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Kristin Ess Sulfate Free Purple Shampoo, Tones Brassiness for Blonde + Brunette Hair - 10 fl oz: Paraben-Free Formula - 2 of 4Kristin Ess Sulfate Free Purple Shampoo, Tones Brassiness for Blonde + Brunette Hair - 10 fl oz: Paraben-Free Formula - 3 of 4Kristin Ess Sulfate Free Purple Shampoo, Tones Brassiness for Blonde + Brunette Hair - 10 fl oz: Paraben-Free Formula - 4 of 4
Kristin Ess Sulfate Free Purple Shampoo, Tones Brassiness for Blonde + Brunette Hair - 10 fl oz: Paraben-Free Formula - 1 of 4

Kristin Ess Sulfate Free Purple Shampoo, Tones Brassiness for Blonde + Brunette Hair - 10 fl oz: Paraben-Free Formula

$11.99 ($1.20/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • ultra-violet pigment
  • brass reducing
  • intense toning
  • shine restoring
  • sulfate-free

Description

I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.

Toning time!

How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).
4. Rinse well and follow with conditioner or a hydrating mask.

Tip: Once your hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo + condition well.

Contains Zip-Up Technology™, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.

cruelty free | color + keratin safe
free of sulfates, parabens, phthalates, silicones, gluten + drying alcohols

PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.

Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.

Due to packaging updates, packaging may vary.

This product features our Signature fragrance with notes of ambrette seed, magnolia, pear water, night violet, orris butter. new caledonia sandalwood + white amber.
Scent: Pear, Sandalwood, Magnolia, Amber
Hair Type: Dry
Health Facts: Sulfate-Free, Silicone-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Aluminum-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Recommended Use: Weekly
Beauty Purpose: Tone Correction
Net weight: 10 fl oz (US)
Features: Rinse-Off
TCIN: 52567229
UPC: 840797112193
Item Number (DPCI): 063-00-3716
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua/eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, acrylates copolymer, sodium chloride, fragrance (parfum), phenoxyethanol, sodium methyl cocoyl taurate, caprylyl glycol, peg-12 dimethicone, glycerin, sodium hydroxide, citric acid, ethylhexylglycerin, polyquaternium-73, disodium edta, panthenol, guar hydroxypropyltrimonium chloride, peg-12 allyl ether, peg-12, coconut acid, cetearamidoethyldiethonium succinoyl hydrolyzed pea protein, caprylic/capric triglyceride, tocopherol, chamomilla recutita (matricaria) flower extract, helianthus annuus (sunflower) seed oil, mangifera indica (mango) seed butter, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, sodium benzoate, coco-glucoside, algin, carrageenan, chitosan, sorbitan oleate, xanthan gum, ext. violet 2 (ci 60730), basic red 51.

Allergens & Warnings:

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY PATCH TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. WARNING: FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. DO NOT USE ON IRRITATED OR SENSITIVE SCALPS. DISCONTINUE USE IF IRRITATION OCCURS. KEEP OUT OF REACH OF CHILDREN. AVOID CONTACT WITH HOUSEHOLD SURFACES AND FABRICS TO PREVENT STAINING. IF CONTACT OCCURS, CLEAN UP IMMEDIATELY. WASH HANDS THOROUGHLY AFTER EACH USE. SUNBURN ALERT: THIS PRODUCT CONTAINS AN ALPHA HYDROXY ACID (AHA) THAT MAY INCREASE YOUR SKIN'S SENSITIVITY TO THE SUN AND PARTICULARLY THE POSSIBILITY OF SUNBURN. USE A SUNSCREEN, WEAR PROTECTIVE CLOTHING, AND LIMIT SUN EXPOSURE WHILE USING THIS PRODUCT AND FOR A WEEK AFTERWARDS. Do not use this product if you experience any burning, redness, swelling or itching.

Shipping details

Estimated ship dimensions: 2.07 inches length x 2.14 inches width x 6.64 inches height
Estimated ship weight: 0.73 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo is designed for toning blonde and brunette hair by reducing brassiness and enhancing color.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What are the key benefits of using this shampoo?

submitted by AI Shopping Assistant - 1 month ago
  • A: Benefits include intense toning, shine restoration, and a sulfate-free, cruelty-free formula.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How often should I use this purple shampoo?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is recommended to use this shampoo weekly for optimal toning results.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What types of hair can this shampoo be used on?

submitted by AI Shopping Assistant - 1 month ago
  • A: This shampoo is suitable for all hair types, including both natural and color-treated hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What scent does this shampoo have?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo features a signature fragrance with notes of sandalwood, pear, magnolia, and amber.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: One of my kids got purple highlights and the other got blonde, would this work for both?

submitted by CardinalMom - 6 months ago
  • A: Hey Cardinal Mom, Great question! Yes, you can use the Kristin Ess Sulfate Free Purple Shampoo for the purple highlights and the blonde hair. It will help reduce brass and provide intense toning! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: My hair is coppery colored, would it make it look light brown?

submitted by Polly - 1 year ago
  • A: Hey Polly, Great question! Using the purple shampoo on copper hair might slightly cool down warm tones and reduce brassiness, but it won't drastically change the color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: I just got my roots bleached I have platinum blonde hair. got it done tonight. she made them to Golden what can I use to make it lighter and not golden

submitted by Anna - 3 years ago
  • A: Hey Anna, The Kristin Ess The One Purple Shampoo Toning can be great to use to cut that brassiness. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Hi, our shower stall stained purple because we didn't clean it off well enough. How can we remove the stains. It is either an acrylic or fiberglass. Is the purple component ammonia based or what?

submitted by CAJ - 4 years ago
  • A: Happy to help! We can assure you that while this is very uncommon, our purple shampoo is a highly pigmented formula and it's possible for the tone to transfer to porous surfaces. We recommend trying Isopropyl alcohol or Baking Soda to remove the surface stains.

    submitted byManufacturer - 4 years ago
    Brand expert

Q: Is this Shampoo and Conditioner Hypoallergenic?

submitted by JAN - 4 years ago
  • A: Hi Jan! This shampoo is not hypoallergenic. Hope this helps!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Additional product information and recommendations

4.0 out of 5 stars with 1043 reviews
effectiveness: 3.5 out of 5
quality: 3.35 out of 5
value: 3.46 out of 5
57% would recommend
400 recommendations
1 out of 5 stars
9 March, 2026Verified purchase

(no review title)

this shampoo completely ruined my hair. it stained pieces purple after only leaving it sit for two minutes. i brushed it and the purple pieces broke off. doesn’t even make it less brassy either.
ava
1 guest found this review helpful. Did you?
5 out of 5 stars
4 March, 2026Verified purchase

(no review title)

Good shampoo for my teenager.
Amen07
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026Verified purchase

Perfect color w 2 root applications & hairdryer!!

wasnt sure based on reviews but everyones hair and application is different. i chose to trust the happy outcomes. Read to end I address a few things but it came out perfect. Im a 59 yr old grandma to 10 and like my hair silver platinum, im slowly getting my grandmas white hair but until then I have to do it. lol. So, my naturally mousy w grays hair has been lifted lightest blonde past yellow but had some root area brassy "orange" which we all know is uglybwhen youre trying for platinum. The first time i put it on making sure to saturate about 4 inches from scalp down and I used a purple conditioner for the lengths. left on at least 5 minutes (directions say 2 min) some reviews warn about leaving it too long or it goes purple. I rinsed it, still had about 3 inches of yellowy roots. UGH. everything else was toned nicely. my first thought was it was being returned as im trying to tone the roots!! :(. BUT i decided that nothing else i had used including toners was bringing me back to my silver platinum so this time, immediately after the first try, I used a color brush to paint it on exactly where i wanted it and thick.... top of head, crown, base of neck. left it on for another 5 minutes. im one of those that doesnt mind a hint of purple because it usually fades for me in my next wash. so i rinsed it again and it was much better but still didnt look even or what i wanted... slightly yellow roots AND i had ONE small 1/4 wide and 3" long section in my bangs that was purple (sigh) so i pushed on and washed that with salicylic shampoo and that helped. still disappointed i remembered my daughter always saying "DRY IT , ITS GOING TO LOOK DIFFERENT". ANDDD 'Get away from the bathroom light to natural light'. so, i dried it and holy heck IT WORKED!! Its EXACTLY the color i used to have that ive been struggling to get back for 2.5 years after a botched job!! and w this color I got compliments everyday from ppl of all walks of life!! So happy i gave it a go and gave it a 2nd chance. i plan to keep it on hand from now on! (ive tried at least 15 different ones over the years and this is much more pigmented). for stained hands i used a salicylic face wash my granddaughter has in my bathroom. took it right off. hope this helps! dont give up! :)
AutumnLeafSeeker
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase

(no review title)

Leaves my hair soft. Has a fairly strong scent to it. I don’t mind it.
Debbie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase

Serious Purple Power

This is a very pigmented purple shampoo. I’ve used L’Oréal’s purple shampoo for years, and I often felt like it stained my bathroom walls better than it toned my hair. But the Kristen Ess shampoo is a different story. It can stain your fingers if you’re not careful, but it does an excellent job of actually toning my highlighted hair. I feel like it makes it brighter and blonder the more I use it!
SpookyMoo
effectiveness: 5 out of 5
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase

Really purple too soon to tell if it works

This was really very purple, only used once and didn’t see much difference
Sarita
effectiveness: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
16 December, 2025Verified purchase

Purple but drying

The purple is super deep and dark which brightens so so well, but it makes my already damaged and dry hair even more dry and fragile. I always have to use a super heavy conditioner with it so I’ll be looking for something else
Mikaela
effectiveness: 4 out of 5
quality: 2 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
10 December, 2025Verified purchase

Recommend

So far liking this product which can be used by blonde or brunette and hard to find a formula for the latter. Paired with the extra gentle conditioner for lightweight result. Good products!
target shopper
4 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase

It works

Works well on my grey hair, I wish it wasn’t quite so perfumed.
Momcat
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
28 November, 2025Verified purchase

Best purple hair products

The only purple shampoo & conditioner I use! I’ve tried others but always ended up throwing others away. This does not dry out my hair, or make it purple. It does what it is supposed to do and not let my hair turn brassy!
jopawo
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase

LOVE LOVE LOVE

I love this HIGHLY PIGMENTED purple shampoo. Always gives my blonde a pick me up between bleach + toner. To those complaining that it turned their LIGH BLONDE hair purple, I’m sorry but what did you expect? Do your research or just use common sense when the product comes out deep deep purple, that’s your clue
LoveMyBlondes
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase

Purple Shampoo

Hi there, here’s another one for ya! I have been longing for a purple shampoo just like this one. One that does not over dry, one that actually works taking out literally ALL brass/yellow/orange color out of my bleached blonde hair. Side Note: use this purple shampoo as recommended & then use either her Burgundy bottle of Peptide Restore right after & you won’t have any shade of purple hair after. I love how her shampoos go a long way. Meaning a little, goes a long way with each wash with just a little bit in your palm; & too, my hair always feels so clean & just so loved. Once again, yours truly ;)
BrittanyV
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase

Works well but, pricey

Works well on bleached hair. Tones well. I do wish it wasn’t quite so pricey. I’m not sure it works any better than the cheap products. It’s also quite drying
Nnnn
effectiveness: 4 out of 5
quality: 4 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
13 August, 2025
originally posted on influenster.com
Image

Keeps blonde tones bright and brass-free while lea

The Kristin Ess Hair Purple Shampoo in the 1L size is fantastic value for money. The packaging is sleek and sturdy, perfect for the shower. It tones down brassiness effectively without overly drying my hair. The scent is fresh but not overpowering, and my hair feels smoother and more manageable after each wash. Great choice for maintaining cool tones between salon visits.
lizas53_9817
1 guest found this review helpful. Did you?
5 out of 5 stars
5 August, 2025
originally posted on influenster.com
Image

Tones brassiness fast!

This purple shampoo really works! 💜 After just one use, my hair looked cooler and brighter. Doesn’t dry my hair out, and the bottle lasts a while. Great pick for busy moms with color-treated hair! ✨
samiylenkoo_4068
1 guest found this review helpful. Did you?
4 out of 5 stars
17 July, 2025
originally posted on influenster.com
Image

Affordable and a must have for blondies!

Amazing purple shampoo for my blondies! Helps neutralize those unwanted yellow tones that eventually occur after time! It’s affordable and a must have if you can’t stand warmth and need some assistance until your next hair apt
karaincali623_9485
2 guests found this review helpful. Did you?
4 out of 5 stars
8 July, 2025
originally posted on influenster.com
Image

Kristin Ess Purple Shampoo

I love this product. It’s the only purple shampoo that actually makes my blonde hair less yellow. It’s a little on the price your side, but you get so much for the price plus the pump is an extra point
KileyT
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025Verified purchase

This stuff rocks!

I was curious if Kristen Ess made a good blonde product and I’m so happy I tried it because it made my blonde icy!
Jo_Elise
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2025Verified purchase

Love!

Leaves my hair, soft, manageable, and definitely takes away the brass!
Julsfit
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2025Verified purchase

good

love this conditioner, makes my blode look better and also super smooth!
xraytech
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

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