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Premium Ultra Soft Toilet Paper - up&up™

Premium Ultra Soft Toilet Paper - up&up™ - 2 of 3Premium Ultra Soft Toilet Paper - up&up™ - 3 of 3
Premium Ultra Soft Toilet Paper - up&up™ - 1 of 3
$28.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-soft toilet paper gently cleans
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 14.46 inches length x 24.1 inches width x 7.84 inches height
Estimated ship weight: 7.97 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this product use any kind of fragrance?

submitted by HAR - 3 years ago
  • A: Made from materials from sustainably maintained forests and controlled sources. No mention of any type of fragrance.

    submitted byMW - 3 years ago
    Target staff support
  • A: No, it has no fragrance.

    submitted byIrisB - 2 years ago
  • A: I never had an issue but yes the last 18 pack that I purchased in January of this year had a bug spray scent to it and I wouldn't have even known had it been for the bad irritation that I had discover

    submitted byMike - 1 year ago

Q: I currently have this product - 12 rolls but each roll has 284 sheets per roll. I see the "new versions" have 20 sheets less. WHY??

submitted by JoLu2 - 2 years ago
  • A: Shrinkflation. They've raised the prices and given you less product.

    submitted bysay my name - 2 years ago
  • A: Hello JoLu2 - Great Question! As Target continues to bring innovation, product improvement and operational efficiencies to our up&up® products, sometimes that leads to changes in sizing or counts. We feel confident that the product we are putting on the shelf will meet and exceed our guests expectations -Daniel

    submitted byDaniel - 2 years ago
    Target staff support

Q: How many square feet are in the package?

submitted by CinBen - 2 years ago
  • A: Hello CinBen. Thanks for asking. The 18 Roll dimensions are 15.5" length x 10.6" width x 12" height. Have a great day. - Matt

    submitted byM - 2 years ago
    Target staff support
  • A: says 862.4 sq ft on package

    submitted byjim - 1 year ago

Q: Is this septic safe!!!!!!

submitted by Cindy - 1 month ago
  • A: Hi Cindy - Thank you for reaching out to us with your query about the Premium Ultra Soft Toilet Paper - 30 Rolls - up&up. Yes, the toilet paper is Septic-Safe. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 1 month ago
    Target staff support

Q: Is this 2 ply toilet paper

submitted by Cindy - 1 month ago
  • A: Hello Cindy - Thank you for your Question! Yes, this is a 2-ply toilet paper roll. Hope this helps! - Eram

    submitted byEram - 1 month ago
    Target staff support

Q: is this toilet paper as soft as Charmin?

submitted by squeak - 6 months ago
  • A: Hello squeak- We appreciate your interest in this Premium Ultra Soft Toilet Paper. It is designed to offer a soft and gentle experience, made from materials from sustainably maintained forests and controlled sources but depends upon personal preferences. We know you will enjoy it. – Auria

    submitted byAuria - 6 months ago
    Target staff support

Q: Are these mega rolls?

submitted by Kenya - 8 months ago
  • A: Hello Kenya - Great Question! Thank you for your interest in this amazing Tiolet paper! Yes these are mega rolls. The dimensions are 15.5" length x 10.6" width x 12" height. Hope this information helps! – Luke

    submitted byLuke - 8 months ago
    Target staff support

Q: Are there PFAs is this toilet paper?

submitted by Lindsay - 9 months ago
  • A: Lindsay - Thank you for your interest in this item. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS . I hope this helps. - Kate

    submitted byKate - 9 months ago
    Target staff support

Q: What is the cost for 100 count sheets? Thank you.

submitted by Target customer - 1 year ago
  • A: It is $0.40/100 count. I copied this from the product description, so this should be right.

    submitted byIrisB - 9 months ago

Q: Why doesn't the package itself show how many sq. ft. TOTAL are in the package??? The 'Soft & Strong' version DOES state the total square feet on the package! WHAT IS BEING HIDDEN FROM US???

submitted by Careful - 2 years ago
  • A: Hello - Thanks for reaching out to us about our Premium Ultra Soft Toilet Paper - 18 Mega Rolls. Here are the details you have asked about. The 18 Rolls Bathroom Tissue has 264 2-Ply Sheets Per Roll, the total measurements are 517.4 SQ FT (48 m2) – 3.92 IN x 4 IN (9.9 cm x 10.1 cm). Thank you for pointing out the error, we will work with the internal team to put the correct information on the website. Thanks for being the best part of Target! - Tania

    submitted byT - 2 years ago
    Target staff support

Related Categories

Guests are saying

This toilet paper is highly praised for its softness and durability, making it a favorite among guests. Many appreciate its affordability compared to name brands, while also noting its strong performance without leaving lint behind. However, some guests have expressed concerns about recent changes in quality and packaging. Overall, it remains a popular choice for those seeking a reliable and comfortable toilet paper option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3491 reviews
    quality: 4.26 out of 5
    softness: 4.37 out of 5
    thickness: 4.33 out of 5
    value: 4.26 out of 5
    80% would recommend
    462 recommendations

    Soft & thick

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jules - 3 days ago, Verified purchaser
    Love that it’s soft and thick so it does not tear easily.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Bad Quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Britney - 4 days ago, Verified purchaser
    I usually buy ultra strong from this brand, but my Target was out so I bought this. Quality is bad and it pills easily.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Quality is not it!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Denisse - 5 days ago, Verified purchaser
    Horrible. Paper crumbles everywhere.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    What happened?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Up and up Ultra soft TP - 5 days ago, Verified purchaser
    It sheds like crazy. Obviously changed manufacturers. I am going to have to switch after 20 plus years!
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Quality has changed

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Autumn - 6 days ago, Verified purchaser
    I bought this earlier this year and couldn't wait for all them to be gone. It was only a few years ago that I loved this product and now I dreaded using it. Thankfully we put it in the bathroom that doesn't get used as much but still, it was really irritating waiting for it to be gone. I'm not surprised the quality has decreased considering everything that has been happening but wanted to warn other people don't buy it unless you have no other options or can only choose between this one and the rougher toilet paper like scott.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

    Soft, but leaves residue

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Aesthete Nesjah - 6 days ago, Verified purchaser
    I usually purchase bamboo toilet paper, but this one was my last resort. I noticed that this toilet paper left residue of cotton on me or any moist areas. That freaked me out.
    quality: 2 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    flakes and lint

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kelly - 7 days ago, Verified purchaser
    tons of lint and pieces everywhere! if i gently wipe my nose with it i’ll have a white fuzz mustache.. can’t imagine it’s doing any better elsewhere. It’s so bad I’m just throwing out the rest.
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Soft AND great value

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Emilyk - 8 days ago, Verified purchaser
    I think this is great and comparable to Charmin. It’s not rough the way most generic TP is. Whenever target does their gift card promo on household I stock up.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Peels/Sheds

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Gab23 - 9 days ago, Verified purchaser
    Terrible Quality, the paper peels and gets stuck all over privates and clothing. Its messy, please bring back previous quality!
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

    Seems less strong/thick than before

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Targetfan - 10 days ago, Verified purchaser
    I've been buying this brand forever and it seems like it changed recently. I had to double check to make sure I ordered the right one. It's toilet paper...not the super thin kind...and does the job. I just liked it better before.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Charmin has longer longevity than this toilet paper

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Anon - 13 days ago, Verified purchaser
    Just get charmin toilet paper Idk what happened to this, it used to be thick and last long, i feel like they reformulated this into a poorly constructed double ply that actually makes it seem like half the roll is actually gone. Dont get this
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Horribke changes

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    melwag15 - 13 days ago, Verified purchaser
    I’ve been buying this toilet paper for YEARS and so disappointed in the quality change. So much extra “fluff” within the rolls that then falls onto the floor and makes a mess! Not as soft nor great quality anymore and will not be buying again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    Wont buy again

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Svorellana - 14 days ago, Verified purchaser
    Soft (10/10) strong (7/10) a complete mess that leave’s residue on anything it touches!
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?

    Extra toilet paper residue

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jake - 17 days ago, Verified purchaser
    Not every roll in the pack was like this, but the rolls that did, a lot had to go to waste as it looked like this. Kinda disappointed. Plus the rolls that did have all this extra residue, it left similar residue on body which led to physical discomfort after wiping.
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?

    Great quality, best value

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Flower Pot Gardener - 18 days ago, Verified purchaser
    Great quality and better value than the name brands.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    No good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kathy - 24 days ago, Verified purchaser
    So rough and uncomfortable. Will not buy again.
    quality: 1 out of 5
    softness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Excellent

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Judyb - 25 days ago, Verified purchaser
    Equal to, and a little than, Charmin and at a better price.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Not soft anymore!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    MomBun - 26 days ago, Verified purchaser
    I’ve been buying these for the past year and they used to be “premium ultra soft” like they’re supposed to be but the last couple packs I’ve purchased have been no good!! Super thin, hard to unravel, and not soft at all! They feel like the “soft and strong” labeled TP and I don’t like those at all. Such a bummer. Now that the price has gone up and quality has gone down, I might have to go back to name brand.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Ultra Soft TP

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    CF - 27 days ago, Verified purchaser
    This has been my favorite TP for quite a while, but the last pack I purchased seems different. It flakes even when taking some off the roll leaving pieces on the floor as well as on my body.
    quality: 2 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    4 guests found this review helpful. Did you?

    TP

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JB - 1 month ago, Verified purchaser
    Worst toilet paper ever. The texture is awful and it does not come off the roll like it’s supposed to. I thought I had bought this particular brand before, but if I did, they’ve changed it and I will not buy again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

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