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Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development - 2 of 4Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development - 3 of 4Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development - 4 of 4
Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development - 1 of 4

Similac Total Comfort Powder Infant Formula - 12.6oz: Gluten-Free, Easy to Digest, Brain Development

$21.99 ($1.75/ounce)

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At a glance

About this item

Highlights

  • GENTLE FORMULA: Partially hydrolyzed whey protein allows for easy digestion
  • DIGESTIVE HEALTH: Has the prebiotic FOS to stimulate the growth of good bacteria to support digestive health
  • SUPPORTS BRAIN & EYES: Has DHA and lutein, important components found in breast milk
  • NO PALM OLEIN OIL: Has no palm olein oil to support excellent calcium absorption
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • NO ARTIFICIAL GROWTH HORMONES* & NON-GMO†: Similac was the first leading infant formula brand with no artificial growth hormones. Similac Gentle Comfort contains ingredients that are not genetically engineered

Description

Similac Gentle Comfort formula is gentle on baby’s tummy; it has partially broken down protein for easy digestion and a prebiotic to support digestive health. It also contains our exclusive blend of ingredients to support baby’s brain and eye development. Our no-palm-olein-oil blend supports excellent calcium absorption. It’s a good choice for babies who have difficulty tolerating other milk-based formulas.
* Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows.
† Ingredients not genetically engineered.

Serving Size: 5.0 fl oz

Amount :

Calories: 100
% Daily Value*
Total Fat 5.4g
Sodium 44mg
Total Carbohydrate 10.7g
Protein 2.32g
Vitamin D 60mcg
Calcium 105mg
Iron 1.8mg
Potassium 118mg
Vitamin A 300mcg
Vitamin C 9mg
Vitamin E 1.5mg
Vitamin K 8mcg
Thiamin 100mg
Riboflavin 150mg
Niacin 1050mg
Vitamin B6 60mg
Folic Acid 15mcg
Vitamin B12 0.25mcg
Biotin 4.4mg
Pantothenic Acid 450mg
Choline 24Abbreviation Unknown
Phosphorus 75mg
Iodine 15mcg
Magnesium 16mg
Zinc 0.75mg
Selenium 2mcg
Copper 90mg
Manganese 5mg
Chloride 65mg
Omega-6 (linoleic acid LA) 1000mg
Inositol 24mg
Water 133g
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

corn maltodextrin, whey protein hydrolysate, high oleic safflower oil, sugar, soy oil, coconut oil, less than 2% of: schizochytrium sp. oil,† m. alpina oil,‡ short-chain fructooligosaccharides,§ beta-carotene, lutein, calcium citrate, potassium phosphate, calcium phosphate, potassium hydroxide, salt, magnesium chloride, ascorbic acid, choline chloride, inositol, potassium chloride, sodium citrate, calcium hydroxide, potassium citrate, ferrous sulfate, taurine, choline bitartrate, zinc sulfate, ascorbyl palmitate, l-carnitine, niacinamide, mixed tocopherols, d-alpha-tocopheryl acetate, calcium pantothenate, copper sulfate, vitamin a palmitate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, potassium iodide, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, and nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5′-monophosphate), †prebiotic, ‡source of dha, §source of ara

Allergens & Warnings:

NOT FOR INFANTS OR CHILDREN WITH GALACTOSEMIA, Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. NEVER USE A MICROWAVE TO WARM FORMULA. Serious burns can result., CONSULT PHYSICIAN PRIOR TO SWITCHING FORMULAS, WARNING, CONTAINS MILK INGREDIENTS.
Dietary Needs: Gluten-Free, Halal, Kosher
Baby Formula Focus: Eye Development, Growth Support, Easy to Digest, Brain Development
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 12.6 Ounces
TCIN: 15118136
UPC: 070074626000
Item Number (DPCI): 007-09-0175
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.88 inches length x 4.05 inches width x 3.93 inches height
Estimated ship weight: 0.93 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this formula contain any palm olein oil?

submitted by AI Shopping Assistant - 13 days ago

  • A: No, this formula is free from palm olein oil, enhancing calcium absorption.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Is this formula safe for babies with dietary restrictions?

submitted by AI Shopping Assistant - 13 days ago

  • A: Yes, it is gluten-free, Halal, and Kosher, making it suitable for various dietary needs.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What type of proteins are used in this infant formula?

submitted by AI Shopping Assistant - 13 days ago

  • A: This formula contains partially hydrolyzed whey protein for easier digestion.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What is the base ingredient of this infant formula?

submitted by AI Shopping Assistant - 13 days ago

  • A: The base ingredient of this formula is milk, derived from non-rbST-treated cows.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What benefits does this formula provide for digestive health?

submitted by AI Shopping Assistant - 13 days ago

  • A: It includes prebiotic FOS to promote the growth of beneficial bacteria for digestive support.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Does this formula still contain arsenic?

submitted by Tasha - 8 months ago

  • A: Our team would like to speak with you to provide more information and you’re welcome to give us a call when you have a few moments to spare. We can be reached at 800-986-8800, M-F from 8:30am-7:00pm, ET and reference customer# 04875939. Thanks, and we hope to hear from you soon. -The Similac Team

    submitted byAbbott Nutrition Team - 8 months ago
    Brand expert

Q: What age is it used for? Is it fine for newborns?

submitted by Robina - 1 year ago

  • A: Similac Total Comfort is designed to meet the nutritional needs from birth through the first full year (12 months) of life. Be sure to check with your pediatrician to see what would be right for your little one. -The Similac Team

    submitted byAbbott Nutrition Team - 1 year ago
    Brand expert

Q: is this product gmo free?

submitted by Tt - 3 years ago

  • A: Many crops in the U.S. are genetically engineered; therefore, our U.S. Similac infant formulas not labeled non-GMO may contain ingredients from genetically engineered crops. The FDA has stated that genetically engineered ingredients used in food, including infant formula, are safe. -The Similac Team

    submitted byAbbott Nutrition Team - 3 years ago
    Brand expert
See all questions (8)
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

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Guests are saying

Similac Total Comfort formula has garnered positive feedback from parents for its gentle formulation that aids in digestion and reduces tummy troubles for babies. Many guests have noted significant improvements in their infants' comfort levels, with fewer gas issues and regular bowel movements. The convenient packaging and complete nutrition make it a reliable choice for parents seeking a dependable formula. However, some guests have experienced mixing difficulties and occasional odor concerns.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 511 reviews
    easy on tummy: 3.78 out of 5
    easy to prepare: 3.65 out of 5
    quality: 3.92 out of 5
    value: 3.57 out of 5
    70% would recommend
    27 recommendations
    3 out of 5 stars
    21 April, 2026
    originally posted on influenster.com
    Image

    Formula

    [This review was collected as part of a promotion.] I don't normally use this brand but it mixed well in the bottle, better than the other ones. It has all the nutrients in that the other formula has in it. I found a little black thing in it and thats the only down side. Other than that it was nices.
    1 reply from The Consumer Relations Team team - 16 days ago
    We would like to learn more about your experience with Similac Gentle Comfort and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04981022 when you call.
    BrittneyB
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on influenster.com
    Image

    Fantastic ,excellent .

    [This review was collected as part of a promotion.] I love this milk ,it’s the one I’ve used on my two children and it’s been wonderful because it’s been very easy for them to digest,I highly recommend. It has a pleasant and very tasty smell. The instructions are very clear and efficient and understandable. This product has a durable and very consistent packaging I love it.
    YaimaraR
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on influenster.com
    Image

    Love this formula

    [This review was collected as part of a promotion.] I have fed my babies formula since they were born and with that comes a lot of trial and error. This formula is so great, it didn’t upset my babies stomach at all. He wasnt constipated or more gassy than usual. I love that it’s not a giant can and it’s long lasting. I would absolutely recommend this to any formula feeding moms.
    StefanyS
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on influenster.com
    Image

    Good for kids 👶🏻

    [This review was collected as part of a promotion.] My son very liked this food. It’s smelling very good , and very easy for using. Packaging nice . This product its portable and mixing it’s very well 👌
    DashaH
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on influenster.com
    Image

    Perfect for babies with sensitive digestion

    [This review was collected as part of a promotion.] Great formula for sensitive tummies, it worked really well for my baby with less gas and smoother digestion. Easy to prepare and no issues at all!!
    RutL
    Did you find this review helpful?
    5 out of 5 stars
    24 December, 2025
    originally posted on similac.com
    Image

    Love the purple cans

    Works great! WIC helps me buy this brand, baby has had no tummy troubles since we switched.
    KellyKelz
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2025
    originally posted on similac.com
    Image

    Happy girly

    My baby was colicky on regular milk based formula. She was back to happy, easygoing self on Similac Total Comfort and able to poop regularly again! We love this formula and are excited to make it our regular formula.
    Girl mom of 2
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 August, 2025
    originally posted on influenster.com
    Image

    Easy to digest , gentle protein & prebiotics!

    [This review was collected as part of a promotion.] Similac Total Comfort has complete nutrition for delicate tummies ! This product is a MILK based powder with iron ! Great product for the value. Helps baby digest easy and don’t have a foul odor!
    briannaw62f9_2828
    Did you find this review helpful?
    5 out of 5 stars
    1 August, 2025
    originally posted on influenster.com
    Image

    Our favorite

    [This review was collected as part of a promotion.] The only formula my baby likes! A bit pricey but I know it’s effective and has good ingredients. Packaged nicely and will continue to buy for my baby.
    kelseyk169_8325
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2025
    originally posted on influenster.com
    Image

    Convenient

    [This review was collected as part of a promotion.] This came at a perfect time. My niece and nephews came to visit and they ran out of their formula and I just so happened to receive this recently. Packaging is great. Wish they’d put the scoops on top and not in the middle.
    1 reply from The Consumer Relations Team team - 9 months ago
    We would like to learn more about your experience with Similac Total Comfort and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04857760 when you call.
    littiee_5658
    Did you find this review helpful?
    3 out of 5 stars
    20 July, 2025
    originally posted on influenster.com
    Image

    Give it a try

    [This review was collected as part of a promotion.] I want to start off by saying my review doesn’t speak for everyone , all babies are different some babies will enjoy this some won’t in my case my baby wasn’t a huge fan of the Similac total comfort she will only drink a couple. Ounces before not wanting it anymore i was hoping she would enjoy it but that just wasn’t the case in the plus side i didn’t see any constipation or throwing or any other downsides !
    1 reply from The Consumer Relations Team team - 10 months ago
    We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04856001. Thanks, and we hope to hear from you soon!
    evelynmelissa_8872
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    19 July, 2025
    originally posted on influenster.com
    Image

    Good alternative from breast milk.

    [This review was collected as part of a promotion.] Glad it is easy-to-digest with gentle protein and probiotics for my infant. No palm olein oil and no artificial growth hormones. My infant seems to enjoy it.
    chrisg171_5465
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 July, 2025
    originally posted on influenster.com
    Image

    Reccomend

    [This review was collected as part of a promotion.] This formula was great with my baby. Helped his sensitive tummy. No gas. Good amount for the money. He isn’t spitting up anymore. Good consistency.
    alisag42_6700
    Did you find this review helpful?
    5 out of 5 stars
    18 July, 2025
    originally posted on influenster.com
    Image

    Gentle & Reliable for My Baby's Tummy

    [This review was collected as part of a promotion.] Similac Total Comfort has been a game-changer for us. My baby had trouble with fussiness and gas on other formulas, but this one made a noticeable difference within just a couple of days. It's gentle on sensitive tummies and easy to digest, which gave both my baby and me some much-needed peace. I also love that it's milk-based but formulated for tolerance, and I feel confident knowing it includes all the necessary nutrients for healthy growth. The 12 oz can is a perfect size for on-the-go or testing out before committing to a larger container. Highly recommend for any parent dealing with a fussy or gassy baby!
    Did you find this review helpful?
    5 out of 5 stars
    15 July, 2025
    originally posted on influenster.com
    Image

    Excelen

    [This review was collected as part of a promotion.] Excellent formula, I recommend it. Good flavor. My baby likes it. Good ingredients. The packaging is very quiet. I really liked it.😍😍😍😍😍😍😍😍
    yohannab2_3288
    Did you find this review helpful?
    1 out of 5 stars
    8 July, 2025
    originally posted on similac.com
    Image

    Doesn’t dissolve

    Does not dissolve all the way no matter what i do.
    1 reply from The Consumer Relations Team team - 10 months ago
    Our team would like to chat with you to learn more and see what we can do to help. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04848988. Thanks and we hope to hear from you soon.
    Tre27
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 June, 2025

    LOVE

    Wic wic wic. Lol. I don’t get any help and have bought formula since 2023. Y’all chill about WIC. If you can’t afford formula don’t have kids. Be fortunate wic even helps. Dont like the formula they offer, guess yall gotta save and buy formula and not other things 🥴🥴 Great formula for my breastfed baby who gets formula at night❤️ my first was on Similac soy ( still no WIC 😉)
    Kmichele
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    5 May, 2025
    originally posted on similac.com
    Image

    Works but the smell is bad

    Helped my baby but the "cheesy" smell is sometimes too much.
    1 reply from The Consumer Relations Team team - 1 year ago
    We would like to learn more about your baby's experience with Similac Total Comfort and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04820493 when you call.
    Jj1029
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2025Verified purchase

    Works for my baby!

    My baby tolerates this formula really well. He doesn’t not suffer from much spit up or acid reflux. He does get a bit gassy though.. it doesn’t cause too much discomfort for him. It doesn’t have a strong smell which I noticed from the 360 advanced care formulas. We’ve been using this for 3 months since he came home from the hospital.
    Lissette S
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 January, 2025

    Hard on tummy

    Terrible. My baby can’t tolerate the advance and has spit up. I tried this since WIC only covers trashy similac and baby still has spit up. Back to Enfamil I go. I wish WIC covered all Enfamil products and not just the expensive specialty ones. All of my baby’s have had a hard time with any similac product. This Total Comfort also gave my baby severe constipation. The only stomach issues he has is acid reflux. This smells close similar to Nutramigen. Yuck.
    1 reply from Abbott Nutrition Team team - 1 year ago
    We would like to learn more about your babies experiences with Similac infant formulas and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04763893 when you call. -The Similac Team
    Mamabug
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

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