Sponsored
OUAI Hair Oil - Ulta Beauty
$32.00
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Provides heat protection up 450°F/232°C.
- Delivers sleek, frizz-free hair
- Adds softness, shine and hydration
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
This ultra-lightweight hair oil is color-safe and provides heat protection while fighting frizz and smoothing hair.
Highlighted Ingredients:
AMA OIL - a combination of Sunflower Seed Oil & Amaranth Seed Extract, it helps keep hair strong and protected against humidity
BORAGE OIL – A nutrient rich oil that smoothes frizz and nourishes hair
GALANGA ROOT EXTRACT - Helps protect the hair fibers from color fading due to UV exposure.
APPLICATION
WET HAIR
•Start with one pump and apply from the eyeline down focusing on mid-lengths and ends.
•Comb through hair and style as usual. Medium to thicker hair textures can apply more if needed.
DRY HAIR
•Start with one pump and emulsify into hands . Smooth into hair from eyeline down focusing on mid-lengths and ends.
This product is cruelty, paraben, phthalate, and SLS & SLES free. Scented with Rue St. Honoré—a French-inspired fragrance with notes of Violet, Gardenia and White Musk.
Highlighted Ingredients:
AMA OIL - a combination of Sunflower Seed Oil & Amaranth Seed Extract, it helps keep hair strong and protected against humidity
BORAGE OIL – A nutrient rich oil that smoothes frizz and nourishes hair
GALANGA ROOT EXTRACT - Helps protect the hair fibers from color fading due to UV exposure.
APPLICATION
WET HAIR
•Start with one pump and apply from the eyeline down focusing on mid-lengths and ends.
•Comb through hair and style as usual. Medium to thicker hair textures can apply more if needed.
DRY HAIR
•Start with one pump and emulsify into hands . Smooth into hair from eyeline down focusing on mid-lengths and ends.
This product is cruelty, paraben, phthalate, and SLS & SLES free. Scented with Rue St. Honoré—a French-inspired fragrance with notes of Violet, Gardenia and White Musk.
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Oil
Beauty Purpose: Shine Enhancing, Softening, Heat Protection, Nourishing, Strengthening, Hydrating
Net weight: 1.5 fl oz (US)
TCIN: 82518825
UPC: 815402023010
Item Number (DPCI): 342-03-8505
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, dimethicone, prunus amygdalus dulcis (sweet almond) oil, isododecane, hydrogenated ethylhexyl olivate, c12-15 alkyl benzoate, phenyl trimethicone, simmondsia chinensis (jojoba) seed oil, dimethiconol, jojoba esters, butyrospermum parkii (shea) butter, helianthus annuus (sunflower) seed oil, oryza sativa (rice) bran oil, adansonia digitata seed oil, borago officinalis seed oil, crambe abyssinica seed oil, glycine soja (soybean) oil, passiflora edulis seed oil, moringa oleifera seed oil, coconut alkanes, kaempferia galanga root extract, helianthus annuus (sunflower) extract, amaranthus caudatus seed extract, oryza sativa (rice) bran extract, daucus carota sativa (carrot) root extract, rosmarinus officinalis (rosemary) leaf extract, tocopherol, coco-caprylate/caprate, ethylhexyl methoxycinnamate, polysilicone-15, diisostearyl malate, hydrogenated olive oil unsaponifiables, beta-carotene, bht, citric acid, benzoic acid, phenoxyethanol, fragrance (parfum), benzyl benzoate, citronellol, benzyl salicylate, linalool, hydroxycitronellal, hexyl cinnamal, geraniol.' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 1.32 inches length x 1.33 inches width x 5.08 inches height
Estimated ship weight: 0.23 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 593 ratings
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Guests are saying
This hair oil is a game changer for guests seeking to tame frizz and add shine without weighing hair down. Many guests appreciate its lightweight formula, pleasant scent, and effectiveness on various hair types, including fine and curly hair. It serves as a heat protectant and can be used on both wet and dry hair. While some guests mention the price and scent as concerns, the overall performance and results make it a worthwhile addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2584 reviews
74% would recommend
58 recommendations
5 out of 5 stars
4 January, 2026
originally posted on http://www.ulta.com
Ouai yeah!!
Listen, is this a little expensive??? Yeah, but it's worth it!! She's sexy!!! She's hot!!!! She's gorg!!!
2 out of 5 stars
4 January, 2026
originally posted on http://www.ulta.com
Need too much product to take frizzies
I bought this as a replacement for a really good, discontinued, product I used. This oil smells nice but it is runny, not thick like like the product I used to use. I have short, wavy hair that needs smoothing. Unfortunately, I need way too much of this oil to tame my hair, and then my hair is flat and oily. I'll be returning this to the store and looking for a better suited product.
5 out of 5 stars
3 January, 2026
originally posted on http://www.ulta.com
Will keep repurchasing!
I'm on my third bottle of this hair oil since using it for almost two years. It is my favorite step of my hair routine! It completes the look by making my hair so smooth and the scent is so luxurious. This hair oil has honestly become a part of my signature scent! I will keep rebuying this
4 out of 5 stars
2 January, 2026
originally posted on http://www.ulta.com
Nice Smell
Maybe it's placebo or I'm not using enough, but it feels like a nice treat to finish styling with, nothing more. It soaks right into my hair, no heavy feeling or anything. Not a holy grail, but I'd buy it again. Minor complaint... they say to use 1-3 drops but I think they mean 1-3 pumps. Just say pumps. The pump mechanism is great compared to other oils I've tried. Love the smell though!!
5 out of 5 stars
21 December, 2025
originally posted on http://www.ulta.com
PERFECT FOR EXTENSIONS!
I have hand tied extensions which means having a good oil is crucial to my hair care routine. This oil is AMAZING! It keeps my ends hydrated and shiny without weighing my hair down. I will say the packaging could be better considering the oil tends to leak out. Overall i love this product and will continue to repurchase
5 out of 5 stars
4 December, 2025
originally posted on http://www.ulta.com
Calms Fly Aways
I love the smell!!! I use this primarily when my hair is dry and the shorter hairs growing out from my part don't lay flat. I use the tiniest amout in that area and comb it. Then add to ends and anything else goes on the body of the hair.
5 out of 5 stars
1 December, 2025
originally posted on http://www.ulta.com
Hair oil
The hair oil is really good. A friend reccomended me this oil and was satisfied with the results. I have very frizzy hair and it helped calmed down the fizziness. It is on the pricey end but its worth it.
1 out of 5 stars
1 December, 2025Verified purchase
Used product
Ordered via mobile pickup. Photos show immediately after pulling out of the bag haven’t had a chance to use. Product looks used and tested. Pump is covered in something. Will be returning. Love OUAI products but they are too expensive for this to be given in an order.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
Does nothing for my hair!
I am shocked by the positive reviews for this product. Not only is it expensive, but it does absolutely nothing for my hair—and when I say nothing, I mean nothing. How can a hair oil have no effect at all? It’s crazy!
5 out of 5 stars
21 November, 2025
originally posted on http://www.ulta.com
amazing!
its Amazing. my hair stylist recommended this product. I was looking for an oil to help my damaged ends from highlights. this did not disappoint. lightweight. not greasy. nice smell. my hair so soft. highly recommend.
4 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
Smells amazing
I love the smell of this, and the way the product works. Only taking a star off because the pump doesn’t work great, it leaks out of the bottom.
5 out of 5 stars
15 November, 2025
originally posted on http://www.ulta.com
This stuff is Magical!!
So I've tried a few oils and they usually weigh my hair down and make it greasy too easy…I have fine hair mid back so I fight with breakage and split ends very easily. I tried the oil and thought it was great but took a few days off to see if it was just a placebo effect…its not!!! I love this! More lightweight than Olaplex…wish it came in different scents but its still nice.
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025
Good stuff
Very hydrating and the smell is subtle but good.
4 out of 5 stars
11 November, 2025
originally posted on http://www.ulta.com
Great product, horrible packaging
Love this hair oil. The current packaging is useless: oil gushes out of the base of the cap on every pump. It's a big leaky mess. This useless cap also does not have any type of lid or way to seal it for travel, which shouldnt be too surprising given how much it leaks at home already. I'd totally buy this oil again but don't know if I can justify the $$ with this useless of a container.
5 out of 5 stars
11 November, 2025
originally posted on http://www.ulta.com
Favorite oil
As an extension girlie, I have tried many oils and this one tops them all! Pricey but worth it
5 out of 5 stars
5 November, 2025
originally posted on http://www.ulta.com
For curly and when you straighten your hair!!!
I've been using it for a year. My hair is 4b/3c curly and I use it when I need to soften the gel cast. When I straighten my hair, it's the best for keeping frizz away; just a little from mid-length to ends is all you need. And if you like the smell of gardenia, this will be a winner for you. It's a subtle scent that you only notice if you're close to your hair, but you can smell it for days.
1 out of 5 stars
28 October, 2025
originally posted on http://www.ulta.com
Don't like it
Makes my hair look's greasy. I dont recommend this hair oil for fine hair.
5 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com
I loooove this
It really helps with my friz, makes my hair really soft, and it smells really good. I usually put it on after blowing out my hair or after i do a hydration treatment to seal it in, and it works amazing. 100/10 I adore this product
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
10/10
Love this oil. It works so good and doesn’t weigh your hair down. Makes my hair look shiny and healthy
5 out of 5 stars
20 October, 2025
originally posted on http://www.ulta.com
My go to hair oil. Highly Recommend
My go to hair oil. One drop does the wonder. It keeps my hair healthier without any heavy or weird feeling. Highly recommend.