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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Peanut Butter Protein Breakfast Cereal - 7oz

$7.19 ($1.03/ounce) reg $8.99
Sale save $1.80 (20% off)
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FlavorPeanut Butter

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At a glance

About this item

Highlights

  • Meet Magic Spoon: Magic Spoon looks and tastes like your favorite classic cereals, with high protein and 0g sugar. Includes one 7oz box of Peanut Butter.
  • High Protein: Packed with 14g of protein per serving, Magic Spoon is perfect for a filling breakfast or post-workout snack.
  • Low Carb and Keto Friendly: With 4g net carbs and 0g sugar per serving, our cereal is perfect for anyone on a keto-friendly diet or living a low carbohydrate lifestyle.
  • Gluten Free & Grain Free: We are a gluten-free, grain-free, soy-free, wheat-free, childlike cereal for grown-ups.
  • No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
  • Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
  • Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.

Description

● MEET MAGIC SPOON: Magic Spoon looks and tastes just like your favorite classic cereals, with none of the junk. Enjoy our delicious Peanut Butter cereal!
● HIGH PROTEIN: Packed with 14g of protein per serving, Magic Spoon is perfect for a filling breakfast, afternoon snack, or post-workout meal.
● LOW CARB & KETO-FRIENDLY: With only 4g net carbs and 0g sugar per serving, it’s perfect for anyone on the keto diet or living a low carb lifestyle.
● GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, or anything artificial.
● BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.

Serving Size: 1 cup

Serving Per Container: About 5

Amount 1 Cup (36g):

Calories: 170
% Daily Value*
Total Fat 9grm12%
Saturated Fat 1.5grm8%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 210mg9%
Total Carbohydrate 10grm4%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 14grm26%
Vitamin D 0mcg0%
Calcium 21mg2%
Iron 2mg10%
Potassium 40mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, peanut oil, inulin(a) (from chicory root and/or agave), peanut flour(a), peanut extract, natural flavor(a), salt. (a)adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk, peanuts. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 85367260
UPC: 850002887464
Item Number (DPCI): 231-13-0616
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.13 inches length x 7.625 inches width x 10.3 inches height
Estimated ship weight: 7 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 8 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 8 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 4 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 10 months ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 10 months ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

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Guests are saying

This cereal offers a unique blend of flavors that many guests find reminiscent of their childhood favorites, such as fruit loops and cookie crisp, while being a healthier option. Guests appreciate the high protein content and low sugar, making it suitable for various dietary needs. However, some have noted issues with texture and consistency, as well as concerns about pricing and portion sizes. Overall, it provides a satisfying and guilt-free breakfast experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10475 reviews
    quality: 3.53 out of 5
    taste: 3.17 out of 5
    value: 2.57 out of 5
    48% would recommend
    766 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 May, 2026Verified purchase

    Best Tasting, High Quality Protein Cereal!

    High protein, no sugar, and tastes like a healthy version of cocoa puffs! Good dry, as a crunchy sweet snack, good as a topping for low carb ice cream, or in milk. Add some stevia if you like it sweeter. It makes retro chocolate milk as a chocolate cereal too! Plus it stays crunchy in milk! A little pricey, but worth it for the quality, taste and nutritional value! 'Nuff said!
    Nicole
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    13 May, 2026
    originally posted on Magic Spoon
    Image

    Bring back the old Recipe

    This used to be my favorite Magic Spoon flavor. It still is, but it used to have a baked quality that reminded me of Cheerios but with a light peanut butter flavor. Now it has a crunchy "fried" mouth feel that is nothing like cheerios. The surface feels more "pocked" by tiny holes. The flavor is still good, I just miss the feeling of eating a more oat like cereal.
    Peter Z.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 May, 2026

    Disgusting

    What did I like? Nothing. What did I dislike? Everything. This is the most disgusting thing I’ve ever put in my mouth. They’re like boring Cheerios covered in a chalky dust that vaguely tastes like disgusting peanuts. And it’s stupid expensive.
    Carman
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 May, 2026Verified purchase

    Great Taste.

    Love this cereal. Just wish to eat healthy didn’t come with a price. As a diabetic, this cereal is great but at $9 a box is greed!
    Panda825
    quality: 4 out of 5
    taste: 5 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 May, 2026Verified purchase

    Disappointing

    Tasted awful
    Nicole
    quality: 4 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    3 May, 2026
    originally posted on Magic Spoon
    Image

    GOOD BUT NOT GREAT

    The creal was good but it really lacked peanut butter flavorit stayed crunchy in the milk and I love having a cerial that is healthy
    Debbie J.
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on Magic Spoon
    Image

    At its best

    I can’t have any peanut butter and bread, but having the cereal around, sure does make up for it and it’s good for me. Love it.
    Ferdinand R.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 April, 2026

    (no review title)

    when I opened the box all of the cereal was stuck together and tasted wet. Sad with my purchase.
    Sophie
    quality: 1 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 April, 2026

    ultra-processed reality

    It's not complete junk food but it's a highly engineered food product, not a whole-food staple like eggs, Greek yogurt with berries, or plain oats..It's VERY low fiber (many varieties have 0–2g fiber per serving) Also- it's already VERY overpriced but then hou will get a bag half filled..we are being ROBBED
    truthshopper
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 April, 2026Verified purchase

    (no review title)

    Despite the cost…I would buy this cereal 100x over! Our son has TD1 and this cereal keeps him in range! No spikes like all other cereals out there.
    Monique
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    20 April, 2026
    originally posted on Magic Spoon
    Image

    PB Blast

    Don’t go into it thinking Reese Puffs. Very reminiscent of Peanut Butter Captain Crunch. Reese Puffs is my number one cereal so anything remotely peanut butter has a place in my heart, and this cereal does a great job at being nutty with little protein taste.
    Ryan P.
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    17 April, 2026
    originally posted on Magic Spoon
    Image

    not as good as it used to be

    This used to be my favorite flavor, but the last handful of boxes I've gotten have been very hit or miss. the last box I got was not good at all. The taste reminded me of a donut shop we used to go to growing up where people were always smoking.
    Michael M.
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on Magic Spoon
    Image

    Healthy peanut butter crunch

    Love this cereal so much that I double up on this flavor in my subscription. Its a great substitute for the sugary Captain Crunch brand and just as good!! I understand why this brand as a whole advertise as recreating childhood flavors for the health conscious adult or something like that.
    Shawn C.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2026

    love

    perfect
    Not a pillow beware
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 April, 2026
    originally posted on Magic Spoon
    Image

    Peanut butter flavor is fair

    I mixed this with the chocolate cereal good crunch
    Terrie O.
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    12 April, 2026
    originally posted on Magic Spoon
    Image

    Disappointed

    My favorite all time cereal is peanut butter Cap’n Crunch. That is what I was anticipating when I ordered the Magic Spoon peanut butter variety. Unfortunately, it didn’t have much flavor and left an odd film on my teeth. By far, it is my least favorite Magic Spoon variety. It is such a shame since the total carbs are lower than the other cereal flavors. I thought I was on to something, but alas nope!
    Donna D.
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on Magic Spoon
    Image

    Cereal

    Use some of this and some cocoa cereal it tastes like a peanut butter cup
    Judith T.
    Did you find this review helpful?
    3 out of 5 stars
    6 April, 2026
    originally posted on Magic Spoon
    Image

    Fine

    Tastes like you'd expect this kind of cereal to, just less sweet (not a bad thing) and with the addition of the kind of denseness that protein powder always adds. Perfectly edible, but not something I'd buy again.
    Laura L.
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    5 April, 2026Verified purchase

    (no review title)

    The cocoa flavor is the best! I just wish there were more servings in a box since it is pricey.
    Courtney
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    26 March, 2026Verified purchase

    Needs rework

    They definitely need to rework the flavor on this one, it has potential but not very tasty right now
    ReviewMe
    quality: 3 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?

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