Target New ArrivalsBack to SchoolCollegeHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Soy Powder Infant Formula - 36oz - up&up™: Gluten-Free, Added Prebiotics, Mix Ready - 2 of 4Soy Powder Infant Formula - 36oz - up&up™: Gluten-Free, Added Prebiotics, Mix Ready - 3 of 4Soy Powder Infant Formula - 36oz - up&up™: Gluten-Free, Added Prebiotics, Mix Ready - 4 of 4
Soy Powder Infant Formula - 36oz - up&up™: Gluten-Free, Added Prebiotics, Mix Ready - 1 of 4

Soy Powder Infant Formula - 36oz - up&up™: Gluten-Free, Added Prebiotics, Mix Ready

11 Questions
$29.99 ($0.83/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Compare to the nutrition of Similac Soy Isomil and Enfamil ProSobee
  • Complete soy nutrition for babies from birth to 12 months
  • Vitamin E, Lutein and DHA, iron, 100 percent soy protein
  • Lactose-free and gluten free
  • SNAP eligible with SNAP participation; in store only

Description

Compare to the nutrition of Similac Soy Isomil and Enfamil ProSobee. If sensitivity to lactose may be causing fussiness and gas for your precious little one, consider whether Up&Up Soy Baby Formula Powder with Iron could be an option. Lactose-free Up&Up Soy Baby Formula provides complete nutrition for babies 0-12 months old, but with none of the lactose in milk-based formulas that may contribute to baby's discomfort. With DHA, Lutein and Vitamin E to help support brain, eye and growth, plus prebiotics to help support immunity.

Serving Size: 5 fl oz

Amount

Calories: 100
% Daily Value*
Total Fat 5.46g
Total Carbohydrate 10.4g
Water 133g
Omega-6 (linoleic acid LA) 860mg
Biotin 4.7mcg
Vitamin C 9mg
Choline 24mg
Inositol 5mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 1.5iu
Vitamin K 11mcg
Thiamin 63mcg
Riboflavin 95mcg
Vitamin B6 63mcg
Vitamin B12 0.47mcg
Niacin 1400mcg
Folic Acid 16mcg
Calcium 110mg
Phosphorus 79mg
Magnesium 7.9mg
Iron 1.9mg
Zinc 0.79mg
Manganese 25mcg
Copper 79mcg
Iodine 16mcg
Selenium 2mcg
Sodium 46mg
Potassium 110mg
Pantothenic Acid 780mcg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn syrup, soy protein isolate, palm olein, soy oil, coconut oil, high oleic (safflower or sunflower) oil, less than 2%: mortierella alpina oil*, schizochytrium sp. oil**, lutein, fructooligosaccharide, calcium phosphate, potassium citrate, potassium chloride, magnesium chloride, sodium citrate, ascorbic acid, choline bitartrate, l-methionine, taurine, ascorbyl palmitate, ferrous sulfate, inositol, mixed tocopherol concentrate, zinc sulfate, vitamin e (di-alpha tocopheryl acetate), l-carnitine, niacinamide, calcium pantothenate, cupric sulfate, thiamine hydrochloride, vitamin a palmitate, riboflavin, pyridoxine hydrochloride, folic acid, potassium iodide, potassium hydroxide, vitamin k (phytonadione), biotin, sodium selenite, beta-carotene, vitamin d (cholecalciferol), cyanocobalamin, monoglycerides, soy lecithin, tribasic calcium phosphate, calcium carbonate, manganese sulfate, potassium bicarbonate. * a source of arachidonic acid (ara) ** a source of docosahexaenoic acid (dha)

Allergens & Warnings:

Contains Bioengineered Food Ingredients, WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR. DO NOT FREEZE. Avoid any extreme temperatures. USE BY DATE ON BOTTOM OF CAN., CONTAINS SOY.
Features: Soy-Based, Added Prebiotics
Dietary Needs: Gluten-Free, Kosher
Baby Formula Focus: Brain Development, Growth Support, Eye Development
Base Ingredient: Soy
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Beverage container material: Paper or Cardboard
TCIN: 15118125
UPC: 683744962607
Item Number (DPCI): 007-09-0157
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.02 inches length x 5.28 inches width x 7.42 inches height
Estimated ship weight: 2.53 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: I can't seem to find this formula anywhere. Was there a recall? Where can I look to find this information? thank you

submitted by Julie - 4 years ago

  • A: Hi Julie, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. There is not a recall for the formula. Due to high demand this formula may be out of stock.

    submitted bythe Supplier - 3 years ago
    Brand expert

  • A: I am to. I also asked n didn't get an answer.

    submitted byNana - 4 years ago

  • A: I was wondering why all of a sudden this product is not available and has been out for weeks! Discouraging to have to change when baby has been on this since pretty much birth. Hope it comes back soon

    submitted byCS - 3 years ago

  • A: All I can find on the Target website is that Enfamil Plant Based (certain types/batches) was recalled. I am wondering if people who usually use the recalled Enfamil are now buying out the Target one.

    submitted byKA - 4 years ago

Q: was this formula discontiuned?

submitted by annan - 4 years ago

  • A: Hi annan, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. This product has not been discontinued but may be out of stock due to high demand.

    submitted bythe Supplier - 3 years ago
    Brand expert

  • A: Hello annan - Thanks for reaching out. This formula is currently out-of-stock. Our merchandising team is working diligently to get more flowing online and in store. Please continue to keep checking Target.com occasionally for any updates and availability. Be well, stay safe and have a great day. - Matt

    submitted byM - 4 years ago
    Target staff support

  • A: It has not been discontinued it's just low stock. I called the company that makes it to double check and they advised there is a shortage of it due to demand

    submitted byCkuhl1999 - 1 year ago

Q: Would this formula be suitable for a baby with a cows milk allergy?

submitted by Travis - 4 years ago

  • A: Hi Travis, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. This is a lactose free formula, we would always suggest speaking with the child’s healthcare provider to make sure this is the best option for your little one.

    submitted bythe Supplier - 4 years ago
    Brand expert

  • A: Thank you for asking. Yes, this has none of the lactose in milk-based formulas that may contribute to baby's discomfort. I hope this is helpful!

    submitted byTandia - 4 years ago
    Target staff support

  • A: Yes, we switched from Alimentum to this with no issue.

    submitted byEllie - 8 months ago

Q: Does this formula help anyone’s baby from spitting up??

submitted by Kristen - 8 years ago

  • A: I’ve tried probably 15 different formulas including all the name brand soy versions and this is the only kind that my son doesn’t get really sick from. Still has spit up but no more exorcism vomiting sessions.

    submitted byChristy PB - 6 years ago

  • A: Hi, Kristen.Thank you for your question about Up & Up Soy formula. This formula is recommended for fussiness and gas, rather than spit up for babies with a sensitivity for lactose. If you are looking for a formula that is specifically to help with spit up, we'd recommend contacting your child's pediatrician. If you would like additional information, please let us know and we would be happy to further assist you.

    submitted bythe Supplier - 8 years ago
    Brand expert

Q: Is this 100% Vegan?

submitted by Vegan4Life - 4 years ago

  • A: Hi Vegan4Life, Hi, thank you for your question about Soy Powder Infant Formula - 36oz - up & up™. The formula is not vegan.

    submitted bythe Supplier - 4 years ago
    Brand expert

Q: Would this formula be similar to Gerber infant Soy? Has anyone switched due to the price?

submitted by Lauren - 5 years ago

  • A: Hi Lauren, Hi, thank you for your question about Infant Formula Soy with Iron Powder - 36oz - up & up™. This product is comparable to Similac and Enfamil branded Soy formula. I'd suggest comparing Up&Up labeling with that of Gerber, and speaking with your infant's physician to determine if this would be a compatible product for your little one.

    submitted bythe Supplier - 5 years ago
    Brand expert

Q: Is this made with non-gmo soy?

submitted by Emily - 5 years ago

  • A: Hi, thank you for your question about Infant Formula Soy with Iron Powder - 36oz - up & up™. It is not non-GMO and does contain ingredients derived from GMO sources.

    submitted bythe Supplier - 5 years ago
    Brand expert

Q: Is this product milk and lactose free?

submitted by Kaitlyn Tash - 7 years ago

  • A: Hi, thank you for your question about the Up & Up Soy formula. The formula does not contain milk or lactose. If you would like additional information, please let us know and we would be happy to further assist you.

    submitted bythe Supplier - 7 years ago
    Brand expert

Q: Is this formula milk and lactose free?

submitted by Kaitlyn Tash - 7 years ago

  • A: Thank you for the opportunity to address your question. This product is both milk and lactose free. Please contact us if you have any further questions.

    submitted bythe Supplier - 7 years ago
    Brand expert

Q: I am thinking about buying 6 cans at once for the convenience factor. How long can it be kept un-opened before it goes bad?

submitted by OmaDeb - 8 years ago

  • A: Hi, thank you for your question about the soy formula. This product is considered viable until the expiration date if stored at room temperature unopened. Should you have any additional questions feel free to contact us back.

    submitted bythe Supplier - 8 years ago
    Brand expert
See all questions (11)

Additional product information and recommendations

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This soy formula has garnered attention for its affordability and effectiveness, especially for babies with milk allergies. Many guests appreciate its value compared to name brands, noting that it helps with gas and fussiness. However, some have experienced issues with constipation. Despite recent price increases, it remains a popular choice for families seeking a reliable soy formula. Guests express a strong desire for its continued availability due to its positive impact on their babies' health.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 768 reviews
    easy on tummy: 4.09 out of 5
    easy to prepare: 4.46 out of 5
    quality: 4.11 out of 5
    value: 4.4 out of 5
    76% would recommend
    270 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 July, 2026Verified purchase

    Didnt like

    This really upset my baby’s stomach . It is not at all comparable to Similac as stated on the description . The texture felt weird , when taking it in the travel containers it was very hard to get out , kind of like moisture was in there .
    1 reply from the Product Manufacturer team - 1 month ago
    We are sorry to hear about your experience with the Soy Powder Infant Formula . We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2181728. We look forward to addressing your concerns and hearing from you!
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 April, 2026Verified purchase

    Target's Insane Overnight Price Hike

    Was buying this because of the value until Target decided to get greedy. $10 increase overnight. Shameful.
    Nick
    easy on tummy: 2 out of 5
    easy to prepare: 2 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 March, 2026Verified purchase

    Insane price increase

    Price increased for like $10 OVERNIGHT. Went from $29.99 to $40! and it’s not even worth it because it will leave an oily film on the bottles and I used to not mind it because I could get two cans for the price of one big Similac Isomil but now, I won’t be purchasing anymore!!!
    1 reply from the Product Manufacturer team - 5 months ago
    We are sorry to hear about your experience with Target Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2142766. We look forward to addressing your concerns and hearing from you!
    blehh
    quality: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    12 March, 2026Verified purchase

    Insane price increase.

    $10 price increase overnight. Unbelievable! Was paying $23-30 on average and now $40?? Just why.
    Annie
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    6 March, 2026Verified purchase

    (no review title)

    I was literally buying this EVERY WEEK but now it’s 40$!? We’re switching
    Maddie
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    4 March, 2026

    They make enough money. Stop rasing the price on baby iteams

    The Price increase is insane. It’s obvious they make a profit off of this since finding it in stores is almost impossible. This is the only soy formula my son has been able to tolerate and it was one of the more affordable options. Hopefully target drops it back down.
    Shania
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 March, 2026Verified purchase

    Insane price increase

    This was the only formula I would buy because it was the cheapest soy I could find. It was great for my baby. Then overnight they raised the price from $29 to $40. I used to be able to get it on sale for $25. Unbelievable. Really sad that target is gouging customers on something essential like formula in this economy.
    Preston
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    4 March, 2026Verified purchase

    (no review title)

    Use to buy this formula all of the time up until last week or so it jumped up like $11-$12. That is insane. It’s been $28 for the last couple of years! I won’t be buying anymore at $40
    Alyssa
    10 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 March, 2026Verified purchase

    (no review title)

    Definitely will be switching to another brand with the sudden massive price increase
    Alicia
    12 guests found this review helpful. Did you?
    1 out of 5 stars
    3 March, 2026Verified purchase

    (no review title)

    Why the huge price increase
    Your mom
    11 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 March, 2026Verified purchase

    (no review title)

    $10 increase overnight Target??? Yikes, I liked the Target brand formula with the reasonable price but it looks like I'm going elsewhere for formula as I can't support the price gouging.
    Robin
    12 guests found this review helpful. Did you?
    1 out of 5 stars
    1 March, 2026Verified purchase

    prince increase

    always worked well for me but the price increase from 29 to 40 overnight is not doable. I’ll be finding a different option
    Ashley
    17 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 February, 2026Verified purchase

    Shameful!

    Can't believe Target did this. This formula used to be 29 bucks, now it's 40! As if the families in our economy have unlimited finances. Target can afford to sell this product at 29 dollars obviously, so why are they all of a sudden trying to grab more of our money??? Target should be ashamed.
    Jessica
    15 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 February, 2026Verified purchase

    Irrational price increase

    From $29 to $40! Absolutely insane 38% increase overnight... Do better Target.
    Kelli
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 1 out of 5
    17 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 February, 2026Verified purchase

    (no review title)

    Why did this go up $10 overnight
    K Scott
    16 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 February, 2026Verified purchase

    price hike from 29.99 to 40!

    price hike overnight! thank goodness my baby is almost off formula.
    Ellie
    20 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 January, 2026Verified purchase

    Bad baby formula

    Seems like a good formula but it's the worse. It caused my 3 month old to get constipated and have solid stool. She has been in so much pain. Use at your discretion.
    1 reply from the Product Manufacturer team - 8 months ago
    We are sorry to hear about your experience with the Up & Up Soy Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2118958. We look forward to addressing your concerns and hearing from you!
    Jance
    easy on tummy: 1 out of 5
    easy to prepare: 5 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 January, 2026Verified purchase

    causes constipation and frothy

    this gave my daughter horrible constipation. she usually takes the hypoallergenic formula but we wanted to try soy for her cmpa and this IS NOT an alternative. crying in pain to pass stool breaks my heart. 1 star I guess because it's affordable and tastes better than the hypoallergenic one
    1 reply from the Product Manufacturer team - 8 months ago
    We are sorry to hear about your experience with the Up & Up Soy Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2116819. We look forward to addressing your concerns and hearing from you!
    Tima
    easy on tummy: 1 out of 5
    easy to prepare: 3 out of 5
    quality: 2 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 December, 2025Verified purchase

    Great Product

    Really great product for plant-based babies / families. This is great for babies with milk allergies as well. Our baby didn’t have any issues digesting this formula from the get go and it seems comparable to the Enfamil plant-based formula they offer in the hospital. This is better value and smells comparable to milk based products.
    J
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 December, 2025Verified purchase

    (no review title)

    You get a lot for the price compared to name brand formulas. My baby has had no issues on it and is thriving.
    Abigail
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms