$1499.99 when purchased online
Target Online store #3991
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. Whats in the Box
•S90F 48" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 48" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Dimensions (Overall): 24.4 inches (H) x 42.1 inches (W) x 1.6 inches (D)
Weight: 23.4 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 8.8 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 10.4 inches
Product Height with Stand: 27 inches
Product Width with Stand: 42.1 inches
Screen Size: 48 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254582
UPC: 887276946078
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 29 inches length x 6 inches width x 47 inches height
Estimated ship weight: 36.4 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.9 out of 5 stars with 34 reviews
Incredible Picture and Sleek Design,
5 out of 5 stars
- 3 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I recently upgraded to Samsung’s 55-inch OLED TV, and I couldn’t be happier with the decision. The picture quality is absolutely stunning—sharp, vibrant, and deep in contrast. Watching movies or sports feels immersive, with true blacks and vivid colors that pop without being overdone. Whether you're streaming 4K content or watching standard cable, the upscaling and clarity are impressive. Samsung’s updated user interface is another win. It’s faster, more intuitive, and cleaner than previous versions. Navigating between apps, inputs, and settings feels much smoother and less cluttered. You can tell a lot of thought went into refining the smart experience. And let’s talk about the remote—finally, something simple! It’s sleek, minimal, and gets rid of all the unnecessary buttons. It’s easy to use without constantly looking down or fumbling through commands. Plus, the solar charging feature is a great bonus—no more scrambling for batteries. Overall, this TV feels like a premium upgrade across the board. If you’re on the fence, I highly recommend it.
The Samsung 590F OLED has incredible resolution
5 out of 5 stars
London65 - 4 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use my Samsung 590F OLED as the main device in my family room for streaming and on-demand video. The television has an incredibly sharp and vivid picture, and makes viewing are favourite television programs very enjoyable. The 590F was easy to set up and works with my other Samsung products including my Galaxy S25 with SmartThings, and takes family movie night to the next level.
WOW THIS IS AMAZING
5 out of 5 stars
Ben2b - 5 days ago
originally posted on Samsung US
I got the 42 inch oled s90F tv. I thought it was not going to be that big but it's actually a very good size. I love it. My babies love watching there tv in beautiful pop color and wife with her tv shows. I use it for gaming and I seen a huge difference from a regular tv. Can't wait to play the switch 2 on this tv. Im a very happy customer
Picture 👌 perfect
5 out of 5 stars
JBTVKING - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Regular TV,but mostly streaming,it's perfect I really luv ❤️ it.
Upgraded Samsung
5 out of 5 stars
Connor - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I'm really happy with my new TV. The 42-inch size fits perfectly in my space, and the picture quality is stunning—sharp, vibrant, and incredibly lifelike. It has a sleek, modern design that looks great in my room, and the OLED display really brings movies and games to life. Overall, it’s been a fantastic upgrade and I’d definitely recommend it.
Remarkable!
5 out of 5 stars
Teddy - 14 days ago
originally posted on Samsung US
This TV goes beyond expectations. Without even realizing it, older movies and TV shows suddenly have HD clarity, and the sound is like nothing else. Samsung never fails.
This is a great TV in our living room
4 out of 5 stars
SansNC - 14 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV has a great picture. I like that is nice and slim. I wish there was a way to set it up so a specific app opend up. Also, I wish the remote came with a number pad.
Best TV yet
5 out of 5 stars
Bondibs - 15 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] When bought this TV I seen it in the show room and was amazed it did not disappoint 👏
My 1st smart tv
4 out of 5 stars
MzMeliszG143 - 15 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Because I had samsung galaxy phone when I went from a regular TV to smart tv I decided to go with the same platform I already knew and I haven't changed yet. I love my Samsung tvs they are easy to use and everything if not mote or better then all the others.
Great TV expensive but worth the money
5 out of 5 stars
Rodbol - 18 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] If you have change from an old tv this looks amazing with colors and clarity that are incredible
Love the picture and the user interface.
5 out of 5 stars
TurtleWayne - 18 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Mostly streaming. Some occasional gaming with a PS5. Great gaming performance with low input latency
Amazing Picture Quality and fantastic options!!!
5 out of 5 stars
Mishky - 19 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Sports, Streaming, Pictures, Wall papers, All around an outstanding purchase we are so happy with this amazing TV!
Samsung has done it again.
5 out of 5 stars
Rromero - 20 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] For years I have trusted samsung to deliver the best. I use Samsung phones Samsung wearable and ofcourse Samsung TV. This tv will give you a viewing experience unlike any other. They just keep making great stuff.
Amazing Quality
5 out of 5 stars
michelle100100 - 22 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] This is my first time with a Samsung TV and I am loving it. I am so impressed with the quality. It was very easy to install. It is very light and thin. The 4k quality is phenomenal. I notice a big difference in the improved sound quality due to the object tracking sound and the adaptive sound pro. The interface is easy to work with and I am really enjoying seeing all of the tv options I have with the pro endless free content. The controller has my favorite apps with just one button which makes it easy to get to what I want to watch quicker. There is voice command available on the remote. Overall I think this is a fantastic tv to upgrade any type of space and I am excited about all of the great features.
Lumens are there
5 out of 5 stars
Manonamission - 25 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Every time I get home i'm fascinated by how great this t v screen looks on my wall and how clear the picture is.
Samsung S90F OLED 55"
5 out of 5 stars
Miltonbx - 26 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] I've been using the Samsung S90F 55" OLED TV for a few weeks now, and I'm genuinely impressed by its performance and design. The picture quality is outstanding—vivid colors, deep blacks, and sharp details make movies and shows look amazing. This being my first OLED TV, I was impressed by how brightly the TV displays HDR 10+ content, especially in a very bright room. I really liked that there was barely any glare reflection affecting my viewing experience, unlike some other brands I've owned. The sound is also surprisingly rich and clear, even without external speakers. I really appreciate the user-friendly interface and how smoothly it integrates with all my streaming apps. Also, since I own a Samsung Z Fold phone, the setup process was convenient using the SmartThings app, which also has a built-in digital remote. This being my first time using the Samsung TV One UI, I'm amazed at how fast and smooth it works. The TV fits beautifully in my living room, and its sleek, modern look is amazing. Overall, this amazing TV has made my family's entertainment experience very enjoyable.
1 reply from Samsung Specialist team - 26 days ago
Hi Miltonbx, Thanks for your review! We’re happy One UI Tizen is making it easy for you to use and integrate Samsung devices on the S90F OLED. With its user-friendly interface, your entertainment experience is effortless and personalized. Thanks for choosing Samsung! If you ever need assistance, whether it’s optimizing settings or exploring new features, feel free to reach out to Samsung Support at 1-800-SAMSUNG, available from 8 AM to 12 AM EST, 7 days a week. You can also visit us online at the Samsung website, where you can access: • LiveChat with an agent • Manuals, software, and warranty info • Easy product registration for quick access to support, promos, and offers ~ Samsung Specialist
Samsung TV
5 out of 5 stars
VickyS144 - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This is the best TV I've ever owned. I've had other Samsung TVs but this is hands down the best. Beautiful picture, color is amazing nice clear picture quality. The sound is the best I've had on a big screen. Bought a sound bar and surround sound with the TV but don't even need it. Thank you Samsung for putting together such an exquisite tv. My family plan to enjoy it for years to come
Absolutely loving the new Samsung S90F OLED
5 out of 5 stars
123Bobby - 27 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Absolutely loving the new Samsung S90F OLED! The picture is insanely good — super deep blacks, vibrant colors, and great brightness even in daylight. Movies and games look amazing, and it handles fast action really smoothly. The design is sleek and premium, and the smart TV features are easy to use and super fast. Also awesome for gaming with low lag and all the latest tech. If you’re thinking about upgrading your TV this year, this one’s a total winner. Highly recommend
Amazing Samsung TV Review
5 out of 5 stars
GordonTVREVIEW - 27 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I recently got a Samsung TV, and I'm seriously impressed. The picture quality is stunning super sharp, vibrant colors, and deep blacks, especially with their QLED and OLED models. The smart features are easy to use, and it connects quickly to all my streaming apps. The sound is pretty good too, but I paired it with a soundbar for an even better experience. Overall, it’s a sleek, high-performing TV that’s totally worth it.
Great TV You Need It
5 out of 5 stars
Igottawin - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love using my Samsung TV. Quality is insane as well as the speakers. Perfect for movie nights!!