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Seventh Generation Liquid Laundry Detergent - Free & Clear

Seventh Generation Liquid Laundry Detergent - Free & Clear - 2 of 4Seventh Generation Liquid Laundry Detergent - Free & Clear - 3 of 4Seventh Generation Liquid Laundry Detergent - Free & Clear - 4 of 4
Seventh Generation Liquid Laundry Detergent - Free & Clear - 1 of 4
$13.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
  • Liquid laundry detergent that is free of dyes, fragrances & artificial brighteners
  • Don’t just take our word for it, our HE detergent liquid is a USDA Certified Biobased Product 97%
  • Our washing detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and it’s septic safe
  • Our detergent liquid is hypoallergenic and made for sensitive skin
  • Caring today for the next seven generations with Seventh Generation liquid laundry detergent - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)

Description

Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap is made with plant-based ingredients and is a USDA Certified Biobased 97%. Fragrance free, this liquid laundry detergent is hypoallergenic and made for sensitive skin. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the surrounding environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Unscented
Health Facts: No Fragrance Added, Artificial Fragrance-Free, Contains Naturally Derived Ingredients, Phosphate-Free, Animal By-Product-Free, Hypoallergenic, Dye-Free
Product Warning: Flush immediately if product enters eyes, drink water if product is swallowed, keep out of reach of children
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based, Biodegradable, Recyclable, Not Tested on Animals, Bio-Based, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 90 fl oz (US)
Number of uses: 60
TCIN: 84215092
UPC: 732913450633
Item Number (DPCI): 003-02-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium lauryl sulfate (plant-derived cleaning agent), sodium chloride (mineral-based viscosity modifier), sodium oleate (plant-derived anti-foaming agent), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative).

Shipping details

Estimated ship dimensions: 7.4 inches length x 4.8 inches width x 11 inches height
Estimated ship weight: 6.526 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Frequently bought together

Related Categories

4.2 out of 5 stars with 907 reviews
cleans effectively: 4.32 out of 5
quality: 3.54 out of 5
scent: 4.28 out of 5
value: 3.67 out of 5
50% would recommend
209 recommendations

Cleans well without harsh ingredients.

5 out of 5 stars
acaine73_6697 - 4 days ago
originally posted on influenster.com
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I like using this for my fur babies' blankets, toys, and other bedding since it is free and clear of fragrance and dyes. I also like to use it for guest linens just in case they may have reactions to other detergents that contain dyes and fragrances. It cleans great and really gets hard to remove odors and stains out of everything. This is a great choice if you are looking for a laundry detergent that is free and clear.
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Recommended by sons pediatrician - swapped and haven't looked back

5 out of 5 stars
Thumbs up graphic, would recommend
MJack - 8 days ago, Verified purchaser
I previously was using All detergent, but after having my son it became clear that a new detergent was needed due to his sensitive skin. After speaking to his pediatrician about concerns with his skin breaking out she recommended this brand instead of the brands specifically advertised for babies (such as Dreft). We have been using it for about five months now and his skin has been clear! We have also not had any reactions to it and the clothes come out smelling nice and clean. My only complaint is that it’s about the same price as the larger size of All detergent at Sam’s Club, but has fewer ounces.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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My family's laundry go-to

5 out of 5 stars
Thumbs up graphic, would recommend
MSchul - 14 days ago, Verified purchaser
This is my go-to product for my family. It works well!
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
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⭐️⭐️⭐️⭐️⭐️ | Truly Clean – For Your Clothes and th

5 out of 5 stars
keeme_1962 - 15 days ago
originally posted on influenster.com
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Seventh Generation Laundry Detergent has completely changed the way I think about clean laundry. Not only does it deliver exceptional cleaning power, but it also aligns with my values for health, sustainability, and transparency. From the first wash, I noticed how fresh and soft my clothes felt—without any overpowering artificial fragrances or residue. Even on tough stains and heavily soiled fabrics, the detergent performs impressively well. It’s safe for both standard and HE machines, and a little goes a long way, making it an economical choice in the long run. What really sets this detergent apart is its plant-based formula. It’s free from dyes, synthetic fragrances, and optical brighteners, which gives me peace of mind—especially for sensitive skin and baby clothes. The packaging is also a win: made with recycled materials and thoughtfully designed to reduce environmental impact. Seventh Generation isn’t just a brand—it’s a commitment to a cleaner world. If you’re looking for a detergent that’s tough on stains but gentle on the planet, this is the best choice you can make. • Powerful cleaning with plant-based ingredients • No synthetic fragrances or dyes • Gentle on sensitive skin • Eco-friendly packaging • Cruelty-free and biodegradable
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Great for sensitive skin

5 out of 5 stars
ritibee_9298 - 21 days ago
originally posted on influenster.com
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Works great for sensitive and dry skin that immediately reacts to fragrances and essential oil. I switch between this brand and Dropps, and they’ve both worked great for me. Clean ingredients to my best knowledge l, and environmentally friendly too.
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Excelente

5 out of 5 stars
alis220_5030 - 25 days ago
originally posted on influenster.com
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Excellent product, very good, of very good quality and effectiveness. It is 100% recommended for its effectiveness and excellent workmanship. No one can stop using it. I sincerely recommend it to everyone who reads this text.
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Excelente

5 out of 5 stars
alis220_5030 - 25 days ago
originally posted on influenster.com
Image
Excellent product, very good, of very good quality and effectiveness. It is 100% recommended for its effectiveness and excellent workmanship. No one can stop using it. I sincerely recommend it to everyone who reads this text.
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Gentle on skin. Effective on dirt.

5 out of 5 stars
Thumbs up graphic, would recommend
SkintuitionOKC - 1 month ago, Verified purchaser
I’ve been using this detergent for 15+ years and it’s amazing. I’ve hypersensitive eczema prone skin and also live an outdoor life. The Free and Clear is non-irritating, doesn’t leave a residue and effectively cleans barn grime from my clothing.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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Cleaner ingredients

5 out of 5 stars
Thumbs up graphic, would recommend
Julie R - 1 month ago, Verified purchaser
Works great cleaning our clothes. Love that it’s clean ingredients without the toxins.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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Great

5 out of 5 stars
Thumbs up graphic, would recommend
Libby - 1 month ago, Verified purchaser
Great product - clothes feel very clean and does not break out my skin
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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Perfect for sensitive skin

5 out of 5 stars
yanelizc3_3592 - 1 month ago
originally posted on influenster.com
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The best detergent for sensitive skin and works perfect for all the family. The ingredients are so clean and do not have scent. The price is very fair for the ounces that they came.
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Better Alternative detergent

4 out of 5 stars
jamied152_7838 - 1 month ago
originally posted on influenster.com
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Detergent works well wish it wasn’t packaged in plastic, but it is an overall better option than your typical detergent. It has a nice scent and works well.
Did you find this review helpful?

Very gentle for sensitive skin

4 out of 5 stars
ariellehanna_693 - 1 month ago
originally posted on influenster.com
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Very helpful for those of us with sensitive skin. There isn’t a strong scent, which is good, but definitely something to keep in mind. Overall, I like this and will continue to use due to how gentle it is..
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It does its job!

5 out of 5 stars
ajadec11_4169 - 2 months ago
originally posted on influenster.com
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We use this detergent during hunting season (if you know, you know) and it works really well! Most of the time, I prefer a scented detergent but this is good if you want something clean and free of all of that!!
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Great for sensitive skin

4 out of 5 stars
whimsicalzombie_8855 - 2 months ago
originally posted on influenster.com
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If you have sensitive skin this really is the best product you can use. I used other major brands and sometimes it would make me itchy just with the residue that it would leave on my clothing. I noticed that stop happening altogether with Seventh Generation laundry soap.
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Please make all your products in Citrus!

5 out of 5 stars
Casey40 - 2 months ago
originally posted on seventhgeneration.com
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By far my favorite detergent and the best scent. I’m a little sensitive to smells but don’t like a totally fragrance-free detergent. This one smells fresh, not fake and flowery. Works well. Wish it weren’t so hard to find. Please make all your products in Citrus and distribute more widely!
Did you find this review helpful?

Go to clean and affordable detergent.

5 out of 5 stars
summerp109_8476 - 2 months ago
originally posted on influenster.com
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This is my go to laundry detergent when I want to make sure my clothes get clean, but also don’t have a soapy or scent filled residue. I know it will be gentle and not contain harmful chemicals! And it has kept to a fair price!
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Safe for your skin!!

4 out of 5 stars
teeng24_5523 - 2 months ago
originally posted on influenster.com
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I started using Seventh Generation Free & Clear Liquid Detergent because I wanted a safer, more natural option for my laundry—not necessarily because of sensitive skin, but just to avoid unnecessary chemicals and fragrances. This detergent really delivers. It cleans just as well as the big-name brands, but without all the extra additives I don’t want in my home. I like that it’s free of dyes and perfumes, and it’s made with plant-based ingredients. It gives me peace of mind knowing I’m making a healthier choice for myself and the environment. Plus, it’s tough on stains and works well in both cold and warm washes. If you’re trying to make a small, meaningful switch toward cleaner living, this detergent is a great place to start.
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Cap spills EVERYWHERE!

2 out of 5 stars
greenjeans - 2 months ago
originally posted on seventhgeneration.com
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The new cap design is horrendous! The product pours all over the place, which is incredibly wasteful annd incredibly frustrating. I also miss cardboard bottle with plastic insert. It was much more efficient when it came to space and a lot easier to dispose of. Seventh generation has been one of our family’s core brands for decades. I am saddened by how products are evolving and will likely have to switch brands.
1 reply from Seventh Generation Consumer Services team - 2 months ago
Thank you for sharing your feedback with us. We’re sorry to hear this, the quality of our Free and Clear Laundry Detergent is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 51210454.
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Who designed this new cap?

2 out of 5 stars
janetski - 2 months ago
originally posted on seventhgeneration.com
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Been using this for years. I may stop using and find something else due to the new cap design, which is the worst, most poorly designed cap I have ever seen. Leaks and leaves a mess everywhere. Wastes the product. I've decanted the new bottle into the old bottle twice now, which is a hassle and leaves a mess just doing that.
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