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Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 2 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 3 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 4 of 4
Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 1 of 4

Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz

$13.99 ($0.61/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
  • Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
  • Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin

Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!

At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you're joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Unscented
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free, Hypoallergenic
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Biodegradable, Cruelty-Free, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 23.1 fl oz (US)
Number of uses: 66
TCIN: 76158733
UPC: 732913447053
Item Number (DPCI): 003-02-0582
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-based solvent), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent).

Shipping details

Estimated ship dimensions: 2.42 inches length x 3.7 inches width x 8.23 inches height
Estimated ship weight: 1.71 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this detergent produce the same amount of suds as extra laundry detergent? Can I add water to the concentrate when I initially put it in the soap dish?

submitted by careyanna - 5 years ago
  • A: Having used this laundry soap, I can tell you it works great and creates the same amount of suds as a traditional laundry detergent. The only difference is that you use a lot less of this detergent because it's much more concentrated (contains less water in the bottle). Instead of adding water to the concentrate when putting it in the soap dish in your machine, simply put less detergent in. When the small amount you use mixes with the water in the machine, it will create suds and clean clothes that way. Said differently, so you simply need to use less, which is great!

    submitted byTarget Shopper - 5 years ago
  • A: Hi there- Our laundry detergents are low-sudsing. That being said, water temperature definitely affects the amount of sudsing in your laundry. When using Seventh Generation laundry products, higher temperatures will result in increased sudsing. When using the Ultra Concentrated detergent, the automated dosing mechanism in the cap will dispense the proper amount of detergent (2 teaspoons) for a small-medium load. There is no need to dilute the formula.

    submitted bySeventh Generation - 5 years ago
    Brand expert
  • A: Thank you to the Brand Expert who said the proper amount of this ultra concentrated detergent is 2 tsp for a small - medium load! The automated dosing mechanism on the bottle I bought does not work.

    submitted byMichele - 4 days ago

Q: Does this contain 1,4 DIOXANE in any form?

submitted by Kalikara - 2 years ago
  • A: I’m curious why you don’t say “no “?

    submitted bycam - 1 year ago
  • A: Thanks for asking about our EasyDose Ultra Concentrated Free & Clear Laundry Detergent! Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps.

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Is this detergent safe for septic systems?

submitted by Jenny - 13 days ago
  • A: Hi Jenny, thank you for reaching out. We completely understand wanting to be sure before using it. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54415974), so we can address your concerns promptly.

    submitted bySeventh Generation - 9 days ago
    Brand expert

Q: Does this have as much of the enzymes and surfactants as EasyPour Ultra Power Plus Clean Scent? ... Ideally I want the maximum Power Plus stain removal, but fragrance free.

submitted by mit - 6 months ago
  • A: Hi Mit, we appreciate your inquiry about whether the fragrance free version delivers the same cleaning strength, enzyme load, and surfactant effectiveness as the scented Ultra Power Plus version. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (52908747), so we can address your concerns promptly.

    submitted bySeventh Generation - 15 days ago
    Brand expert

Q: can you use with cold water

submitted by purex mountain breeze - 7 months ago
  • A: Thanks for your interest in our EasyDose Ultra Concentrated Laundry Detergent. Our laundry detergents are effective in cold, warm, and hot water washes. We suggest washing in cold water because it saves energy. We hope this helps!

    submitted bySeventh Generation - 7 months ago
    Brand expert

Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?

submitted by cr202 - 1 year ago
  • A: We’re sorry to hear this, the quality of our Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48873169.

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Where is the detergent made? From what I can see on the label it says USA or imported

submitted by rubik - 2 years ago
  • A: Thank you for asking. Unless otherwise stated specifically on the label, all of our products sold in the U.S. are manufactured in the United States.

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: What ingredients aren't listed? Why are they omitted?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Unilever products are in compliance with New York Environmental Conservation Law Article 37-0117 (ECL 37), a new state law that went into effect beginning January 1, 2023, to regulate maximum levels of 1,4-dioxane in certain personal care, beauty, and home care products. Seventh Generation products are compliant with New York’s new law - we hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Does this contain any 1,4 dioxane- a known carcinogen?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Will you explain what each ingredient is linked to as far as human health, marine life, and the environment?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Seventh Generation takes great care in its ingredients and our Easy Dose is EPA safer choice certified and 98% certified USDA biobased. Please see the safety data sheet found on our website for the ingredient information on our product. https://seventhgeneration.imagerelay.com/share/c18b0eade9f748e2bfe94327482a986b. We hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Additional product information and recommendations

4.5 out of 5 stars with 1979 reviews
cleans effectively: 4.37 out of 5
quality: 4.11 out of 5
scent: 4.4 out of 5
value: 4 out of 5
75% would recommend
218 recommendations
5 out of 5 stars
30 March, 2026
originally posted on influenster.com
Image

Amazing cleaning power with a natural rose scent a

I loved this ultra-concentrated laundry detergent. The quality is excellent, and the results on my clothes are noticeable from the first wash; it removes stains without damaging the fabric. The application is very easy thanks to the "Easy Dose" technology, which prevents waste. Additionally, the packaging is compact and eco-friendly. The durability of the rose scent is soft and pleasant, not artificial at all
MaritzaP
Did you find this review helpful?
1 out of 5 stars
29 March, 2026Verified purchase

(no review title)

The new green cap with marble inside make dispensing a challenge
1 reply from Seventh Generation team - 4 days ago
Hi Granola, We're disappointed to hear that our product Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID:54495532 so we can better understand your experience and work to improve.
Granola Mom
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase

Perfect nontoxic product

As a nontoxic product user. I have bought so many types of nontoxic laundry detergents. And this one I have loved better than any other. I love how compact it is. And it actually gets the stains out of my daughter’s clothes! It works great! I don’t like scent, I got unscented, it doesn’t leave any weird smells or anything. It doesn’t fade clothes either.
Vanessa
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
23 March, 2026
originally posted on seventhgeneration.com
Image

Soap: great; New caps don't work

We've used this for at least two years. But the last three bottles we've purchased the caps didn't work. I had to dig an old cap out of our trash and swap it out with the new one...the detergent works great, just be sure to keep your old caps until they figure out what's going wrong in the manufacturing process.....
srm81
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026Verified purchase

Green cap change= defective product

We have used this product for several years. We are a large family of multiple sensitive skin issues so we stick to what works. To my disappointment, the new green lids don’t work. Thank goodness I still have two lids from older bottles. I hope they change them back soon! I want to keep purchasing!
1 reply from Seventh Generation team - 11 days ago
Hi there, thanks for taking the time to share your experience with our team. We're truly sorry to hear that Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent wasn't the right fit for you, and please be assured that we've shared your comments with our team.
Chance
cleans effectively: 5 out of 5
quality: 1 out of 5
scent: 5 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
19 March, 2026
originally posted on seventhgeneration.com
Image

Rose is the Best Scent!

I got this one on a whim a few months ago and I am SO in love with the Rose scent! I often opt for unscented detergents because most scented brands are grossly overpowering overpowering, but Seventh Generation knocked this one out of the park! The rose aroma is lovely and subtle. It makes me actually enjoy doing laundry! I just went to buy a new bottle and was bummed to see that this scent is no longer in stock. I hope Seventh Generation brings Rose back soon!
Amanda J
1 guest found this review helpful. Did you?
1 out of 5 stars
17 March, 2026Verified purchase

New packaging is defective

New green cap does not work. I dug my old bottle out of the recycling bin and swapped the caps. Fortunately it would thread onto the new bottle. Hope that helps someone.
L
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026Verified purchase

New Green Cap is Terrible

New cap design does not work for easy dose as it did before
1 reply from Seventh Generation team - 12 days ago
Hi there, thanks for taking the time to share your experience with our team. We're truly sorry to hear that Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent wasn't the right fit for you, and please be assured that we've shared your comments with our team.
BringBackOldDesign
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase

New cap design is awful

The new green cap is awful. It doesn’t work. If they don’t change the design then I’ll have to change detergents.
1 reply from Seventh Generation team - 11 days ago
We're truly sorry to hear that the product was defective. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54286131 we’ll make sure to assist you promptly.
Chi383
4 guests found this review helpful. Did you?
5 out of 5 stars
3 March, 2026
originally posted on seventhgeneration.com
Image

Most gorgeous rose scent.

Please bring this scent (Rose) back. It is PERFECT and deserves a permanent spot on retailers’ shelves. (Please note I am a total snob about scents and this one is gorgeous.) Cleans well, too, which, of course, is VERY important. :-)
EasyDoseRoseLOL
3 guests found this review helpful. Did you?
3 out of 5 stars
3 March, 2026Verified purchase

(no review title)

The new easy dose caps do not work properly. I have to squeeze the side of the bottle to almost “burp” the cap then it’ll come out as it’s supposed to. I didn’t have this issue with the previous easy dose caps but they have recently changed. I’m not sure it’s worth buying with the new cap
Kerry
cleans effectively: 5 out of 5
quality: 3 out of 5
scent: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase

Defective caps make it unusable

The new east dose caps don’t work. I have to return two bottles because nothing but a tiny dribble will come out of the new green caps. I also get the fresh scent with green caps and they work, but the free and clear ones do not.
1 reply from Seventh Generation team - 13 days ago
Hi Amanda, we’re very sorry to hear about the trouble you’re experiencing with the new Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent green caps. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54413475), so we can address your concerns promptly.
Amanda
cleans effectively: 5 out of 5
quality: 1 out of 5
scent: 5 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?
4 out of 5 stars
25 February, 2026
originally posted on seventhgeneration.com
Image

Easy dose does not work

I did a lot of research before choosing this product. I have only washed one load, and it seemed to be fine. On the second load, one squeeze of liquid detergent seemed to be more than I thought it should be. I measured and had squeezed 1/2 cup. The easy dose was supposed to squeeze out 2 teaspoons. So, if you buy this, you are going to have to figure out your own way of dispensing 2 teaspoons until the company redesigns the bottles.
Ahew
4 guests found this review helpful. Did you?
1 out of 5 stars
22 February, 2026Verified purchase

(no review title)

After using this for a while I’m constantly having to rewatch items that didn’t get fully clean which has never been an issue with other detergents.
Emily
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
17 February, 2026Verified purchase

New cap doesn't work

Like this product and appreciate that it’s fragrance free. However, the new green cap is terrible and doesn’t let out any product. I bought two and neither work. May have to buy something else until they fix the issue.
ItchyTank
cleans effectively: 4 out of 5
quality: 3 out of 5
scent: 5 out of 5
value: 2 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
3 February, 2026
originally posted on influenster.com
Image

Pleasant scent, clean ingredients, smaller footpri

This ultra concentrated laundry detergent does a fantastic job cleaning my clothing and leaves a pleasant, faint scent which I prefer. It comes in a smaller bottle and takes up less space in my laundry room. I've repurchased this detergent many times and will continue to do so.
Kristy H
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
31 January, 2026Verified purchase

(no review title)

Gets any stains that my two year old makes out.
Christina
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase

We love it

We like the ingredients and the bottle makes using the right amount easy. I like that it’s unscented. Great product. We just bought a couple more.
CatsRCool
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
23 January, 2026
originally posted on influenster.com
Image

I like it

I did try this product when it first came out and I really love the concept of the bottle, I like the size of it and I feel like it makes your clothes smell really good and I feel like the proportions are pretty good!
awelk_1730
Did you find this review helpful?
4 out of 5 stars
11 January, 2026
originally posted on influenster.com
Image

Easy dosing cap!

I love the easy dose version of this laundry detergent! I prefer the sheets now, but when this was being used it was nice and didn’t make a huge mess.
haleyb451_6517
Did you find this review helpful?

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