Dark and Lovely Fade Resist Rich Conditioning Hair Color - 522 Poppin Pink: For Textured Hair, Permanent Cream Formula
Highly rated
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Highly rated
$12.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 962 ratings
$14.99
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 5745 ratings
$14.99
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 5749 ratings
Frequently bought together
Highly rated
$6.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 3278 ratings
$6.99
$5 Target GiftCard with $30 beauty products purchase
Dark and Lovely Uplift Hair Bleach Kit, Hair Dye, Bleach Blonde: Ammonia-Free, For Coarse Curly Hair
4.4 out of 5 stars with 701 ratings
Bestseller
$11.99 - $14.19
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 3971 ratings
$10.99
$5 Target GiftCard with $30 beauty products purchase
Color Oops Extra Strength Hair Color Remover - 4 fl oz: Ammonia-Free, Aluminum-Free, Includes Gloves
3.4 out of 5 stars with 1200 ratings
Bestseller
$17.99
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 34 ratings
$9.79
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 6414 ratings
Guests also viewed
Highly rated
$6.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 3278 ratings
$11.99 - $12.99
$5 Target GiftCard with $30 beauty products purchase
3.7 out of 5 stars with 6117 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 6399 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 11067 ratings
Highly rated
$5.49
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 10287 ratings
$4.99
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 702 ratings
Guests are saying
Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3278 reviews
effectiveness: 3.28 out of 5
quality: 3.25 out of 5
value: 3.47 out of 5
57% would recommend
124 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
(no review title)
I love how the color came out. I got 2 boxes because I wanted a little darker than 1 could provide. I love my hair and the color I gotten!
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
(no review title)
I really love this product it works really good
4 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026Verified purchase
great color, awful gloves
The color and longevity of this is pretty good. I do it about every 5 weeks. What I have an issue with is the gloves. they are so thin and ALWAYS stain my hands. The color itself is really great, but maybe buy other gloves
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase
Great for price
Great product
1 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026
Where is the dye?
There was no dye in the box!!!! I purchased this dye through Drive up. When I got home there was no dye in the box and it looks like it was taped shut. I am not able to receive a refund because it says returns are not allowed for this product.
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2026Verified purchase
Dark & lovely fade resist hair dye
I loved this hair dye. It gave my hair a very rich and lovely tone of purple/ violet color.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
Do not buy this without bleaching first
I pre lighted my hair using a 30 volume developer that way the dye would make my hair color look as advertised, however the dye did not change my hair AT ALL, thankfully is was not damaging to my hair, if you would want to see really good results you have to bleach your hair before using this product
1 reply from Soft Sheen Team team - 3 months ago
Hello there! It is wonderful to hear that your hair remained healthy and undamaged after your coloring session, as we specifically formulate Fade Resist with nourishing ingredients to protect the hair’s integrity. We understand the frustration when the final shade doesn't appear as vibrant as expected, especially after the effort of pre-lightening. Our formulas are specifically designed to work with the natural pigments of dark hair to provide rich, dimensional color without the need for high-volume developers or heavy bleaching. When the hair has been pre-lightened to a very pale state, it can sometimes become quite porous, which may cause the color pigments to wash out too quickly or not "anchor" correctly. For the most vibrant and lasting results on pre-lightened hair, we recommend ensuring the hair is thoroughly saturated and allowing the color to process for the full recommended time to help those rich tones lock in. We appreciate you sharing your process with us, and we are glad that your hair still feels strong.
1 out of 5 stars
2 January, 2026
DID NOT WORK
did not color my hair at all
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026
(no review title)
Used violet hair dye and it came out chucky red
1 reply from Soft Sheen Team team - 3 months ago
Hi Pauline. We are sorry to hear you didn't achieve the color results you expected with Soft Sheen Carson Dark & Lovely Fade Resist Hair Color. For assistance we can reached at 800-442-4643 M-F 9am to 5:30pm EST and provide us with case #44641558. Please have the product available when calling, we look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
(no review title)
love the color 😍
1 out of 5 stars
23 December, 2025Verified purchase
(no review title)
It kinda burned and this never happened before so.
4 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
Great box dye
Not super vibrant on 1b
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Works well for newbies!!
I was very happy with this product. I had never dyed my hair and decided to try this based on reviews. It worked great and my hair was very moisturized. I am 100% natural and my curls remained intact. I used it to cover some stray grays and it worked great!!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025
Disappointed and Dry
I used the violet purple box, and got red hair lol. I have natural, straight, medium dark brown hair. According to the box, with my shade, it shouldve been some shade of deepness with purple shone through. All I have is a glorified red-brown. Also my hair is extremely dry and way more damaged after this box compared to any other box brand I have used before. None have made my hair so damaged as this one. I actually have never experienced issues with dry hair after a box dye, and I've been using them for years, waiting minimum 1 year between uses. I would not recommend the brand nor the shade violet/purple.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
fades to fast
5 out of 5 stars
21 November, 2025Verified purchase
(no review title)
It work
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Perfect blonde
My favorite blonde hair color. Bright and vibrant every time.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
Dyes pretty well. I totally recommend it!
3 out of 5 stars
9 November, 2025Verified purchase
(no review title)
Unfortunately it didn’t do anything to my hair. I’m not sure why but I bought two boxes and it only colored my roots sadly. I’ve never had that issue using dark and lovely
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
Don't do it
This product failed it only lighted a portion of my hair and the part that it did lighten did not even come close to the color on the box. Extremely disappointed 😕