Boldify Root Touch Up Powder with Brush Covers Thinning Hair & Grays Water-Resistant - Dark Blonde
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$17.99
ColorDark Blonde
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$19.59
Buy 1, get 1 30% off Madison Reed hair care items
4.2 out of 5 stars with 434 ratings
$19.59
Buy 1, get 1 30% off Madison Reed hair care items
4 out of 5 stars with 174 ratings
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4.2 out of 5 stars with 888 reviews
effectiveness: 3.33 out of 5
quality: 3.28 out of 5
value: 3.17 out of 5
59% would recommend
22 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 April, 2026Verified purchase
So helpful!
I use this daily for my temples where I'm graying and thinning! Helps fill in the gappy areas that look bald because the white hairs are still short. It's very easy to use with the sponge and the brush is helpful to fill in pinpoint areas! A little goes a long way with this and it lasts me quite awhile even with almost daily use!
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase
(no review title)
Excellent product
5 out of 5 stars
11 March, 2026Verified purchase
(no review title)
This does a great job covering my grays between getting my hair colored.i like that it doesn't rub off on my hands if I touch where I applied it. It also doesn't rub off on my golf hats. Would buy again & again
2 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2026Verified purchase
Doesn't stick.
This product does not stick to my hair. It would be good for thinning hair bc it sticks to my scalp but not to the actual hair. Idk if it matters, but my hair is curly. I really hope I can get a refund. I don’t think it’s worth the price at all.
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2026
Great for thin hair girlies
I just wanna say that I have been using the same product, under a different name, but same applicator and same shades for the last five years. The only difference is that I ordered mine from Korea directly. This is actually a really great product to use. This powder has so much more pigmentation and staying power. Only issue is that they charge like three times the original price.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase
Powdery Look
This product looks powdery on hair. Very unnatural.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2026
Do not waste your money!
It rubs off when touched. Also, it doesn't cover grey hairs. A eyeshadow powder will do the same thing and it will be a lot cheaper.
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026Verified purchase
Cover up gray hair
This covers more area up quickly.
5 out of 5 stars
6 February, 2026Verified purchase
(no review title)
This works great. I wasn't sure what to expect, but it was easy to apply and covered up the grey areas I was concerned about. A great alternative in between color appointments and definitely less expensive. I'd buy it again for sure!
4 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
(no review title)
I have alopecia and just got all my hair back a couple months ago until I started loosing a patch again recently and that’s when I ran into this stuff and it has worked WONDERS! Love that it helps blend my spot in so it’s not noticeable and makes me feel sooo much better. Only thing I don’t like is the way it makes my hair feel and it rubs off on my fingers if I run my fingers through my hair it’s super hard to wash off my hands. Otherwise it’s absolutely perfect! Definitely recommend
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase
(no review title)
Love that the powder is not fluffy or too soft. The built in application sponge on the bottom of the container means I never lose it in my purse or forget it on the bathroom sink!
5 out of 5 stars
11 January, 2026Verified purchase
(no review title)
It really works!
1 out of 5 stars
8 January, 2026Verified purchase
Doesn't work
Does not work, total waste of money!
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
(no review title)
I love this product because it’s a great deal & covers my hair so amazing.
3 out of 5 stars
1 December, 2025
Works but transfers easily.
This is a great product and actually does cover grays so not sure what’s happening with some of the reviews. I did not like the fact that I had transfers over everything however.
5 out of 5 stars
26 November, 2025Verified purchase
(no review title)
Work good
1 out of 5 stars
20 November, 2025Verified purchase
(no review title)
Does not work well
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
Not so great.
I bought this in hopes to not have to keep up with my roots quite so often. I was so excited to try it as all the ads I had been seeing made it look amazing but my excitement quickly turned to disappointment. Yes, it does cover as stated but you can not touch your hair where it has been placed unless you want your fingers to be that color. It rubs off so easily and to me that is a big deal breaker.
1 out of 5 stars
4 November, 2025
Contains talc
Contains talc
1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2025Verified purchase
Don't waste your money
Ads are misleading. This does not cover well. Definitely would not recommend.