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Willow 3.0 Wearable Double Electric Breast Pump - 24mm

Willow 3.0 Wearable Double Electric Breast Pump - 24mm - image 1 of 4
Willow 3.0 Wearable Double Electric Breast Pump - 24mm - image 2 of 4
Willow 3.0 Wearable Double Electric Breast Pump - 24mm - image 3 of 4
Willow 3.0 Wearable Double Electric Breast Pump - 24mm - image 4 of 4
Willow 3.0 Wearable Double Electric Breast Pump - 24mm - image 1 of 4
$499.99 when purchased online

About this item


  • Wearable, in-bra design: Pump quietly and hands free with no dangling cords, wires, or bottles
  • Leak-proof mobility: Willow 3.0 is the only wearable pump that doesn’t leak. Our patented, continuous latch technology defies gravity to support pumping in any position (even lying down!) when using our leak-proof milk bags
  • Two ways to pump: the only in-bra pump that works with spill-proof, self-sealing milk bags or eco-friendly reusable containers (sold separately), offering unprecedented flexibility
  • Hospital grade suction strength: Choose from 2 modes and 7 suction levels up to -245mmHG with Smart Suction that automatically transitions from Stimulation to Expression at letdown and adjusts to help you get more milk
  • Advanced smart features with Apple watch compatibility : Control your pumps from the Willow 3.0 app from your phone or Apple Watch, start, pause and increase or decrease suction levels. Track volume in real time, and automatically record session history.
  • Easy to clean: Easy to assemble, with only 2 dishwasher safe parts to clean
  • FDA approved, FSA/HSA eligible. Willow 3.0 comes with a 1 year manufacturer's warranty.
  • Not made with BPA
  • What's included
  • (2) Willow 3.0 Pumps
  • (2) Flanges (see size chart above for sizing)
  • (24) 4 oz. Milk Bags
  • (2) Cleaning Brushes
  • (1) Charger
  • Rechargeable battery lasts up to 5 pumping sessions to get you through the day


With Willow 3.0, you're unstoppable. This innovative in-bra pump — giving you 360 mobility so you can pump in any position with no leaks and is the first breast pump to connect to Apple Watch so you can pause, adjust, and track right from your wrist. Willow 3.0’s hospital-grade suction strength and automatically-adjusting Smart Suction technology results in more comfort, more control, and 20% more milk. Because you’ve got better things to do than stay plugged into a wall all day.
Dimensions (Overall): 6.85 Inches (H) x 4.4 Inches (W) x 5.5 Inches (D)
Weight: 6.15 Pounds
Features: Dishwasher-Safe, Adjustable Speed Settings
Capacity (Volume): 4 Ounces
Assembly Details: No Assembly Required
Includes: Cleaning Brush, Milk Storage Bags, Breastshields
Industry or Government Certifications: FDA Approved
Number of Pumps: Double Pump System
Material: Polypropylene
Power Source: Battery
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: January 5, 2022
TCIN: 79952074
UPC: 858298006446
Item Number (DPCI): 030-05-0186
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.


Size Base of Nipple Measurement
21mm 17-19 mm
24mm 20-22 mm
27mm 23-25 mm

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 12 inches length x 9 inches width x 8.4 inches height
Estimated ship weight: 5.65 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. Opened/unsealed items are not returnable.
See the return policy for complete information.

Q: how do I know what size to get?

submitted by Jackie - 2 years ago
  • A: This one comes with 24mm

    submitted byMrsacmann - 2 years ago
4.0 out of 5 stars with 1113 reviews
20% would recommend
40 recommendations
easy to clean: 2.73 out of 5
safety: 2.9 out of 5
design: 2.47 out of 5

Dont purchase!!!

1 out of 5 stars
Thumbs down graphic, would not recommend
Mel - 12 days ago, Verified purchaser
Disliked everything. It was very heavy, would have tons of errors pop up. I reached out to Willow for replacements since mine barely worked and The replacements lasted about a week. I would never suggest these. I did switch over to the mom cozy V2 and it is spectacular! There are no errors it's easy to use easy to clean straightforward. Does everything I need it to do. Don't purchase Willow products!!!
1 reply from Customer Care team - 12 days ago
We greatly appreciate you taking the time to share your review, Mel, and we are so sorry to read about your experiences. We’d love the opportunity to turn your experience around! Please contact our Care team at and provide a description of the issues you have been experiencing, your contact information as well as a good time for us to reach out. Someone will then be in touch with you directly.
safety: 1 out of 5
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Awesome!! life savor

5 out of 5 stars
maddie - 2 months ago
originally posted on
i love love love my willow!!! i am finally getting milk froze up because i can pump more often. i love the hands free and the convenience of the app telling me how many ounces i’ve collected. i also love that there’s only 3 parts to clean.
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love them if it wasn’t for the issues that come with it

3 out of 5 stars
shorooq - 3 months ago
originally posted on
these pumps are life savers and help so much with pumping at night and on the go with two kids at home but issues keep coming up wether it’s with the containers or the pump itself, one of them randomly broke while pumping although they’re sending another one it’s a huge inconvenience especially because i exclusively pump
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Love this pump!

5 out of 5 stars
Nicole V. - 3 months ago
originally posted on
Love this pump! Easy to clean with only 3 parts and I love how the app tracks my output for me and automatically stops if it gets too full!
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1 out of 5 stars
Oksana - 3 months ago
originally posted on
I have had nothing but issues with these pump. For the price of the pump I should not be having as many issues as I have been. Most of the time the pump doesn’t connect properly and acts as if it’s expressing way more milk than it is. I also am no having issues with it latching / suctioning. I’m currently using the right pump on both sides and that’s just not practical.
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Get it!!!

5 out of 5 stars
- 3 months ago
originally posted on
I used to have a different wearable pump. I won’t say the brand, but the model was s12 pro. They hurt so bad and I was miserable, but I had to do what I had to do while I was at work (I’m a server), and I thought I was getting good output. Then my husband ordered me the Willow 360. And let me tell you I LOVE this pump and I actually look forward to pumping at work now, or in the car, or in the grocery store, or at lunch with my friends and family. I get almost the same mount as with my wall pump. They’re so comfortable, and really easy to use and empty have a couple of uses to get the hang of it all. I’m super mega ultra busy, and they work like a dream and do not look crazy when I have them on. Yes they make noise, they’re motorized breast pumps! But it’s honestly not loud. They go unnoticed unless using in dead silence. When you order these, definitely read online the tips and tricks to adjust your body to fully respond to Willow 360. It really is different than all other pumps, but it is sssooo worth the learning curve. Trust me when I say you need these and they’re a total game changer!
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Wouldn’t recommend

1 out of 5 stars
Julie R. - 3 months ago
originally posted on
This pump is a necessary evil. As a health care worker, I need to use a wearable pump on shift because I wouldn’t get enough time to leave my shift and pump for 20 minutes, 3 times a day. I’ve been using the 3.0 for the past 2 months and it’s just alright. No matter what I do, I can’t get my output to compare to my Spectra, sometimes I’ll get half the volume I’d get using a regular pump. I have tried everything, multiple flange sizes, various bras, the adjustment period, and nothing has helped. This pump just does not empty, fluctuates between uncomfortable to downright painful, and contributed to getting mastitis. Would not recommend to a friend. Will be trying other wearables.
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Easy to use and excellent volume

5 out of 5 stars
Meredith P. - 3 months ago
originally posted on
I have used multiple pumps before and the willow is wonderful, every 20 min pump I get a large amount of volume for my baby. I can move with it on I don’t feel restricted. I would recommend this to any busy mom who needs a wearable pump. I also have never lost milk with the willow like I have with other wearable pumps.
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Convenient and good suction

5 out of 5 stars
Poonam S. - 3 months ago
originally posted on
Pumping becomes easy after willow 360, didn’t try this pump while working out so I’m not sure if it actually leak proof. Only downside I have noticed it’s relatively heavy and bulky to use at work
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Don’t buy

1 out of 5 stars
Lauren W. - 4 months ago
originally posted on
These pumps are so bulky and heavy. The company has done a great job at advertising them to not show that. I don’t know how someone would walk around and do functional tasks with them on. If I could exchange them for something else, I would.
1 guest found this review helpful. Did you?

Love the versatility

4 out of 5 stars
Rachael - 4 months ago
originally posted on
I love that there are 2 options for these pumps for collecting milk. You can directly pump into bags (great for traveling-not so great if you only get an ounce or less) or you can buy the containers and use those.I purchased the containers with the correct size flange and use those the majority of the time. Big downfall is that they are super hard to clean with a sponge/brush/cloth.The app is also nice that it tells you how much you have collected at any point during the pumping session and it’s pretty accurate most of the time. Connecting to the Apple Watch is a plus as well.I am able to get 5-6 sessions at work before needing to recharge and using the fridge method instead of fully cleaning between sessions.One downfall is that you can’t go back and forth between stimulation and expression modes like the Willow Go. If that could be updated, these would be fantastic!Overall, I really like this pump.
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Great pump just a little painful

4 out of 5 stars
Rebecca R. - 4 months ago
originally posted on
Pump works great, love the app to review pumping session and history. The expression however is painful but empties the breast better than other wearable pumps on the market for less time. The shape makes it easier to wear in bra. If would give less discomfort than would give 5 stars.
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Save your money and go for Mom Cozy

1 out of 5 stars
- 4 months ago
originally posted on
Horribe pump, doesn't work, and they won't refund my money
1 guest found this review helpful. Did you?

Waste of $

2 out of 5 stars
Carly B. - 4 months ago
originally posted on
These pumps are HUGE. It would be one thing if they worked but it takes forever to get milk out. I have a great supply of milk and with my Spectra it takes me 4 mins per side to get roughly 3-4 oz total. It takes me about 8 minutes to get 1.5 oz from one side with these. Every time I think about how much I spent on them vs the spectra I got for free from insurance I want to puke.
2 guests found this review helpful. Did you?

Love/Hate Relationship

3 out of 5 stars
Kayla L. - 4 months ago
originally posted on
I am 2 weeks postpartum with my second daughter. My first daughter was a NICU baby which led to 10 months of exclusively pumping. I used a MomCozy my first breastfeeding experience, which was good while it lasted but it quickly deteriorated, got discolored, etc. I had the Willow pump on my short list of “would love to have” for this go around.At this point I’ve used the hospital pump, Willow, MomCozy, and the lanisoh wearable.What I love:- it empty’s my breasts way faster than the other options- pumping directly into self sealing bags- only 2 parts to clean- charges quickly- discreet & quiet- the app & watch comparabilityWhat I don’t love:- the suction is intense at first, unlike any other pump I’ve used. It sort of stings, but I get used to it quickly.- the price for bags/containers/extra parts. It’s a little ridiculous how much money you can spend having this pump.- the pump bags & container only hold 4oz & I typically pump 6oz per session, so that’s a little frustrating! All in all, I would recommend it but only if you have another option on hand too. I’ve run out of bags & don’t have a container yet. Can’t find bags in stores so having to use another pump while I wait on bags to come in. I also hear the container is really finicky, so will likely only use the Willow when I know the milk will go into the freezer.All that to say, the increased milk production has outweighed all the cons for me & definitely going to keep using it.If it weren’t so pricey, I’d probably give it a 4-5 star, but the cost really can be overwhelming.
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5 out of 5 stars
Amanda R. - 4 months ago
originally posted on
I absolutely love the Willow 3.0! It is so convenient and easy to use. I never leave my house without them !
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Bad pump

1 out of 5 stars
Sylvain E. - 4 months ago
originally posted on
Not worth it, was hoping to be able to replace the Medela pump that I have but i cant: the fit is bad, the suction doesn’t work, the pump constantly loses the Bluetooth connection and this is so bulky.
1 guest found this review helpful. Did you?

Overpriced - Not worth the hype

1 out of 5 stars
Zakaria J. - 4 months ago
originally posted on
I have the Spectra S1, Lansinoh Duo Wireless, and Willow 3.0. Willow pumps the least. It is the loudest and the most uncomfortable. Save your money and get the Lansinoh. It’s as good as Spectra S1 and way better than Willow 3.0.
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Took some time but I LOVE them!

5 out of 5 stars
- 4 months ago
originally posted on
At first, it was a lot of technology for a breast pump. I was just used to putting them on, filling up and taking them off to pour. With the Willow, I had to make sure everything was inline, have the app open, the valves were closed (I bought the reusable pump containers), oh and the flip to finish was a disaster! It was a lot at first, but when I finally watched the videos and really slowed down, everything came together. My nipples are not sore because of the stimulation, basically getting prepared. Once the pumping actually starts, takes about 3-5 mins to fill up! Before it was like 7-10 mins, maybe longer. I am not wasting any milk and I don't mind pumping when it is time. I am only breast feeding but also work full time so I pump 2-4 times a day at work. I know some moms are probably scared at the cost but they are totally worth it. I promised myself I would buy a better pump for my second and I am so glad that I did. Insurance even covered some of the cost!
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Regret this purchase - difficult in all the ways.

1 out of 5 stars
tiffany w. - 4 months ago
originally posted on
Bought this to use when I need to be hands free - typically use a Spectra. Have found everything difficult with the willow. First, way less output than the spectra. So many error messages in trying to use it (yesterday it told me my right breast had 25 ounces of output - in reality it was 0). It’s just difficult to get it to work, annoying to clean, and all the accessories are $$$$$. I bought it bc we had a long plane ride and I needed something to work. But wish I would have saved my $
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