$1.29 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Dirt
Recommended Product Application: Cookware, Dishes
TCIN: 87877054
UPC: 030772081242
Item Number (DPCI): 003-06-0029
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
alcohol denat., c10-16 aklyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.
Shipping details
Estimated ship dimensions: 1.85 inches length x 2.953 inches width x 6.457 inches height
Estimated ship weight: 0.582 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 31076 reviews
cleans effectively: 4.32 out of 5
quality: 3.83 out of 5
value: 3.78 out of 5
57% would recommend
1041 recommendations
Dawn dishsoap making dishwashing so easy
5 out of 5 stars
Thumbs up graphic, would recommend
Jdd - today, Verified purchaser
The best dish soap on the market
I never agein order some liquid not pakage apropiate
2 out of 5 stars
Thumbs down graphic, would not recommend
Down dish washing - 1 day ago, Verified purchaser
II love this dish washing soap the problem it's not package sealed aprópiate I recommend the product but never order to send
Great product at a reasonable price.
5 out of 5 stars
Thumbs up graphic, would recommend
Chila - 2 days ago, Verified purchaser
Love this product! It cleans my dishes and removes greases in seconds. I pour 1/2 each week to clean my drain and avoid grease buildup and keep drain clean (I never pour greasy liquids down drain)
Dawn dishwashing is the best soap.
4 out of 5 stars
Thumbs up graphic, would recommend
Top cleaning - 4 days ago, Verified purchaser
Dawn dishwashing really clean dishes well.
Great for everything
5 out of 5 stars
Thumbs up graphic, would recommend
User1 - 6 days ago, Verified purchaser
I use this for dishes, cleaning the microwave, and cleaning tough stains out of everything. One time there was oil tracked in from the house and I used baking soda and simple green but this got it out so well and left it spotless. You can also use this to get stains out of clothes. It's a miracle worker
Dish washing
5 out of 5 stars
Thumbs up graphic, would recommend
Parra - 6 days ago, Verified purchaser
Cleans well, smells great
The wonder worker
5 out of 5 stars
Thumbs up graphic, would recommend
Grandma Does Good - 7 days ago, Verified purchaser
It does the job every time
Dawn changed formula - Beware
1 out of 5 stars
Thumbs down graphic, would not recommend
Katrina - 7 days ago
Dawn changed the formula in 2024. They not only changed the smell but the ingredients. The new formula make my hands sting and itch. The smell gave me a headache. It is awful. Loyal Dawn customer for 30 years and so disappointed they changed a classic. Had to change brands. Big mistake to change a classic. Remember new coke?They brought back the original coke after sales dropped. Hoping they hear their loyal customers and bring back the true original Dawn.
1 reply from Dawn team - 5 days ago
Katrina, firstly, thank you so much for your 30 years of loyalty and support. We're very sorry to hear that you're not a fan of this change, and that this has been your experience. With our extensive quality and safety checks, and our extensive consumer testing, this isn't something we expect when using it as directed. Please discontinue using your bottle. Your feedback, loyalty, and experiences aren't something we take lightly, so we'd love to connect, make a detailed report to our team, and help. Please call us at (800) 725-3296.
WHY DID THEY CHANGE THR SCENT
1 out of 5 stars
Thumbs down graphic, would not recommend
Kelly H - 8 days ago, Verified purchaser
THEY CHANGED THE SCENT it made me Nauseous and gave me a headache!
1 reply from Dawn team - 5 days ago
We're so sorry the fragrance of our Dawn dish soap is makiing you feel nauseous with a headache, Kelly. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and our products are tested to be safe when used as directed. Because sensitivity is happening, we recommend that you discontinue use of this fragrance. We offer a variety of product versions including unscented, and would like to help you find another Dawn dish soap version you can love. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, so we can further assist you.
Mini lake of soap
1 out of 5 stars
Thumbs down graphic, would not recommend
LenaDee - 8 days ago, Verified purchaser
Don’t ever order for shipping (not same day shipping) because your items might end up drenched, and the bottle empty
1 reply from Dawn team - 8 days ago
We're sorry to hear this. For assistance with your order, we’d suggest contacting Target by calling 1-800-440-0680.
Poorly packaged for shipment- dented and leaking
1 out of 5 stars
Thumbs down graphic, would not recommend
Dissatisfied - 9 days ago, Verified purchaser
Arrived dented, and leaking
1 reply from Dawn team - 8 days ago
We're sorry to hear this. For assistance with your order, we’d suggest contacting Target by calling 1-800-440-0680.
Soap
5 out of 5 stars
Thumbs up graphic, would recommend
Sharone87 - 10 days ago, Verified purchaser
The only soap I use to wash dishes. Cut grease.
Versatile Dish Soap
5 out of 5 stars
Thumbs up graphic, would recommend
Mad Lucky - 11 days ago, Verified purchaser
Favorite dish soap. It's the only one I purchase. It has so many great uses beyond dishes. Great as a degreaser when cleaning. Also use with vinegar and hydrogen peroxide for tough jobs. Recently used it when our dog got skunked and it was so helpful. Great all around.
Soap
5 out of 5 stars
Thumbs up graphic, would recommend
A - 13 days ago, Verified purchaser
It’s Dawn, does the job as you’d expect.
Awful new scent
1 out of 5 stars
Michelle13 - 13 days ago
originally posted on dawn-dish.com
I’m so disappointed with the new scent. I bought as many of the older bottles as I could find and finally had to buy the new scent. It’s just awful. Too much like bad perfume. I tried, I really did. I used two bottles and just can’t stand it. After years as a Dawn user, it’s time to move on. Let me know if you change it back!
1 reply from Customer Care team - 11 days ago
Thanks for your review, Michelle13! We're very sorry you don't like our new scent. While we may bring back the old scent of Dawn Original if there's enough demand for it, in the meantime, we recommend you try Dawn Free & Clear Unscented or Lemon. Both versions come in EZ-Squeeze bottles with all the cleaning power you love about Dawn, but minus any or heavy fragrance. If you call us at (800) 725-3296, we'll be happy to help you pick up a bottle on us.
Works, but doesn't smell good
2 out of 5 stars
Kiki20 - 13 days ago
originally posted on dawn-dish.com
The soap works but the scent change is awful. Smells floral instead of clean. I miss the old scent!
1 reply from Customer Care team - 12 days ago
Thank you for reaching out about the scent changes to our Dawn Ultra Original, Kiki. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
New fresh scent is awful
1 out of 5 stars
JanieB - 13 days ago
originally posted on dawn-dish.com
The "new" fresh scent is putrid and smells like chemicals.
Powerful clean, nostalgic smell, great value.
5 out of 5 stars
setha5_1830 - 14 days ago
originally posted on influenster.com
Works well on tough grease. Requires minimal elbow grease to get the job done. With pristine packaging and a nostalgic smell, it reminds me of doing dishes when I was younger.
Terrible Update
1 out of 5 stars
mshaughnessy3 - 14 days ago
originally posted on dawn-dish.com
Dawn Original has always been my go to dishwashing liquid. I has always been a strong degreaser and the scent was great. The new scent has cause me to not be able to enjoy using this dish soap anymore. I am very sensitive to smells and the new scent causes me to feel nauseous and/or have a headache. I wish you would bring back to old original scent.
1 reply from Customer Care team - 12 days ago
Thank you for choosing Dawn Original as your go-to dishwashing liquid. Your loyalty means the world to us, and we’re deeply sorry to hear about your recent experience. All our products are thoroughly evaluated to be safe when used as directed, and this is not something we’d expect or want for you. We recommend discontinuing use of the product and setting it aside in the event we may need to retrieve it. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing for you, and we sincerely apologize. Please know that we truly appreciate your feedback and will be sharing your thoughts with our team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. We genuinely value you as a consumer and hope you'll consider giving Dawn another chance. We offer a range of scents, including an unscented option called Dawn Free and Clear, Unscented, in case the Original no longer suits your preferences. When you have a moment, please call us at (800) 725-3296 so we can help.
tried and true!
5 out of 5 stars
vanessam896_8358 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] as always, my go to dishwashing liquid. no other brand compares! smells great, cleans great, leaves my dishes squeaky clean! no point trying any other brand.