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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown

Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - image 1 of 4
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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - image 1 of 4
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Target Online store #3991

About this item

Highlights

  • GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
  • A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
  • DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
  • TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
  • HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
  • WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.

Description

Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Contains Coconut Oil, Vegan
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Applicator, Conditioner, Gloves
Beauty Purpose: Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
Features: Demi-Permanent
TCIN: 13810928
UPC: 3614226794475
Item Number (DPCI): 063-01-1189
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color cream aqua/water/eau, propylene glycol, ethanolamine, cetearyl alcohol, 2-methoxymethyl-p-phenylenediamine, trisodium ethylenediamine disuccinate, citric acid, sodium sulfite, parfum/fragrance, dicetyl phosphate, resorcinol, ascorbic acid, ceteth-10 phosphate, steareth-200, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide, 2-methylresorcinol, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, m-aminophenol, 1-naphthol, tocopheryl acetate. activator: aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate.

Shipping details

Estimated ship dimensions: 6.49 inches length x 3.58 inches width x 2.52 inches height
Estimated ship weight: 0.51 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.9 out of 5 stars with 1622 reviews
value: 3.86 out of 5
effectiveness: 3.66 out of 5
quality: 3.76 out of 5
68% would recommend
92 recommendations

Beautiful Color

5 out of 5 stars
Thumbs up graphic, would recommend
ShaS - 9 days ago, Verified purchaser
Beautiful color and shine. Also, gentle on your hair
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Black! Warning: not brown!

1 out of 5 stars
Thumbs down graphic, would not recommend
slauder - 11 days ago
Black! Warning: not brown! While it did cover my hair very well it's clearly black and not brown. Wish I had seen warning reviews.
Did you find this review helpful?

Found My Match

5 out of 5 stars
Thumbs up graphic, would recommend
SG - 18 days ago, Verified purchaser
Very easy to use and like its very not harsh on the hair. My hair does not feel fried or dried out which usually happens after my hair gets dyed. Did a great job of covering the gray too!!!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Left my roots red

3 out of 5 stars
Thumbs down graphic, would not recommend
BeckyBee216 - 23 days ago, Verified purchaser
I wanted to try this since my usual color in the GVP brand at Sally's seems to be discontinued. My goal is always a very neutral/cool-toned medium brown. On my mids/ends, this worked well and is a beautiful color. For some reason, though, it went super red on my roots. I'm not sure why since I have not used permanent hair color or bleach for years, so my whole head is technically virgin hair. It's cheap enough that I don't feel like I wasted my money, though!
effectiveness: 3 out of 5
quality: 3 out of 5
value: 4 out of 5
Did you find this review helpful?

Not the Color on the Box

1 out of 5 stars
Thumbs down graphic, would not recommend
kittykotty2 - 1 month ago, Verified purchaser
Like the plenty of other reviews that I wish I saw before buying this, this is NOT the color I paid for. It’s so dark and it’s not even close to what I expected and I did everything right. Super frustrated.
1 guest found this review helpful. Did you?

Disappointed

1 out of 5 stars
Thumbs down graphic, would not recommend
LizAGB - 1 month ago, Verified purchaser
Got this in a lunch to cover greys as I did not have time for a salon appointment. Came out at least a shade darker than expected and got maybe 70% grey coverage. Looking forward to it washing out. Would not use again.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Isn't irritating to skin but bleeds for days!

1 out of 5 stars
Thumbs down graphic, would not recommend
CCR2 - 2 months ago, Verified purchaser
I liked that this didn’t burn or irritate my scalp like other at-home dyes. The color was VERY dark (basically black - not brown at all). WARNING: THIS BLEEDS! I thoroughly washed it out and it bled all over my pillow cases and continued to bleed out in the shower for 4 days! It ruined the sheets and I had to deep clean my tub and shower to remove all the color stain. Would NOT recommend because of the constant bleeding and too dark of coloring.
effectiveness: 2 out of 5
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Wring color

1 out of 5 stars
Thumbs down graphic, would not recommend
Sheila - 2 months ago
Not the same color.. a lot darker . Disappointed. Won’t buy this brand again.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?

Perfect product!

5 out of 5 stars
Edennis - 2 months ago
originally posted on Clairol
I’m 46. I love this product! It’s not too harsh and leaves no distinct line like permanent coloring. It just naturally blends in with my grays and my brown color. I use number 6. I feel like leaving it on much longer than 25 minutes makes my hair brassy. I just wish they made little touch up kits that don’t cost the same or more than the complete kit. I just save my brush from my root touch-up kit then use it with less formula from the regular kit. It’s just a cheaper option. Hope this helps someone. :) oh and the conditioner is the best!!!! I even use to help my eight year old with her tangles. Smells nice! too. Thanks!
2 guests found this review helpful. Did you?

Beware! Way too tdark and wrong tone

1 out of 5 stars
Thumbs down graphic, would not recommend
- 2 months ago
I got the brown with warm tones and me hair is literally black blue. Worst temp I’ve ever gotten :(
effectiveness: 1 out of 5
quality: 1 out of 5
value: 3 out of 5
4 guests found this review helpful. Did you?

Brillant color & shine

5 out of 5 stars
Thumbs up graphic, would recommend
SRoth - 3 months ago
I'm sensitive to chemicals and usually dread coloring my hair but this color was gentle, easy to use and no harsh smell. The color is rich and beautiful. It covers grays and my hair feels shiny and like silk! Please never change this!!! I used color 6 suede.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

Hair turned out darker than box

3 out of 5 stars
Thumbs down graphic, would not recommend
misspe - 3 months ago, Verified purchaser
This is my first time using this product. It did covers my grays but the overall color is darker than on the box. I chose a level 5 but it turned my hair almost black.
quality: 4 out of 5
effectiveness: 4 out of 5
value: 3 out of 5
6 guests found this review helpful. Did you?

Don't use, way too dark

3 out of 5 stars
Thumbs down graphic, would not recommend
Noscreenname - 3 months ago, Verified purchaser
Had medium brown hair with highlights and bought medium brown demi permanent dye. This turned my hair the darkest shade of brown that won't wash off quick enough. I don't recommend it to any brunettes. Not that washable, 20 minutes is way too long.
1 guest found this review helpful. Did you?

New product in green box is not the same, boo!

2 out of 5 stars
RJPM - 4 months ago
originally posted on Clairol
The new package isn't the same at all. I've been using this product for years, thru a previous package change, and always been satisfied. Now it looks and feels different, formula is thinner and cheaper. The conditioner is thinner and cheaper too, this I know for sure as I had a tube from the last (old style) box and the consistency is NOT the same comparing tubes. My hair normally looks amazing, shiny, is soft and manageable. Not the same results at all from new packaging. Drier, tangled, not as shiny. What ever you did to the formula is terrible, change it back!
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed with our new packaging update. So, this is not the experience we want you to have, nor what we would expect. Since the results can be factors on a few different variables, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
8 guests found this review helpful. Did you?

Tried & True!

5 out of 5 stars
Dawnschilde - 4 months ago
originally posted on Clairol
I mix this with 5c to cover my 85-90% gray hair. (I'm assuming by root line.) I have near zero porosity which absolutely affects how much dye gets deposited and I have to leave it in for longer than average. The homebrew dual-tone pairs perfectly wirh my cool-undertone fair skin. I've used Natural Instincts for over 10 years now, slowly letting go of the auburn tones that stopped working once a certain amount of hair started graying out. My hair grows fast and I have to touch up once a month but I love the condition my hair is in after using the dye and conditioner.
8 guests found this review helpful. Did you?

Hot roots!

1 out of 5 stars
KSLA - 4 months ago
originally posted on Clairol
I used Natural Instincts for many years and loved it, but I only recently tried the new ammonia free formula in 6.5 G, the color I've been using for gray root touchup, and something was terribly wrong. It had small beads of purple color throughout that simply wouldn't mix up properly. Having not used it before, I continued to follow instructions and wound up with hot roots that were distinctly pink!! I had to use a permanent hair color over the roots the next morning to try to mask that horrible pink. Now I have extra boxes of the Natural Instincts 6.5G left and am going to have to throw them away. I can't take the chance of pink roots again. This was a total waste of my money and time. Needless to say, I'm truly disappointed and now looking for another product to use at home.
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for your loyalty to our Clairol products over the years. However, we are truly saddened to learn of your disappointment with our Natural Instincts. This is not the experience we want you to have, nor what we would expect to see with the color of the product or the results. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
5 guests found this review helpful. Did you?

Cool color

5 out of 5 stars
Thumbs up graphic, would recommend
Thibby - 4 months ago, Verified purchaser
Liked the grey coverage & unique brown color
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Meh..

2 out of 5 stars
Thumbs down graphic, would not recommend
Boy mom - 4 months ago, Verified purchaser
I have dark brown with a few grays. I used dark warm brown color. It turned my brown hair more of a strong reddish tone (which I don’t hate but wasn’t expecting). It didn’t change any of the gray. The conditioner is nice. But I definitely don’t recommend if you want to hide a few grays.
3 guests found this review helpful. Did you?

Awful End Color

1 out of 5 stars
Thumbs down graphic, would not recommend
Knay - 4 months ago, Verified purchaser
I used light cool brown 6A on my grey roots. It looked like my hair color on the box, but the finished color was a weird green-yellow-brown. It was awful.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?

Mrs f

1 out of 5 stars
Bardha - 4 months ago
originally posted on Clairol
I am not happy at all I am not use anymore because it's not working on my hair
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts. However, we are truly saddened to learn of your disappointment with the product and that the color is not working on your hair. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 08000833338, and we would be glad to further assist!
2 guests found this review helpful. Did you?

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