Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 2 of 4Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 3 of 4Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 4 of 4
Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 1 of 4

Quaker Oatmeal Squares Brown Sugar Breakfast Cereal - 21oz

3 Questions
$5.79 ($0.28/ounce)
 
Size21

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Hint of brown sugar adds a pop of sweetness to whole-grain cereal
  • Cereal with heart-healthy whole grains, protein and fiber lets you start your day on the right foot
  • Makes a great breakfast or satisfying snack anytime of day

Description

Add a delicious crunch to your cereal collection with the Oatmeal Squares Brown Sugar Cereal from Quaker Oats. Made from heart-healthy whole grains, this cereal is also a good source of protein, fiber and iron for a delicious, easy way to get nutrients you need. A hint of brown sugar adds a pop of sweetness to this cereal, making it tasty enough to enjoy as a snack or satisfy your sweet tooth.

Serving Size: 56.0 g

Serving Per Container: 11

Amount Per Serving

Calories: 220
% Daily Value*
Total Fat 2.5g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 44g16%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 9g
Added Sugars 8g17%
Protein 6g5%
Vitamin D 0mcg0%
Calcium 30mg0%
Iron 16.6mg90%
Potassium 190mg4%
Vitamin E 3mg20%
Thiamin 0.24mg20%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 190mg15%
Magnesium 65mg15%
Zinc 1.1mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving

Calories: 270
% Daily Value*
Total Fat 3g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 5mg1%
Sodium 240mg11%
Total Carbohydrate 50g18%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 15g
Added Sugars 8g17%
Protein 11g17%
Vitamin D 1.5mcg6%
Calcium 170mg10%
Iron 16.7mg90%
Potassium 380mg8%
Vitamin E 3mg20%
Thiamin 0.3mg25%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 310mg25%
Magnesium 65mg15%
Zinc 1.7mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oat flour, whole wheat flour, sugar, maltodextrin, and less than 2% of malted barley extract, brown sugar, salt, molasses, baking soda, mixed tocopherols (to preserve freshness), natural flavors, reduced iron, and folic acid*. * one of the b vitamins. contains wheat ingredients.

Allergens & Warnings:

CONTAINS WHEAT INGREDIENTS.
Features: No Artificial Colors, Whole Grain, No Preservatives, No Artificial Flavors, No Certified Synthetic Colors (No FD&C Colors)
Dietary Needs: 100 Percent Whole Grain, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 81576370
UPC: 030000064030
Item Number (DPCI): 231-00-0074
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.49 inches length x 7.55 inches width x 11.55 inches height
Estimated ship weight: 1.49 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this cereal contain Plant Based Iron or a Non-Plant Based Iron (Heme)?

submitted by Wellness Mama - 4 months ago

  • A: Hi - Thank you for reaching out! Please give our team a call at 1-800-367-6287. Thanks!

    submitted byQuaker Customer Support - 1 month ago
    Brand expert

Q: Is this still the Canadian "rectangles" rather than the American "squares"?

submitted by Gordon - 11 months ago

Q: Is ther a recipe for a snack mix with this cereal

submitted by pat - 10 months ago
See all questions (3)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

Quaker Oatmeal Squares have undergone significant changes that have left many guests disappointed. While some appreciate the new recipe for its lighter texture and less sweetness, the majority miss the original flavor and crunch. The new squares are smaller, denser, and have a different taste that many describe as bland or cardboard-like. Despite the mixed feelings, the cereal remains a nostalgic favorite for some, making it a versatile option for snacking or breakfast.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 2184 reviews
    quality: 3.99 out of 5
    taste: 3.79 out of 5
    value: 3.92 out of 5
    67% would recommend
    80 recommendations
    1 out of 5 stars
    16 September, 2026
    originally posted on quakeroats.com
    Image

    Tasteless

    Tan (not brown sugar), Bland, crunchy rectangle cereal.
    1 reply from Quaker team - 6 days ago
    Hi Ben - We sincerely apologize for the delayed response! Please give our team a call at 1-800-367-6287 or send us an email via our contact form at (https://contact.pepsico.com/quaker). Thanks!
    Ben 55
    Did you find this review helpful?
    1 out of 5 stars
    13 September, 2026
    originally posted on quakeroats.com
    Image

    Recipe changed

    I used to love these. Didn’t have them for a few years but bought them this week. The recipe has certainly changed. Less sweetness and maple syrup flavor. Disappointed.
    1 reply from Quaker team - 14 days ago
    We’re sorry to hear this! Please give our team a call at 1-800-367-6287 or send us an email via our contact form at https://contact.pepsico.com/quaker. Thanks!
    drrizzler69
    Did you find this review helpful?
    1 out of 5 stars
    8 September, 2026
    originally posted on quakeroats.com
    Image

    Gone to he%% in a hand basket

    Used to love this cereal. I thought I’d give it a try one day (I don’t eat cereal anymore) and they were absolutely disgusting. What happened? Yuck! Yet again another company making their once good product cheaper, less nutritious and revolting. I do eat oatmeal and I will not ever buy another Quaker product, so I switched my oatmeal to Trader Joe’s brand.
    1 reply from Quaker Team team - 22 days ago
    We’re sorry to hear this! Please give our team a call at 800-367-6287 or send us an email via our contact form at https://contact.pepsico.com/quaker. Thanks!
    DDS32
    Did you find this review helpful?
    1 out of 5 stars
    5 September, 2026Verified purchase

    Not good

    Tastes so bland and the cereal individually, is big. Theres basically no flavor.
    Onjemarie
    quality: 4 out of 5
    taste: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 September, 2026
    originally posted on quakeroats.com
    Image

    Great Health Snack

    I enjoy eating as a snack (without milk)...nice crunchy taste. Love that it's healthy for me and the brown sugar is definitely a healthier option. Love it.
    CyrilG
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 August, 2026Verified purchase

    (no review title)

    cereal and cleaning products were packed in one carton and one of the products leaked ruining the cereal .please make sure food and chemicals aren't packed in one box
    ruined items
    Did you find this review helpful?
    1 out of 5 stars
    21 August, 2026
    originally posted on quakeroats.com
    Image

    Oat Squares are awful now

    You lost a long time consumer with your formula and manufacturing change. Will never purchase this product again. It is awful.
    1 reply from Quaker Team team - 1 month ago
    We’re sorry to hear this! Please give our team a call at 800-367-6287 or send us an email via our contact form at https://contact.pepsico.com/quaker. Thanks!
    Clayey
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 August, 2026Verified purchase

    (no review title)

    Was not what I expected. The taste was icky. Threw it away!
    Park Gardener
    quality: 1 out of 5
    taste: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    Great flavor and crunch

    One of my favorite cereals! The brown sugar flavor is delicious without being overly sweet, and the oatmeal squares have a really satisfying crunch. They also stay crunchy in milk longer than most cereals. Great for breakfast or even as a quick snack straight from the box. Definitely something I would buy again!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    10 August, 2026Verified purchase

    Used to be my favorite cereal

    Quaker did a voluntary recall of a lot of their products and this used to be a very good cereal, healthy a little bit of sweetness, but not too much sugar in it stay crunchy and milk. Then when they put it back on the shelves, they changed it. It’s not as sweet it gets soggy and milk right away. I don’t know why they couldn’t just keep it the way it was.
    Lulamay
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 August, 2026Verified purchase

    I will order it again

    my family likes this cereal
    Hot Korean Boys
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    26 July, 2026
    originally posted on quakeroats.com
    Image

    Worst cereal I have ever had.

    Disappointing both in flavor and texture. I expected a crunchy texture something that wouldn't get soggy or mushy immediately after pouring milk. I can't even begin to describe what it felt like. I just wanted to spit it out. The flavor was average and plain. Now I'm trying to find some other use for it instead of just chucking it into the trash.
    1 reply from Quaker team - 1 month ago
    We're sorry to hear you’re not a fan, but we appreciate your feedback and will share your comments with our brand teams.
    Sadly Disappointed
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    22 July, 2026
    originally posted on quakeroats.com
    Image

    Sounds like I missed out on the better version!

    Not bad dry or in some yogurt, but I wouldn't say they tasted like brown sugar. Admittedly not much flavor of anything at all. But: TERRIBLE IN MILK. ZERO FLAVOR AT ALL IN MILK. Needs stronger flavor to be worth buying again.
    1 reply from Quaker team - 1 month ago
    We appreciate your feedback and will share your comments with our brand teams.
    bambo
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    14 July, 2026
    originally posted on quakeroats.com
    Image

    THESE SUCK

    So I recently got back on my oatmeal square kick and I got a box, and was highly disappointed when I opened it. Back in the day the oatmeal squares were actually squares and had flavor. These are no oatmeal squares. This cereal is now oatmeal rectangles that taste like cardboard. What the heck. I want my oatmeal SQUARES back. Please change your ways, don’t fix what was not broken. This is so disappointing I will never get these again. Ruined my day.
    1 reply from Quaker team - 28 days ago
    Thanks for bringing this to our attention. Please call us at 1-800-367-6287 (M-F 9 AM to 4:30 PM CT) or send us an email at https://contact.pepsico.com/quaker. Thank you!
    Cloie
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    11 July, 2026
    originally posted on quakeroats.com
    Image

    BRING BACK THE ORIGINAL!!!!

    What the heck!!!! This was my favorite cereal and now its HORRIBLE !!! This is sad and disappointing. I got a box and was so excited to snack on it after a long day and was shocked when I opened the box, this is NOT my cereal. We demand our beloved cereal returned to us. Bring back my oatmeal squares 😫
    1 reply from Quaker team - 28 days ago
    Thanks for sharing this feedback. We'll be sure to pass your comments along to our brand teams.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    4 July, 2026
    originally posted on quakeroats.com
    Image

    Bring Back My Cereal

    Used to be my favorite cereal. The new recipe is disappointing, worse than inferior knock offs. Quaker bring back the original.
    1 reply from Quaker team - 28 days ago
    We appreciate your feedback and will share your comments with our brand teams.
    Let Down in NC
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    29 June, 2026
    originally posted on quakeroats.com
    Image

    CHANGE IT BACK!

    Bought them after not trying them for years, was really looking forward to it as it was one of my favorite cereals growing up but I was disappointed when I tasted them as they taste NOTHING like they used to. Did some research as the squares seemed smaller than I remembered and came across hundreds of people having the same experience, everyone claiming that this new recipe tastes like cardboard. This new recipe is so bad, hopefully they revert whatever changes they made.
    1 reply from Quaker team - 1 month ago
    Thanks for bringing this to our attention. Please call us at 1-800-367-6287 (M-F 9 AM to 4:30 PM CT) or send us an email at https://contact.pepsico.com/quaker. Thank you!
    getbetter
    Did you find this review helpful?
    1 out of 5 stars
    24 June, 2026
    originally posted on quakeroats.com
    Image

    Where's the crunch and flavor?

    This is not the same product we've eaten for years. It is tasteless and chews like soggy cardboard -- not the crunchy, yummy tasting cereal we know and love. Please bring back the original recipe/product.
    1 reply from Quaker team - 1 month ago
    Thanks for bringing this to our attention. Please call us at 1-800-367-6287 (M-F 9 AM to 4:30 PM CT) or send us an email at https://contact.pepsico.com/quaker. Thank you!
    OnaL
    Did you find this review helpful?
    1 out of 5 stars
    23 June, 2026
    originally posted on quakeroats.com
    Image

    New recipe is awful.

    Why the drastic recipe and production change? The new shape, texture and flavor is awful. Was my favorite cereal growing up but will no longer purchase. Can’t even finish the overpriced box I got. And why use the old photos of the original product we all knew and loved? Misleading. Loyal customer for 30+ years - will never buy again.
    1 reply from Quaker team - 1 month ago
    Thanks for bringing this to our attention. Please call us at 1-800-367-6287 (M-F 9 AM to 4:30 PM CT) or send us an email at https://contact.pepsico.com/quaker. Thank you!
    UsedToLoveThese
    Did you find this review helpful?
    1 out of 5 stars
    23 June, 2026
    originally posted on quakeroats.com
    Image

    Recipe change ruined these

    These are disgusting now. They are bland, literally flavorless. They are weird, long rectangles and a light tan color, instead of textured squares with a darker brown color. I used to love these. I am so sad and disappointed by the huge drop in quality.
    1 reply from Quaker team - 1 month ago
    Thanks for bringing this to our attention. Please call us at 1-800-367-6287 (M-F 9 AM to 4:30 PM CT) or send us an email at https://contact.pepsico.com/quaker. Thank you!
    Sadge
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms