Sponsored
Olay Active Hydrating Skin Cream - 6 fl oz
$11.99 ($2.00/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- LONG-LASTING HYDRATION: Experience up to 48 hours of deep hydration with Olay's iconic Pink Beauty Fluid, designed to keep your skin feeling soft, smooth, and refreshed all day long.
- AGE-DEFYING MOISTURIZER: Combat the signs of aging with this non-greasy lotion that reduces the appearance of fine lines and wrinkles, leaving your skin looking youthful and radiant.
- LIGHTWEIGHT FORMULA: Enjoy a lightweight, fast-absorbing lotion that won't clog pores, making it perfect for daily use on all skin types, including sensitive and acne-prone skin.
- TRUSTED FOR DECADES: With over 60 years of proven results, millions of women worldwide trust Olay to soothe and hydrate their skin, making it a staple in their skincare routine.
- MONEY-BACK GUARANTEE: Try Olay risk-free with our satisfaction guarantee. If you're not completely satisfied, receive a full refund within 60 days of purchase via a prepaid card.
- CLASSIC BEAUTY ESSENTIAL: Rediscover the timeless elegance of Olay's Active Hydrating Lotion, a must-have for anyone seeking beautifully soft and nourished skin.
- PERFECT FOR ALL AGES: Whether you're looking to maintain your youthful glow or reduce signs of aging, Olay's Active Hydrating Moisturizing Lotion is your go-to solution for radiant skin.
Description
Unlock the secret to timeless beauty with Olay Active Hydrating Beauty Moisturizing Lotion. For over 60 years, this beloved Pink Beauty Fluid has been a trusted companion for women seeking radiant, hydrated skin. Infused with the power of long-lasting moisture, it works tirelessly to soothe dry skin, reduce fine lines, and unveil your natural glow.
Experience the magic of deep hydration that lasts up to 48 hours, wrapping your skin in a lightweight, non-greasy veil of comfort. Our advanced formula ensures your skin stays beautifully smooth and soft without the worry of clogged pores. Perfect for all skin types, this classic moisturizer is the ultimate addition to your daily routine.
Rediscover why millions have fallen in love with Olay's timeless elegance. Join the countless women worldwide who trust Olay to keep their skin looking youthful and luminous. Plus, with our satisfaction guarantee, you can try Olay risk-free. Not satisfied? Get your money back within 60 days of purchase with our hassle-free refund process.
Elevate your skincare regimen with Olay Active Hydrating Beauty Moisturizing Lotion-because you deserve nothing less than beautifully hydrated, glowing skin. Shop now and unlock your beauty's true potential!
Experience the magic of deep hydration that lasts up to 48 hours, wrapping your skin in a lightweight, non-greasy veil of comfort. Our advanced formula ensures your skin stays beautifully smooth and soft without the worry of clogged pores. Perfect for all skin types, this classic moisturizer is the ultimate addition to your daily routine.
Rediscover why millions have fallen in love with Olay's timeless elegance. Join the countless women worldwide who trust Olay to keep their skin looking youthful and luminous. Plus, with our satisfaction guarantee, you can try Olay risk-free. Not satisfied? Get your money back within 60 days of purchase with our hassle-free refund process.
Elevate your skincare regimen with Olay Active Hydrating Beauty Moisturizing Lotion-because you deserve nothing less than beautifully hydrated, glowing skin. Shop now and unlock your beauty's true potential!
Scent: Scented
Health Facts: Water-Based
Product Form: Lotion
Beauty Purpose: Wrinkle Reduction, Fine Line Reduction, Moisturizing
Recommended Skin Type: Combination, Normal, Dry, Mature
Net weight: 6 fl oz (US)
Features: Moisturizing
TCIN: 11140749
UPC: 075609007460
Item Number (DPCI): 037-12-0316
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELLWITH WATERShipping details
Estimated ship dimensions: 1.73 inches length x 2.95 inches width x 5.55 inches height
Estimated ship weight: 0.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this lotion clog pores?
submitted by AI Shopping Assistant - 20 days ago
A: No, the lightweight lotion is designed not to clog pores.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: Is this lotion suitable for oily skin types?
submitted by AI Shopping Assistant - 20 days ago
A: The lotion is recommended for combination, dry, normal, and mature skin types.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: Does this lotion have a fragrance?
submitted by AI Shopping Assistant - 20 days ago
A: Yes, the lotion is scented.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: How long does the moisture last?
submitted by AI Shopping Assistant - 20 days ago
A: The moisture from the lotion lasts for 48 hours.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: What is the main purpose of this lotion?
submitted by AI Shopping Assistant - 20 days ago
A: The main purpose is to provide moisturizing, wrinkle reduction, and fine line reduction.
submitted byAI Shopping Assistant - 20 days agoAi generated
Q: Hi, is there a reason why you guys add fragrance and red 40 to your formulas? do you have any other products that do not contain fragrance and red 40? Because im not comfortable using this on my skin?
submitted by Isabel - 4 months ago
A: We try to create features we think all of our consumers will love but we understand that everyone has their own preferences. We do offer a wide range of fragrance free facial products and to learn more about specific product's ingredients, we recommend visiting smartlabel.org.
submitted byOlay - 4 months agoBrand expert
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Guests are saying
This product has a long-standing reputation for providing hydration and softness to the skin, with many guests sharing their positive experiences over decades of use. However, recent changes in formula and scent have led to mixed feelings among guests, with some expressing disappointment. Despite this, many still appreciate its effectiveness in improving skin texture and reducing dryness, making it a staple in their skincare routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 518 reviews
Accurate Scent: 3.62 out of 5
Moisturizing: 3.69 out of 5
Reduces Fine Lines: 3.18 out of 5
Reduces Wrinkles: 3.36 out of 5
Smoothens Skin: 3.91 out of 5
68% would recommend
22 recommendations
1 out of 5 stars
16 October, 2025
originally posted on olay.com
Can we buy the old formula?
Have been using the original oil of Olay for well over a decade and the new formula causes burns and rashes - wish it had never changed! Can we still buy the old formula?
1 reply from Customer Care team - 16 days ago
Thank you for your review on Olay Active Hydrating Original Beauty Fluid. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. Your report is unexpected and we appreciate your bringing it to our attention. Rest assured we are sharing your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. I do apologize for any inconvenience, but the old formula is no longer available. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page to help our team learn more about your experience.
1 out of 5 stars
27 September, 2025
originally posted on olay.com
Ruined A Good Thing
I have been using this lotion for 30 years and never had a problem. You’ve now added hylauronic acid and ruined a perfectly good classic lotion. I now break out in a rash with this new version. Please bring back the original.
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on Olay Active Hydrating Original Beauty Fluid. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. Your report is unexpected and we will share your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please give us a call at (800) 285-5170 or email us through our Contact Us page.
1 out of 5 stars
19 September, 2025
originally posted on olay.com
Dissatisfaction
I’ve been using this same product since 2011, why would you change the ingredients. I have loved this cream for over 13 years and now it’s leaving my face feeling dry and greasy. Thanks a lot Olay, this is very disappointing.
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on Olay Active Hydrating Cream. We appreciate your loyalty to our products and we are sorry to hear you were dissatisfied with your recent purchase. We certainly expected you to get the same great benefits as you always have with the Olay Active Hydrating Cream. We will share you comments with the rest of the team. In the meantime, we would like to recommend using a little less of the moisturizer to see if that helps with the greasy feeling. Please feel free to call us at (800) 285-5170 or email us through our Contact Us page to help our team learn more about your experience and we can provide product recommendations as well.
1 out of 5 stars
6 September, 2025
originally posted on olay.com
Formula Change
WHY would Olay change the ORIGINAL formula that so many use and trust? Every product Olay makes has the same ingredient list of niacinamide. Couldn’t you leave one product alone? So many people cannot use niacinamide. Huge mistake for Olay
1 reply from Customer Care team - 2 months ago
Your loyalty has been more than appreciated and we are glad you got in touch with us about our Olay Active Hydrating Original Cream. We are so sorry to hear that you were disappointed with the change. Please know that we try our hardest to create features we think all of our consumers would love. Still, we do understand that everyone has their own preferences and that's why we're glad you still reached out to share this with us. Please know that this will be addressed with the appropriate people on our team. We would like to hear from you again. When you have the time, please write to us through our Contact Us page.
1 out of 5 stars
19 August, 2025
originally posted on olay.com
NOT the original
Why would you change the formula of this timeless classic??? Bad enough EVERY product you carry has niacinamide. Has it occurred to you not everyone can use niacinamide, hyaluronic acid and ESP lemon peel oil? Seriously, lemon peel oil?
1 reply from Customer Care team - 2 months ago
Thank you for your feedback on Olay Active Hydrating Original Beauty Fluid. We appreciate your loyalty to our products. We are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and will pass your comments along to the rest of the team. We certainly expected you to get the same great benefits as you always have with the Olay Active Hydrating Original Beauty Fluid. Please feel free to give us a call at (800) 285-5170 or email us through our Contact Us page for further assistance.
5 out of 5 stars
28 July, 2025
originally posted on olay.com
Love the scent
My grandmother used this cream nightly and as a small child I would smell it as I sat and watched her do her nighttime skincare. Please never change the scent. To those complaining there are sensitive skin options for you, let us have this please.
1 out of 5 stars
9 July, 2025
originally posted on olay.com
Stinks
Obnoxiously strong floral scent, and leaves my skin so dry. I just wanted to try something different. I went back to the original beauty fluid that I have been using for over 40 years that works so well in a humid climate because of the glycerin.
1 reply from Customer Care team - 4 months ago
Thank you for your feedback on Olay Active Hydrating Original Cream. We appreciate your loyalty. We are sorry to hear about your experience. This is not something we would expect, so we are sharing your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated to be safe when used as directed. However, we recognize some people may have personal sensitivities and can’t tolerate a particular ingredient or formulation. We recommend discontinuing use of the product. Regarding the fragrance, we want you to know our products go through many quality checks so that they reach you in the best condition. We will share your experience with the Quality Assurance Team. A couple reasons for a product to have an unpleasant odor would be if it has been exposed to extreme temperatures or has been stored beyond the recommended shelf life. We would love to hear more about your experience, so please feel free to call us at 800-285-5170 or email us through our Contact Us page.
5 out of 5 stars
Thumbs up graphic, would recommend
28 June, 2025Verified purchase
Great
Great product! Wonderful moisturizer.
5 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2025Verified purchase
Olay
Love this under foundation, not too greasy and no need for primer.
1 out of 5 stars
23 May, 2025
originally posted on olay.com
Take out the fragrance
I'm finding it near impossible to find moisturizers without sunscreen or fragrance. Recently I found the sensitive moisturizing lotion reformulate with cornstarch and no aloe. I had been using that for years. Please take out the fragrance of this one
1 reply from Customer Care team - 5 months ago
Thank you for reaching out about our Olay Active Hydrating Original Beauty Fluid Lotion. We value your loyalty and are disappointed that you weren't happy with our product's ingredients. When we are designing our products, we do some extensive research to create features we think all of our consumers would enjoy. Of course we understand that everyone has their own preferences and you can be sure that your comments have been shared with the appropriate people on our team. We'd be happy to hear more from you. When you have the time, please write to us through our Contact Us page.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 April, 2025Verified purchase
Olay
It was not greasy but definitely is not a wrinkle reducer payed way to much for this item shout.be.in the 5$ limit
1 reply from Olay team - 7 months ago
Thank you so much for taking the time to review our Olay Active Hydrating Skin Cream. We're really glad to hear that it didn’t feel greasy! However, we're truly sorry to learn that it didn't meet your expectations. We want all our products to bring you the results you're looking for, and it's disappointing when that doesn't happen. Your feedback is incredibly valuable, and we’ll be sharing your thoughts with our Quality Assurance Team and the rest of our Olay family. For the best results, we recommend cleansing and moisturizing both day and night. Many of our users start noticing a difference in their skin within the first week, with more noticeable improvements by the second week. Plus, you might see a reduction in fine lines and wrinkles within 28 days! Just keep in mind that consistency is key to maintaining those results. We want to be sure that you are using the best product for your skincare needs! Feel free to give us a call at (800) 285-5170 or email us via the Contact Us page on our website. We're excited to help you find the perfect products for your skin!
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2025Verified purchase
Top quality in skin care.
Works wonderfully - leaves skin soft and hydrated.
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2025Verified purchase
Great upgrade
I really like the new Olay hydrating skin care moisturizer. I had broken down my face skin barrier and it has taken me 8 months to built it back up. I am very cautious of new upgrades or trying products. I have very sensitive skin and love this new hydrating cream!!! I think it’s much more moisturizing and even more gentle then the old one. Very nice happy with it!! Makes my face very soft and smooth and holds moisture better.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 December, 2024Verified purchase
Scent is overpowering
I tried to use this because the sensitive skin version (without SPF) is nowhere to be found. It’s awful. It’s not as hydrating as the sensitive skin version, and it smells so strongly of fragrance that it made me nauseas. I threw it into the garbage after one use.
1 reply from Olay team - 4 months ago
Thank you for reaching out about our Olay Active Hydrating Original Beauty Fluid Lotion. We're sorry to hear that you didn't find the product to be hydrating, that the fragrance was too strong, and that you haven't been able to find the product you most desire. This is not the kind of experience we want or expect for any of our consumers and we understand how upsetting this may have been. So your comments can get the attention they deserve, we'd like to collect some additional details. Please know that everything shared will be addressed by our Health and Safety team as well as the rest of our Olay team. If you haven't already, we do recommend that you discontinue from using the product. Since you didn't find the product to be moisturizing, you may need to switch to a cream instead of a lotion or consider adding a serum to your regimen. Also, please know that our Active Hydrating Sensitive Beauty Fluid is still available and we'd be happy to help you locate it. When you have the time, please give us a call at (800) 285-5170 or email us through our Contact Us Page so we can further assist you.
1 out of 5 stars
11 October, 2024
originally posted on olay.com
Does Not Work as Advertised
I bought this product to help with hydration of my neck and face skin however it does not do much for me. I have resorted to using my Jergens hydrating body lotion with much better results.
1 out of 5 stars
6 October, 2024
originally posted on olay.com
NOT THE ORIGINAL
Why do companies INSIST ON RUINING GOOD PRODUCTS??? This was the one thing left in my beauty arsenal that I thought was safe from the reformulation monster from the seemingly irresistible act of adding nasty silicones. SHAME ON YOU.
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2024Verified purchase
Favorite moisturizer
The only face moisturizer I use.
1 out of 5 stars
28 August, 2024
originally posted on olay.com
Destroyed my skin
This product completely destroyed my skin within 2 days. I was already skeptical when i put it on and it burned my eyes and face a little. 2 days later my face was completely swollen and my skin was insanely flakey, peeling and rough
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2024Verified purchase
The best no-nonsense face lotion
Non-comodogenic (if I've spelled that correctly! It doesn't clog your pores!) I've been using this for almost 40 years -- thank goodness they haven’t changed the formula. I am fortunate to have good skin genes but I think much of it is due to Oil of Olay. Just today someone told me they were shocked to find out how old I was -- they thought I was 20 years younger!
5 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2024
Great Product
Feels great on skin and like things are working.