$22.00 when purchased online
Target Online store #3991
About this item
Highlights
- A daily hydrating shampoo that adds hydration for smooth, silky hair.
- Reduce frizz and hydrate.
- Powered by Argan Oil: rich in antioxidants and provides hair with moisture.
- Moisture-Locking Ceramide helps smooth hair, promotes shine, and increases hair elasticity.
- Paraben Free
- No Harmful Sulfates
Description
Now with an improved formula and fragrance, Verb Hydrate Shampoo for Dry and Frizzy Hair gently cleanses and adds moisture to dry, frizzy hair. Powered by argan oil, babassu oil, a moisture-locking ceramide and a hydrating complex, this shampoo is formulated to leave hair nourished. Massage into wet hair, lather and rinse well! Follow with Verb Hydrate Conditioner.
Clinically proven to:
• provide 7x more hydration*
• reduce frizz by 77%*
*proven results in a third-party testing lab when using the full Verb® Hydrate Collection.
Clinically proven to:
• provide 7x more hydration*
• reduce frizz by 77%*
*proven results in a third-party testing lab when using the full Verb® Hydrate Collection.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Deep Hydration, Moisturizing, Softening
Net weight: 12 fl oz (US)
TCIN: 91597490
UPC: 850041150680
Item Number (DPCI): 342-03-8740
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, sodium c14-16 olefin sulfonate, cocamide mipa, cocamidopropyl hydroxysultaine, cocamidopropyl betaine, acrylates/beheneth-25 methacrylate copolymer, glycol distearate, pyrus malus (apple) fruit extract, argania spinosa (argan) kernel oil, orbignya oleifera seed oil, ceramide np, squalane, lauryl/myristyl polyricinoleate, ethylhexyl olivate, ethylhexylglycerin, glycerin, polyquaternium-7, parfum/fragrance, sodium lauroyl sarcosinate, guar hydroxypropyltrimonium chloride, aminomethyl propanol, sodium hydroxide, trisodium ethylenediamine disuccinate, citric acid, sodium benzoate, phenoxyethanol, potassium sorbate, benzyl salicylate. vhs04-g23' '
Allergens & Warnings:
Warning: Use product only as directed. Avoid contact with eyes.Shipping details
Estimated ship dimensions: 2.44 inches length x 2.52 inches width x 6.26 inches height
Estimated ship weight: 0.915 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Verb Hydrate Shampoo has received mixed reviews from guests. Many appreciate its hydrating properties, leaving hair soft, smooth, and manageable. The new scent is a point of contention, with some finding it pleasant and others overwhelming. The shampoo is praised for its ability to reduce frizz and maintain moisture, making it suitable for various hair types, including color-treated hair. However, some guests miss the old formula and scent, citing issues with the new version's fragrance and performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 750 reviews
50% would recommend
2 recommendations
Love this shampoo
5 out of 5 stars
Martha L. - 8 days ago
originally posted on Verb
I love this shampoo! It makes my hair feel soft, doesn’t weigh it down and gives it nice body. That is a lot because I have fine hair but a lot of it.
Not worth it
1 out of 5 stars
Cass - 24 days ago
originally posted on http://www.ulta.com

I feel like the shampoo was overpriced. It wouldn't even lather for me and left my hair feeling so dry the bottles feel like they're half empty as well. I would not buy this again.
Bring back the old formula
2 out of 5 stars
Barbara D. - 25 days ago
originally posted on http://www.verbproducts.com/

Bring back the old formula. Fragrance is off and has an odd texture.
good hydration
5 out of 5 stars
Rene W. - 29 days ago
originally posted on http://www.verbproducts.com/

Works well. My hair felt more hydrated afterwards
NEW FORMULA HORRIBLE
1 out of 5 stars
Iniya - 1 month ago
originally posted on http://www.verbproducts.com/

I used to absolutely love this product and it was the perfect one after searching for years. This new one leaves my hair greasy and frizzy all the time and the smell got much worse. So disappointed they changed the formula, my hair used to be soft and smooth, and now can't even go 2 days without my hair getting oily
Nice
5 out of 5 stars
Jacqueline C. - 1 month ago
originally posted on Verb
My son uses this and really likes it - he has longer hair and it works great for him
Nice
5 out of 5 stars
Jacqueline C. - 1 month ago
originally posted on http://www.verbproducts.com/

My son uses this and really likes it - he has longer hair and it works great for him
My favorite shampoo I have
5 out of 5 stars
Heather G. - 2 months ago
originally posted on Verb
[This review was collected as part of a promotion.] My favorite shampoo I have found by far! Creates a good lather, smells so good, and doesn't leave my hair feeling dry or greasy. I usually have to switch shampoos due to buildup after using for so long, but I haven't had that issue with the hydrate shampoo and conditioner. On my 3rd bottle!
My favorite shampoo I have
5 out of 5 stars
Heather G. - 2 months ago
originally posted on http://www.verbproducts.com/

My favorite shampoo I have found by far! Creates a good lather, smells so good, and doesn't leave my hair feeling dry or greasy. I usually have to switch shampoos due to buildup after using for so long, but I haven't had that issue with the hydrate shampoo and conditioner. On my 3rd bottle!
Hair Loss
1 out of 5 stars
J - 2 months ago
originally posted on http://www.ulta.com

I tried the hydrate shampoo from verb and i started noticing the hair i would lose after a shampoo/conditioning was basically doubling. I tried it for a month and to test if what i was seeing was true i went back to my old paul mitchell and it was way way less hair loss. I haven't lost that much hair since.
smells good but that's about it
3 out of 5 stars
m - 2 months ago
originally posted on http://www.ulta.com

I wanted to love this but it doesn't lather well and it makes me hair oily. I have to use so much to even get it to lather. My husband also used it and same thing.
YES
4 out of 5 stars
CharlotteCB - 2 months ago
originally posted on http://www.ulta.com

The shampoo and conditioner made my hair so soft and shiny.
YES
4 out of 5 stars
CharlotteCB - 2 months ago
originally posted on http://www.ulta.com

The shampoo and conditioner made my hair so soft and shiny.
Great for hair, horrible for scalp
2 out of 5 stars
Hope - 2 months ago
originally posted on http://www.ulta.com

I have fine hair so I was looking for a shampoo without keratin or other hydrolyzed protein since it's easy to over-protein, creating breakage. I've been using this for a bit over a month. It's great for my hair, it's soft and I like the smell. However it leaves ALL the buildup on my scalp, so it's itchy and I'm getting dandruff and oily scalp and now there are PIMPLES. This has never happened to me before, I even use a silicone nubby thing to really massage shampoo on my scalp! Now I need to try to find a different shampoo and figure out how to treat the condition this put my scalp in.
New formula isn't as good
2 out of 5 stars
Meghan - 2 months ago
originally posted on http://www.ulta.com

I used to LOVE this shampoo/conditioner line, it was the perfect everyday shampoo. But they've changed the formula and the scent and unfortunately it's just not the same. It's not terrible but it doesn't have the same effect as the orginal formula. Bring back the original formula!
Change in formula
1 out of 5 stars
Haley - 3 months ago
originally posted on http://www.ulta.com

I've been using Verb hydration for a few years now. Unfortunately the new fragrance is too strong and something in the new formula makes my scalp itch.
Curls Need Hydration
5 out of 5 stars
Audra M. - 4 months ago
originally posted on Verb
[This review was collected as part of a promotion.] My naturally gray, curly hair needs extra love. While I love the Verb curl line, the extra hydration added in really gives my hair more dimension.
I would buy this product again for sure
5 out of 5 stars
Britt - 4 months ago
originally posted on http://www.ulta.com

I have super dry damaged hair and this shampoo has helped so much with my damaged hair
Perfect for my long hair
5 out of 5 stars
Leah A. - 4 months ago
originally posted on Verb
The new scent is amazing. It's still perfect for my hair and makes it easy to manage my long hair (down to lower back). I'm even getting some for my gf for her birthday!
It smells so clean!
5 out of 5 stars
Thumbs up graphic, would recommend
madisone - 4 months ago
I absolutely love this shampoo and conditioner duo. The smell is SO GOOD, it smells refreshing. It leaves my hair feeling super clean and hydrated, I’ve been recommending it to my friends and family now.