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
  • The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands free voice controls, and a lost remote finder.
  • No more fumbling in the dark: See what you’re pressing with backlit buttons.
  • Say goodbye to batteries: Keep your remote powered for months on a single charge.
  • Just talk to it. It’s that easy: Don’t worry about popcorn fingers—just say “Hey Roku” from across the couch to control your streaming.
  • Everything you love about TV, but better: The Roku experience is made for fast, easy access to the entertainment you love with a user-friendly interface.
  • Endless entertainment: Stream what you love, including the most popular apps, the best selection of free stuff to watch, and so many new ways to find your next favorite show.

Description

The ultimate streaming device just got even better. See what your TV can really do with the fastest Roku player ever. Roku Ultra lets you enjoy all your favorite shows in spectacular 4K, HDR10+, and Dolby Vision picture plus immersive Dolby Atmos sound. Paired with our newest Roku Voice Remote Pro, you get convenient USB-C charging, backlit buttons, hands-free voice control, and even a lost remote finder for when it plays hard to get. The Roku streaming experience is made for fast, easy access to the entertainment you love with the best selection of live, trending, and free TV.
Dimensions (Overall): 1 Inches (H) x 4.9 Inches (W) x 5 Inches (D)
Weight: 5.9 Ounces
Electronics Condition: New
Electronics Features: Streaming Capability, Multilingual Menu, Dolby Vision, Controlled by Smartphone App, Wi-Fi, Remote Finder, Parental Controls, HDR10
Connection Type: RJ-45 (Ethernet), HDMI, USB
Data Storage Capacity: 4GB
Maximum Resolution: 4K
Wireless Technology: Wi-Fi 6 (IEEE 802.11ax)
System RAM: 2 GB
Compatible With: Crunchyroll, Netflix, YouTube, Paramount+, Max, Amazon Prime Video, Hulu, Apple HomeKit, YouTube TV, Disney+, Roku, Spotify, Peacock, ViX, Apple TV+, discovery+
Voice assistant built-in: ROKU Voice Assistant Built-In
Screen Mirroring Technology: Apple Airplay
Battery: 1 Non-Universal Lithium Ion, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 91625151
UPC: 829610006888
Item Number (DPCI): 008-06-7421
Origin: Imported

Shipping details

Estimated ship dimensions: 6.57 inches length x 6.25 inches width x 3.07 inches height
Estimated ship weight: 1.39 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What size TV do I have to purchase to have Roku built in? What do I have to plug in and where? Sorry, stuff is getting difficult for seniors.

submitted by Algorythm - 10 months ago
  • A: This is not a TV but a device that you connect to your TV in order to watch Roku. It plugs into HDMI port on the back of your TV.

    submitted bymamabear - 9 months ago
  • A: Hi Algorythm, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. They have Roku TVs is sizes 24in and up. Below is a link to a search results for many Roku TVs. https://www.target.com/s?searchTerm=Roku+TV&tref=typeahead%7Cterm%7CRoku+TV%7C%7C%7Chistory If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 10 months ago
    Target expert support
  • A: Hello Algorythm, Roku has TV in several sizes 32”, 40”, 43” 50” 55” 65” and 75” all with Roku built in or you can purchase a Roku device and turn any non-smart tv into a Roku smart tv. The TVs would just need to be plugged into the outlet and connected to WiFi whereas the device would be connected to the HDMI port and USB port on the back of the TV. Please visit Roku Support for any product or support related questions at https://support.roku.com/ or call 408-556-9391

    submitted byRoku Team - 10 months ago
    Brand expert

Q: I just canceled my TV service will this work on a older TV that not a smart TV

submitted by Jane - 2 months ago
  • A: Hello Jane, Yes this device will turn your non smart TV into a smart TV. WiFi or ethernet is required.

    submitted byRoku Team - 2 months ago
    Brand expert
  • A: Hi Jane, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV This will work on any TV with an available HDMI port If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 2 months ago
    Target expert support

Q: Does this come with an Ethernet component on the back? For wired use.

submitted by Tim - 2 months ago
  • A: Hi Tim, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 (model 4850X) does come with an Ethernet port on the back for wired use. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 2 months ago
    Target staff support
  • A: Hello Tim, Yes, the Roku Ultra does come with an Ethernet port on the back for wired use.

    submitted byRoku Team - 2 months ago
    Brand expert

Q: Can you record? Do you need an atena?

submitted by Louie - 2 months ago
  • A: Hi Louie, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. This does not record content; the free channels are web-based. If you want your Local over-the-air channels, you will still need an antenna. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 2 months ago
    Target expert support
  • A: Hello Louie, no you cant record on Roku and an antenna cannot be connected to a device but can be connected to a Roku TV.

    submitted byRoku Team - 2 months ago
    Brand expert

Q: Does this roku have volume control?

submitted by Dlsz - 3 months ago
  • A: Hello Dlsz, yes the remote for this device does have volume control.

    submitted byRoku Team - 3 months ago
    Brand expert
  • A: Hi Dlsz, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Yes, the Roku Ultra 2024 with the Voice Remote Pro has volume control. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 3 months ago
    Target staff support

Q: Does the remote control have the option to listen with headphones

submitted by Tray - 3 months ago
  • A: Hi Tray, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV. Unfortunately, the Roku Ultra 2024 Ultimate 4K Streaming Device does NOT have a headphone jack on its included Voice Remote Pro (2nd edition). If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 3 months ago
    Target staff support
  • A: Hello Tray, this device no longer comes with the remote with the headphone jack on it, but does offer bluetooth allowing up to 4 wireless headphones to be connected to the TV.

    submitted byRoku Team - 3 months ago
    Brand expert

Q: Does the Roku ultra produce better sound on tv than the Roku stick?

submitted by Hat71 - 4 months ago
  • A: Hi Hat71, thanks for reaching out about the Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV Yes, the Roku Ultra generally produces better sound on a TV than the Roku Streaming Stick 4K. This is because the Roku Ultra supports Dolby Atmos, which is a more advanced audio format that delivers a richer, more immersive sound experience, especially when paired with a compatible soundbar or home theater system. The Roku Streaming Stick 4K supports Dolby Vision and Dolby Digital, but not Dolby Atmos. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 4 months ago
    Target expert support
  • A: Hello Hat71, Yes the Roku Ultra does offer better audio through Dolby Atmos. Dolby Atmos is a 3D audio technology that makes sound feel like it's coming from all around you, even above by placing sounds in a three-dimensional space for a more immersive experience.

    submitted byRoku Team - 4 months ago
    Brand expert

Q: Does it work on a 65 in TV? And can I get Live TV regular channels like NBC,FOX and CBS? Current TV not old stuff on TV ,as if I had a box from a provider/cable

submitted by Steffy - 4 months ago
  • A: Hi Steffy, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 4 months ago
    Target expert support
  • A: Hello Steffy, Roku devices work on any TV with an HDMI port. Roku offers free live TV through the Rocke Channel which has over 500 channels or download each of the apps you listed above, off of the Roku App Store.

    submitted byRoku Team - 4 months ago
    Brand expert

Q: Which Roko records shows

submitted by Jww - 4 months ago
  • A: Hello Jww, Roku TVs and Devices do not have a record feature.

    submitted byRoku Team - 4 months ago
    Brand expert
  • A: Hi Jww, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 4 months ago
    Target expert support

Q: Directv app work with this?

submitted by Diana - 5 months ago
  • A: Hi Diana, thanks for reaching out about Roku Ultra 2024 Ultimate 4K Streaming Device with HDR10+, Dolby Vision & Atmos Bluetooth & Wi-Fi 6 Voice Remote Pro with Free & Live TV Yes, there is a compatible DIRECTV app available on Roku devices. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 5 months ago
    Target expert support
  • A: Hello Diana, Yes, Roku has the DirecTV app and it can be downloaded off of the Roku App Store.

    submitted byRoku Team - 5 months ago
    Brand expert

Related Categories

4.7 out of 5 stars with 578 reviews
ease of use: 4.08 out of 5
features: 4.33 out of 5
quality: 4.08 out of 5
value: 4 out of 5
72% would recommend
18 recommendations

Support could be better

4 out of 5 stars
Mark M - 2 days ago
originally posted on roku.com
Image
I received a glitchy device. Eventually support agreed to warranty my Roku. I’ve had several Roku devices and this is the first time I’ve had any problem with one
Did you find this review helpful?

Very glitchy and won't warranty

1 out of 5 stars
Mark M - 2 days ago
originally posted on roku.com
Image
This device has been very glitchy since I bought it 2 months ago. Multiple apps have played audio with no video until the device is reset. The main menu has had intermittent slow performance and at times none of the apps appear on the menu until the device is reset. I now have to reset the device multiple times per week. I spent an hour chatting with their support and apparently having to reset the device often is not a reason to warranty the device. Stay away from Roku!
Did you find this review helpful?

(no review title)

5 out of 5 stars
DENNIS LINDLEY - 4 days ago
originally posted on roku.com
Image
Found new Roku o be both easy and user friendly in installing and using.
Did you find this review helpful?

Has issues

4 out of 5 stars
Thumbs up graphic, would recommend
TLMKC - 6 days ago, Verified purchaser
I have used Roko for years. Upgraded for better features. Picked and sound are noticeably better. This on is glitchy. Getting ready to reset it.
ease of use: 5 out of 5
features: 5 out of 5
quality: 4 out of 5
value: 5 out of 5
Did you find this review helpful?

The best streaming device

5 out of 5 stars
Daniel R - 6 days ago
originally posted on roku.com
Image
I've used Roku for years. I've also used Apple TV and of course the apps embedded in my smart TVs. I recently upgraded one of my older Roku Sticks to this latest Ultra. The sticks work great and in such a small package they are amazing for stand-alone TVs as an upgrade to just using the aps embedded in the TV and for travel. I upgraded to the Ultra for my main TV because I happen to have an ethernet cable at that location to improve network performance and remove one more WiFi device from my home and because I wanted to have all the latest sound options including Dolby Atmos. It's never really stated if the Apps in your smart TV support those sound options or not but I was finding that they typically do not even if the TV itself supports those options. (The attached receiver will tell you if it is receiving an Atmos signal.) The unexpected additional bonus is that this latest Ultra is blazingly fast. opening apps and performing searches is faster than any other device I have tried. Nice. Finally, perhaps the best part of this Roku is that the search function does not prioritize its own app when you search for shows and movies (Apple and Amazon Fire). It also does not flood you with advertising (it is less intrusive than other systems). Roku has always been this way and the main reason I switched to Roku years ago.
Did you find this review helpful?

Nice Upgrade

5 out of 5 stars
Michael G - 7 days ago
originally posted on roku.com
Image
I have an older Sony TV that has a very nice screen but few inputs and an oversized and awkward remote(s). Adding a Roku Ultra has given it a new life. The Roku remote is a single point of control, the backlite buttons are a nice bonus. The performance when scolling through and launching apps is snappy and quick. No need to recycle this TV just yet!
Did you find this review helpful?

Upgraded my Roku's

5 out of 5 stars
Bryan K - 7 days ago
originally posted on roku.com
Image
Previously had three 480x Ultras with wifi5. Only got sound through the rear surround speakers of my Samsung 990D sound bar when I would watch movies that specifically said "Dolby Atmos". With the new 485x Ultras with wifi6 I get sound from the rear speakers with all channels and programing even with older shows that I know were not remastered. I don't know what the difference is in the two Ultras technically, but would definitely recommend upgrading plus getting wifi6 streaming speeds!
Did you find this review helpful?

Roku Ultra #2

5 out of 5 stars
Donald J Lasowecky - 8 days ago
originally posted on roku.com
Image
Works great. Replaced a 1st generation Ultra. Works equally well or better than my first Ultra, thats why I wanted to update to a newer model.
Did you find this review helpful?

Great

5 out of 5 stars
DIANE M - 9 days ago
originally posted on roku.com
Image
Roku easy to use, lots of options to watch movies etc. I have 4 Roku’s.
Did you find this review helpful?

(no review title)

5 out of 5 stars
Felix J J - 9 days ago
originally posted on roku.com
Image
Excellent product ❤️! I’m in the process of replacing 4 other old model for this one. Great price!
Did you find this review helpful?

My Roku

5 out of 5 stars
barry c - 9 days ago
originally posted on roku.com
Image
It took awhile to get into the Roku, now I’ve switched 4 tvs to Roku, lots of free content and all the apps I love. Until there is a magic box, Roku is it for me
Did you find this review helpful?

Excellent Device

5 out of 5 stars
Ronald M - 10 days ago
originally posted on roku.com
Image
We love our new Roku ultra. It's very quick and easy to use. The rechargeable remote is Excellent
Did you find this review helpful?

Roku Ultra

5 out of 5 stars
Thumbs up graphic, would recommend
Frustrated - 12 days ago, Verified purchaser
Excellent product with dependable Roku service!
ease of use: 5 out of 5
features: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Great value & Great product

5 out of 5 stars
Clive I - 13 days ago
originally posted on roku.com
Image
We bought 4, one for each of our rooms with tv's. (What a bummer that I have to use 50 characters!)
Did you find this review helpful?

Roku Ultra

5 out of 5 stars
Thomas U - 13 days ago
originally posted on roku.com
Image
I really appreciate the rechargeable remote along with the find my lost remote control feature.
Did you find this review helpful?

The Best

5 out of 5 stars
Michael P - 13 days ago
originally posted on roku.com
Image
I think its the very best streaming device made!!!
Did you find this review helpful?

Easy to Install - Excellent product!

5 out of 5 stars
Mary Ellen L - 13 days ago
originally posted on roku.com
Image
The installation directions were clear and I was able to install it quickly and on my own. It fits perfectly next to my screen and the wireless remote is nice. Very pleased with this purchase!
Did you find this review helpful?

Upgrade

5 out of 5 stars
Rusty H - 13 days ago
originally posted on roku.com
Image
This Roku ultra is a lot better than the stick. Better sound and loading is quicker.
Did you find this review helpful?

Misses the mark

1 out of 5 stars
Hey Roku - 13 days ago
originally posted on roku.com
Image
New Roku is hit or miss. Requires lots of restarts and freezes a lot. I don’t like how Roku changes my wallpaper and yes I have seasonal turned off. I don’t like all the ads on homescreen of Roku. I don’t like how they add items to my Homepage without consent! Starwars, Nfl, etc.
Did you find this review helpful?

(no review title)

5 out of 5 stars
Luciana D - 13 days ago
originally posted on roku.com
Image
I love it i get to see all of my favorite shows and all the older movies
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy