Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz
$13.99 ($0.61/fluid ounce)See 1 deal for this item
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$13.99($0.61/fluid ounce)
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 1726 ratings
$13.99($0.61/fluid ounce)
$15 Target GiftCard with $50 household items purchase
4.5 out of 5 stars with 1851 ratings
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$15 Target GiftCard with $50 household items purchase
4.3 out of 5 stars with 1103 ratings
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4.6 out of 5 stars with 4661 ratings
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4.5 out of 5 stars with 795 ratings
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$13.99($0.61/fluid ounce)
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 1726 ratings
$13.99($0.61/fluid ounce)
$15 Target GiftCard with $50 household items purchase
4.5 out of 5 stars with 1851 ratings
$12.99 - $18.99
$15 Target GiftCard with $50 household items purchase
4.3 out of 5 stars with 1103 ratings
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4.7 out of 5 stars with 3026 ratings
$3.79 - $7.99
$15 Target GiftCard with $50 household items purchase
4.7 out of 5 stars with 3026 ratings
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4.7 out of 5 stars with 3894 ratings
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4.5 out of 5 stars with 795 ratings
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4.5 out of 5 stars with 1979 reviews
cleans effectively: 4.37 out of 5
quality: 4.11 out of 5
scent: 4.4 out of 5
value: 4 out of 5
75% would recommend
218 recommendations
5 out of 5 stars
30 March, 2026
originally posted on influenster.com

Amazing cleaning power with a natural rose scent a
I loved this ultra-concentrated laundry detergent. The quality is excellent, and the results on my clothes are noticeable from the first wash; it removes stains without damaging the fabric. The application is very easy thanks to the "Easy Dose" technology, which prevents waste. Additionally, the packaging is compact and eco-friendly. The durability of the rose scent is soft and pleasant, not artificial at all
1 out of 5 stars
29 March, 2026Verified purchase
(no review title)
The new green cap with marble inside make dispensing a challenge
1 reply from Seventh Generation team - 4 days ago
Hi Granola, We're disappointed to hear that our product Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID:54495532 so we can better understand your experience and work to improve.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
Perfect nontoxic product
As a nontoxic product user. I have bought so many types of nontoxic laundry detergents. And this one I have loved better than any other. I love how compact it is. And it actually gets the stains out of my daughter’s clothes! It works great! I don’t like scent, I got unscented, it doesn’t leave any weird smells or anything. It doesn’t fade clothes either.
3 out of 5 stars
23 March, 2026
originally posted on seventhgeneration.com
Soap: great; New caps don't work
We've used this for at least two years. But the last three bottles we've purchased the caps didn't work. I had to dig an old cap out of our trash and swap it out with the new one...the detergent works great, just be sure to keep your old caps until they figure out what's going wrong in the manufacturing process.....
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026Verified purchase
Green cap change= defective product
We have used this product for several years. We are a large family of multiple sensitive skin issues so we stick to what works. To my disappointment, the new green lids don’t work. Thank goodness I still have two lids from older bottles. I hope they change them back soon! I want to keep purchasing!
1 reply from Seventh Generation team - 11 days ago
Hi there, thanks for taking the time to share your experience with our team. We're truly sorry to hear that Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent wasn't the right fit for you, and please be assured that we've shared your comments with our team.
5 out of 5 stars
19 March, 2026
originally posted on seventhgeneration.com
Rose is the Best Scent!
I got this one on a whim a few months ago and I am SO in love with the Rose scent! I often opt for unscented detergents because most scented brands are grossly overpowering overpowering, but Seventh Generation knocked this one out of the park! The rose aroma is lovely and subtle. It makes me actually enjoy doing laundry! I just went to buy a new bottle and was bummed to see that this scent is no longer in stock. I hope Seventh Generation brings Rose back soon!
1 out of 5 stars
17 March, 2026Verified purchase
New packaging is defective
New green cap does not work. I dug my old bottle out of the recycling bin and swapped the caps. Fortunately it would thread onto the new bottle. Hope that helps someone.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026Verified purchase
New Green Cap is Terrible
New cap design does not work for easy dose as it did before
1 reply from Seventh Generation team - 12 days ago
Hi there, thanks for taking the time to share your experience with our team. We're truly sorry to hear that Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent wasn't the right fit for you, and please be assured that we've shared your comments with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase
New cap design is awful
The new green cap is awful. It doesn’t work. If they don’t change the design then I’ll have to change detergents.
1 reply from Seventh Generation team - 11 days ago
We're truly sorry to hear that the product was defective. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54286131 we’ll make sure to assist you promptly.
5 out of 5 stars
3 March, 2026
originally posted on seventhgeneration.com
Most gorgeous rose scent.
Please bring this scent (Rose) back. It is PERFECT and deserves a permanent spot on retailers’ shelves. (Please note I am a total snob about scents and this one is gorgeous.) Cleans well, too, which, of course, is VERY important. :-)
3 out of 5 stars
3 March, 2026Verified purchase
(no review title)
The new easy dose caps do not work properly. I have to squeeze the side of the bottle to almost “burp” the cap then it’ll come out as it’s supposed to. I didn’t have this issue with the previous easy dose caps but they have recently changed. I’m not sure it’s worth buying with the new cap
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
Defective caps make it unusable
The new east dose caps don’t work. I have to return two bottles because nothing but a tiny dribble will come out of the new green caps. I also get the fresh scent with green caps and they work, but the free and clear ones do not.
1 reply from Seventh Generation team - 13 days ago
Hi Amanda, we’re very sorry to hear about the trouble you’re experiencing with the new Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent green caps. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54413475), so we can address your concerns promptly.
4 out of 5 stars
25 February, 2026
originally posted on seventhgeneration.com
Easy dose does not work
I did a lot of research before choosing this product. I have only washed one load, and it seemed to be fine. On the second load, one squeeze of liquid detergent seemed to be more than I thought it should be. I measured and had squeezed 1/2 cup. The easy dose was supposed to squeeze out 2 teaspoons. So, if you buy this, you are going to have to figure out your own way of dispensing 2 teaspoons until the company redesigns the bottles.
1 out of 5 stars
22 February, 2026Verified purchase
(no review title)
After using this for a while I’m constantly having to rewatch items that didn’t get fully clean which has never been an issue with other detergents.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 February, 2026Verified purchase
New cap doesn't work
Like this product and appreciate that it’s fragrance free. However, the new green cap is terrible and doesn’t let out any product. I bought two and neither work. May have to buy something else until they fix the issue.
5 out of 5 stars
3 February, 2026
originally posted on influenster.com

Pleasant scent, clean ingredients, smaller footpri
This ultra concentrated laundry detergent does a fantastic job cleaning my clothing and leaves a pleasant, faint scent which I prefer. It comes in a smaller bottle and takes up less space in my laundry room. I've repurchased this detergent many times and will continue to do so.
5 out of 5 stars
Thumbs up graphic, would recommend
31 January, 2026Verified purchase
(no review title)
Gets any stains that my two year old makes out.
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
We love it
We like the ingredients and the bottle makes using the right amount easy. I like that it’s unscented. Great product. We just bought a couple more.
5 out of 5 stars
23 January, 2026
originally posted on influenster.com

I like it
I did try this product when it first came out and I really love the concept of the bottle, I like the size of it and I feel like it makes your clothes smell really good and I feel like the proportions are pretty good!
4 out of 5 stars
11 January, 2026
originally posted on influenster.com

Easy dosing cap!
I love the easy dose version of this laundry detergent! I prefer the sheets now, but when this was being used it was nice and didn’t make a huge mess.