Cantu Hair Moisturizing Curl Activator Cream - 12 fl oz: Volumizing For Textured, Curly Hair
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$5.99 - $12.39
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 3297 ratings
$5.99($0.50/fluid ounce)
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4.2 out of 5 stars with 689 ratings
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4.3 out of 5 stars with 740 ratings
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4.6 out of 5 stars with 636 ratings
$6.99($0.70/fluid ounce)
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4.5 out of 5 stars with 282 ratings
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4.5 out of 5 stars with 314 ratings
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4.4 out of 5 stars with 2758 ratings
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Guests are saying
The Cantu Moisturizing Curl Activator Cream with Shea Butter is a favorite among guests for its ability to define and hydrate curls without leaving them crunchy or heavy. Many appreciate its pleasant scent and lightweight formula, which helps maintain bounce and softness throughout the day. While some guests noted issues with the smell and product consistency, the overall effectiveness in enhancing curl texture and reducing frizz makes it a go-to choice for various hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1084 reviews
effectiveness: 4.13 out of 5
quality: 4.08 out of 5
value: 4.19 out of 5
77% would recommend
185 recommendations
4 out of 5 stars
3 March, 2026
originally posted on cantuuk
Moisturising
[This review was collected as part of a promotion.] Very moisturising however it didnt hold my curls for very long without gel
5 out of 5 stars
19 February, 2026
originally posted on cantuuk
Love!!!
[This review was collected as part of a promotion.] This product is a 10/10!!! Really recommend it, it helped with my hair a lot!!
4 out of 5 stars
Thumbs down graphic, would not recommend
11 February, 2026Verified purchase
not for me.
extremely rich, probably better for super thick curls/coils. it sort of weighs down wavy/curly hair, left mine feeling a little sticky, looks nice though. its not a light weight product at all, so if your looking for a super thick product itd be good.
5 out of 5 stars
27 January, 2026
originally posted on cantuuk
Great Curl Moisture
This curl activator moisturizer hydrates and defines curls without weighing them down. It leaves hair soft, shiny, and less frizzy. Perfect for everyday use on curly hair.
4 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
This product works wonderfully in my son’s curly hair!!!!
4 out of 5 stars
17 December, 2025Verified purchase
(no review title)
We like this product a lot
5 out of 5 stars
22 November, 2025
originally posted on cantuuk
Cantu Beauty UK Moisturising Curl Activator Cream
I’ve tried so many curl products over the years, but nothing has defined and hydrated my curls quite like this. The texture is rich but not heavy, and it glides through my hair effortlessly. Within minutes, my curls look bouncy, smooth, and incredibly moisturised—without any crunch or greasiness. I also love that it controls frizz throughout the day, even in humid weather. The scent is light and pleasant, and a little goes a long way, making it great value for money. Whether I’m doing a full wash-day routine or refreshing curls between washes, this cream never lets me down. If you’re looking for soft, defined, healthy-looking curls, I can’t recommend this enough. A must-have for anyone with textured or curly hair!
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
Read How I Use This!
Okay, this leave in conditioner is the best thing I’ve found for my fine, curly hair! After washing my hair I use about a pea size, add a touch of water and run through my hair with my fingers after combing, then shake my head and leave my hair alone. Using this Cantù conditioner this way doesn’t leave my hair greasy, crunchy like, or anything but soft and as long as it should be with my curls. It smells wonderful and I love it! Don’t use too much and always thin it with water and this might just be what you are looking for, for your curls too. If you use too much, it will be greasy and unmanageable requiring a redo. This is for us who prefer to not use tools to style just let our hair be as beautiful as it should. And that’s what makes our hair easy to deal with. This is the bomb!
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
Irish waves
Works great and smells heavily.
2 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2025Verified purchase
Cantu Curl Activator formula is different
They changed the formula.
4 out of 5 stars
20 August, 2025Verified purchase
It's okay for wavy hair
I have a variety of textures in my hair ( varying from as straight to 2c waves). I have tried it with wet hair after a leave in conditioner; brush/comb after application and scrunch. The curls are defined but they do get crunchy. The crunch does go away eventually after if dries and is scrunched again. I'm still looking for that perfect styling cream. This will do for now.
4 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025Verified purchase
Coconut Tropical Smell
I actually really like the way it works but I cannot get over the smell. It coconut scented and I don’t like coconuts. For that reason only I will be returning it.
5 out of 5 stars
11 July, 2025Verified purchase
Priceless Product
I actually got a tip about this product when I told the girl who brought my drive up order out how nice her curls looked! Bought the product immediately, she said to use it on wet hair, and I love how it came out! Yes, it's stiff waves at first...waited till very dry to tousle it with my fingers, and next day used a wide tooth comb. Just in time for humid weather, this product controls my wavy hair and it makes it look luscious!
1 out of 5 stars
Thumbs down graphic, would not recommend
30 June, 2025Verified purchase
Don't waste your money
Too sticky , the residue in your hair
5 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2025Verified purchase
100% Must have item
Must have for curls of any texture. We have 3 different curl types in our house and this product is perfect for all of them!
1 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2025
Nope
Heavy crunchy hair. No definition. No frizz control. I can’t wait to wash it out.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 May, 2025Verified purchase
New Formula is terrible.
I've been buying this product for years, but they recently changed their formula, and it's terrible. It leaves my hair crunchy, doesn't define my curls, and quickly builds up in my hair.
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2025Verified purchase
Love the curls
I love this product keeps the frizz away makes the curls look nice and curly.
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2024Verified purchase
Love this product!!!
Love this product!! Great hold, definition, not crunchy curls.
3 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2024Verified purchase
Makes your hair smell bad
Although the product did work and did what it was meant to do, it made my hair smell bad…