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Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development - 2 of 4Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development - 3 of 4Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development - 4 of 4
Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development - 1 of 4

Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development

$23.99 ($1.90/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • GENTLE FORMULA: Partially hydrolyzed whey protein allows for easy digestion
  • DIGESTIVE HEALTH: Has the prebiotic FOS to stimulate the growth of good bacteria to support digestive health
  • SUPPORTS BRAIN & EYES: Has DHA and lutein, important components found in breast milk
  • NO PALM OLEIN OIL: Has no palm olein oil to support excellent calcium absorption
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • NO ARTIFICIAL GROWTH HORMONES* & NON-GMO†: Similac was the first leading infant formula brand with no artificial growth hormones. Similac Gentle Comfort contains ingredients that are not genetically engineered

Description

Similac Gentle Comfort formula is gentle on baby’s tummy; it has partially broken down protein for easy digestion and a prebiotic to support digestive health. It also contains our exclusive blend of ingredients to support baby’s brain and eye development. Our no-palm-olein-oil blend supports excellent calcium absorption. It’s a good choice for babies who have difficulty tolerating other milk-based formulas.
* Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows.
† Ingredients not genetically engineered.

Serving Size: 5.0 fl oz

Amount :

Calories: 100
% Daily Value*
Total Fat 5.4g
Sodium 44mg
Total Carbohydrate 10.7g
Protein 2.32g
Vitamin D 60mcg
Calcium 105mg
Iron 1.8mg
Potassium 118mg
Vitamin A 300mcg
Vitamin C 9mg
Vitamin E 1.5mg
Vitamin K 8mcg
Thiamin 100mg
Riboflavin 150mg
Niacin 1050mg
Vitamin B6 60mg
Folic Acid 15mcg
Vitamin B12 0.25mcg
Biotin 4.4mg
Pantothenic Acid 450mg
Choline 24Abbreviation Unknown
Phosphorus 75mg
Iodine 15mcg
Magnesium 16mg
Zinc 0.75mg
Selenium 2mcg
Copper 90mg
Manganese 5mg
Chloride 65mg
Omega-6 (linoleic acid LA) 1000mg
Inositol 24mg
Water 133g
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn maltodextrin, whey protein hydrolysate, high oleic safflower oil, sugar, soy oil, coconut oil, less than 2% of: schizochytrium sp. oil,† m. alpina oil,‡ short-chain fructooligosaccharides,§ beta-carotene, lutein, calcium citrate, potassium phosphate, calcium phosphate, potassium hydroxide, salt, magnesium chloride, ascorbic acid, choline chloride, inositol, potassium chloride, sodium citrate, calcium hydroxide, potassium citrate, ferrous sulfate, taurine, choline bitartrate, zinc sulfate, ascorbyl palmitate, l-carnitine, niacinamide, mixed tocopherols, d-alpha-tocopheryl acetate, calcium pantothenate, copper sulfate, vitamin a palmitate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, potassium iodide, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, and nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5′-monophosphate), †prebiotic, ‡source of dha, §source of ara

Allergens & Warnings:

NOT FOR INFANTS OR CHILDREN WITH GALACTOSEMIA, Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. NEVER USE A MICROWAVE TO WARM FORMULA. Serious burns can result., CONSULT PHYSICIAN PRIOR TO SWITCHING FORMULAS, WARNING, CONTAINS MILK INGREDIENTS.
Dietary Needs: Gluten-Free, Halal, Kosher
Baby Formula Focus: Easy to Digest, Brain Development, Eye Development, Growth Support
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 12.6 Ounces
TCIN: 15118136
UPC: 070074626000
Item Number (DPCI): 007-09-0175
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.88 inches length x 4.05 inches width x 3.93 inches height
Estimated ship weight: 0.93 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: What is the base ingredient of this infant formula?

submitted by AI Shopping Assistant - 2 months ago

  • A: The base ingredient of this formula is milk, derived from non-rbST-treated cows.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this formula safe for babies with dietary restrictions?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it is gluten-free, Halal, and Kosher, making it suitable for various dietary needs.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What benefits does this formula provide for digestive health?

submitted by AI Shopping Assistant - 2 months ago

  • A: It includes prebiotic FOS to promote the growth of beneficial bacteria for digestive support.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this formula contain any palm olein oil?

submitted by AI Shopping Assistant - 2 months ago

  • A: No, this formula is free from palm olein oil, enhancing calcium absorption.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What type of proteins are used in this infant formula?

submitted by AI Shopping Assistant - 2 months ago

  • A: This formula contains partially hydrolyzed whey protein for easier digestion.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this formula still contain arsenic?

submitted by Tasha - 10 months ago

  • A: Our team would like to speak with you to provide more information and you’re welcome to give us a call when you have a few moments to spare. We can be reached at 800-986-8800, M-F from 8:30am-7:00pm, ET and reference customer# 04875939. Thanks, and we hope to hear from you soon. -The Similac Team

    submitted byAbbott Nutrition Team - 10 months ago
    Brand expert

Q: What age is it used for? Is it fine for newborns?

submitted by Robina - 2 years ago

  • A: Similac Total Comfort is designed to meet the nutritional needs from birth through the first full year (12 months) of life. Be sure to check with your pediatrician to see what would be right for your little one. -The Similac Team

    submitted byAbbott Nutrition Team - 2 years ago
    Brand expert

Q: is this product gmo free?

submitted by Tt - 3 years ago

  • A: Many crops in the U.S. are genetically engineered; therefore, our U.S. Similac infant formulas not labeled non-GMO may contain ingredients from genetically engineered crops. The FDA has stated that genetically engineered ingredients used in food, including infant formula, are safe. -The Similac Team

    submitted byAbbott Nutrition Team - 3 years ago
    Brand expert
See all questions (8)
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

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5 out of 5 stars
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Gentle formula that works great for my baby

[This review was collected as part of a promotion.] This formula is has been very gentle on my baby’s tummy and easy to digest. It mixes well, smells mild , and keeps my baby satisfied. We ‘ve had a great experience using it so far
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Good for sensitive bellies

[This review was collected as part of a promotion.] Okay, real mom review. This formula was actually gentle on my babies stomach. We noticed less fussiness/gas compared to a regular formula, and it seemed easier for her to digest. It mixed well and didn't have a terrible smell like some formulas do. I also liked that it includes DHA and prebiotics without the messy, weird ingredients. Definitely worth the try if your baby has a sensitive tummy!
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5 out of 5 stars
16 May, 2026
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Very good to digest

[This review was collected as part of a promotion.] This is my daughter formula and I can say it’s the best one we could get for her. She used to be gassy with other brands and very irritated.. and to be honest, she almost never spit out anything. I’m really glad we found this formula.
JulianaB
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5 out of 5 stars
11 May, 2026
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best one we’ve used for spit up

[This review was collected as part of a promotion.] My baby came home from the NICU after 3 months, she was born 2 weeks late and had some complicated health issues, this is the only formula she has been able to tolerate, it’s helped with excessive spitting up. Everyone in the house sleeps better, especially her that her tummy is full and not irritated due to other formulas.
SierraM
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5 out of 5 stars
8 May, 2026
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LOVE!!

Used similac gentle comfort with both of my daughters after switching from breast milk and they both tolerated it very well! Love this formula!
Clethebee
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5 out of 5 stars
5 May, 2026
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Great product !

[This review was collected as part of a promotion.] My baby loved the formula and I will be purchasing it again going forward. This formula is a great product at what I would consider a fair price point
GabrielM
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5 out of 5 stars
29 April, 2026
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Gentle On Babies Tummy’s!

[This review was collected as part of a promotion.] I am a tired mom of triplet newborns. All 3 of my daughters have had advert reactions to formula because of their colic. We tried this formula on a whim not expecting much but were pleasantly surprised when all three babies had no bad reaction and actually had reduced colic symptoms. The formula is easy to mix and has a good smell to it compared to other formulas we tried. The instructions were easy to follow as well. We loved everything about this formula and will be switching the girls to it entirely. Truly a wonderful product. I highly recommend. Both mom and baby approved!
AngelicaF
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5 out of 5 stars
23 April, 2026
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Smooth

[This review was collected as part of a promotion.] My baby loves the formula a lot! It is very easy to prepare and has many benefits. The formula dissolves in the water very smoothly and very fast. I love it
NeveahG
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5 out of 5 stars
23 April, 2026
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Best Similac

[This review was collected as part of a promotion.] This definitely works for my little one and one that he’s currently using at the moment, other formulas made him throw up after every bottle but this doesn’t! Thank you similac !
StephanieG
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4 out of 5 stars
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No upset tummies here!

[This review was collected as part of a promotion.] This formula worked good and didn't cause an upset tummy which I love! It didn’t foam as much as others do and mixed well. Size of can is convenient.
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5 out of 5 stars
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Great formula!

[This review was collected as part of a promotion.] Wonderful formula that was even recommended to me by my pediatrician! It doesn’t smell awful like some other formulas on the market and is easy to prepare. Unfortunately didn’t get to use this can for my girl due to lifestyle changes but would definitely use it again in the future!
ChloeS
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3 out of 5 stars
21 April, 2026
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Formula

[This review was collected as part of a promotion.] I don't normally use this brand but it mixed well in the bottle, better than the other ones. It has all the nutrients in that the other formula has in it. I found a little black thing in it and thats the only down side. Other than that it was nices.
1 reply from The Consumer Relations Team team - 2 months ago
We would like to learn more about your experience with Similac Gentle Comfort and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04981022 when you call.
BrittneyB
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5 out of 5 stars
20 April, 2026
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Fantastic ,excellent .

[This review was collected as part of a promotion.] I love this milk ,it’s the one I’ve used on my two children and it’s been wonderful because it’s been very easy for them to digest,I highly recommend. It has a pleasant and very tasty smell. The instructions are very clear and efficient and understandable. This product has a durable and very consistent packaging I love it.
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5 out of 5 stars
20 April, 2026
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Love this formula

[This review was collected as part of a promotion.] I have fed my babies formula since they were born and with that comes a lot of trial and error. This formula is so great, it didn’t upset my babies stomach at all. He wasnt constipated or more gassy than usual. I love that it’s not a giant can and it’s long lasting. I would absolutely recommend this to any formula feeding moms.
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5 out of 5 stars
19 April, 2026
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Good for kids 👶🏻

[This review was collected as part of a promotion.] My son very liked this food. It’s smelling very good , and very easy for using. Packaging nice . This product its portable and mixing it’s very well 👌
DashaH
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5 out of 5 stars
19 April, 2026
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Perfect for babies with sensitive digestion

[This review was collected as part of a promotion.] Great formula for sensitive tummies, it worked really well for my baby with less gas and smoother digestion. Easy to prepare and no issues at all!!
RutL
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5 out of 5 stars
24 December, 2025
originally posted on similac.com
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Love the purple cans

Works great! WIC helps me buy this brand, baby has had no tummy troubles since we switched.
KellyKelz
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5 out of 5 stars
8 October, 2025
originally posted on similac.com
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Happy girly

My baby was colicky on regular milk based formula. She was back to happy, easygoing self on Similac Total Comfort and able to poop regularly again! We love this formula and are excited to make it our regular formula.
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5 out of 5 stars
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Easy to digest , gentle protein & prebiotics!

[This review was collected as part of a promotion.] Similac Total Comfort has complete nutrition for delicate tummies ! This product is a MILK based powder with iron ! Great product for the value. Helps baby digest easy and don’t have a foul odor!
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Our favorite

[This review was collected as part of a promotion.] The only formula my baby likes! A bit pricey but I know it’s effective and has good ingredients. Packaged nicely and will continue to buy for my baby.
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