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OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty - 2 of 4OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty - 3 of 4OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty - 4 of 4
OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty - 1 of 4

OUAI Fine To Medium Hair Treatment Masque - 8 fl oz - Ulta Beauty: Cream, Damage Repair, Hydrating, Nourishing

Size8 fl oz

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At a glance

About this item

Highlights

  • Provides hydration for dry, damaged hair
  • Strengthens with proteins to prevent breakage
  • Leaves hair healthy with a shiny finish
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

This masque helps restore hydration, repair damage, and add shine to fine/medium hair with shea butter, panthenol, and hydrolyzed keratin.

Highlighted Ingredients:
SHEA BUTTER - Helps to hydrate, soften & condition dry over processed hair
PANTHENOL - Helps to restore shine while improving overall strength of hair strands
HYDROLYZED KERATIN & PROTEINS - Help prevent breakage while reducing frizz & flyaways

How To Use:
• After cleansing, rinse hair with warm water.
• Remove excess water from hair.
• Apply a quarter size amount starting from the ends and working to the roots.
• Comb product through with fingers or wide tooth comb.
• Chill out for 5 minutes, then rinse with cool water.

Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
 
This moisturizing mask is safe for color-treated hair, keratin treatments and chemically treated hair. This product is SLS, SLES, parabens, phthalates, gluten and cruelty free. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials!
Hair Type: Normal, Fine
Product Warning: Eye irritant
Product Form: Cream
Beauty Purpose: Damage Repair, Nourishing, Hydrating
Net weight: 8 fl oz (US)
TCIN: 82518904
UPC: 815402024093
Item Number (DPCI): 342-03-9174
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua ( water, eau), cetearyl alcohol, behentrimonium chloride (anti-static agent / agent antistatique), cetyl alcohol, stearamidopropyl dimethylamine, cetyl esters, hydrogenatedethylhexylolivate, amodimethicone, isododecane, jojoba esters, glycerin, butyrospermum parkii (shea) butter, oryza sativa (rice) bran oil, cocos nucifera (coconut) water, panthenol, phyllostachys bambusoides juice, tamarindus indica seed gum, laureth-9, daucus carota sativa (carrot) root extract, jasminum officinale (jasmine) flower extract, nasturtium officinale extract, helianthus annuus (sunflower) seed oil, zingiber officinale (ginger) root extract, amaranthus caudatus seed extract, moringa oleifera seed extract, hydrolyzed linseed extract, pisum sativum (pea) extract, cynara scolymus (artichoke) leaf extract, arginine, alanine, glycine, histidine, isoleucine, phenylalanine, serine, valine, proline, threonine, aspartic acid, laurdimonium hydroxypropyl hydrolyzed keratin, hydrolyzed rice protein, hydrolyzed corn protein, hydrolyzedyeastprotein, ethylhexylglycerin, propanediol, pentylene glycol, parfum (fragrance), cetrimonium chloride (anti-static agent / agent antistatique), trideceth-12, c11-15 pareth-7, polysilicone-15, hydrolyzed vegetable protein pg-propyl silanetriol, cystine bis-pg-propyl silanetriol, sodium pca, pca, diisostearyl malate, polysorbate 60, hydrogenated olive oil unsaponifiables, leuconostoc/radish root ferment filtrate, sodium lactate guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, disodium edta, disodium phosphate, sodium phosphate, isopropyl alcohol, tocopherol, rosmarinus officinalis (rosemary) leaf extract, sodium benzoate, gluconolactone, calcium gluconate, potassium sorbate, trideceth-3, trideceth-15, acetic acid, citric acid, phenoxyethanol, caprylyl glycol, chlorphenesin, benzoic acid, sorbic acid, benzyl alcohol, citronellol, linalool, geraniol

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.91 inches length x 3.21 inches width x 3.5 inches height
Estimated ship weight: 0.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: can this product be used on human hair extensions?

submitted by curious - 2 years ago

  • A: Yes! All OUAI products are extension-safe for human hair, synthetic, combination extensions, and wigs. This also includes color-treated alternative hair. We always recommend consulting with your hair dresser for the best application tips tailored to your hair care routine and testing any new product on a few strands before usage on a full set of extensions or wigs for precautionary preferences. Comb product through with fingers or wide tooth comb. Chill out for 5 minutes, then rinse with cool water.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: How often do you use this?

submitted by CS - 7 months ago

  • A: It's important to do what feels best for your hair. Everyone’s routine is different! Fine to Medium Hair Treatment Masque helps restore hydration, repair damage, and add shine to fine and medium hair types. We recommend using it whenever you feel like you need extra hydration.

    submitted byOUAI team - 7 months ago
    Brand expert
See all questions (2)

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Guests are saying

This hair mask has garnered positive feedback for its ability to transform fine, thin hair into soft, voluminous locks. Guests appreciate its lightweight formula that adds shine and manageability without weighing hair down. The pleasant scent enhances the overall experience, making it a delightful addition to any hair care routine. Many guests have noted significant improvements in hair texture and health after regular use, making it a must-try for those seeking effective hair treatments.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1627 reviews
    50% would recommend
    10 recommendations
    5 out of 5 stars
    11 April, 2026
    originally posted on http://www.ulta.com
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    SOO GOOD

    Ive had dry brittle hair for a while and since using this (every 2 washes) my hair is SO SOFT and shiny!! Highly recommend
    Serena
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026
    originally posted on OUAI
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    Makes a difference!

    The thick and smooth texture of this product stays on my hair strands working its magic. I have curly hair which frizzes easily. After using Ouai treatment masque my hair doesn’t frizz and there is some improvement in the health of my hair.
    Did you find this review helpful?
    4 out of 5 stars
    17 March, 2026
    originally posted on http://www.ulta.com
    Image

    Great Luxury Product

    I've been using the Ouai clarifying shampoo for over a year and decided to give this hair mask a try. It smells a little too strong for my taste, but overall, I loved it! My hair is so soft and hydrated, I can't stop touching it. I did use the advice on their website and mixed it with a little bit of their hair oil and that worked really well for me. This product is very rich so you don't need to use a lot of it in your hair to do the mask. I have a lot of hair and it's long, but I probably only used about two dollops the size of a quarter. If you use too much, I can imagine this product will end up making your hair feel really greasy and oily afterwards. I think this product will work the best on fine hair. Thick hair or super tight curly hair probably won't get as good of a result from using this one, I think.
    LB
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on http://www.ulta.com
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    Amazing after bleach or hair dying

    My hairstylist left my hair super dry after bleaching and coloring. I didn't know what to use. I bought this right after she did my hair at Ulta and it made my hair soft and shiny. I also used Argon oil on the ends. My hair is getting better and feels softer.
    Linda
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026Verified purchase

    Wasted money due to poor packaging and shipping from Target

    Never received… and never heard back from target.
    Kenn
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on http://www.ulta.com
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    Love this!!

    I have fine hair but love this one for thick hair and prefer it to the one for fine hair. It makes my hair feel hydrated and soft but not to soft. I can fix hair however I want and it works unlike some my hair will just not do because it's too soft or the other may reason your hair doesn't want to do that day.
    Denee
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on http://www.ulta.com
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    Best Results

    Hair is smooth after hair dye colors
    Jen
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on http://www.ulta.com
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    amazing!

    I was debating buying this mask for months, and im so glad i did. i love every ouai product ive tried, and this mask is so hydrating and makes my hair soft. the scent is good, i wish they made it in the st. barts scent though!
    sav
    Did you find this review helpful?
    5 out of 5 stars
    13 February, 2026
    originally posted on http://www.ulta.com
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    Great mask

    I received a sample with a past ulta orders and loved it so much im buying the full size. It deeply consitions hair and leaves it very soft which is rare with bleached hair.
    Elle27
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on http://www.ulta.com
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    Ouai hair mask

    Was looking for a great mask for my hair and bought the amika as well as this one. Amika did NOTHING. This one on the other hand made my hair so soft and moisturized!! I am so glad i purchased this product. My hair was in desperate need and this product really did the job!!!!! Will be purchasing the bigger container when i run out of the small one!!!!
    Cam
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
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    I would

    Made my colored postpartum hair feel soft and more manageable
    K.
    Did you find this review helpful?
    1 out of 5 stars
    5 February, 2026
    originally posted on http://www.ulta.com
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    Horrible. Left my Hair So Dry

    I heard great things about this line. I have 3B to 3C curly hair. This mask left my hair super dry and feeling SO tangled! I'm not sure what is in this but my hair doesn't like it!
    YS
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on http://www.ulta.com
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    Absolutely wonderful product!!

    Such a fabulous smell with true results
    Stefani
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on http://www.ulta.com
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    Great deep conditioner

    Very nourishing on my blonde hair. Washes completely clean and doesn't leave a residue like some deep conditioners.
    Breanna
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on http://www.ulta.com
    Image

    amazing

    I bought this because I used the Kirsten ess hair gloss and it DRIED out my hair bad. I clarified with the PM shampoo2 and then followed up with the oaui mask and WOW instantly felt the difference. before I couldn't run my fingers through my hair wet because of how dry it was but I definitely could after
    kirk
    Did you find this review helpful?
    2 out of 5 stars
    16 January, 2026
    originally posted on http://www.ulta.com
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    Expected more for the price.

    The product just smelled good and i expected more moisture after using but it made my hair dry. I use heat here and there and have overall dryer hair but this did nothing but smell good.
    Beegee
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on http://www.ulta.com
    Image

    100%

    Great for porous hair.
    Vanessa
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    13 December, 2025
    originally posted on http://www.ulta.com
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    Straw Hair

    I have medium hair and was hoping this would add some moisture in. Instead, it seemed to have a drying effect. Every time after I used it on wash day, my hair felt dry and stringy.
    Gwen
    Did you find this review helpful?
    1 out of 5 stars
    11 December, 2025
    originally posted on http://www.ulta.com
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    Not for Me

    I have very fine hair and used to have much more of it before turning 50 and losing some through menopause. Nevertheless, it is generally healthy and shiny (most of the time) despite getting retouched for my gray and a few highlights 2x a year. With winter my hair was feeling parched and straw-like so I decided to detox and use this afterward. I typically use Kiel's but thought I would give this a try. I had, quite possibly, my worst hair day ever this morning. My first concern was that in the shower, when running my fingers through my hair when the mask was on, which I can usually do with my normal conditioner, my hair felt very knotty with a weird texture. When I blew it dry, I noticed that it was getting frizzy. By the time I was finished drying and curling, my hair was A MESS. Completely limp with not much shine and TONS of frizz. Not a good experience and it will be returned tonight.
    Marie
    Did you find this review helpful?
    2 out of 5 stars
    7 December, 2025
    originally posted on http://www.ulta.com
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    Not for my hair

    I used this product for the first time today and unfortunately I will not be continuing to use it. I have very fine hair that is bleached (highlights) and I was looking for something to repair the bit of damage that I have and smooth/shine my hair. This did absolutely nothing by completely dry out my hair after one use — while blowdrying after using it, my hair was very tangled. I'm disappointed because I've heard great things about this brand, but this product just was not for my hair.
    Jenna
    Did you find this review helpful?

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