Sponsored
Wet n Wild Prime Focus Primer Serum - Minimize Pores - 1 fl oz
$7.39
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
- Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
- Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
- For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
- Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Scent: Lavender
Health Facts: Vegan, Contains Retinol
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Priming
Recommended Skin Type: Acne-Prone, Combination, Very Dry
Net weight: 1 fl oz (US)
TCIN: 83706590
UPC: 077802146199
Item Number (DPCI): 052-03-6104
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, glycerin, alcohol denat, isopentyldiol, rosa damascena flower water, peg-40 hydrogenated castor oil, phenoxyethanol, polyacrylate crosspolymer-6, caprylyl glycol, ethylhexylglycerin, hexylene glycol, butylene glycol, camellia sinensis leaf extract, hydroxypropyl cyclodextrin, ribes nigrum (black currant) seed oil, octyldodecanol, lavandula hybrida oil, leuconostoc ferment filtrate, carthamus tinctorius (safflower) seed oil, octyldodecyl oleate, propylene glycol, dimethicone, flavor/aroma, sodium acrylates crosspolymer-2, octyldodecyl stearoyl stearate, caprylic/capric triglyceride, cichorium intybus (chicory) root extract, bakuchiol, lavandula angustifolia (lavender) flower extract, alcohol, iodopropynyl butylcarbamate, hydrolyzed opuntia ficus-indica flower extract, t-butyl alcohol, polysilicone-11, paeonia suffruticosa root extract, sorbitol, hylocereus undatus fruit extract, rosmarinus officinalis (rosemary) leaf extract, solidago virgaurea (goldenrod) extract, oligopeptide-68, decyl glucoside, glycine soja (soybean) oil, hydrogenated lecithin, tocopheryl acetate, ascorbic acid, sodium oleate, disodium edta, titanium dioxide (ci 77891), red 40 (ci 16035), mica, red 33 (ci 17200), blue 1 (ci 42090) [2106-4]' '
Allergens & Warnings:
NOT TESTED ON ANIMALSShipping details
Estimated ship dimensions: 1.1 inches length x 1.17 inches width x 4.69 inches height
Estimated ship weight: 0.21 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$7.39
$10 Target GiftCard with $40 beauty & health purchase
4.3 out of 5 stars with 339 ratings
$6.69
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 1717 ratings
$3.99
$10 Target GiftCard with $40 beauty & health purchase
4 out of 5 stars with 172 ratings
Bestseller
$1.99
$10 Target GiftCard with $40 beauty & health purchase
4.3 out of 5 stars with 1370 ratings
$44.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 879 ratings
Guests also viewed
$7.39
$10 Target GiftCard with $40 beauty & health purchase
4.3 out of 5 stars with 339 ratings
$6.39
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 438 ratings
$7.99
$10 Target GiftCard with $40 beauty & health purchase
4.6 out of 5 stars with 557 ratings
Bestseller
$11.00
$10 Target GiftCard with $40 beauty & health purchase
4.7 out of 5 stars with 16795 ratings
$6.79
$10 Target GiftCard with $40 beauty & health purchase
4.2 out of 5 stars with 307 ratings
$5.49
$10 Target GiftCard with $40 beauty & health purchase
4 out of 5 stars with 212 ratings
Discover more options
$7.39
$10 Target GiftCard with $40 beauty & health purchase
4.3 out of 5 stars with 339 ratings
$20.99
$10 Target GiftCard with $40 beauty & health purchase
4.4 out of 5 stars with 552 ratings
$25.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 860 ratings
Highly rated
$19.99
$10 Target GiftCard with $40 beauty & health purchase
4.3 out of 5 stars with 1878 ratings
$19.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 1105 ratings
$14.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 126 ratings
Related Categories
4.5 out of 5 stars with 203 reviews
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
5 out of 5 stars
16 December, 2025
originally posted on influenster.com
Recommend
Really impressed with the Wet n Wild Prime Focus Primer Serum. The texture is lightweight and absorbs quickly into the skin without feeling greasy. It helps smooth out pores and creates a nice, even base for makeup. My makeup stayed fresh longer and applied more smoothly after using this. I also like that it feels hydrating and comfortable on the skin. Great option for everyday makeup prep and definitely worth trying!
5 out of 5 stars
14 May, 2025
originally posted on influenster.com
Nice serum primer
This is so fun to use! It has glittery fluid consistency, that is soaked up in seconds, leaves skin nourished, soft and ready for makeup! Ingredients, which are bakuchiol and other natural additives are gentle to my sensitive skin. My recommendation
5 out of 5 stars
21 March, 2025
originally posted on influenster.com
Hydrated with a glow
Hydrated with a glow I tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet, fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application. I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night, it left my skin feeling delightfully hydrated and smooth! All in all, this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
3 out of 5 stars
27 February, 2025
originally posted on influenster.com
Good
The scent is 3/5 , personally I don't like the smelly texture 4/5 , it's a good sticky effectiveness 4/5 , a good base ingredients 3,5/5 , the ingredients can be better
1 out of 5 stars
13 February, 2025
originally posted on WetnWild
Bad skin reaction!
I bought this product a few weeks ago and I thought that I was fine. I’ve used it three times to make sure it isn’t anything else I’m using. Each time I’ve used it, it has made my face incredibly bumpy, red, and itchy. After my last use, it has now made my skin start feeling on my face like a chemical peel. It’s pretty terrifying and disappointing because I was excited to use and keep using the product..
4 out of 5 stars
1 February, 2025
originally posted on influenster.com
Hydrated with a glow
I tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet, fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application. I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night, it left my skin feeling delightfully hydrated and smooth! All in all, this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
4 out of 5 stars
2 October, 2024
originally posted on influenster.com
Wet N Wild Prime Focus Pores
It is one of my favorites, it is a fresh primer with a pleasant fragrance and absorbs quickly into the skin. When touched to your skin, it feels cold and is easy to handle. It refines your pores and leaves your skin fresh, when it dries it feels a little sticky, but this makes your makeup look much better and last all day. I love this brand because it is very economical and of good quality and above all it is free of animal abuse, it has natural ingredients. The only thing I don't like very much is that it is very liquid... I give it a 9/10
5 out of 5 stars
31 May, 2024
originally posted on influenster.com
Absolute must-have!
The Wet n Wild Refine Pores Primer Serum is incredible! It minimizes pores instantly, creates a smooth base, and keeps my makeup flawless all day.
5 out of 5 stars
23 March, 2024
originally posted on WetnWild
Love it!
This gives me the glass skin effect at an affordable price! I love it!
5 out of 5 stars
7 February, 2024
originally posted on influenster.com
Magic in a bottle
Absolutely love this product. I am usually a serum person and this is magic in a bottle. It is brightening and keeps your makeup locked in and gives a good matte look
5 out of 5 stars
2 February, 2024
originally posted on influenster.com
Perfect
I won this product in a giveaway and it’s so good! I was skeptical at first as I have very sensitive skin and I have extremely dry skin on my cheeks that peel when I wear makeup BUT THIS primer worked SO WELL for me, my skin glows all day with this primer, most beautiful finish if you love clean girl aesthetic
1 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2024Verified purchase
- Skin type: Combination
- Skin tone: Light
- Skin concern: Aging, Acne, Dark circles
- Hair color: Brunette
- Eye color: Hazel
Watery.
Very watery. Did nothing for my skin. Left a weird residue on my skin. Returning item.
5 out of 5 stars
24 October, 2023
originally posted on WetnWild
Great
[This review was collected as part of a promotion.] love this primer, it hides my pores, keeps shine away and leave my makeup looking flawless! doesnt have a smell but makes my makeup last literally all day long. such a great primer! love love love!!!!
5 out of 5 stars
24 October, 2022
originally posted on WetnWild
love the primer serum
I recently bought this bc I saw young ladies on Tik tok using this for their makeup & I really wanted to try it, even tho radiant products are a no for me since I am really oily this primer helps brighten my skin and give it a nice glow before I put on my makeup it doesn’t feel heavy on the skin & it blends in well. Very good price & doesn’t smell strong either
5 out of 5 stars
25 May, 2022
originally posted on WetnWild
Smells Amazing
[This review was collected as part of a promotion.] I really love the smell of this primer! It reminds me of summer. It is easy to apply with the dropper, and makes my skin smooth. I would recommend this product to anyone looking for a fun primer to use everyday.
5 out of 5 stars
5 May, 2022
originally posted on WetnWild
Great Primer
[This review was collected as part of a promotion.] I like this water based primer! I love how it is only water based since I have sensitive skin. It is blended with Pineapple, Calendula, and other extracts. I can tell such a big difference when I use this brand from Wet n Wild! This primer leaves my skin feeling smoother and it looks brighter as well. I will be purchasing this in the future! My face feels a lot healthier as well. This is a must buy especially when you use makeup everyday. I highly recommend this primer!!
5 out of 5 stars
26 April, 2022
originally posted on WetnWild
Nice primer
[This review was collected as part of a promotion.] I do not wear a lot of makeup on a daily basis. When I do my makeup for a special event I enjoy trying new products. I have uneven textured skin and its pretty dull. A brightening primer is great for me. This went on smoothly and I did notice a difference. I will use again.
5 out of 5 stars
24 April, 2022
originally posted on WetnWild
Love it
[This review was collected as part of a promotion.] I am picky when it comes go serums but this worked great and I even told my friends about it. Skin felt good and it did exactly what it should. Will be ordering more and recommend. Have tried other brands and didn't like as much!
1 out of 5 stars
23 April, 2022
originally posted on WetnWild
Disappointed by the fragrance
I never got a chance to try if this is because I couldn’t get past the smell. It is a strong fragrance smell. I was excited to get it but it was unusable.
3 out of 5 stars
29 March, 2022
originally posted on WetnWild
It's ok
[This review was collected as part of a promotion.] I like the bottle design and application it's neat and different. The product is ok but not great. About average. Im not a big fan of how it drys down on my skin. It kinda leaves a tacky feeling. Overall it's an ok product