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Wet n Wild Prime Focus Primer Serum - Minimize Pores - 1 fl oz: Retinol, Vegan, Liquid, Combination Skin - 2 of 4Wet n Wild Prime Focus Primer Serum - Minimize Pores - 1 fl oz: Retinol, Vegan, Liquid, Combination Skin - 3 of 4Wet n Wild Prime Focus Primer Serum - Minimize Pores - 1 fl oz: Retinol, Vegan, Liquid, Combination Skin - 4 of 4
Wet n Wild Prime Focus Primer Serum - Minimize Pores - 1 fl oz: Retinol, Vegan, Liquid, Combination Skin - 1 of 4

Wet n Wild Prime Focus Primer Serum - Minimize Pores - 1 fl oz: Retinol, Vegan, Liquid, Combination Skin

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At a glance

About this item

Highlights

  • Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
  • Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
  • Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
  • For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
  • Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Scent: Lavender
Health Facts: Vegan, Contains Retinol
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Priming
Recommended Skin Type: Acne-Prone, Combination, Very Dry
Net weight: 1 fl oz (US)
TCIN: 83706590
UPC: 077802146199
Item Number (DPCI): 052-03-6104
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/eau, glycerin, alcohol denat, isopentyldiol, rosa damascena flower water, peg-40 hydrogenated castor oil, phenoxyethanol, polyacrylate crosspolymer-6, caprylyl glycol, ethylhexylglycerin, hexylene glycol, butylene glycol, camellia sinensis leaf extract, hydroxypropyl cyclodextrin, ribes nigrum (black currant) seed oil, octyldodecanol, lavandula hybrida oil, leuconostoc ferment filtrate, carthamus tinctorius (safflower) seed oil, octyldodecyl oleate, propylene glycol, dimethicone, flavor/aroma, sodium acrylates crosspolymer-2, octyldodecyl stearoyl stearate, caprylic/capric triglyceride, cichorium intybus (chicory) root extract, bakuchiol, lavandula angustifolia (lavender) flower extract, alcohol, iodopropynyl butylcarbamate, hydrolyzed opuntia ficus-indica flower extract, t-butyl alcohol, polysilicone-11, paeonia suffruticosa root extract, sorbitol, hylocereus undatus fruit extract, rosmarinus officinalis (rosemary) leaf extract, solidago virgaurea (goldenrod) extract, oligopeptide-68, decyl glucoside, glycine soja (soybean) oil, hydrogenated lecithin, tocopheryl acetate, ascorbic acid, sodium oleate, disodium edta, titanium dioxide (ci 77891), red 40 (ci 16035), mica, red 33 (ci 17200), blue 1 (ci 42090) [2106-4]

Allergens & Warnings:

NOT TESTED ON ANIMALS

Shipping details

Estimated ship dimensions: 1.1 inches length x 1.17 inches width x 4.69 inches height
Estimated ship weight: 0.21 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Are there any natural ingredients included in the formula?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it contains Bakuchiol, Dragonfruit Extract, and Lavender Extract, among other nourishing natural ingredients.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this product suitable for sensitive skin types?

submitted by AI Shopping Assistant - 1 month ago
  • A: The serum is formulated for all skin types, including acne-prone, combination, and very dry skin.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What are the main benefits of using this primer serum?

submitted by AI Shopping Assistant - 1 month ago
  • A: This primer serum refines pores, brightens the skin, and adds gentle hydration for a healthier appearance.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the scent of this primer serum?

submitted by AI Shopping Assistant - 1 month ago
  • A: The primer serum is infused with a pleasant lavender scent, enhancing the application experience.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this product environmentally friendly?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it is cruelty-free and vegan, ensuring no animal testing is involved in its production.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Additional product information and recommendations

4.6 out of 5 stars with 274 reviews
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
0% would recommend
2 recommendations
5 out of 5 stars
20 March, 2026
originally posted on influenster.com
Image

A lightweight serum that minimizes pores, hydrates

This primer serum from wet n wild is a marvel for the price! What I love most is the instant sensation of freshness and hydration it leaves on the skin. It has a very soft, pleasant scent that isn't bothersome at all. The results are immediately visible, as it helps blur the appearance of pores and leaves the skin ready for makeup. It contains no pigment (it’s transparent), so it doesn't alter the shade of my foundation, and I haven't experienced any negative reactions or breakouts. It’s an essential step in my routine for a smooth finish!
AdaletR
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026Verified purchase

Horrible reaction

Horrible skin reaction to this My skin broke out with red bumps and was horrible Stopped using immediately
Taylor
Did you find this review helpful?
5 out of 5 stars
16 December, 2025
originally posted on influenster.com
Image

Recommend

Really impressed with the Wet n Wild Prime Focus Primer Serum. The texture is lightweight and absorbs quickly into the skin without feeling greasy. It helps smooth out pores and creates a nice, even base for makeup. My makeup stayed fresh longer and applied more smoothly after using this. I also like that it feels hydrating and comfortable on the skin. Great option for everyday makeup prep and definitely worth trying!
NeelamN
Did you find this review helpful?
5 out of 5 stars
15 December, 2025
originally posted on https://www.wetnwildbeauty.com/
Image

Recommend

Really impressed with the Wet n Wild Prime Focus Primer Serum. The texture is lightweight and absorbs quickly into the skin without feeling greasy. It helps smooth out pores and creates a nice even base for makeup. My makeup stayed fresh longer and applied more smoothly after using this. I also like that it feels hydrating and comfortable on the skin. Great option for everyday makeup prep and definitely worth trying!
neelamn2_1135
Did you find this review helpful?
5 out of 5 stars
14 May, 2025
originally posted on influenster.com
Image

Nice serum primer

This is so fun to use! It has glittery fluid consistency, that is soaked up in seconds, leaves skin nourished, soft and ready for makeup! Ingredients, which are bakuchiol and other natural additives are gentle to my sensitive skin. My recommendation
tikos_3179
Did you find this review helpful?
5 out of 5 stars
13 May, 2025
originally posted on https://www.wetnwildbeauty.com/
Image

Nice serum primer

This is so fun to use! It has glittery fluid consistency that is soaked up in seconds leaves skin nourished soft and ready for makeup! Ingredients which are bakuchiol and other natural additives are gentle to my sensitive skin. My recommendation
tikos_3179
Did you find this review helpful?
5 out of 5 stars
21 March, 2025
originally posted on influenster.com
Image

Hydrated with a glow

Hydrated with a glow I tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet, fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application. I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night, it left my skin feeling delightfully hydrated and smooth! All in all, this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
luz15_415
Did you find this review helpful?
5 out of 5 stars
21 March, 2025
originally posted on https://www.wetnwildbeauty.com/
Image

Hydrated with a glow

Hydrated with a glowI tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application.I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night it left my skin feeling delightfully hydrated and smooth! All in all this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
luz15_415
Did you find this review helpful?
3 out of 5 stars
27 February, 2025
originally posted on influenster.com
Image

Good

The scent is 3/5 , personally I don't like the smelly texture 4/5 , it's a good sticky effectiveness 4/5 , a good base ingredients 3,5/5 , the ingredients can be better
moonlightsamy_2879
Did you find this review helpful?
3 out of 5 stars
26 February, 2025
originally posted on https://www.wetnwildbeauty.com/
Image

Good

The scent is 3/5 personally I don't like the smellytexture 4/5 it's a good sticky effectiveness 4/5 a good baseingredients 35/5 the ingredients can be better
moonlightsamy_2879
Did you find this review helpful?
1 out of 5 stars
13 February, 2025
originally posted on WetnWild
Image

Bad skin reaction!

I bought this product a few weeks ago and I thought that I was fine. I’ve used it three times to make sure it isn’t anything else I’m using. Each time I’ve used it, it has made my face incredibly bumpy, red, and itchy. After my last use, it has now made my skin start feeling on my face like a chemical peel. It’s pretty terrifying and disappointing because I was excited to use and keep using the product..
Trin
1 guest found this review helpful. Did you?
4 out of 5 stars
1 February, 2025
originally posted on influenster.com
Image

Hydrated with a glow

I tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet, fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application. I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night, it left my skin feeling delightfully hydrated and smooth! All in all, this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
rachrach25_777
1 guest found this review helpful. Did you?
4 out of 5 stars
1 February, 2025
originally posted on https://www.wetnwildbeauty.com/
Image

Hydrated with a glow

I tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application. I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night it left my skin feeling delightfully hydrated and smooth! All in all this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
rachrach25_777
Did you find this review helpful?
4 out of 5 stars
2 October, 2024
originally posted on influenster.com
Image

Wet N Wild Prime Focus Pores

It is one of my favorites, it is a fresh primer with a pleasant fragrance and absorbs quickly into the skin. When touched to your skin, it feels cold and is easy to handle. It refines your pores and leaves your skin fresh, when it dries it feels a little sticky, but this makes your makeup look much better and last all day. I love this brand because it is very economical and of good quality and above all it is free of animal abuse, it has natural ingredients. The only thing I don't like very much is that it is very liquid... I give it a 9/10
amandam1806
2 guests found this review helpful. Did you?
4 out of 5 stars
2 October, 2024
originally posted on https://www.wetnwildbeauty.com/
Image

Wet N Wild Prime Focus Pores

It is one of my favorites it is a fresh primer with a pleasant fragrance and absorbs quickly into the skin. When touched to your skin it feels cold and is easy to handle. It refines your pores and leaves your skin fresh when it dries it feels a little sticky but this makes your makeup look much better and last all day. I love this brand because it is very economical and of good quality and above all it is free of animal abuse it has natural ingredients. The only thing I don't like very much is that it is very liquid... I give it a 9/10
amandam1806
Did you find this review helpful?
5 out of 5 stars
31 May, 2024
originally posted on influenster.com
Image

Absolute must-have!

The Wet n Wild Refine Pores Primer Serum is incredible! It minimizes pores instantly, creates a smooth base, and keeps my makeup flawless all day.
lifewzuza
2 guests found this review helpful. Did you?
5 out of 5 stars
30 May, 2024
originally posted on https://www.wetnwildbeauty.com/
Image

Absolute must-have!

The Wet n Wild Refine Pores Primer Serum is incredible! It minimizes pores instantly creates a smooth base and keeps my makeup flawless all day.
lifewzuza
Did you find this review helpful?
5 out of 5 stars
23 March, 2024
originally posted on WetnWild
Image

Love it!

This gives me the glass skin effect at an affordable price! I love it!
megbethlin102
2 guests found this review helpful. Did you?
5 out of 5 stars
7 February, 2024
originally posted on influenster.com
Image

Magic in a bottle

Absolutely love this product. I am usually a serum person and this is magic in a bottle. It is brightening and keeps your makeup locked in and gives a good matte look
devanshid5
Did you find this review helpful?
5 out of 5 stars
2 February, 2024
originally posted on influenster.com
Image

Perfect

I won this product in a giveaway and it’s so good! I was skeptical at first as I have very sensitive skin and I have extremely dry skin on my cheeks that peel when I wear makeup BUT THIS primer worked SO WELL for me, my skin glows all day with this primer, most beautiful finish if you love clean girl aesthetic
22as
1 guest found this review helpful. Did you?

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