Cantu Hair Moisturizing Curl Activator Cream - 12 fl oz: Volumizing For Textured, Curly Hair
$5.99 ($0.50/fluid ounce)
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- $5.99 - $10.49Lower price on select items4.4 out of 5 stars with 3334 ratings
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Guests are saying
This curl activator cream is highly praised for its ability to define and hydrate curls without leaving a greasy residue. Guests appreciate its rich texture that glides easily through hair, providing moisture and shine. Many find it effective for various curl types, making it a versatile choice for families. While some guests noted issues with hold and build-up, the overall consensus is that it enhances curl definition and reduces frizz, making it a staple in their hair care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1101 reviews
effectiveness: 4.13 out of 5
quality: 4.08 out of 5
value: 4.19 out of 5
77% would recommend
185 recommendations
5 out of 5 stars
7 March, 2026
originally posted on influenster.com

Only curly product you need!
Best curly hair product Ive tried and the only thing I use to wear my curls. No residue. Shiny soft curls without greasy/wet appearance. Lasts days! My kids use too!!
4 out of 5 stars
3 March, 2026
originally posted on cantuuk
Moisturising
[This review was collected as part of a promotion.] Very moisturising however it didnt hold my curls for very long without gel
5 out of 5 stars
19 February, 2026
originally posted on cantuuk
Love!!!
[This review was collected as part of a promotion.] This product is a 10/10!!! Really recommend it, it helped with my hair a lot!!
3 out of 5 stars
12 February, 2026
originally posted on influenster.com

It's okay. Too thick for my 2b hair
I really wanted to love this product but it was too thick for my hair. It left a residue that wasn't pleasant. I felt like it had too much build up. Not the best for my hair type. 2b
4 out of 5 stars
Thumbs down graphic, would not recommend
11 February, 2026Verified purchase
not for me.
extremely rich, probably better for super thick curls/coils. it sort of weighs down wavy/curly hair, left mine feeling a little sticky, looks nice though. its not a light weight product at all, so if your looking for a super thick product itd be good.
5 out of 5 stars
27 January, 2026
originally posted on cantuuk
Great Curl Moisture
This curl activator moisturizer hydrates and defines curls without weighing them down. It leaves hair soft, shiny, and less frizzy. Perfect for everyday use on curly hair.
4 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
This product works wonderfully in my son’s curly hair!!!!
4 out of 5 stars
17 December, 2025Verified purchase
(no review title)
We like this product a lot
4 out of 5 stars
1 December, 2025
originally posted on cantuuk
Amazing nourishment
I have been using this for a week now and my hair is usually quite frizzy and gets tangled. This did wonders in reversing that.
5 out of 5 stars
1 December, 2025
originally posted on cantuuk
Amazing curl cream.
I’ve been using the Cantu Curl Activator Cream for a while now, and it’s honestly one of the best products I’ve used for defining curls. The texture is rich but not too heavy, and it gives my hair amazing slip, making it easy to style. What I love most is how well it brings out curl definition without leaving my hair crunchy or stiff. I really like the packaging of this as well as its it’s really sleek and easy to transport It also adds a lot of moisture, which is perfect if your hair tends to get dry or frizzy. My curls look bouncy, soft, and shiny all day, and the product doesn’t flake or build up. The scent is light and pleasant too—not overpowering. Overall, if you’re looking for a curl cream that defines, hydrates, and keeps your hair looking healthy, this one is definitely worth it. Great value for the price and a staple in my routine!.
5 out of 5 stars
22 November, 2025
originally posted on cantuuk
Cantu Beauty UK Moisturising Curl Activator Cream
I’ve tried so many curl products over the years, but nothing has defined and hydrated my curls quite like this. The texture is rich but not heavy, and it glides through my hair effortlessly. Within minutes, my curls look bouncy, smooth, and incredibly moisturised—without any crunch or greasiness. I also love that it controls frizz throughout the day, even in humid weather. The scent is light and pleasant, and a little goes a long way, making it great value for money. Whether I’m doing a full wash-day routine or refreshing curls between washes, this cream never lets me down. If you’re looking for soft, defined, healthy-looking curls, I can’t recommend this enough. A must-have for anyone with textured or curly hair!
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
Read How I Use This!
Okay, this leave in conditioner is the best thing I’ve found for my fine, curly hair! After washing my hair I use about a pea size, add a touch of water and run through my hair with my fingers after combing, then shake my head and leave my hair alone. Using this Cantù conditioner this way doesn’t leave my hair greasy, crunchy like, or anything but soft and as long as it should be with my curls. It smells wonderful and I love it! Don’t use too much and always thin it with water and this might just be what you are looking for, for your curls too. If you use too much, it will be greasy and unmanageable requiring a redo. This is for us who prefer to not use tools to style just let our hair be as beautiful as it should. And that’s what makes our hair easy to deal with. This is the bomb!
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
Irish waves
Works great and smells heavily.
2 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2025Verified purchase
Cantu Curl Activator formula is different
They changed the formula.
4 out of 5 stars
20 August, 2025Verified purchase
It's okay for wavy hair
I have a variety of textures in my hair ( varying from as straight to 2c waves). I have tried it with wet hair after a leave in conditioner; brush/comb after application and scrunch. The curls are defined but they do get crunchy. The crunch does go away eventually after if dries and is scrunched again. I'm still looking for that perfect styling cream. This will do for now.
4 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025Verified purchase
Coconut Tropical Smell
I actually really like the way it works but I cannot get over the smell. It coconut scented and I don’t like coconuts. For that reason only I will be returning it.
5 out of 5 stars
11 July, 2025Verified purchase
Priceless Product
I actually got a tip about this product when I told the girl who brought my drive up order out how nice her curls looked! Bought the product immediately, she said to use it on wet hair, and I love how it came out! Yes, it's stiff waves at first...waited till very dry to tousle it with my fingers, and next day used a wide tooth comb. Just in time for humid weather, this product controls my wavy hair and it makes it look luscious!
1 out of 5 stars
Thumbs down graphic, would not recommend
30 June, 2025Verified purchase
Don't waste your money
Too sticky , the residue in your hair
5 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2025Verified purchase
100% Must have item
Must have for curls of any texture. We have 3 different curl types in our house and this product is perfect for all of them!
1 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2025
Nope
Heavy crunchy hair. No definition. No frizz control. I can’t wait to wash it out.