Target New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsHalloweenChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 2 of 4Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 3 of 4Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 4 of 4
Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 1 of 4

Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz

2 Questions
$7.99 reg $9.99
$2 off
($0.05/fluid ounce)

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Purex Fresh Lavender Fields liquid laundry detergent fights 99% of everyday stains
  • Purex Fresh Lavender Fields delivers up to 30 days of lasting freshness out of storage
  • Infused with calming lavender scent and rich floral notes for nature-inspired freshness
  • 4-in-1 cleaning power: brightens, whitens, fights stains, and delivers lasting freshness
  • 150 fl oz bottle delivers 115 medium loads for long-lasting value
  • Purex Brand has delivered a dependable clean for more than 100 years.
  • Works in all machines, including high-efficiency (HE) washers, in any water temperature
  • Safe for all washable fabrics and colors, including whites, darks, and brights

Description

Purex Fresh Lavender Fields Liquid Laundry Detergent fights 99% of everyday stains while providing up to 30 days of lasting freshness out of storage. Infused with the calming scent of lavender, enjoy nature-inspired freshness with rich floral notes that bring a soothing clean to every load. With 4-in-1 cleaning power to brighten, whiten, power through tough stains, and deliver long-lasting freshness, Purex provides dependable results and value families have trusted for over 100 years. Safe for all washing machines, including high-efficiency (HE) models, and effective in any water temperature.
Scent: Lavender
Health Facts: Aluminum-Free, Bleach-Free, Phosphate-Free, Paraben-Free
Product Warning: Do not ingest, keep out of eyes
Product Form: Liquid
Formulation: High Efficiency (HE)
Sustainability Claims: Post-Consumer Recycled Material
Safety and Security Features: Spill-Resistant Lid
Number of uses: 115
TCIN: 17206874
UPC: 024200050191
Item Number (DPCI): 003-08-0207
Origin: Assem USA w/foreign/dom. parts
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium laureth sulfate, sodium c10-16 alkylbenzenesulfonate; sodium carbonate; laureth-12; sodium polyacrylate; fragrances; sodium cocoate; tetrasodium edia, fluorescent brightener 28 sodium sall; colorants, methylisothiazolinone.

Shipping details

Estimated ship dimensions: 10.6 inches length x 6.7 inches width x 11.9 inches height
Estimated ship weight: 10.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is this HE safe for all washing machines

submitted by susan - 3 years ago

  • A: Yes, this is HE and it is safe to use in all washing machines. I have used this in my older model washer that was NOT 'HE' and now I have a new washing machine that's 'HE' and it works the same.

    submitted byTlynfav - 2 years ago

Q: Is there safe to use on darker clothes or colors ?

submitted by Jenni - 7 years ago

  • A: Purex with Crystals Fragrance Lavender Blossom Liquid Laundry Detergent is safe to use on dark and colored clothes.

    submitted byDial Soap Team - 7 years ago
    Brand expert
See all questions (2)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

Purex Fresh Lavender Fields Liquid Detergent offers a delightful laundry experience with its soothing lavender scent and effective cleaning capabilities. Guests appreciate its ability to remove everyday stains while leaving clothes feeling soft and fresh. The compact 40 fl oz bottle provides up to 35 loads, making it a convenient and economical choice for regular laundry. Many guests enjoy using it on bedding and towels for a calming aroma that enhances their laundry routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2203 reviews
    cleans effectively: 4.66 out of 5
    quality: 4.62 out of 5
    scent: 4.61 out of 5
    value: 4.67 out of 5
    89% would recommend
    165 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 October, 2026Verified purchase

    (no review title)

    Great item
    Linda
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2026Verified purchase

    (no review title)

    Love it
    NattieNat
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 October, 2026Verified purchase

    (no review title)

    Order was on target
    Bettie
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 October, 2026Verified purchase

    Loose Cap

    the Bottle leaked. since the cap was loose
    Jean
    From Customer Care team
    "Hi Jean, we understand how frustrating it can be to receive a bottle with a loose cap and leaked detergent. Please contact Target directly so the retailer can review the shipment and available options. - Chris, Henkel Adviser"
    20 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 October, 2026Verified purchase

    (no review title)

    Works great and lovely smell
    Laura
    From Customer Care team
    "Hi Laura, thank you for highlighting both the cleaning performance and lovely scent of Purex Fresh Lavender Blossom. We are glad it is working so well for your laundry. - Chris, Henkel Adviser"
    20 days ago
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 September, 2026Verified purchase

    Dont like

    Smells bad, didn't get any stains out
    sam
    From Customer Care team
    "Hi Sam, we understand how disappointing it is when the scent is unpleasant and stains remain after washing. Please email consumeraffairsNA@henkel.com so our team can learn more and assist. - Chris, Henkel Adviser"
    20 days ago
    cleans effectively: 1 out of 5
    quality: 2 out of 5
    scent: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    11 September, 2026Verified purchase

    (no review title)

    I had to call them to request a replacement for damaged items that were never delivered. I knew they were damaged through the app but shipment was never rescheduled to be delivered. Always check you’re getting all shipments of your order.
    MC
    From Customer Care team
    "We understand how concerning it can be when damaged items are not delivered and a replacement is needed. Please contact Target directly so the retailer can review the order and available options. - Chris, Henkel Adviser"
    20 days ago
    quality: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on PINCHme.com
    Image

    Smells Great!

    [This review was collected as part of a promotion.] This detergent smells amazing, does a great job cleaning and is overall great!
    Dora P_0rw5
    Did you find this review helpful?
    4 out of 5 stars
    31 August, 2026
    originally posted on PINCHme.com
    Image

    Fresh , bright , and beautifully scent

    [This review was collected as part of a promotion.] Purex Fights 99% of Everyday Stains liquid laundry detergent in Fresh Lavender Fields scent provides a powerful clean with a soothing, long-lasting floral fragrance. Formulated for up to 35 loads, it leaves your clothes fresh, bright, and beautifully scented wash after wash.
    Vivian N_KFwZ
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on PINCHme.com
    Image

    Love using this on my sheets

    [This review was collected as part of a promotion.] First off, I was given a free jug of the Purex Fresh Lavender Fields Liquid Detergent from PINCHme in exchange for an honest review. This gives just the right amount of scent without it being overpowering. I like using it on my sheets and bedding so that my sleeping environment is very relaxing. It's easy to pour into the laundry, but the cap is so dark, it's hard to the the different lines of how far you're supposed to fill it up and hope much detergent to use. However, my husband doesn't use those measurements so it doesn't bother him at all.
    Rebecca S_TQFm
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on PINCHme.com
    Image

    A GREAT BUY

    [This review was collected as part of a promotion.] I got the opportunity to try PUREX Fresh Lavendaer Fields Liquid Detergent, 40 fl oz, 35 loads for free and it is a great product. I love how clean and fresh smelling it leaves my laundry with that nice, mild, pleasant scent of lavender, no reisdue, long-lasting smell, comes in a easy to use package and great value for your money. I am very satisfied wth the results while using this product, proud to be a user and I highly recommend it.
    Johann C_icpO
    Did you find this review helpful?
    4 out of 5 stars
    29 August, 2026
    originally posted on PINCHme.com
    Image

    Great!

    [This review was collected as part of a promotion.] I received this soap for free from PinchMe. I loved the fragrance and how clean it makes my clothes feel. I love lavender so this was perfect for me! It's also great on stains!
    nicole a_Lle7
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on PINCHme.com
    Image

    Purex Fresh Detergent

    [This review was collected as part of a promotion.] This laundry detergent gives my clothes a nice fresh lavender scent that lasts for days. My clothes come out clean and smelling great! I received this as a free sample.
    Pam L_LHU0
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on PINCHme.com
    Image

    Purex Fresh Lavender Fields Liquid Detergent, 40 fl oz, 35 loads

    [This review was collected as part of a promotion.] Purex Fresh Lavender Fields Liquid Detergent, 40 fl oz, 35 loads works great! Love the refreshing scent of lavender. Nice cleaning capabilities for the laundry. Received for free. Highly recommend!
    Janelle V_Fcb8
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on PINCHme.com
    Image

    Purex is a great brand

    [This review was collected as part of a promotion.] I really liked this laundry detergent. I don't usually purchase and use scented laundry detergents but this was nice and not too heavy. The detergent works well and cleaned my clothes, sheets and towels well. I would buy this product and recommend it to others.
    Barbara C_cI_f
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on PINCHme.com
    Image

    Simply wonderful

    [This review was collected as part of a promotion.] Usually I rely on my softener to take care of my clothes shelling nice, but this detergent did an amazing job all on its own! I love gentle lavender scent and it gets clothes clean! Wonderful well-rounded product!
    Olga B_FTKB
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on PINCHme.com
    Image

    I love the scent and the power!

    [This review was collected as part of a promotion.] Powerful detergent with very pleasant, not overwhelming scent. Fights the stains, leaves laundry clean and smelling great! I am sceptic about detergents' claims, but this one surprised me.
    Ann R_wEsX
    Did you find this review helpful?
    5 out of 5 stars
    27 August, 2026
    originally posted on PINCHme.com
    Image

    Purex

    [This review was collected as part of a promotion.] Eu já usava essa marca e sou apaixonada nela amo o cheiro que deixa na roupa
    Lorraine A_C9Ml
    Did you find this review helpful?
    5 out of 5 stars
    27 August, 2026
    originally posted on PINCHme.com
    Image

    Clean

    [This review was collected as part of a promotion.] I got the product for free in exchange for my honest opinion. The detergent smells good and it cleans well. No residue leftover on clothes and smells fresh.
    Attaya l_Tnrv
    Did you find this review helpful?
    5 out of 5 stars
    27 August, 2026
    originally posted on PINCHme.com
    Image

    Smells great

    [This review was collected as part of a promotion.] This smells fo good, it keeps my laundry smelling clean and fresh. Glad I was able to try this for free. Love it!!
    Anthony H_C6Ly
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms