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Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 2 of 4Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 3 of 4Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 4 of 4
Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz - 1 of 4

Purex Fresh Lavender Blossom HE Liquid Laundry Detergent 115 Loads - 150 fl oz

$8.99 ($0.06/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
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Target Circle Deal: $10 Target GiftCard with 3 select household essentials

Eligible with Target Circle membership ∙ Expires Mar 21 ∙ Details

About this item

Highlights

  • Purex Lavender Blossom Liquid Detergent fights 99% of everyday stains
  • 4-in-1 cleaning power: Lavender scent infusion, brightening & whitening, powerful clean, tough on stains
  • Infused with the calming scent of Lavender Blossom, freshness that lasts 30 days out of storage
  • Works in all machines, including high-efficiency (HE) washers, and in any water temperature
  • 150 fl oz bottle provides 115 medium loads—dependable clean at an affordable price
  • Purex brand has been delivering trusted laundry care for families since 1922
  • Packaging may vary for the final product shipped to you

Description

Purex Lavender Blossom Liquid Laundry Detergent fights 99% of everyday stains while delivering a dependable, powerful clean. With 4-in-1 benefits—lavender scent infusion, brightening & whitening, tough on stains, and long-lasting freshness—your laundry will come out bright, clean, and infused with the calming fragrance of lavender that lasts up to 30 days out of storage.
Safe for all washable fabrics and colors, including whites, darks, and brights, this all-purpose detergent works in all machines, including high-efficiency (HE) washers, and performs well in any water temperature. Each 150 fl oz bottle provides up to 115 medium loads, giving families a dependable clean at an affordable price. Trusted since 1922, Purex brand delivers quality laundry care you can count on.
Scent: Lavender
Health Facts: Aluminum-Free, Bleach-Free, Phosphate-Free, Paraben-Free
Product Warning: Do not ingest, keep out of eyes
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material
Safety and Security Features: Spill-Resistant Lid
Net weight: 150 fl oz (US)
Number of uses: 115
TCIN: 17206874
UPC: 024200050191
Item Number (DPCI): 003-08-0207
Origin: Assem USA w/foreign/dom. parts
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium c12-18 alkyl ether sulfate; sodium carbonate; sodium c10-16 alkylbenzenesulionate, sodium chloride, laureth-12; sodium polyacrylate; fragrances, sodium cocoate, tetrasodium edta: fluorescent brightener 28 sodium salt; colorants, methylisothiazolinone, denatonium benzoate.

Allergens & Warnings:

CAUTION: Avoid contact with eyes. Do not ingest. Contains anionic and/or nonionic surfactants. FIRST AID: In case of eye contact, flush with water. If swallowed, drink a glass of water. Call a physician. KEEP OUT OF REACH OF CHILDREN., CAUTION:EVE IRRITANT MAY BE HARMFUL IF SWALLOWED. Read Caution on back, Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 6.25 inches length x 9 inches width x 10.79 inches height
Estimated ship weight: 10.62 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is this HE safe for all washing machines

submitted by susan - 2 years ago
  • A: Yes, this is HE and it is safe to use in all washing machines. I have used this in my older model washer that was NOT 'HE' and now I have a new washing machine that's 'HE' and it works the same.

    submitted byTlynfav - 1 year ago

Q: Is there safe to use on darker clothes or colors ?

submitted by Jenni - 7 years ago
  • A: Purex with Crystals Fragrance Lavender Blossom Liquid Laundry Detergent is safe to use on dark and colored clothes.

    submitted byDial Soap Team - 7 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This laundry detergent is a favorite among guests for its effective cleaning power and delightful scents, particularly the lavender variety. Many appreciate its affordability and the fact that it doesn't irritate sensitive skin. Guests love how well it cleans clothes while leaving them smelling fresh for days. Its ease of use and versatility make it a go-to choice for various laundry needs, from everyday wear to special items.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1812 reviews
    cleans effectively: 4.65 out of 5
    quality: 4.64 out of 5
    scent: 4.63 out of 5
    value: 4.65 out of 5
    90% would recommend
    150 recommendations
    4 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Good Smell!

    The sent was good not too overpowering and it lasted awhile. Overall Purex products are good, especially this one. It didn’t leave any stains or anything.
    JacquelineM
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026
    originally posted on influenster.com
    Image

    Cleans well, affordable from a trusted brand, and

    I've been using this product and honestly, I really like it. The packaging look sturdy and practical, and it's easy to handle even though iit's a large bottle. The lavender scentis really nice and leaves my clothes smelling fresh for days without being too strong. In terms of performance, it clans every day laundry well and helps a lot with common stains. The dosing is simple since the cap measures the right amount, and I don't need to use too much product for it to work. I also like that Purex is a well known and trusted manufacturer, and you can tell they focus on making affordable products that still delivergood quality. Overall, I think it's a detergentthat does its job, last s long time, and leaves clothes clean with a delicious scent.
    LazaraV
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
    Image

    Clean

    Ooo...i tried this when I ran out of detergent and ran to convient store. I was impressed. Great value, works on all fabrics. The scent is wonderful Does it work as cleaning.
    sylvial48_2642
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
    Image

    Effective, affordable detergent that cleans well a

    Purex Dirt Lift Action Fresh Lavender Blossom with Crystals Laundry Detergent cleans clothes effectively and leaves them smelling fresh. It works well in a regular wash cycle and helps remove everyday stains without needing extra detergent. The lavender scent is noticeable but not overpowering, and clothes come out feeling clean and soft. The large bottle lasts a long time, making it a good overall value for families and regular laundry use.
    dayanaf52_2663
    Did you find this review helpful?
    5 out of 5 stars
    25 January, 2026Verified purchase

    (no review title)

    Very good
    1 reply from Customer Care team - 5 days ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    Isabel
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase

    (no review title)

    First time buying it. It does clean the clothes. Leaves a soft delicate fragrance.
    1 reply from Customer Care team - 5 days ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    Ruby
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 January, 2026Verified purchase

    (no review title)

    Nice bit overpriced
    Kyle
    cleans effectively: 4 out of 5
    quality: 3 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    7 January, 2026Verified purchase

    No longer a fan

    This used to be a favorite for me. In recent years, it seems to have changed and doesn't have the same cleaning power or scent it used to. Seems watered down or otherwise not what it used to be.
    DEEDEE
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    (no review title)

    It’s a awesome product
    1 reply from Customer Care team - 5 days ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    Brenda
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on influenster.com
    Image

    Effective laundry detergent with a fresh lavender

    Purex Dirt Lift Action Fresh Lavender Blossom with Crystals Laundry Detergent delivers a pleasant lavender scent and solid cleaning power for everyday laundry. Its formula helps lift dirt and stains while leaving clothes smelling fresh without overwhelming fragrance. Works well in both standard and high-efficiency machines, and the added scent crystals boost long-lasting freshness. A dependable detergent that balances cleaning performance with a comforting lavender aroma.
    norap45_9643
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 December, 2025Verified purchase

    amazing product

    First time using and I am not disappointed. I love its hint of cleanliness, fresh smell. It is not overpowering, nor does it smell like a lavender takeover. I don't want to smell like laundry detergent. It is concentrated and it does a great job of cleaning our things.
    Donna
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 December, 2025
    originally posted on influenster.com
    Image

    Great detergent

    I really like this detergent. The fresh lavender blossom is just amazing writing and writing your clothes powerful clean remove all distance. It’s just one of the best . I like the way they close come up out of the washing machine clean it smells good and we won’t cut. Does the job a affordable for a family of four
    niobysl_6157
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025Verified purchase

    (no review title)

    Good
    Albina
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 November, 2025Verified purchase

    (no review title)

    [This review was collected as part of a promotion.] I love Purex. Smells good.
    Patricia
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 November, 2025Verified purchase

    (no review title)

    Great price
    1 reply from Customer Care team - 4 months ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    Lvjarmom
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 November, 2025Verified purchase

    Dissppointed

    I recieved 1 that leaked all over and into ox was not packaged well
    Tammatha
    cleans effectively: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    11 November, 2025Verified purchase

    (no review title)

    love it
    1 reply from Customer Care team - 4 months ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    marta
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 November, 2025Verified purchase

    (no review title)

    Smells so good!
    1 reply from Customer Care team - 4 months ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    olivia
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 November, 2025Verified purchase

    (no review title)

    It spilled it needs better packaging
    Elisa
    cleans effectively: 2 out of 5
    quality: 2 out of 5
    scent: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 November, 2025Verified purchase

    (no review title)

    I like everything target do
    Heatlina
    2 guests found this review helpful. Did you?

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