Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free - 2 of 4

Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free - 3 of 4

Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free - 4 of 4

Shop all Seventh Generation

Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free

Name: Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz: High Efficiency, Concentrated Formula, Dye-Free
Brand: Seventh Generation
SKU: 81260459
Price: 13.99 USD
Availability: InStock
Rating: 4.6 (1487 reviews)

4.6 out of 5 stars with 1726 reviews

8 Questions

$13.99 ($0.61/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists

Available deals

Target Circle Deal: $15 Target GiftCard with $50 household items purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Details

Highlights

Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
6X Cleaning Agent: A laundry detergent liquid with a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners.
Washing detergent made with 0% dyes, artificial fragrances, or artificial brighteners.

Description

Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Laundry Detergent, you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With no unnecessary ingredients, EasyDose Power Plus laundry soap has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A Safer Choice EPA certified product, it’s also a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Washing Detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. Furthermore, we believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products including our dryer sheets and stain remover spray, you’re joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "

Specifications

Scent: Bergamot, Sage, Cedar

Health Facts: Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free

Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed

Formulation: Concentrated, High Efficiency (HE)

Product Form: Liquid

Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Biodegradable, Cruelty-Free, Not Tested on Animals, Recyclable

Industry or Government Certifications: USDA Certified Biobased Product

Net weight: 23.1 fl oz (US)

Number of uses: 66

TCIN: 81260459

UPC: 732913449736

Item Number (DPCI): 003-02-1853

Origin: Made in the USA or Imported

General Disclaimer:

Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

If the item details aren’t accurate or complete, we want to know about it.

Label info

Ingredients:

water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl / decyl glucoside (plant-derived cleaning agent), sodium oleate (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), pectinase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), mannanase enzyme blend (plant-based soil remover), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative), plant-derived fragrances: citrus aurantium dulcis (orange) fruit extract, juniperus virginiana (cedar) oil, citrus aurantium dulcis (orange) peel oil, linalool, pogostemon cablin (patchouli) oil, juniperus mexicana (cedar) oil, isoamyl salicylate, lavandula hybrida (lavandin) oil, citrus aurantium bergamia (bergamot) fruit oil, citrus limon (lemon) peel oil, eucalyptus globulus leaf oil, geraniol, pinene beta, heliotropine, eugenia caryophyllus (clove) leaf oil, pogostemon cablin (patchouli) leaf extract, rosmarinus officinalis (rosemary) leaf oil, citrus aurantifolia (lime) oil, cymbopogon martini (palmarosa) oil, styrax tonkinensis resin extract, cistus ladaniferus resin, bulnesia sarmientoi (guaiacwood) oil, amyris balsamifera bark oil, cananga odorata (ylang ylang) flower oil, cinnamal, coriandrum sativum (coriander) fruit oil, foeniculum vulgare (fennel) oil, illicium verum (anise) fruit/seed oil, vanillin, salvia sclarea (clary sage) oil, gamma-decalactone, pelargonium graveolens (geranium) flower oil, citrus aurantium amara (bitter orange) leaf/twig oil, phenethyl alcohol, 3-hexenol, cistus ladaniferus resin absolute, ferula galbanifula (galbanum) resin oil, gamma-nonalactone, myroxylon pereirae (balsam peru) oil, artemisia pallens (davana) flower oil, dimethyl heptenal, boswellia carterii oil, fucus vesiculous extract.

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. CAUTION: HARMFUL IF SWALLOWED. FIRST AID TREATMENT: For product contents see ingredient list. IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately. If product gets into eyes, flush thoroughly with water., CAUTION: HARMFUL IF SWALLOWED, d-Limonene, linalool, and geraniol are fragrance allergens.

Shipping & Returns

Shipping details

Estimated ship dimensions: 2.43 inches length x 3.71 inches width x 8.07 inches height

Estimated ship weight: 1.71 pounds

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.

Q&A (8)

Q: Does this have more of the enzymes and surfactants than Easy Dose Free Clear Sensitive Skin? ... Ideally I want the maximum Power Plus stain removal, but fragrance free.

mit - 6 months ago

A: Thanks for reaching out! We understand how important fragrance-free options are. Please send us an email at unileverconsumercare.usa@unilever.com with your details and reference id-52917139. We’ll make sure to assist you promptly.
submitted bySeventh Generation - 6 months ago
Brand expert

Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?

cr202 - 1 year ago

A: We're sorry to hear about your experience with our Clean Scent Power Plus Laundry Detergent. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48899860 so we can gather more details and assist you further.
submitted bySeventh Generation - 1 year ago
Brand expert

Q: Is this safe for fabrics like silk and wool?

targetfiend - 10 months ago

A: Thank you for reaching out. Our liquid laundry detergents contain enzymes to help break down tough stains on clothes, and are suitable for washing almost any type of fabric, including production wool (Smartwool, Ibex, Icebreaker, etc). We do suggest being cautious when using fine silk or fine/virgin wool, since enzymes can break down the fragile fibers. If you are concerned about the enzymes in the liquid laundry detergent, you can try our Dish Soap to hand-wash your wool garments. The Dish Soap contains many of the same cleaning agents as the laundry detergent, but does not contain the enzymes. We hope this helps!
submitted bySeventh Generation - 10 months ago
Brand expert

Q: What is the concentration amount?

Not very happy - 1 year ago

A: Thank you for asking. Our Power + Easy Dose™ Laundry Detergent has a unique formula powered by 6x enzymes and surfactants goes to work on tough stains and big laundry messes with each and every load. With 99% bio-based ingredients, you get serious cleaning power you can feel good about. Since Easy Dose™ measures the right amount every time, one squeeze is all you need! Less mess, less fuss. We hope this helps!
submitted bySeventh Generation - 1 year ago
Brand expert

Q: Is the Easy Dose bottle refillable? Can I refill my Easy Dose bottle with more of the same detergent?

66j99 - 2 years ago

A: Thanks for reaching out. Our Power Plus Laundry Detergent is not refillable and the packaging of this product is recyclable - We hope this helps!
submitted bySeventh Generation - 2 years ago
Brand expert

Q: Is this detergent septic-safe?

kiki - 3 years ago

A: Thanks Kiki, for your interest in our Clean Power Plus Laundry detergent. All Seventh Generation Laundry Detergent formulas are safe for both greywater systems and septic systems. We hope you enjoy this as much as we do.
submitted bySeventh Generation - 3 years ago
Brand expert

Q: Does this detergent work for HE machines

B - 3 years ago

A: Thanks for reaching out! Yes. When using our Power Plus laundry detergent in HE washing machines, pour liquid laundry detergent into dispenser - we hope this helps.
submitted bySeventh Generation - 3 years ago
Brand expert

Q: Since the easy dose lid is not working, how much is the measurement for a regular load so I can make sure I’m not using too much?

Mrobin - 4 months ago

See all questions (8)