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Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Ultra Odor Defense + Oxi HE Deep Cleaning Concentrated Liquid Laundry Detergent 52 Loads - 73 fl oz

$12.99 ($0.18/fluid ounce)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • TACKLE TOUGH ODORS AND STAINS: Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent is a redesigned formula that fights stubborn odors-from workout to work wear.
  • ORIGINAL FORMULA IMPROVED: Get 50% more odor-fighting power vs previous formula in our improved Tide Ultra Odor Defense Plus Oxi Laundry Detergent. Wipe out odors in one wash
  • MORE CLEANING POWER: Get 2x the cleaning ingredients vs. the leading baking soda-based liquid laundry detergent brand
  • EASY-POUR CAP: Clear cap to measure and pour liquid laundry detergent easier
  • Includes one 73 fl oz bottle of Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent with Advanced Odor and Stain Fighters, enough for 52 loads

Description

Get the Tide clean you trust now with 50% more odor-fighting power*. Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent tackles stubborn stains and odors in just one wash-wash smarter not harder! Unlike leading baking soda-based liquid laundry detergent brands, Tide's laundry detergent liquid gets you 2x the cleaning ingredients in every wash, and it's a tough odor fighter. The clear cap makes measuring and pouring your liquid laundry detergent incredibly convenient. And if you want to upgrade your routine even more, pair with Downy Rinse Out Odor fabric rinse and Downy Unstopables Scent Beads for top-tier freshness.You trust Tide, and you love the results, so now experience the improved odor-fighting power of both with Tide Ultra Odor Defense Plus Oxi Liquid Laundry Detergent!*Odor-fighting ingredients per dose vs. Tide Original liquid laundry detergent.
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, All-Temperature Detergent, Color Care
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 73 fl oz (US)
Number of uses: 52
TCIN: 93248156
UPC: 030772175187
Item Number (DPCI): 003-08-3036
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 7.7 inches length x 4.6 inches width x 10.6 inches height
Estimated ship weight: 5.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Will this elimenate human urine smell?

submitted by Marc - 13 days ago

  • A: Hi Marc! Tide Ultra Odor Defense + Oxi is specifically formulated to tackle tough odors, including those from human urine. Here are some key features of this product that may help in addressing your concern: - Enhanced Odor-Fighting Power: Tide Ultra Odor Defense + Oxi is designed to be a powerful stain and odor fighter, making it effective against stubborn odors. - Increased Cleaning Ingredients: The formula has increased levels of surfactants and enzymes, which improve its ability to remove tough stains and odors compared to the base Tide formula. - Safe on Colors: You can use this detergent on colored fabrics without worrying about fading. By using Tide Ultra Odor Defense + Oxi, you can expect improved results in eliminating unpleasant odors, including those caused by human urine. For best results, follow the recommended usage instructions on the packaging. If you have any further questions or need additional assistance, please feel free to reach out at (800) 879-8433.

    submitted byP&G - 10 days ago
    Brand expert

Q: Will this remove human urine smell?

submitted by Marc - 13 days ago

  • A: Hi Marc! Absolutely! Tide Ultra Odor Defense + Oxi is designed to tackle tough odors, including those from human urine. It has increased cleaning and odor-fighting ingredients to effectively combat stubborn smells. Just make sure to follow the usage instructions for the best results! If you have any more questions, feel free to reach out at (800) 879-8433

    submitted byP&G - 10 days ago
    Brand expert

Q: The picture has an HE compatible label but the bottle I received does not. Does this mean I received a non-HE product?

submitted by ALS - 3 months ago

  • A: We're very sorry for the confusion, we did change the packaging, so it no longer has the HE logo.

    submitted byP&G - 1 month ago
    Brand expert

Q: Does this have a strong overwhelming scent or is it Tide's original scent

submitted by Marie - 3 months ago

  • A: Scent perceptions will vary from person to person, so some may find this scent too strong, too weak, or just right. However, this formula does not have the same fragrance as Tide Original.

    submitted byP&G - 1 month ago
    Brand expert

Q: Is this original scent or does it have a strong overwhelming scent?

submitted by Marie - 3 months ago

  • A: Great question, Marie! No, this does not have the same scent as our Tide Original. The scent some people may find too strong, too weak, or just right, as everyone's scent perception is different.

    submitted byP&G - 1 month ago
    Brand expert

Q: Will this remove pet urine smell?

submitted by Bobbie - 4 months ago

  • A: Yes, it can help with pet urine smell.

    submitted byP&G - 1 month ago
    Brand expert

Q: Will this remove smoke smell from clothing and bedding?

submitted by LuAnn - 6 months ago

  • A: Yes, this can help remove odors from clothing and bedding.

    submitted byP&G - 6 months ago
    Brand expert

Q: The old packaging stated it was HE compatible, but the new packaging doesn’t have the HE label. Is it no longer compatible with HE machines?

submitted by Mka15698 - 7 months ago

  • A: This detergent is HE compatible with our Tide PLUS Ultra Oxi.

    submitted byP&G - 7 months ago
    Brand expert

Q: Will this help avoid human urine smell?

submitted by Marc - 13 days ago
See all questions (9)

Additional product information and recommendations

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Guests also viewed

Guests are saying

Tide Ultra Oxi Liquid Laundry Detergent with Odor Eliminators has garnered mixed feedback from guests. Many appreciate its powerful cleaning ability, especially for tough stains and odors, making it ideal for families with pets or active lifestyles. However, some guests have expressed dissatisfaction with the recent scent change, finding it overpowering or unpleasant. Overall, it remains a popular choice for effective laundry care, particularly for those needing strong odor removal.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 629 reviews
    cleans effectively: 4.7 out of 5
    quality: 4.57 out of 5
    scent: 4.52 out of 5
    value: 4.09 out of 5
    82% would recommend
    23 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 January, 2026Verified purchase

    do not buy

    broke some of my skin out to where I had a rash please don't buy this
    1 reply from Tide team - 3 days ago
    Hello Kasien. We really hope you're doing better now. We're very sorry about your experience. We understand how upsetting something like this can be. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed and this isn’t what we would expect. Please contact us at (800) 879-8433 so we can learn more and give you the proper assistance.
    Kasien
    cleans effectively: 3 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 January, 2026Verified purchase

    (no review title)

    Love
    Maria
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 January, 2026Verified purchase

    (no review title)

    Detergent does a great job !! Smells fresh too 😃
    Sandra
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on influenster.com
    Image

    Everything you could want

    [This review was collected as part of a promotion.] This is everything you could want in a detergent. It has a great scent and makes my clothes soft. More importantly, it dissolves every time. I’ve never had issues with residue on my clothes with this detergent. The cap is marked for different load sizes, making the whole process effortless.
    miathewarrior23_2109
    Did you find this review helpful?
    3 out of 5 stars
    14 December, 2025Verified purchase

    Beware of spillage

    The product itself is great but the bottle arrived cracked and leaking all over the bag it was inside. A little goes a long way with the detergent. The scent is good and it doesn’t irritate my skin.
    1 reply from Tide team - 1 month ago
    We're certainly sorry to hear about your experience, Lor. For delivery issues, please reach out to Target directly at 1-800-440-0680 for assistance.
    Lor
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 December, 2025Verified purchase

    (no review title)

    tide has never been disappointing
    MOHSIN
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    2 December, 2025Verified purchase

    (no review title)

    good
    Patty
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 November, 2025Verified purchase

    Damaged items

    Perhaps this item should not be shipped in Wisconsin. It has likely ruined the items shipped with it.
    1 reply from Tide team - 2 months ago
    Thank you, Julie, for sharing your experience. For more help with delivery concerns, please reach out to Target. Their number is 1 (800) 440-0680.
    Julie
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on influenster.com
    Image

    Tried and true!

    [This review was collected as part of a promotion.] Tide is definitely my go to detergent. It’s great at removing stains and odor. I’ve also never had an issue with sensitivity to any of the ingredients. I feel like it cleans my clothing well and I can usually get a coupon!
    sbjlouky_4722
    Did you find this review helpful?
    4 out of 5 stars
    26 November, 2025
    originally posted on influenster.com
    Image

    if you’re chill with a strong scent that won’t qu

    [This review was collected as part of a promotion.] this tide ultra oxi is insane on stains lol, greasy food marks and old sweat? gone in one wash, no pre-treating needed. dissolves perfect, no clumps, pours easy, foams just right. but girl the ODOR?? it’s like someone dumped a whole bottle of specific perfume in there. it’s not awful but it’s LOUD and sticks to everything for daysss. i don’t hate it but i don’t love it either. if you’re chill with a strong scent that won’t quit, go for it cuz the cleaning power is actually unreal
    mariiau3_9995
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    25 November, 2025
    originally posted on influenster.com
    Image

    Works well

    [This review was collected as part of a promotion.] This detergent did a great job of cleaning the clothes but I didn’t see any extra stain fighting action in this vs their normal detergent. I love Tide and this did the job I just don’t think the advertising of “Ultra Oxi” did much.
    jesseleem_3972
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 November, 2025
    originally posted on influenster.com
    Image

    The best detergent in the market!

    [This review was collected as part of a promotion.] Tide has always been a staple in my home, and it’s the only laundry detergent I’ve trusted for as long as I can remember. The Tide Ultra OXI Liquid Laundry Detergent with Odor Eliminators is truly one of their best products yet. I love how it instantly refreshes my clothes and leaves them smelling amazing. It’s easy to use, highly concentrated, and a little goes a long way. With advanced cleaning technology, it removes stains quickly and effectively. One bottle lasts through multiple loads, making it a great value for the price. I highly recommend it!
    hirad3_8131
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    20 November, 2025
    originally posted on influenster.com
    Image

    Overall this laundry detergent works well

    [This review was collected as part of a promotion.] Overall, I was impressed with Tide Ultra Odor Plus Oxi Defense with Advanced Odor and Stain Fighting Liquid Laundry Detergent. It effectively removed most stains and tackled odors without the need for additional stain fighters or Oxi boosters, which I typically rely on. The only exception was a set-in stain on a hoodie belonging to my son, whom I care for; he informed me of what he had spilled on it. This liquid detergent worked well on fresh stains and even helped clean a blanket that my cat had an accident on. I would recommend it as long as you don’t have any allergies or dislike strong fragrances. While my family is exploring alternative cleaning products that are better for our health and the environment, that decision does not change my opinion on how well the detergent performs.
    jessicaaa580_9621
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 November, 2025Verified purchase

    (no review title)

    [This review was collected as part of a promotion.] I like that the product cleans well
    DS
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 November, 2025
    originally posted on influenster.com
    Image

    Great for cleaning stinky laundry!

    [This review was collected as part of a promotion.] Between my husbands farm chores and my scrubs we have to have something that takes odors/stains out of our clothing. I have recently been using this product every time when doing laundry and our clothes have come out looking fresh and smelling clean. The fabric also feels nice and soft afterwards and not stiff which is nice. When applying it to the clothes I have just been using the cap it comes with and it’s been super easy! I would definitely purchase this product in store. 🫧 🧼
    serenaw14_5147
    Did you find this review helpful?
    4 out of 5 stars
    13 November, 2025
    originally posted on influenster.com
    Image

    Cleans clothes

    [This review was collected as part of a promotion.] It treats stubborn stains and odors in just one wash, leaving my laundry fresh without extra effort. I like that it has a the clear cap for easy measuring and pouring. I trust the quality and performance of Tide products and this is right in line with their brand. Between kids sports uniforms, workout clothes and the occasional spill, this detergent handles it all in one wash. I appreciate it lifts stains and odors so our clothes smell and feel clean.
    littlebitalicia_577
    Did you find this review helpful?
    5 out of 5 stars
    11 November, 2025
    originally posted on influenster.com
    Image

    Powerful clean

    [This review was collected as part of a promotion.] This detergent works amazingly well. It removes tough stains and odors, even from activewear and towels. Clothes come out fresh, clean, and bright every time. I really like how it fights both dirt and smells, leaving laundry feeling soft and smelling great. It’s a dependable detergent that keeps everything looking and smelling its best.
    as81_1895
    Did you find this review helpful?
    5 out of 5 stars
    10 November, 2025
    originally posted on influenster.com
    Image

    Cleans and deodorizes!

    [This review was collected as part of a promotion.] Tide is the best laundry detergent! This Tide Ultra with Oxi and Odor is perfection. I have a family full of boys that play sports, and regular detergent can’t get rid of the lingering smells! This detergent cleans tough stains and odors and leaves clothes smelling great. I would recommend this and would purchase it in the future!
    karolynb_9561
    Did you find this review helpful?
    5 out of 5 stars
    7 November, 2025
    originally posted on influenster.com
    Image

    Smells fabulous

    [This review was collected as part of a promotion.] Tide with ultra odor and oxi defense smells amazing. Takes all of the smells and stains of everyday life and completely demolished them, leaving all clothes fresh smelling and ultra clean!
    jessiem3213_2774
    Did you find this review helpful?
    5 out of 5 stars
    6 November, 2025
    originally posted on influenster.com
    Image

    A brand I trust and love.

    [This review was collected as part of a promotion.] Nothing better than a clean load of laundry! Tide is a brand I trust. My clothes always come out clean, free of stains and smelling so fresh. I always only buy tide because it’s a brand I can trust.
    electrab1_751
    Did you find this review helpful?

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