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Tom’s of Maine Whiten+ Deep Clean Whitening Toothpaste with Fluoride - Peppermint - 4.0oz
$5.99 ($1.50/ounce)
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About this item
Highlights
- What's Inside: Includes one (1) 4.0 oz tube of Tom’s of Maine Whiten Plus Deep Clean Natural Whitening Toothpaste with Fluoride, Peppermint
- Removes Stains: After 2 weeks of twice daily use, this whitening toothpaste removes up to 95% of surface stains to help with a whiter, brighter smile
- Enamel Safe Whitening Toothpaste: This natural whitening toothpaste safely whitens teeth without causing sensitivity
- Clinically Proven Whitening: Whitens teeth using plant-based cleansers and naturally derived micro-polishers that remove and prevent new stains
- Natural Oral Care: Tom’s of Maine Whiten Plus Deep Clean is not tested on animals and is made with no peroxide, artificial flavors, SLS, or dyes
Description
Discover a whiter smile with Tom’s of Maine Whiten Plus Deep Clean Whitening Toothpaste. This enamel safe whitening toothpaste helps whiten without causing sensitivity and removes up to 95% of surface stains*. Tom’s of Maine Whiten Plus Deep Clean Fluoride Toothpaste doubles as an anticavity toothpaste and is clinically shown to prevent stains. This minty vegan toothpaste is formulated with plant-based cleansers and naturally derived micro-polishers and contains no peroxide, SLS, artificial flavors, or artificial dyes and is not tested on animals.
*after 2 weeks of twice daily use
*after 2 weeks of twice daily use
Suggested Age: 6 Years and Up
Health Facts: Dye-Free, Vegan, Contains Fluoride, Artificial Color-Free, Artificial Preservative-Free, Artificial Fragrance-Free, Contains Naturally Derived Ingredients
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 4 Ounces
Features: Kosher, Tartar Control, Halal Certified
TCIN: 92366052
UPC: 827854019336
Item Number (DPCI): 049-09-0192
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15 w/v fluoride ion)(0.24%).
Purpose
Anticavity..Adults and Children 12 Years of Age and Older:
Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.Children 2 to 6 Years:
Use only a pea-sized amount and supervise child's brushing and rinsing (to minimize swallowing).Children Under 2 Years:
Ask a dentist or physician.Inactive ingredients
water, sorbitol, hydrated silica, glycerin, xylitol, lauryl glucoside, natural flavor**, disodium cocoyl glutamate, xanthan gum, tetrasodium pyrophosphate, benzyl alcohol, rebaudioside a, potassium hydroxide, ** peppermint oil and other natural flavor
Question or comments?
1-800-FOR-TOMSShipping details
Estimated ship dimensions: 6.42 inches length x 2.17 inches width x 1.54 inches height
Estimated ship weight: 0.309 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product gluten free
submitted by L Cat - 5 months ago
A: Hello there, our Whiten + Deep Clean Peppermint Toothpaste is gluten-free, along with all of our products.
submitted byTom's of Maine Consumer Affairs - 5 months agoBrand expert
Q: Is this the same or similar to the formerly named "Luminous White" version of Tom's toothpaste? I can't find it anymore
submitted by TheMomvivalist - 7 months ago
A: Hi there! Thank you for the question. We wanted to confirm for you that we no longer produce our Luminous White Toothpaste; we apologize for the inconvenience and can assure you that we will let our Business Development Team know that you would like to see it return. And, in the meantime, while our Whiten+ Deep Clean Peppermint Toothpaste is a different formula and paste, we can absolutely recommend it as an effective alternative to our Luminous White Toothpaste.
submitted byTom's of Maine Consumer Affairs - 7 months agoBrand expert
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Guests are saying
This toothpaste has garnered positive feedback for its effective whitening and deep cleaning properties, leaving guests with a fresh and clean mouth feel. Many appreciate its natural ingredients and mild peppermint flavor, which is not overpowering. While some guests noted that the whitening effects may take time to become noticeable, the overall satisfaction with the product's performance and commitment to natural ingredients makes it a recommended choice for daily oral care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 210 reviews
effectiveness: 4.29 out of 5
quality: 4.29 out of 5
value: 4.43 out of 5
71% would recommend
7 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
Love
Love the mint flavor- not sweet like other toothpastes. Also SLS free
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Go-to
Our familys go-to toothpaste it has the long lasting flavor we love with a fresh aftertaste and for the price it doesnt get anybetter
1 out of 5 stars
Thumbs down graphic, would not recommend
30 August, 2025Verified purchase
Taste awful.
I was expecting the same taste and quality as the Liuminous white. But this one is not. It leaves your mouth with a bitter taste. Bring back the Lumnous white and don't change it. Will not purchse this one again.
5 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2025Verified purchase
Best Whitening Toothpaste
Made my teeth whiter really fast! Mouth feels very clean after, too.
3 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase
Causes Acne, Great Tatse
Not sure if the toothpaste significantly whitens teeth, but I purchased this originally because I need a toothpaste that doesn’t contain SLS, as that is a known ingredient that 1) can cause gums to break down/slough off and 2) cause acne on the lips and around the mouth. While I greatly prefer the flavor and consistency of this brand over the “Made By Dentists,” one, this toothpaste has caused me to breakout around the mouth again. So unfortunately, even though this toothpaste comes back as “clean” in the Acne-Safe app, I’ll need to go back to the much more $$$ “Made By Dentists” one.
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
Great toothpaste
This product has helped tremendously with my sensitivity
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2025Verified purchase
Highly recommended
I like that it didn't have an overwhelming peppermint flavor like other brands I've tried before. I love how clean and fresh my mouth and teeth felt after using it. I could actually see a difference after one use.
2 out of 5 stars
28 May, 2025
originally posted on tomsofmaine
(no review title)
I tried the peppermint toothpaste on several occasions. Every time it feels like it is burning my lips. It does not bother the inside of the mouth just the lips. After using it I have to put on lip balm.....I am leery of using the other whitening toothpaste.
1 reply from Customer Care team - 5 months ago
Hello there, we are very sorry to hear about your experience. Call us at 1-800-367-8667 so that we can best help you.
1 out of 5 stars
25 April, 2025
originally posted on tomsofmaine
Taste is questionable ?
I am not going to be able to use this the taste is so bitter and awful. Would love to try again but it was nauseating to use
1 reply from Customer Care team - 6 months ago
Hi there, we are very sorry to hear about your experience. Please call us at 1-800-367-8667 so that we can best help you.
5 out of 5 stars
25 March, 2025
originally posted on tomsofmaine
Best toothpaste out there!
I tried this toothpaste and after 1 use wow am i impressed. My teeth are visibly whiter and after eating still feels like i just brushed them! I have never liked a product so much.
5 out of 5 stars
20 March, 2025
originally posted on Home Tester Club

Fresh And Clean
[This review was collected as part of a promotion.] This was the first time I used it. Believe me it works. I love the freshness and makes the teeth stronger and clean. Removes stains and tarter effective I would recommend ti try once to see the effect.
4 out of 5 stars
19 March, 2025
originally posted on Home Tester Club

Good I recommend
[This review was collected as part of a promotion.] I noticed a significant improvement in the whiteness of my teeth after just 12 days of using this product. I would definitely recommend giving it a try. I opted for the mint flavor, which felt quite strong initially, but I adjusted to it quickly. Overall, I'm satisfied and plan to purchase it again.
2 out of 5 stars
12 March, 2025
originally posted on Home Tester Club

Not so tasty
[This review was collected as part of a promotion.] As always, Tom has a nice packaging and great ingredients. This toothpaste in particular is not my favorite Tom's product. It has a gross taste, and it doesn't leave my mouth feeling refreshed like other toothpaste products tend to do. It reminds me of baking soda with a slight hint of peppermint. Most toothpastes have some sort of sweet taste to it, but this does not. It has whitening properties, but in the short time I have used it, I didn't notice a difference. Due to the taste and not feeling refreshed, I would not recommend this toothpaste.
5 out of 5 stars
11 March, 2025
originally posted on Home Tester Club

Good toothpaste
[This review was collected as part of a promotion.] Tom’s toothpaste is definitely going to be on rotation. I can see the results of brushing 3 x’s a day. Teeth is whiter and feels cleaner. I absolutely love that it is gluten free and vegan.
4 out of 5 stars
11 March, 2025
originally posted on Home Tester Club

Good toothpaste, no whitening
[This review was collected as part of a promotion.] First off, the toothpaste tastes great! It left a very clean feeling in my mouth and lasted a long time. However, the “whitening” claims are something I have yet to see any hint of.
5 out of 5 stars
11 March, 2025
originally posted on Home Tester Club

love!
[This review was collected as part of a promotion.] this is my new favorite toothpaste! it tastes amazing and cleans so well. I love that it whitens and does a deep cleaning for my teeth. Love that it has fluoride.
4 out of 5 stars
10 March, 2025
originally posted on Home Tester Club

Excellent toothpaste
[This review was collected as part of a promotion.] Great taste, super minty and refreshing. I love the consistency of this toothpaste. It is mildly abrasive and leaves my mouth feeling super clean and fresh. Makes my breath minty fresh too. I like Tom's of Maine products because there aren't harsh chemicals in their ingredients. My only critique is that I'm not so sure about it's whitening power but I would still buy this toothpaste again because it's such a high quality product.
5 out of 5 stars
9 March, 2025
originally posted on Home Tester Club

Great tasting toothpaste
[This review was collected as part of a promotion.] I received this product from HomeTesterClub to try and I am pleasantly surprised that it worked great and taste great. I noticed a change in the color of my teeth immediately after.
5 out of 5 stars
9 March, 2025
originally posted on Home Tester Club

Wonderful
[This review was collected as part of a promotion.] I've tried plenty of whitening toothpastes, and most either have an overpowering taste or don’t seem to make much of a difference. But Tom’s whitening + deep clean surprised me, it has a smooth, refreshing flavor without being too strong, and I actually noticed a difference in how bright my teeth look. Tom’s of Maine has always been a brand I trust, and this one definitely lives up to their reputation.
4 out of 5 stars
8 March, 2025
originally posted on Home Tester Club

Natural, minty toothpaste
[This review was collected as part of a promotion.] I like Tom’s Whiten+ Deep Clean Toothpaste! It has a great minty taste. It’s not too strong, so if you like that more subtle mint taste that doesn’t burn your tongue, this is for you. I like that the toothpaste is clear and not artificially colored. Very natural. I have been using it for a few weeks, twice a day (at least) and I have not noticed much of a whitening effect. My teeth are pretty white so maybe that is why but I was hoping for some additional whitening. I also like that it contains fluoride. Overall, I would recommend this Tom’s toothpaste and would purchase again! This product was provided by home tester club and Tom’s in exchange for my honest opinion.