New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Dark and Lovely Fade Resist Rich Conditioning Hair Color - 2 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 3 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 4 of 4
Dark and Lovely Fade Resist Rich Conditioning Hair Color - 1 of 4

Dark and Lovely Fade Resist Rich Conditioning Hair Color - 522 Poppin Pink: For Textured Hair, Permanent Cream Formula


Color522 Poppin Pink
  • 362 Crimson Moon
  • 371 Jet Black
  • 378 Honey Blonde
  • 384 Light Golden Blonde
  • 396 Luminous Blonde
  • 401 Hazelnut Brown
  • 401 Natural Black
  • 421 Viral Violet
  • 506 Reality Red
  • 522 Poppin Pink
  • 373 Brown Sable

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
  • SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
  • VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
  • UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
  • SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.

Description

Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 89432702
UPC: 075285222904
Item Number (DPCI): 063-01-0319
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

cream developer: aqua / water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, 1-naphthol, ammonium hydroxide, oleyl alcohol, parfum / fragrance, erythorbic acid, thiolactic acid, edta, octadecyl di-t-butyl-4- hydroxyhydrocinnamate, citric acid. moisture mask: aqua/water/eau, cetearyl alcohol, stearamidopropyl dimethylamine, isopropyl myristate, cetyl esters, helianthus annuus seed oil / sunflower seed oil, butyrospermum parkii butter / shea butter, parfum / fragrance, tartaric acid, benzyl alcohol, caprylyl glycol, salicylic acid, tocopherol, ethylhexyl salicylate, limonene, linalool, citral, citric acid.

Allergens & Warnings:

Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children., CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST, ACCORDING TO ACCOMPANY- ING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS. DO NOT USE IF: You have already had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME.

Shipping details

Estimated ship dimensions: 6.42 inches length x 3.51 inches width x 2.32 inches height
Estimated ship weight: 0.507 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How long do you have to wait to re dye your hair with this brand

submitted by Cee - 11 months ago
  • A: 4534344333434444443444

    submitted byShellie - 10 months ago
  • A: How long does the hair dye last?

    submitted byS K - 4 months ago
  • A: Hi Cee! Thank you for your interest in Dark and Lovely Fade Resist. We recommend touch-up application when there is about 1/2-1 inch of new growth, somewhere between 3-6 weeks or longer for others, depending on new growth! We suggest following the instructions for a touch-up application.

    submitted bySoft Sheen Team - 11 months ago
    Brand expert

Q: Is Dark and Lovely Fade Resist Permanent Hair Color safe for natural hair

submitted by Cookie - 5 years ago
  • A: Hi Cookie! Thanks so much for asking. Yes, our Dark and Lovely Fade Resist Permanent Hair Color is ideal for natural hair. We hope you give it a try.

    submitted bySoft Sheen Team - 4 years ago
    Brand expert
  • A: it’s safe !! i’ve been using dark and lovely hair color for literally a decade. i’ve been natural even longer. it has never let me down. it actually makes my hair feel softer after, which will forever be strange to me but, zero complaints here !!

    submitted bykeikou - 2 years ago

Q: What kind of hair types can used this product

submitted by Cali - 6 years ago
  • A: Dark and Lovely Fade Resist is suitable for all hair types and textures.

    submitted bySoft Sheen Team - 5 years ago
    Brand expert
  • A: all types of hair. i have applied to bleached hair and virgin hair. results are healthy, but on bleached porus hair it will fry it. I asked the company on social media if this is bleach and they said NO, it is a lightener, i proceeded to tell them the product bleached my black shirt like the box bleach and they said like any hair dye products, the product will stain. This is bleach. since the review, i have done my hair 2 more times, and damaged the already blonde bleached hair like chickle, gum stringy hair, that i had before the review. total regret. this is an update on my review. Ill still use it after my hair grows out. i love the price and results.

    submitted byTargetluver - 5 years ago

Q: What oils are included in the conditioning formula?

submitted by AI Shopping Assistant - 2 months ago
  • A: The formula is infused with shea, avocado, and olive oils for nourishment.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the expected duration of color retention?

submitted by AI Shopping Assistant - 2 months ago
  • A: The color lasts for up to 8 weeks, providing vibrant and conditioned hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What types of hair does this product cater to?

submitted by AI Shopping Assistant - 2 months ago
  • A: This product is designed for textured and curly hair types, suitable for various styles.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How long does the hair coloring process take?

submitted by AI Shopping Assistant - 2 months ago
  • A: The processing time for this hair color is 30 minutes.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this hair color contain ammonia?

submitted by AI Shopping Assistant - 2 months ago
  • A: No, the hair color is ammonia-free, making it gentler on the hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: will the honey blonde dye my completely virgin, brunette hair, the first round?

submitted by jessica - 5 months ago
  • A: Hi Jessica. Thank you for your interest in Soft Sheen Carson Dark & Lovely Fade Resist Rich Conditioning hair color in Honey Blonde. We would love to assist you but need more information, please contact us directly for assistance @800-442-4643 M-F 9am to 5pm EST and provide us with case #43635569. We look forward to hearing from you.

    submitted bySoft Sheen Team - 5 months ago
    Brand expert

Q: How soon can I go swimming in a chlorinated pool after using this product?

submitted by Strix - 6 months ago
  • A: Hi Strix. Thank you for your interest in Dark and Lovely Fade Resist Rich Conditioning Hair Color. Chlorine can fade haircolor or cause hair to become dry or dull. It may even discolor the hair. Color-treated, permed and highlighted hair is more vulnerable to the damaging effects of chlorinated water. There is no suggested waiting period for swimming after coloring or highlighting your hair. We suggest you wet your hair with tap water before going into a chlorinated pool and shampoo your hair immediately upon leaving a chlorinated swimming pool.

    submitted bySoft Sheen Team - 6 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 3278 reviews
    effectiveness: 3.28 out of 5
    quality: 3.25 out of 5
    value: 3.47 out of 5
    57% would recommend
    124 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    (no review title)

    I love how the color came out. I got 2 boxes because I wanted a little darker than 1 could provide. I love my hair and the color I gotten!
    Adrienne
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    (no review title)

    I really love this product it works really good
    Justice
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 March, 2026Verified purchase

    great color, awful gloves

    The color and longevity of this is pretty good. I do it about every 5 weeks. What I have an issue with is the gloves. they are so thin and ALWAYS stain my hands. The color itself is really great, but maybe buy other gloves
    faith
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    Great for price

    Great product
    Alexis
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026

    Where is the dye?

    There was no dye in the box!!!! I purchased this dye through Drive up. When I got home there was no dye in the box and it looks like it was taped shut. I am not able to receive a refund because it says returns are not allowed for this product.
    taetae2day
    quality: 1 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2026Verified purchase

    Dark & lovely fade resist hair dye

    I loved this hair dye. It gave my hair a very rich and lovely tone of purple/ violet color.
    NP
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 January, 2026Verified purchase

    Do not buy this without bleaching first

    I pre lighted my hair using a 30 volume developer that way the dye would make my hair color look as advertised, however the dye did not change my hair AT ALL, thankfully is was not damaging to my hair, if you would want to see really good results you have to bleach your hair before using this product
    1 reply from Soft Sheen Team team - 3 months ago
    Hello there! It is wonderful to hear that your hair remained healthy and undamaged after your coloring session, as we specifically formulate Fade Resist with nourishing ingredients to protect the hair’s integrity. We understand the frustration when the final shade doesn't appear as vibrant as expected, especially after the effort of pre-lightening. Our formulas are specifically designed to work with the natural pigments of dark hair to provide rich, dimensional color without the need for high-volume developers or heavy bleaching. When the hair has been pre-lightened to a very pale state, it can sometimes become quite porous, which may cause the color pigments to wash out too quickly or not "anchor" correctly. For the most vibrant and lasting results on pre-lightened hair, we recommend ensuring the hair is thoroughly saturated and allowing the color to process for the full recommended time to help those rich tones lock in. We appreciate you sharing your process with us, and we are glad that your hair still feels strong.
    Hair dye
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    2 January, 2026

    DID NOT WORK

    did not color my hair at all
    Leigh
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 January, 2026

    (no review title)

    Used violet hair dye and it came out chucky red
    1 reply from Soft Sheen Team team - 3 months ago
    Hi Pauline. We are sorry to hear you didn't achieve the color results you expected with Soft Sheen Carson Dark & Lovely Fade Resist Hair Color. For assistance we can reached at 800-442-4643 M-F 9am to 5:30pm EST and provide us with case #44641558. Please have the product available when calling, we look forward to hearing from you.
    Paulina
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025Verified purchase

    (no review title)

    love the color 😍
    trista
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    23 December, 2025Verified purchase

    (no review title)

    It kinda burned and this never happened before so.
    Dasha
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    7 December, 2025Verified purchase

    Great box dye

    Not super vibrant on 1b
    Kay
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 November, 2025Verified purchase

    Works well for newbies!!

    I was very happy with this product. I had never dyed my hair and decided to try this based on reviews. It worked great and my hair was very moisturized. I am 100% natural and my curls remained intact. I used it to cover some stray grays and it worked great!!
    CrystalS
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    25 November, 2025

    Disappointed and Dry

    I used the violet purple box, and got red hair lol. I have natural, straight, medium dark brown hair. According to the box, with my shade, it shouldve been some shade of deepness with purple shone through. All I have is a glorified red-brown. Also my hair is extremely dry and way more damaged after this box compared to any other box brand I have used before. None have made my hair so damaged as this one. I actually have never experienced issues with dry hair after a box dye, and I've been using them for years, waiting minimum 1 year between uses. I would not recommend the brand nor the shade violet/purple.
    Elizabeth
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 November, 2025Verified purchase

    (no review title)

    fades to fast
    anna
    effectiveness: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 November, 2025Verified purchase

    (no review title)

    It work
    Bettina
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 November, 2025Verified purchase

    Perfect blonde

    My favorite blonde hair color. Bright and vibrant every time.
    LaLa
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 November, 2025Verified purchase

    (no review title)

    Dyes pretty well. I totally recommend it!
    Mom2mom
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    9 November, 2025Verified purchase

    (no review title)

    Unfortunately it didn’t do anything to my hair. I’m not sure why but I bought two boxes and it only colored my roots sadly. I’ve never had that issue using dark and lovely
    Deja
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 November, 2025Verified purchase

    Don't do it

    This product failed it only lighted a portion of my hair and the part that it did lighten did not even come close to the color on the box. Extremely disappointed 😕
    Momof3
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy