Soy Powder Infant Formula - 36oz - up&up™: Gluten-Free, Added Prebiotics, Mix Ready
$39.99 ($1.11/ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
Related Categories
Guests are saying
This soy formula has garnered mixed feedback from guests, with many praising its affordability and effectiveness for lactose intolerant babies. Some guests reported positive experiences with reduced fussiness and improved digestion, while others faced challenges such as unpleasant smell and constipation. Overall, it serves as a viable alternative to name-brand formulas, especially for families seeking budget-friendly options. However, guests have expressed concerns about consistency and potential side effects, making it essential to monitor individual reactions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 759 reviews
easy on tummy: 4.12 out of 5
easy to prepare: 4.49 out of 5
quality: 4.13 out of 5
value: 4.42 out of 5
77% would recommend
268 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
Insane price increase
Price increased for like $10 OVERNIGHT. Went from $29.99 to $40! and it’s not even worth it because it will leave an oily film on the bottles and I used to not mind it because I could get two cans for the price of one big Similac Isomil but now, I won’t be purchasing anymore!!!
1 reply from the Product Manufacturer team - 16 days ago
We are sorry to hear about your experience with Target Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2142766. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
12 March, 2026Verified purchase
Insane price increase.
$10 price increase overnight. Unbelievable! Was paying $23-30 on average and now $40?? Just why.
1 out of 5 stars
6 March, 2026Verified purchase
(no review title)
I was literally buying this EVERY WEEK but now it’s 40$!? We’re switching
1 out of 5 stars
4 March, 2026
They make enough money. Stop rasing the price on baby iteams
The Price increase is insane. It’s obvious they make a profit off of this since finding it in stores is almost impossible. This is the only soy formula my son has been able to tolerate and it was one of the more affordable options. Hopefully target drops it back down.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2026Verified purchase
Insane price increase
This was the only formula I would buy because it was the cheapest soy I could find. It was great for my baby. Then overnight they raised the price from $29 to $40. I used to be able to get it on sale for $25. Unbelievable. Really sad that target is gouging customers on something essential like formula in this economy.
1 out of 5 stars
4 March, 2026Verified purchase
(no review title)
Use to buy this formula all of the time up until last week or so it jumped up like $11-$12. That is insane. It’s been $28 for the last couple of years! I won’t be buying anymore at $40
1 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2026Verified purchase
(no review title)
Definitely will be switching to another brand with the sudden massive price increase
1 out of 5 stars
3 March, 2026Verified purchase
(no review title)
Why the huge price increase
1 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2026Verified purchase
(no review title)
$10 increase overnight Target??? Yikes, I liked the Target brand formula with the reasonable price but it looks like I'm going elsewhere for formula as I can't support the price gouging.
1 out of 5 stars
1 March, 2026Verified purchase
prince increase
always worked well for me but the price increase from 29 to 40 overnight is not doable. I’ll be finding a different option
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
Shameful!
Can't believe Target did this. This formula used to be 29 bucks, now it's 40! As if the families in our economy have unlimited finances. Target can afford to sell this product at 29 dollars obviously, so why are they all of a sudden trying to grab more of our money??? Target should be ashamed.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
Irrational price increase
From $29 to $40! Absolutely insane 38% increase overnight... Do better Target.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
(no review title)
Why did this go up $10 overnight
1 out of 5 stars
Thumbs down graphic, would not recommend
26 February, 2026Verified purchase
price hike from 29.99 to 40!
price hike overnight! thank goodness my baby is almost off formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase
Bad baby formula
Seems like a good formula but it's the worse. It caused my 3 month old to get constipated and have solid stool. She has been in so much pain. Use at your discretion.
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Up & Up Soy Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2118958. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2026Verified purchase
causes constipation and frothy
this gave my daughter horrible constipation. she usually takes the hypoallergenic formula but we wanted to try soy for her cmpa and this IS NOT an alternative. crying in pain to pass stool breaks my heart. 1 star I guess because it's affordable and tastes better than the hypoallergenic one
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Up & Up Soy Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2116819. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Great Product
Really great product for plant-based babies / families. This is great for babies with milk allergies as well. Our baby didn’t have any issues digesting this formula from the get go and it seems comparable to the Enfamil plant-based formula they offer in the hospital. This is better value and smells comparable to milk based products.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
(no review title)
You get a lot for the price compared to name brand formulas. My baby has had no issues on it and is thriving.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
Disappointed
I'm disappointed because I bought this soy target brand because it thought it wouldn't be different too Similac soy but I was wrong because my son after a couple of days got constipated and couldn't poop my poor baby was crying too poop and I thought it might have been the soy but from looking at the comments I see that it could be the brand , target brand :/ and the formula almost reminds me or flour it's way too thick compared too Similac soy :/
1 reply from the Product Manufacturer team - 5 months ago
We are sorry to hear about your experience with the Target Soy Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2095953. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
12 August, 2025
Rotteen cheese
Smells like rotten cheese. Gunks up and clouds the bottle like you haven’t washed it in days
1 reply from the Product Manufacturer team - 8 months ago
We are sorry to hear that there are concerns with the Soy Infant formula. There may be several reasons for a difference smell immediately after opening or later. The oils, nutrients/vitamins, and the PUFA oils (or DHA/ARA) all contribute to the aroma of the formula. Our powder infant formulas have a target aroma profile however, due to variation in the ingredients, there may be variation from one lot to the next. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2073095. We look forward to addressing your concerns and hearing from you!