IT Cosmetics CC + Cream SPF50 - Rich - 1.08 fl oz - Ulta Beauty: Concealing, With Hyaluronic Acid, Anti-Aging
$47.00
ColorRich
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- $11.40 - $16.00Lower price on select items4.2 out of 5 stars with 8340 ratings
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Guests are saying
This product has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its excellent coverage, lightweight feel, and skin-friendly ingredients, making it suitable for daily wear. The SPF protection is a significant plus, especially for those with fair skin. However, some guests have faced challenges with color matching and longevity, indicating that while it works beautifully for many, it may not be perfect for everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 35612 reviews
67% would recommend
40 recommendations
2 out of 5 stars
24 May, 2026
originally posted on itcosmetics.com
Inaccurate skin tone match
I used the website matching program, but It did not match my skin tone at all!
5 out of 5 stars
23 May, 2026
originally posted on itcosmetics.com
Full coverage
I have rosacea, and this is the best coverage I have ever had! This make up includes sunscreen, SPF 50, is all I ever use on my face. I never burn and use every day!
5 out of 5 stars
22 May, 2026
originally posted on itcosmetics.com
Love this product
[This review was collected as part of a promotion.] I think it's great and works really good and does give full coverage and it does not feel heavy on my face
5 out of 5 stars
21 May, 2026
originally posted on itcosmetics.com
Love dewy feel
I love this coverage. Always fresh and dewy. Never dry or cakey.
5 out of 5 stars
21 May, 2026
originally posted on itcosmetics.com
Coverage 10/10
It has a great coverage and feels light in my skin
1 out of 5 stars
21 May, 2026
originally posted on itcosmetics.com
Very dissatisfied
Used color matching program on the It website & ordered based on that suggestion. It did not match. Also the product just sat on top of my skin. Nothing absorbed. Coverage was uneven. It just wiped right off with my finger & left a streak. Really disappointed with this product & will return.
1 reply from ITC CS team - 4 days ago
Hello Two_fish25! Thank you for your honest review for our CC+ Cream Full-Coverage Foundation with SPF 50. We apologize for the issues you experienced trying to find your shade. And you found the coverage was not effective Your satisfaction is very important to us. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 46637707. We look forward to speaking with you! Thank you for your feedback.
5 out of 5 stars
20 May, 2026
originally posted on http://www.ulta.com

I would buy this product again
Excelent item have bbeen using it for 2 years no problem
5 out of 5 stars
20 May, 2026
originally posted on itcosmetics.com
Great foundation
Have been using it for a few years. Love that it is SPF 50.
5 out of 5 stars
19 May, 2026
originally posted on http://www.ulta.com

Bought as a multiuse product
This product works great for a moisturizer, sunscreen, serum and foundation in one!
5 out of 5 stars
19 May, 2026
originally posted on itcosmetics.com
Great Coverage and Great Product!
[This review was collected as part of a promotion.] I've been using the CC+ for several years now. Great coverage and does not crease on mature skin. Covers my age spots and love that it has SPF 50+ to protect my skin from harmful UV and sun damage.
5 out of 5 stars
16 May, 2026
originally posted on itcosmetics.com
CC cream full coverage has changed the way I feels
As am to 50 I the age CC cream gives me the coverage good for my skin is very smooth hydrated and is protected from the Sun texture of my skin Ben smoother luminosity makes my face shine
5 out of 5 stars
16 May, 2026
originally posted on itcosmetics.com
(no review title)
I love this stuff. It's a good consistency and coverage however the color does oxidize a little bit which is a bummer.
4 out of 5 stars
16 May, 2026
originally posted on itcosmetics.com
Wrong color
Color doesn’t match my skin tone. Otherwise, I really like it.
2 out of 5 stars
16 May, 2026
originally posted on itcosmetics.com
Light Cool Foundation
[This review was collected as part of a promotion.] The foundation matched my skin perfectly and covers very well
1 reply from ITC CS team - 10 days ago
Hello Choc330! We are delighted to hear that you found the perfect match for our CC+ Cream Full-Coverage Foundation with SPF 50. And the coverage was effective. We appreciate your feedback! We hope you will continue using more of our products soon with full satisfaction in the results. We look forward to hearing from you again soon!
2 out of 5 stars
15 May, 2026
originally posted on itcosmetics.com
Color change
I started off really liking this product, but then I noticed it stared looking orange in the tube. When I put it on there was a slight orange tinge to it. I like how it covers, but I will be changing to bye bye foundation from now on.
1 reply from ITC CS team - 8 days ago
Hello there! Thank you for your honest review for our CC+ Cream Full-Coverage Foundation with SPF 50. We are sorry to hear that our foundation started looking orange and had a slight tinge. We understand how important finding the correct shade can be. This issue can be related to the undertone you chose. We apologize that you experienced this issue and our product did not meet your expectations. Thank you for your feedback.
5 out of 5 stars
14 May, 2026
originally posted on http://www.ulta.com

I would but this product again
The perfect coverage!
3 out of 5 stars
13 May, 2026
originally posted on itcosmetics.com
Bad color matching
I like to coverage and it feels good on, but the color matching on the site is way off. It was at least 3 shades darker than my actual skin tone. Do not go by the color match, go into a store and match.
1 reply from ITC CS team - 13 days ago
Hello there! We are happy to hear that the coverage was effective but you had issues with the color matching on our website. We apologize that you encountered this issue. Please note, there is a Virtual Try It On tool which will allow you to virtually apply the shades to see how they will look when worn. You can access the tool using this link https://tinyurl.com/2xpxff57. You can also visit stores where you can view as well as try the shades and our Beauty Advisor will be happy to assist you. To locate your nearest authorized retailer, please use this link https://tinyurl.com/yhmcm7ko. We hope this is helpful! Thank you for your feedback.
5 out of 5 stars
12 May, 2026
originally posted on http://www.ulta.com

I only use this foundation.
I'm always welcomed in, the staff is amazing. They're professional, friendly, & knowledgeable. I look forward to shopping at Ulta!
4 out of 5 stars
11 May, 2026
originally posted on itcosmetics.com
Wrong Color
Everything feels great on my skin except the color. How can I find the right color, I am a shade or two lighter than what I ordered.
5 out of 5 stars
8 May, 2026
originally posted on http://www.ulta.com

Best foundation I have ever used
I can't honestly say how long I've used this CC Cream, but why change a good thing? It stays where I put it, blurs blemishes, and gives me the perfect match. I don't like a long beauty routine, and I feel like this is all I need. I get compliments on my skin often!