Kristin Ess Sulfate Free Purple Shampoo, Tones Brassiness for Blonde + Brunette Hair - 10 fl oz: Paraben-Free Formula
$11.99 ($1.20/fluid ounce)
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Guests are saying
The product has received mixed feedback from guests, with some praising its ability to tone blonde hair effectively while others report negative experiences such as dryness and unwanted color changes. Many guests appreciate the pleasant scent and the product's strong pigmentation, which can brighten hair. However, concerns about hair health and the potential for staining have been noted. Overall, it seems to work well for some but may not suit everyone, especially those with damaged hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 1057 reviews
effectiveness: 3.45 out of 5
quality: 3.31 out of 5
value: 3.41 out of 5
57% would recommend
408 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
10 June, 2026Verified purchase
Straw hair
My hair feels like straw after using this. It's so drying. I will not be using this again, it's awful.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2026Verified purchase
(no review title)
I wanted to like this and I only got it because my Target was out of the Saltair purple shampoo. However the two times I have used it I have had a decent amount of hair fall out and I’m not talking like a strand here and there, I would describe it almost as small chunks.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 May, 2026Verified purchase
Purple shampoo
Some days I think this works great to tone my highlighted blonde hair and other times I think it does nothing. I use it about once a week, leave on 5-7 minutes. But it smells great so there’s that. Wouldn’t repurchase so take that for what it’s worth.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 May, 2026Verified purchase
(no review title)
Did not tone down my hair. Hopefully can return
1 out of 5 stars
Thumbs down graphic, would not recommend
14 May, 2026Verified purchase
Tones To The Detriment Of Hair
Highlighted fine hair was a damaged dry mess after one use. Bleached hair is porous no matter what, so I mixed with my high end moisturizing shampoo per instructions to be safe. Even after conditioning with a rinse out and leave in conditioner, could barely get a comb thru it. Added hydrating oil to styling product and still the texture and appearance feels altered to the negative. Did tone yellow tones but certainly not worth it to hair health. Awful.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 April, 2026Verified purchase
horrible
made my hair soooo dry and brittle, i have curly hair and i straighten it all the time. never has my hair ever felt this dead after a shower..
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase
Perfect purple shampoo
Amazing! My hair feels so clean after using this brand (I’ve used the purple and the clarifying and swear by both) . Works great at fighting brass
5 out of 5 stars
11 April, 2026Verified purchase
(no review title)
Love this conditioner! Helps to keep my hair from looking brassy.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 April, 2026Verified purchase
Drys hair out and makes it feel matted and tangly
So horrible. I like to use sulfate free items because it's generally better for your hair, but this includes an ingredient called olefin sulfonate that I just learned is just as bad for your hair. I've been using this purple shampoo for a while now and I kept wondering why it felt so dry and matted after every wash, and that's why. I only use it once every week or so but I am going to stop using it because it makes my hair feel so horrible
1 out of 5 stars
9 March, 2026Verified purchase
(no review title)
this shampoo completely ruined my hair. it stained pieces purple after only leaving it sit for two minutes. i brushed it and the purple pieces broke off. doesn’t even make it less brassy either.
5 out of 5 stars
4 March, 2026Verified purchase
(no review title)
Good shampoo for my teenager.
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026Verified purchase
Perfect color w 2 root applications & hairdryer!!
wasnt sure based on reviews but everyones hair and application is different. i chose to trust the happy outcomes. Read to end I address a few things but it came out perfect. Im a 59 yr old grandma to 10 and like my hair silver platinum, im slowly getting my grandmas white hair but until then I have to do it. lol. So, my naturally mousy w grays hair has been lifted lightest blonde past yellow but had some root area brassy "orange" which we all know is uglybwhen youre trying for platinum. The first time i put it on making sure to saturate about 4 inches from scalp down and I used a purple conditioner for the lengths. left on at least 5 minutes (directions say 2 min) some reviews warn about leaving it too long or it goes purple. I rinsed it, still had about 3 inches of yellowy roots. UGH. everything else was toned nicely. my first thought was it was being returned as im trying to tone the roots!! :(. BUT i decided that nothing else i had used including toners was bringing me back to my silver platinum so this time, immediately after the first try, I used a color brush to paint it on exactly where i wanted it and thick.... top of head, crown, base of neck. left it on for another 5 minutes. im one of those that doesnt mind a hint of purple because it usually fades for me in my next wash. so i rinsed it again and it was much better but still didnt look even or what i wanted... slightly yellow roots AND i had ONE small 1/4 wide and 3" long section in my bangs that was purple (sigh) so i pushed on and washed that with salicylic shampoo and that helped. still disappointed i remembered my daughter always saying "DRY IT , ITS GOING TO LOOK DIFFERENT". ANDDD 'Get away from the bathroom light to natural light'. so, i dried it and holy heck IT WORKED!! Its EXACTLY the color i used to have that ive been struggling to get back for 2.5 years after a botched job!! and w this color I got compliments everyday from ppl of all walks of life!! So happy i gave it a go and gave it a 2nd chance. i plan to keep it on hand from now on! (ive tried at least 15 different ones over the years and this is much more pigmented). for stained hands i used a salicylic face wash my granddaughter has in my bathroom. took it right off. hope this helps! dont give up! :)
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
(no review title)
Leaves my hair soft. Has a fairly strong scent to it. I don’t mind it.
4 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
Serious Purple Power
This is a very pigmented purple shampoo. I’ve used L’Oréal’s purple shampoo for years, and I often felt like it stained my bathroom walls better than it toned my hair. But the Kristen Ess shampoo is a different story. It can stain your fingers if you’re not careful, but it does an excellent job of actually toning my highlighted hair. I feel like it makes it brighter and blonder the more I use it!
4 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
Really purple too soon to tell if it works
This was really very purple, only used once and didn’t see much difference
3 out of 5 stars
Thumbs down graphic, would not recommend
16 December, 2025Verified purchase
Purple but drying
The purple is super deep and dark which brightens so so well, but it makes my already damaged and dry hair even more dry and fragile. I always have to use a super heavy conditioner with it so I’ll be looking for something else
5 out of 5 stars
10 December, 2025Verified purchase
Recommend
So far liking this product which can be used by blonde or brunette and hard to find a formula for the latter. Paired with the extra gentle conditioner for lightweight result. Good products!
4 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
It works
Works well on my grey hair, I wish it wasn’t quite so perfumed.
5 out of 5 stars
28 November, 2025Verified purchase
Best purple hair products
The only purple shampoo & conditioner I use! I’ve tried others but always ended up throwing others away. This does not dry out my hair, or make it purple. It does what it is supposed to do and not let my hair turn brassy!
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
LOVE LOVE LOVE
I love this HIGHLY PIGMENTED purple shampoo. Always gives my blonde a pick me up between bleach + toner. To those complaining that it turned their LIGH BLONDE hair purple, I’m sorry but what did you expect? Do your research or just use common sense when the product comes out deep deep purple, that’s your clue