Soy Powder Infant Formula - 36oz - up&up™
$29.99 ($0.83/ounce)
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$29.99($0.94/ounce)
Buy 1, get 1 30% off Enfagrow toddler formulas
4.7 out of 5 stars with 1432 ratings
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$5.69 - $36.99
$15 Target GiftCard with $75 select baby care purchase
4.2 out of 5 stars with 14478 ratings
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Guests are saying
This soy formula has garnered mixed feedback from guests, with many praising its affordability and effectiveness for lactose intolerant babies. Some guests reported positive experiences with reduced fussiness and improved digestion, while others faced challenges such as unpleasant smell and constipation. Overall, it serves as a viable alternative to name-brand formulas, especially for families seeking budget-friendly options. However, guests have expressed concerns about consistency and potential side effects, making it essential to monitor individual reactions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 741 reviews
easy on tummy: 4.11 out of 5
easy to prepare: 4.49 out of 5
quality: 4.14 out of 5
value: 4.47 out of 5
79% would recommend
260 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase
Bad baby formula
Seems like a good formula but it's the worse. It caused my 3 month old to get constipated and have solid stool. She has been in so much pain. Use at your discretion.
1 reply from the Product Manufacturer team - 23 days ago
We are sorry to hear about your experience with the Up & Up Soy Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2118958. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2026Verified purchase
causes constipation and frothy
this gave my daughter horrible constipation. she usually takes the hypoallergenic formula but we wanted to try soy for her cmpa and this IS NOT an alternative. crying in pain to pass stool breaks my heart. 1 star I guess because it's affordable and tastes better than the hypoallergenic one
1 reply from the Product Manufacturer team - 27 days ago
We are sorry to hear about your experience with the Up & Up Soy Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2116819. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Great Product
Really great product for plant-based babies / families. This is great for babies with milk allergies as well. Our baby didn’t have any issues digesting this formula from the get go and it seems comparable to the Enfamil plant-based formula they offer in the hospital. This is better value and smells comparable to milk based products.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
(no review title)
You get a lot for the price compared to name brand formulas. My baby has had no issues on it and is thriving.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
Disappointed
I'm disappointed because I bought this soy target brand because it thought it wouldn't be different too Similac soy but I was wrong because my son after a couple of days got constipated and couldn't poop my poor baby was crying too poop and I thought it might have been the soy but from looking at the comments I see that it could be the brand , target brand :/ and the formula almost reminds me or flour it's way too thick compared too Similac soy :/
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Target Soy Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2095953. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
12 August, 2025
Rotteen cheese
Smells like rotten cheese. Gunks up and clouds the bottle like you haven’t washed it in days
1 reply from the Product Manufacturer team - 6 months ago
We are sorry to hear that there are concerns with the Soy Infant formula. There may be several reasons for a difference smell immediately after opening or later. The oils, nutrients/vitamins, and the PUFA oils (or DHA/ARA) all contribute to the aroma of the formula. Our powder infant formulas have a target aroma profile however, due to variation in the ingredients, there may be variation from one lot to the next. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2073095. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
28 July, 2025Verified purchase
Soy planf base formula is great
My 5 weeks old has not done well with cow formula I tried switching to three other formulas and last option was soy formula after prying the Lord this would be the one. It’s day 5 on it and she is doing well I think this is the one, less poppy diapers. She does like it warm better than with room temp water. Please don’t take it away.
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
Great formula and great price.
Just like other soy formula but at a great value! My daughter has always liked it just as much as other brands.
5 out of 5 stars
Thumbs up graphic, would recommend
8 May, 2025Verified purchase
PLEASE BRING THIS BACK!!!
My daughter has a cow milk protein allergy. We tried so many different formulas and this was the only one she tolerated. We have been unable to find it and it has been really stressful. Is this now discontinued??
5 out of 5 stars
Thumbs up graphic, would recommend
30 April, 2025Verified purchase
BRING IT BACK
We've been using this for 5 months & all of a sudden it disappeared. Would love to get it back as my baby loves it . It's cheaper with more productsl..so hard to come by
5 out of 5 stars
Thumbs up graphic, would recommend
26 April, 2025Verified purchase
Easy on sensitive tummies
I used this formula for both my children. My daughter, now 5. When I had my second baby it was a no brainer. Good quality, great value, easy on sensitive tummies.
4 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2025Verified purchase
Awesome Plant based alternative !
I've spent my fair share of money on plant based formulas ($ 50.00 per container to be exact). But this formula is not only affordable, but easy on the little ones tummy. My two youngest children would constantly spit up other formulas $$$$$$$ costing us hundreds per month. We found this brand in 2024 when I had to substitute due to my decreased milk production 😩. After trying several price plant based formulas this one was the winner. I would recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
16 April, 2025Verified purchase
Bring it back
We have loved this formula due to the fact that all of our babies eat it without stomach issues. The cost is also a plus. Negative is I now can’t find it anywhere and we are having to find another brand when our baby has been on it for 5 months. Would love it if you brought it back to stores.
3 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2025Verified purchase
tostadas
i was able give this a non-dairy solution for her formula, is was easy on her stomach. I tasted it myself is not over salted or heavy in the water.
5 out of 5 stars
Thumbs up graphic, would recommend
13 March, 2025Verified purchase
just like brand name formulas but cheaper!!
we used to use only similac soy for our babies, but it can be costly. we tried this formula when similac was hard to find and its exactly the same as similac soy - and CHEAPER. now its our go to and for our third baby we can’t wait to use this again!
4 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
can be clumpy
affordable soy formula. we only used this one so i can’t compare it to other brands. my daughter drank it just fine. it can be clumpy tho, i suggest mixing with warm water.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2025Verified purchase
Rash & Constipation
My son suffers with colic & we’ve tried plenty of Similac formulas (4 total). The Similac Soy fixed all colic symptoms within 24 hours. I decided to try this formula because I figured this formula can’t be too different from Similac’s Soy & I was totally WRONG. After two days on this formula, my son broke out with a bad rash all on his stomach, down to his private area. During this he also had constipation & his stools were coming out firmer. Totally disappointed as I love Target’s Up & Up brand.
1 reply from the Product Manufacturer team - 1 year ago
We are sorry to hear about your experience with Up & Up Soy Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1995571. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2024Verified purchase
Five stars
My baby loves this formula just as much as the name brand. Remember that all baby formulas sold in the US need to meet strict regulations, so there’s no harm in buying generic. It’s so much more affordable for regular folks.
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2024Verified purchase
Great generic option instead of name brand
We used this formular from about month 2 until she was off formula. It worked great for us. Our daughter couldn't tolerate milk protein in formula so we had to find a soy option. I live in a rural area and our shopping options are limited. I was able to rely on the quick shipping of this formula which made it super convenient.
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2024Verified purchase
Love the value!
This formula was amazing for my infant! She is off of it now, but we loved the value. She did have a minimal reaction with constipation at first, but once she got used to it, everything was back to normal!