$3517.99 sale price when purchased online
$4599.99 list price
Target Online store #3991
About this item
Highlights
- Experience the latest in OLED technology including pure blacks, bright whites, and Pantone-validated color
- Dolby Atmos and Object Tracking Sound+ team up to produce 3D surround sound that follows the movement on screen
- Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast
- Pantone validated so you know that images on the screen look as incredible as they do in real life
- Instantly transform standard definition content to incredibly sharp 4K resolution with AI Upscaling
Description
This premium TV features dramatic detail reduced glare and Samsungs most powerful brightness. Smooth motion depth and 4K processing make for a non-stop breathtaking picture.
Features
•OLED HDR Pro
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound+
•PANTONE Validated
•Anti-glare Technology
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED Glare FreeWatch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.
OLED HDR ProExperience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Dolby Atmos and Object Tracking Sound+Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen 3D sound moves right along with them thanks to Object Tracking Sound.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Expert CalibrationEnjoy true-to-life TV colors at home calibrated by Samsung experts before it leaves Samsung's factory. Specialized equipment ensures accurate consistent color based on industry standards.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
Whats in the Box
•QN77S95DA 77" 4K Quantum Dot OLED Smart TV (2024)
•One Connect Box
•Remote
•Power Cord
•Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: OLED Glare Free
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR Pro
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Expert Calibration: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 5.1ch
•
Features
•OLED HDR Pro
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound+
•PANTONE Validated
•Anti-glare Technology
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED Glare FreeWatch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen.
OLED HDR ProExperience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Dolby Atmos and Object Tracking Sound+Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen 3D sound moves right along with them thanks to Object Tracking Sound.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Expert CalibrationEnjoy true-to-life TV colors at home calibrated by Samsung experts before it leaves Samsung's factory. Specialized equipment ensures accurate consistent color based on industry standards.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
Whats in the Box
•QN77S95DA 77" 4K Quantum Dot OLED Smart TV (2024)
•One Connect Box
•Remote
•Power Cord
•Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: OLED Glare Free
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR Pro
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Expert Calibration: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 5.1ch
•
Dimensions (Overall): 38.7 inches (H) x 67.6 inches (W) x .4 inches (D)
Weight: 62.2 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x400
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 11.3 inches
Stand Width: 14.2 inches
Number of HDMI ports: 4
Product Depth with Stand: 11.3 inches
Product Height with Stand: 41.3 inches
Product Width with Stand: 67.6 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001011426
UPC: 887276821726
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 74 inches length x 7 inches width x 46 inches height
Estimated ship weight: 119 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung 55 OLED S95D TV impresses with its outstanding picture quality, vibrant colors, and effective anti-glare technology, making it ideal for bright rooms. Guests appreciate the sleek design and smart features, enhancing their viewing experience for movies, sports, and gaming. While some have faced issues with the component box design and sound quality, the overall performance and clarity of this TV make it a worthwhile investment for any home entertainment setup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 586 reviews
Did not last 7 months
3 out of 5 stars
TVfailed - 3 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] My TV suddenly stopped accepting the signal from my cable box. It has taken almost 2 months to resolve the issue. The TV itself worked great as we were able to stream during the long resolution effort.
1 reply from Samsung Specialist team - 3 days ago
Hello, Thank you for sharing your review, and we’re sorry to hear that your experience was not up to standards. We would like the opportunity to assist and further investigate your feedback. You can reach us at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Matte screen is excellent
5 out of 5 stars
Joem820 - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use this tv for movies and for gaming and the matte screen has been an absolutely amazing to experience. I understand some people don't like the one connect box but it made hooking up the TV so much easier.
My Review After 4,677 Hours of Panel Display Time:
4 out of 5 stars
- 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I got this TV as a replacement for the QLED QN90B (2022). I decided to try an OLED, and easily fell in love with the blacks. The picture looks absolutely amazing! I’m amazed at how well the anti-glare panel works. A lot of people are saying this TV has a “Matt” finish. I can reassure you that this TV does not have a Matt finish. This TV is in Dolby Atmos at 4.2.2ch. That’s 8 speakers on a TV! I couldn’t mention this TV without mentioning Q-Symphony. I have a HW-Q990B (2022) Soundbar, and the Q-Symphony sounds so lifelike. I really love the connect box. I wish every TV came with one. The TV only has 2 cable inputs. One for the connect box, and a convenient placed C-Port to plug in a webcam or a light meter. Samsung also gives you 2 cables to plug in the connect box. One is short, and one is like 20 feet long. People who hang their TVs on the wall will love the long cable. This TV features the Hue Sync App, which is the only way to use backlighting on your TV. For the Smart Home users, this TV has a SmartThings Hub which connects devices in both Zigbee and Matter. I have 3 complaints. This TV runs very hot! Also, you are only allowed the “simple” version of smart calibration. I would think the most expensive OLED would be able to use both versions of smart calibration, means this TV is one you need to calibrate. Finally, the “Ambient” mode literally has nothing. There are only 43 “non-dynamic” scenes in the entire mode! But, I would recommend this TV.
Great, especially the no glare screen, amazing!
5 out of 5 stars
ka0hfo - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Multiple use like Streaming, watching DVD's, Samsung Channels and music.
World Class Picture.
5 out of 5 stars
FollyBoy - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The color and clarity need to seen to be believed. The AI converts uploads to 4K quality. That eliminates the need to spend extra for benefit on streaming services like Netflix. We are very satisfied with our TV and the Samsung soundbar integrates the TV speakers with the soundbar for terrific sounds, particularly in movie mode.
Perfection
5 out of 5 stars
Dickie - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV does everything well, picture perfect and sound easy to hear and understand
Failed again
1 out of 5 stars
Emanon - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV is less than 1 year old and at this very moment, the TV has stopped working for the second time. Samsung uses 3rd party vendor to make repairs and it takes forever to have the TV looked at. I don’t know if this failure to work problem is common to this model or we just got a lemon. Explore options is all I can say.
1 reply from Samsung Specialist team - 5 days ago
Emanon, It’s unfortunate to hear of your experience with Samsung’s S95D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Like, but missing some things
4 out of 5 stars
LeStaff - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Overall satisfied with my S95 OLED. The main reason I chose it was because of the glare in the room it would be located in and it is out standing - I would rate the anti-glare a 5+. There are a few things that did disappoint… The main is the lack of Disk space available for apps. In this world of needing apps for everything especially streaming tv, you better have lots of storage available, which the S95 OLED does not. I’m currently about 90% full and it is running and loading slow. That is after deleting everything I can delete that I’m not using. Makes no sense not to have more storage for these tv’s, I mean Samsung makes phones with huge amounts of storage… come on! In the settings there are quite a few features that are “unavailable“. List as follows: PICTURE: Picture Size Settings, Contrast Enhancer, HDR Tone Mapping, Film Mode, Color Tone CONNECTION: Game Mode Settings, POWER & ENERGY SAVINGS: Brightness Optimization, Motion Lighting, Most I wouldn’t use anyway but you’d think getting the top of the line Samsung tv you’d be able to access everything in the settings. Lack of memory storage for apps is the main disappointment.
Simply the Best TV I’ve ever owned!
5 out of 5 stars
AZNick - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Except for being a bit pricy, it’s hard to find any fault with this TV. The brightness is a game changer for OLED TVs, and the non-reflective service is like magic. No more seeing reflections of windows and lights. The upscaler is terrific; even old programs in a 4X3 format look new and great. Color is always spot on and naturally saturated. This TV simply produces the most realistic images of any set I have ever owned.
Best tv ever made ♥️
5 out of 5 stars
Chughtai - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] S95D with Q990D soundbar, perfect match ♥️ perfect colors & sound ♥️ loveee it. Just ordered second one for my father ♥️
After an early breakdown
4 out of 5 stars
moviemaven - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] After owning the TV for a few months it stopped working. Repair came quick and replaced the computer board, now back up and running; great picture
Crystal clear
4 out of 5 stars
Neganlover5230 - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Great television. Amazing picture AND sound quality! Colors are vibrant when they should be. Easy to operate and enough spots for my gadgets to be plugged in.
I like to run my Samsung phone on the TV streaming
5 out of 5 stars
DTUR - 13 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] I purchased this about 6 weeks ago based on reviews I had read. It worked out very well being the EOFY and last years model . Our old TV was a Samsung and we liked its features.
This TV has the best colors and sharpest images.
5 out of 5 stars
LowCountryResident - 17 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] My TV is used for watching sports, action movies and news. It most impressive images are ice hockey. The fast action and white ice background are always challenging for a TV to display. This TV is the best I have owned.
Great Picture with a bad OS.
4 out of 5 stars
BestSongEver99 - 17 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The TV was easy to setup and I liked how many options it gave me to with the TV box. The pictures quality is great. The only issues i have with it is the speakers on the back and the operating system the TV is running. With all the speakers on the back I felt like it should be able to have more deep base. The home screen and how they have their "app store" is horrible. Its hard to find anything you want and easy to find stuff they want you to find. Thankfully its something they can send an update over the air but I doubt they will.
Screen gets 5 stars, other things hold it back.
4 out of 5 stars
alexander - 19 days ago
originally posted on Samsung US
Fabulous performance, every bit as good as expected. Worst. Setup. Instructions. Ever. The Oneconnect box must have looked like a good idea on paper, but is weak in execution. Support were willing and friendly, but unimaginative.
The Main TV
5 out of 5 stars
Bigdee2332 - 20 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use this TV for entertaining guest I use it for gaming on my old XBOX One.
4K Ultimatum
5 out of 5 stars
Leesyavionic - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I had 4K TV for over 10 Years and several different Brand and Models. Well, this is what would be for the last one?? 4K resolution contents can any better these days? I wonder. This TV was very controversial due to Anti Glare coating. I worried when I ordered cause critics said something about it. Honestly I got no problem with it. When it was running you don’t see the glare at all cause it is so bright. I noticed 4K-OLED TVs have been gotten better than ever. More so in brightness and APP contents. 4K is as 4K has been…. I don’t see my self upgrading this for a while unless 8K contents are available more. I had LG OLED and it developed Burn in which bothered me. Samsung had good sales on this 2024 model and couldn’t passed it on.
Quality Lacking-2nd TV Died
1 out of 5 stars
Disappointed Samsung Fan - 21 days ago
originally posted on Samsung US
1st TV worked for about 5 min and died on 12/12/2024, received a replacement and now 6 months later 6/21/2025, 2nd TV died. The picture and anti glare are awesome, but the quality is extremely sub-par. I'm disappointed in this this purchase as I'm a long time Samsung fan and have several products.
1 reply from Samsung Specialist team - 19 days ago
Hi, It’s unfortunate to hear of your experience with Samsung’s S95D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
TV repaired 2x in 6 months.
1 out of 5 stars
Mytvsucks - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Had tV for 6 months and its been repaired twice. Same issue. Would not power on. Replaced main board in the one connect box 2x in six months. Sure it will happen again. Samsung will not give me a new TV.
1 reply from Samsung Specialist team - 19 days ago
Hi, It’s unfortunate to hear of your experience with Samsung’s S95D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist