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VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty

VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty - 2 of 4VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty - 3 of 4VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty - 4 of 4
VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty - 1 of 4
$22.00 when purchased online
Target Online store #3991

About this item

Highlights

  • A daily hydrating shampoo that adds hydration for smooth, silky hair.
  • Reduce frizz and hydrate.
  • Powered by Argan Oil: rich in antioxidants and provides hair with moisture.
  • Moisture-Locking Ceramide helps smooth hair, promotes shine, and increases hair elasticity.
  • Paraben Free
  • No Harmful Sulfates

Description

Now with an improved formula and fragrance, Verb Hydrate Shampoo for Dry and Frizzy Hair gently cleanses and adds moisture to dry, frizzy hair. Powered by argan oil, babassu oil, a moisture-locking ceramide and a hydrating complex, this shampoo is formulated to leave hair nourished. Massage into wet hair, lather and rinse well! Follow with Verb Hydrate Conditioner.

Clinically proven to:
• provide 7x more hydration*
• reduce frizz by 77%*

*proven results in a third-party testing lab when using the full Verb® Hydrate Collection.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Deep Hydration, Moisturizing, Softening
Net weight: 12 fl oz (US)
TCIN: 91597490
UPC: 850041150680
Item Number (DPCI): 342-03-8740
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, sodium c14-16 olefin sulfonate, cocamide mipa, cocamidopropyl hydroxysultaine, cocamidopropyl betaine, acrylates/beheneth-25 methacrylate copolymer, glycol distearate, pyrus malus (apple) fruit extract, argania spinosa (argan) kernel oil, orbignya oleifera seed oil, ceramide np, squalane, lauryl/myristyl polyricinoleate, ethylhexyl olivate, ethylhexylglycerin, glycerin, polyquaternium-7, parfum/fragrance, sodium lauroyl sarcosinate, guar hydroxypropyltrimonium chloride, aminomethyl propanol, sodium hydroxide, trisodium ethylenediamine disuccinate, citric acid, sodium benzoate, phenoxyethanol, potassium sorbate, benzyl salicylate. vhs04-g23' '

Allergens & Warnings:

Warning: Use product only as directed. Avoid contact with eyes.

Shipping details

Estimated ship dimensions: 2.44 inches length x 2.52 inches width x 6.26 inches height
Estimated ship weight: 0.915 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

The Verb Hydrate Shampoo has received mixed reviews from guests. Many appreciate its hydrating properties, leaving hair soft, smooth, and manageable. The new scent is a point of contention, with some finding it pleasant and others overwhelming. The shampoo is praised for its ability to reduce frizz and maintain moisture, making it suitable for various hair types, including color-treated hair. However, some guests miss the old formula and scent, citing issues with the new version's fragrance and performance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 743 reviews
    50% would recommend
    2 recommendations

    Nice

    5 out of 5 stars
    Jacqueline C. - 1 month ago
    originally posted on Verb
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    My son uses this and really likes it - he has longer hair and it works great for him
    Did you find this review helpful?

    My favorite shampoo I have

    5 out of 5 stars
    Heather G. - 1 month ago
    originally posted on Verb
    Image
    [This review was collected as part of a promotion.] My favorite shampoo I have found by far! Creates a good lather, smells so good, and doesn't leave my hair feeling dry or greasy. I usually have to switch shampoos due to buildup after using for so long, but I haven't had that issue with the hydrate shampoo and conditioner. On my 3rd bottle!
    Did you find this review helpful?

    Hair Loss

    1 out of 5 stars
    J - 2 months ago
    originally posted on http://www.ulta.com
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    I tried the hydrate shampoo from verb and i started noticing the hair i would lose after a shampoo/conditioning was basically doubling. I tried it for a month and to test if what i was seeing was true i went back to my old paul mitchell and it was way way less hair loss. I haven't lost that much hair since.
    Did you find this review helpful?

    smells good but that's about it

    3 out of 5 stars
    m - 2 months ago
    originally posted on http://www.ulta.com
    Image
    I wanted to love this but it doesn't lather well and it makes me hair oily. I have to use so much to even get it to lather. My husband also used it and same thing.
    1 guest found this review helpful. Did you?

    YES

    4 out of 5 stars
    CharlotteCB - 2 months ago
    originally posted on http://www.ulta.com
    Image
    The shampoo and conditioner made my hair so soft and shiny.
    1 guest found this review helpful. Did you?

    YES

    4 out of 5 stars
    CharlotteCB - 2 months ago
    originally posted on http://www.ulta.com
    Image
    The shampoo and conditioner made my hair so soft and shiny.
    1 guest found this review helpful. Did you?

    Great for hair, horrible for scalp

    2 out of 5 stars
    Hope - 2 months ago
    originally posted on http://www.ulta.com
    Image
    I have fine hair so I was looking for a shampoo without keratin or other hydrolyzed protein since it's easy to over-protein, creating breakage. I've been using this for a bit over a month. It's great for my hair, it's soft and I like the smell. However it leaves ALL the buildup on my scalp, so it's itchy and I'm getting dandruff and oily scalp and now there are PIMPLES. This has never happened to me before, I even use a silicone nubby thing to really massage shampoo on my scalp! Now I need to try to find a different shampoo and figure out how to treat the condition this put my scalp in.
    1 guest found this review helpful. Did you?

    New formula isn't as good

    2 out of 5 stars
    Meghan - 2 months ago
    originally posted on http://www.ulta.com
    Image
    I used to LOVE this shampoo/conditioner line, it was the perfect everyday shampoo. But they've changed the formula and the scent and unfortunately it's just not the same. It's not terrible but it doesn't have the same effect as the orginal formula. Bring back the original formula!
    Did you find this review helpful?

    Change in formula

    1 out of 5 stars
    Haley - 2 months ago
    originally posted on http://www.ulta.com
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    I've been using Verb hydration for a few years now. Unfortunately the new fragrance is too strong and something in the new formula makes my scalp itch.
    Did you find this review helpful?

    Curls Need Hydration

    5 out of 5 stars
    Audra M. - 3 months ago
    originally posted on Verb
    Image
    [This review was collected as part of a promotion.] My naturally gray, curly hair needs extra love. While I love the Verb curl line, the extra hydration added in really gives my hair more dimension.
    1 guest found this review helpful. Did you?

    I would buy this product again for sure

    5 out of 5 stars
    Britt - 4 months ago
    originally posted on http://www.ulta.com
    Image
    I have super dry damaged hair and this shampoo has helped so much with my damaged hair
    1 guest found this review helpful. Did you?

    Perfect for my long hair

    5 out of 5 stars
    Leah A. - 4 months ago
    originally posted on Verb
    Image
    The new scent is amazing. It's still perfect for my hair and makes it easy to manage my long hair (down to lower back). I'm even getting some for my gf for her birthday!
    Did you find this review helpful?

    It smells so clean!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    madisone - 4 months ago
    I absolutely love this shampoo and conditioner duo. The smell is SO GOOD, it smells refreshing. It leaves my hair feeling super clean and hydrated, I’ve been recommending it to my friends and family now.
    1 guest found this review helpful. Did you?

    The formula has changed f

    3 out of 5 stars
    Nicolette - 5 months ago
    originally posted on http://www.verbproducts.com/
    Image
    The formula has changed for this product. The smell is overwhelming for me personally, tho I think its pleasant on other people.
    Did you find this review helpful?

    Hair

    5 out of 5 stars
    Jeffrey S. - 5 months ago
    originally posted on http://www.verbproducts.com/
    Image
    Love how hydrated it keeps my hair!
    Did you find this review helpful?

    hydrating products

    5 out of 5 stars
    Candace B. - 5 months ago
    originally posted on Verb
    Image
    I use the hydrating line of products and love them. My hair feels so soft and smooth after washing and conditioning.
    1 guest found this review helpful. Did you?

    hydrating products

    5 out of 5 stars
    Candace B. - 5 months ago
    originally posted on http://www.verbproducts.com/
    Image
    I use the hydrating line of products and love them. My hair feels so soft and smooth after washing and conditioning.
    Did you find this review helpful?

    It works great but the scent is not for me

    2 out of 5 stars
    Maria - 5 months ago
    originally posted on http://www.verbproducts.com/
    Image
    Hydrating shampoo and conditioner changed their scent and I cannot absolutely get over it. The first time I used it it game me a headache. I tried using less the next time and it's still terrible. I would love to know where I can get the old one because it's the only thing that works for my dry ugly hair.
    Did you find this review helpful?

    Works very well in helping

    5 out of 5 stars
    Mollie R. - 5 months ago
    originally posted on http://www.verbproducts.com/
    Image
    Works very well in helping my hair stay hydrated!
    Did you find this review helpful?

    Pricey

    4 out of 5 stars
    Karen J. - 5 months ago
    originally posted on http://www.verbproducts.com/
    Image
    Pricey but good l9ve the product
    Did you find this review helpful?

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