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Hask Keratin Protein Smoothing Shampoo - 12 fl oz: For Dry Hair, Daily Use, Gel Form, Sulfate-Free - 2 of 4Hask Keratin Protein Smoothing Shampoo - 12 fl oz: For Dry Hair, Daily Use, Gel Form, Sulfate-Free - 3 of 4Hask Keratin Protein Smoothing Shampoo - 12 fl oz: For Dry Hair, Daily Use, Gel Form, Sulfate-Free - 4 of 4
Hask Keratin Protein Smoothing Shampoo - 12 fl oz: For Dry Hair, Daily Use, Gel Form, Sulfate-Free - 1 of 4

Hask Keratin Protein Smoothing Shampoo - 12 fl oz: For Dry Hair, Daily Use, Gel Form, Sulfate-Free

$4.79 ($0.40/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • Unruly or frizzy hair
  • Cleanses and smooths
  • Defrizzes and soften unruly strands
  • Adds incredible shine
  • Keratin repairs, strengthens and smoothes the hair shaft, minimizing frizz and adding brilliant shine
  • Jojoba Seed Oil is rich in vitamins and minerals to help nourish and seal in shine
  • Fragrance: Fruity

Description

Infused with keratin to help reduce frizz, this shampoo leaves unruly hair feeling smooth and revitalized with incredible shine.

Free of sulfates, parabens, phthalates, silicone, gluten, drying alcohol and artificial colors. Cruelty free and color-safe.

HASK stands for Hair And Skin Kindness. All formulas are thoughtfully blended with clean ingredients and infused with natural extracts that repair and nourish your hair and skin.

Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), cap is made from 50% post-consumer recycled content (PCR).
Scent: Fruit
Hair Type: Dry
Health Facts: Dye-Free, Nonylphenol Ethoxylate Free, Ethyl Alcohol-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Formaldehyde Donor-Free, Sulfate-Free, Gluten-Free, Propylparaben-Free, Formaldehyde-Free, Mineral Oil-Free, Contains Keratin, Silicone-Free, Butylparaben-Free
Product Warning: Eye irritant
Product Form: Gel
Sustainability Claims: Recyclable, Not Tested on Animals, Cruelty-Free, Contains Recycled Content
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Damage Repair, Softening, Smoothing, Shine Enhancing
Net weight: 12 fl oz (US)
Features: Rinse-Off
TCIN: 75563448
UPC: 071164343173
Item Number (DPCI): 063-00-1758
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, sodium c14-16 olefin sulfonate, cocamide mipa, sodium chloride, cocamidopropyl betaine, glycerin, keratin amino acids, simmondsia chinensis (jojoba) seed oil, cocos nucifera (coconut) oil, panthenol, polyquaternium-10, polyquaternium-7, polyquaternium-39, dicaprylyl ether, decyl glucoside, glyceryl oleate, leuconostoc/radish root ferment filtrate, glycol distearate, citric acid, sodium salicylate, sodium benzoate, trisodium ethylenediamine disuccinate, isopropanolamine, sodium hydroxide, benzoic acid, fragrance, hexyl cinnamal

Allergens & Warnings:

CAUTION: AVOID CONTACT WITH EYES. IF PRODUCT GETS INTO THE EYES, RINSE WELL WITH WATER IMMEDIATELY.

Shipping details

Estimated ship dimensions: 1.97 inches length x 2.01 inches width x 7.84 inches height
Estimated ship weight: 0.92 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the primary scent of the shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo has a fruity fragrance, making it pleasant to use.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this product contain any harmful ingredients?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, it is free from sulfates, parabens, phthalates, silicones, and other harmful substances.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key benefit does keratin provide in this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: Keratin helps repair, strengthen, and smooth the hair shaft, reducing frizz and enhancing shine.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How is this shampoo positioned in terms of animal testing?

submitted by AI Shopping Assistant - 3 months ago

  • A: It is cruelty-free, meaning it is not tested on animals and adheres to ethical standards.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo suitable for all hair types?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is formulated for all hair types, including coarse and dry hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: I'm not seeing where you can chat with a virtual beauty consultant

submitted by LL - 3 years ago

  • A: Hey LL, Oh no! We do apologize for this inconvenience. Our "Chat with a Virtual Beauty Consultant" should appear on the bottom right of every Target beauty product page. In the meantime, You can text "BeautyChat" to +1 (201) 581-0104. to reach us as well! Thank you for this feedback, we will pass this along to our team.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: can read the label if ingredients. can you provide it?

submitted by LL - 3 years ago

  • A: Hey LL, Great question! Here are the Ingredients: Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamide Mipa, Sodium Chloride, Cocamidopropyl Betaine, Glycerin, Glycol Distearate, Parfum/Fragrance, Keratin Amino Acids, Keratin, Hydrolyzed Keratin, Hydrolyzed Collagen, Cocoyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Panthenol, Polyquaternium-10, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Polyquaternium-55, Polyquaternium-7, Magnesium Chloride, Benzoic Acid, Magnesium Nitrate, Sodium Benzoate, Sodium Acetate, Caprylyl Glycol, Isopropanolamine, Leuconostoc/Radish Root Ferment Filtrate, Potassium Sorbate, Sodium Hydroxide, Hexyl Cinnamal, Linalool. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Is this good for type 2a hair?

submitted by Claire - 4 years ago

  • A: Hello Claire, the Hask Keratin Protein Smoothing Shampoo is great for all hair types, especially coarse and dry hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page :)

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
See all questions (8)

Additional product information and recommendations

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Guests are saying

This shampoo is highly praised for its ability to leave hair feeling soft, smooth, and shiny while effectively reducing frizz. Guests appreciate its pleasant scent and the lightweight formula that doesn't weigh down hair. The product lathers well, making it easy to use, and the packaging is both attractive and functional. Many guests noted improvements in hair manageability and overall health after just a few uses, making it a worthwhile investment for anyone seeking a quality hair care solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 434 reviews
    effectiveness: 4.05 out of 5
    quality: 3.97 out of 5
    value: 4.07 out of 5
    82% would recommend
    47 recommendations
    3 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    Very decent smoothing

    [This review was collected as part of a promotion.] This has a thick and creamy texture that lathers well into creamy foam. It’s not too much foam, but a good amount that costs the scalp without being too drying. It spreads quite easily. It helped smooth my hair but of course, the shampoo alone is not enough to completely smooths and detangles. My hair feels soft and smooth afterwards. My scalp didn’t feel stripped and dry. Overall a decent shampoo, but people with chemically processed and treated hair will need more to maintain hair health.
    ChauB
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on influenster.com
    Image

    Loved

    [This review was collected as part of a promotion.] This smells sooo good and lathers very well! The packaging gives very simple but so cute and sturdy. I would definitely purchase more of their products!
    NaTroyaH
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 March, 2026Verified purchase

    So glad I purchase this product

    Excellent Product worth the price will continue to purchase.
    Luz
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Makes me feel good and smells amazing

    [This review was collected as part of a promotion.] Okay ive had a few weeks trying the product out and im loving it! My hair feels soo clean and soft after. I’ve noticed less frizz at the too of my head. It smells AMAZING i cant get enough! It lathers sooo nicely and my hair is just shining!
    BrendaR
    Did you find this review helpful?
    3 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    Just ok

    [This review was collected as part of a promotion.] Heavier cream base product, durable container that it comes in. Gave me good volume on my roots. Made my hair feel clean with some shine. I think this product is a little heavier for thin haired girlies
    1 reply from HASK team - 7 days ago
    Hi there, thank you for sharing your review! We are happy to hear that you enjoyed the creamy texture and that the shampoo provided great volume and shine for your hair. We also appreciate your note about it being a bit heavier; since our Keratin Protein line is designed to provide intense smoothing and frizz control, it can definitely feel a bit rich for those with finer hair types. Your feedback is very helpful, and we’ll be sure to pass it along to our team!
    KatieF
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] This shampoo made my hair feel so much more smoother. You could definitely see the shine in my hair after just one use. It lathers so well and is easy to rinse out.
    RenishaV
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    Wow!

    [This review was collected as part of a promotion.] Literally makes my hair feel so clean and smells amazing! I don’t have enough good things to say abt this it’s really good definitely felt like my frizz was way less than normal!
    DestinyB
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on influenster.com
    Image

    Less frizzy

    [This review was collected as part of a promotion.] Leaves my hair really soft without weighting it down. Lather is nice and rinses clean. After a few washes I felt my hair was softer, less frizzy and easier to manage. It has a light fresh scent that’s not overpowering.
    VedhaP
    Did you find this review helpful?
    4 out of 5 stars
    15 February, 2026
    originally posted on influenster.com
    Image

    good

    [This review was collected as part of a promotion.] this shampoo smells nice and lathers great. you can smell it even after rinsing which i love. i’d recommend if you’re looking to try something new
    XianeG
    Did you find this review helpful?
    4 out of 5 stars
    14 February, 2026
    originally posted on influenster.com
    Image

    A good shampoo at an affordable price

    [This review was collected as part of a promotion.] I love how well it lathers up with just a little bit of product. I also enjoy the scent and my hair feel nice and soft after I rinse it. Also I love how sleek the packaging is.
    JenniferL
    Did you find this review helpful?
    2 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    Not for me.

    [This review was collected as part of a promotion.] I really loved the smell of this shampoo, it’s fresh and pleasant, it’s easy to wash off, and the pink bottle is super cute. However it made my hair feel dry after washing, so unfortunately it didn’t work for my hair type. I wouldn’t use it again.
    1 reply from HASK team - 6 days ago
    Hi there, thank you for your feedback! We’re so glad you enjoyed the fresh scent and the "pink bottle" design of our Smooth + Keratin & Jojoba Oil Shampoo. We’re sorry to hear it left your hair feeling dry. While Keratin is great for strengthening, some hair types—especially those needing intense moisture—can find it a bit too protein-heavy. We really appreciate you giving us a try!
    zaynabc3_6995
    Did you find this review helpful?
    3 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    Good overall product

    [This review was collected as part of a promotion.] This product worked pretty well for me. My hair is strong, shiny, and smooth. It smells great, but I don’t notice that it’s overpowering when I get out of the shower. The packaging makes it easy to use all of the product and the design is nice. It lathers up pretty well. The only complaint I have is that my scalp seemed a little dryer while using this, but the weather also has been cooler so that could definitely contribute. Overall I would recommend as it’s a good product for the price.
    1 reply from HASK team - 6 days ago
    Hi there, thank you for the detailed feedback! We’re so glad to hear the Smooth + Keratin & Jojoba Oil Shampoo left your hair strong, shiny, and smooth. We appreciate the note about your scalp! While cooler weather can definitely play a role, you might try following up with one of our scalp treatments or alternating with a more hydrating formula during the winter months to help with that dryness. We’re happy you enjoyed the scent and the packaging!
    katescollectshobbie_3440
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on influenster.com
    Image

    Love this shampoo

    [This review was collected as part of a promotion.] This is the perfect shampoo to maintain a sleek hairstyle! It smells so yummy and it feels so lightweight and very easy to wash! It has a silky texture that cleans deeply any residue of dry shampoo or any cream. Also I noticed I got some volume after drying my hair, improving my daily look!
    goldengirl1_8383
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    Mmmmhhhmmmm

    [This review was collected as part of a promotion.] I’ve been using this for about two weeks now, I love the scent the way it makes my hair feel after using. And the way it keeps my hair from getting oily faster like leasing other shampoos I have used, it has a good set of ingredients that don’t have the bad ones you try to veer from. I love the cute little bottle and it’s easy to use I personally would buy this again and think it’s worth the money
    beautybyjennm_4184
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Smoothing

    [This review was collected as part of a promotion.] I found this shampoo to live up to its claims - my hair has been frizz free and much smoother after use. In the winter especially, I end up with frizz and crazy hair some days due to the dryness. I noticed a positive difference when using this shampoo from Hask. The bottle is easy to push open and pour product from. It was also easy to hold the in shower without dropping.
    bripico_6635
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on influenster.com
    Image

    Love it, so good!

    [This review was collected as part of a promotion.] Using this shampoo has been amazing. It smells amazing, leaves my hair feeling smooth, and ive noticed less frizz. I also love that this shampoo doesn't feel too heavy.
    OrianaJ
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Love it 😍

    [This review was collected as part of a promotion.] The best shampoo I ever tried. First of all it made my hair so soft and it smelled so good!! And I knew there was healthy ingredients in this shampoo no harsh chemicals. I will love to use this so often
    Mimi M
    Did you find this review helpful?
    4 out of 5 stars
    5 February, 2026
    originally posted on influenster.com
    Image

    Peachy clean

    [This review was collected as part of a promotion.] Love the peach scent from This product. It leaves the hair feeling clean but stripped of all its oils that I still want to have in my hair! The bottle is easy to grip in water.
    CarmenM
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on influenster.com
    Image

    Love it!

    [This review was collected as part of a promotion.] This shampoo was great! Or helps with frizz and also to add shine! It’s really nice and I like the way it smells. I recommend it and I think it’s great that it’s also affordable! Thanks Influenster!
    mysticwishes_104
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on influenster.com
    Image

    Great shampoo

    [This review was collected as part of a promotion.] A little goes a long way with this product because it lathers so well. It smells really good and left my hair feeling soft. I did see noticeably less frizz.
    Did you find this review helpful?

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