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Naturium Urea 5% Body Serum - 14 fl oz - 2 of 4Naturium Urea 5% Body Serum - 14 fl oz - 3 of 4Naturium Urea 5% Body Serum - 14 fl oz - 4 of 4
Naturium Urea 5% Body Serum - 14 fl oz - 1 of 4

Naturium Urea 5% Body Serum - 14 fl oz

$22.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Nourishing, lightweight body serum hydrates to support the skin barrier
  • Soothes and plumps to improve the appearance of skin firmness
  • Milky, fast-absorbing formula glides onto skin and can be used alone or layered for added benefits

Description

Our nourishing, lightweight body serum hydrates to support the skin barrier. Formulated with 5% pure urea plus amino acids, this replenishing body serum soothes and plumps to improve the appearance of skin firmness. The milky, fast-absorbing formula glides onto skin and can be used alone or layered for added benefits.
Product Warning: Keep out of reach of children, eye irritant
Package Quantity: 1
Beauty Purpose: Oil Control
Recommended Skin Type: Sensitive, Combination
Material: Plastic
TCIN: 1003752202
UPC: 810120262130
Item Number (DPCI): 037-14-0906
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, glycerin, caprylic/capric triglyceride, urea, limnanthes alba (meadowfoam) seed oil, propanediol, haematococcus pluvialis extract, magnesium pca, collagen amino acids, lecithin, cetearyl alcohol, sodium stearoyl glutamate, rosmarinus officinalis (rosemary) leaf extract, sodium hyaluronate, hydroxyacetophenone, acrylates/c10-30 alkyl acrylate crosspolymer, citric acid, sodium citrate, sodium hydroxide, tetrasodium glutamate diacetate, ethylhexylglycerin, phenoxyethanol.' '

Allergens & Warnings:

CAUTION: For external use only. Discontinue use if irritation occurs.

Shipping details

Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 7.75 inches height
Estimated ship weight: 1.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this safe to use on psoriasis

submitted by GH - 2 months ago
  • A: Hello there, Our Urea Body Serum 5% is a lightweight, milky serum to hydrate and support the skin barrier. This is not a psoriasis treatment, we suggest speaking to your physician or dermatologist for guidance.

    submitted byNaturium - 1 month ago
    Brand expert

Q: What is the primary purpose of the serum?

submitted by AI Shopping Assistant - 3 months ago
  • A: The serum is designed primarily for oil control on the face.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this serum suitable for sensitive skin?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the serum is recommended for sensitive and combination skin types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What type of packaging does the product come in?

submitted by AI Shopping Assistant - 3 months ago
  • A: The product is packaged in a plastic container.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Are there any safety precautions for this serum?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, keep out of reach of children and avoid contact with eyes.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the volume of the serum in the package?

submitted by AI Shopping Assistant - 3 months ago
  • A: The serum comes in a 14 fl oz bottle.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Additional product information and recommendations

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4.1 out of 5 stars with 97 reviews
effectiveness: 3.5 out of 5
quality: 3 out of 5
value: 3.5 out of 5
60% would recommend
5 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2026Verified purchase

Hydrating but can leave your skin feeling tacky

It is hydrating, but I find that it leaves my skin tacky if I put it on after drying off in the shower. I’ve never put it on any other time than after I take a shower.. The best way to apply it to somewhat help minimize it leaving your skin tacky, is to put it on wet skin directly after a shower before towel drying. I did finish up the entire bottle. And a little goes a long way. But I’m going to not re-purchase this. I feel like there are other products out there that won’t leave my skin feeling tacky.
Rachel
effectiveness: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
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3 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2026Verified purchase

Mmm .. still uncertain

Super sticky. Was looking for something lightweight considering the weather is now hot. Saw this and decided to give it a try. Way too sticky even when paired with oils and butters. From the moment you apply it to the moment you wash it off, it feels like glue residue. It works wonders for my feet though ! My feet feel soft & lush. The sticky feeling is not intolerable but I’d prefer something moisturizing and not as tight as this. It is quite pricey for what you get so I’ll finish the bottle but I won’t repurchase.
Sai
effectiveness: 4 out of 5
quality: 3 out of 5
value: 2 out of 5
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4 out of 5 stars
27 May, 2026
originally posted on Naturium
Image

Incredible Hydration, Sticky Feeling Afterward

I love how glowy and hydrated this makes me feel, but it dries down a little sticky and so I sometimes cut it with a body oil.
jmd7
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
20 May, 2026Verified purchase

So sticky!!!

Sadly going to return it. My skin stayed so sticky all day
Skid
effectiveness: 2 out of 5
quality: 1 out of 5
value: 4 out of 5
Did you find this review helpful?
3 out of 5 stars
16 May, 2026
originally posted on Naturium
Image

Good, not great. More urea please!

Please make a version with a higher concentration of urea. The 5% is okay but I feel like it’s not as effective as it could be. I got this for the KP on my arms and it’s has helped for sure, but I have to use it very regularly to keep the positive results. If I miss a couple days it’s coming right back quickly. Don’t love that this pills after it dries. It’s fine if I remember not to rub my skin, but if I do rub at all it’s going to pill. Also it’s not uncomfortable and sticky feeling after it’s on the way I have seen other reviews describing it. But it is deceptively sticky. Just put your clothes on and make sure not to pick up your pets or touch anything fuzzy or furry until at least the next day lol. I picked up my cat and his fur was stuck all over my chest and arms after. And that was after I had let the product dry. It has sole pros and some cons but could be better. Overall I do like how it makes my skin look and feel. I love the serum texture and how easy it is to spread and rub in. I might buy again, especially if a higher urea % version is made. I would like to see more body serums.
Tara J
Did you find this review helpful?
1 out of 5 stars
11 May, 2026Verified purchase

(no review title)

I wanted to love this sooooo bad. Unfortunately like some others here this stayed so sticky on my skin. Put on at 4pm and was still sticky the next morning.
Devin
Did you find this review helpful?
5 out of 5 stars
30 April, 2026Verified purchase

(no review title)

This serum has helped the bumps I get on my legs and arms. Not to mention, the hydration is amazing!
Brianna
Did you find this review helpful?
5 out of 5 stars
28 April, 2026
originally posted on Naturium
Image

Silky

This product has definitely improved the texture of my skin, my legs are smoother and a dry patch that no amount of exfoliation could resolve has finally softened. I love it.
Nades
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5 out of 5 stars
11 April, 2026
originally posted on Naturium
Image

Must try!

Love this project so much. I already have soft skin but somehow it’s softer after lathering this on!! Using on my pubic area and feet after glycolic acid treatment for optimal moisture
Claudia S
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5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026Verified purchase

Favorite lotion for dry skin

I apply it after shower, all over skin, then add my regular lotion on top. My skin has never felt better!
Lynn
2 guests found this review helpful. Did you?
5 out of 5 stars
18 March, 2026
originally posted on Naturium
Image

Bigger Bottle Please!!!

PLEASE MAKE A BIGGER BOTTLE!!!!😩😩😩😩❤️❤️❤️❤️💦💦💦💦
MzUnique
4 guests found this review helpful. Did you?
5 out of 5 stars
3 March, 2026
originally posted on Naturium
Image

A must for bodycare

I genuinely love this body serum. The 5% urea makes such a difference in smoothing rough or dry areas without irritating my skin. It hydrates deeply but still feels lightweight and absorbs quickly. After using it consistently, my skin feels noticeably softer and more even in texture. This has become a staple in my routine.
Joan S.
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026Verified purchase

Lightweight delivery, superior hydration.

New staple. Finally a body serum for those of us that don’t want to spend $60 on something we need to apply to a massive surface area. I did not think it would work when I first used it because it’s so lightweight. I mix or layer it with the glow getter oil and it lasts a whole two days for me. I will buy this forever.
Sam
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
2 March, 2026
originally posted on Naturium
Image

WAY TOO STICKY

OMG, this lotion NEVER dried down. I put it on before bed and felt like I was covered in residual glue from a self adhesive sticker AND it wasn't gone the next morning I'm returning this.
lucytryingderm
1 guest found this review helpful. Did you?
5 out of 5 stars
22 February, 2026
originally posted on Naturium
Image

Thankful

I wanted to try this after watching a video of a lady saying how Urea (different product)heals the skin. I came straight here because I love these products. I bought this with the Bio-lipid lotion. My hands and feet crack really bad in the winter and because I drive trucks,I have calluses on my hands. My hands and feet have healed so much and its only been a week of using consistently. This goes on so smooth and I love the quick absorption. I usually buy just the glow getter body and oil. This time I got the wash, body butter, this and the bio-lipid. Its been AMAZING!
Sutton78
3 guests found this review helpful. Did you?
5 out of 5 stars
12 February, 2026
originally posted on Naturium
Image

MIRACLE HYDRATION IN A BOTTLE FOR DRY SKIN

This is the absolute best serum I’ve tried for ultra dry skin. It literally begins to work after one usage! Dry cracked feet are a thing of the past. My skin feels so smooth and soft! It hasn’t been a month and I’m seeing my dry skin heal right before my eyes. I have decided to try other products based on how well this product performs. This is a miracle hydration serum that loves your skin moisturized until you shower it off. I love it! 10/10! ❤️ I would love to review more!!
Tann316
3 guests found this review helpful. Did you?
5 out of 5 stars
5 February, 2026

Super easy to rub in

This is a thin consistency lotion so it’s super easy to rub in and leaves my skin so so soft definitely reccomend!!
Kayla Gray
1 guest found this review helpful. Did you?
4 out of 5 stars
26 January, 2026
originally posted on Naturium
Image

New Favorite

This has become an essential part of my after shower moisturizing routine. Using it as a base before lotion and follow with a dry oil helps keep my skin hydrated and glowing all day
Elle L.
1 guest found this review helpful. Did you?
2 out of 5 stars
13 January, 2026
originally posted on Naturium
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Okay

I am on the fence about this body serum. I’ve tried it on wet skin right out of the shower and towel dried skin. It has a light & milky texture but I don’t like that it leaves a sticky feel to my skin. When I apply a body oil or lotion after it goes away a bit, but still feel sticky. I have regular skin, not dry or anything, and I like using/trying moisturizing products especially in the winter. I would pass on this one.
mmichellemmarie
2 guests found this review helpful. Did you?
5 out of 5 stars
11 January, 2026
originally posted on Naturium
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The BEST body serum!

This is the best body serum I’ve ever used! It makes my skin feel amazingly soft. I put it on after a shower & it makes my skin so soft! If my skin is really dry, I wait a bit for it to sink in & top it off with the Glow Getter Body Lotion. I highly recommend this serum!
Did you find this review helpful?

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