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Kellogg's Rice Krispies Cereal - 2 of 4Kellogg's Rice Krispies Cereal - 3 of 4Kellogg's Rice Krispies Cereal - 4 of 4
Kellogg's Rice Krispies Cereal - 1 of 4

Kellogg's Cocoa Krispies Breakfast Cereal - 19oz: Low Fat, No High Fructose Corn Syrup

11 Questions
$5.29 ($0.28/ounce)
FlavorChocolate
Size19oz
Count1

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Kellogg’s is partnering with Penguin Random House to provide two free books when you purchase one participating Kellogg's cereal and one participating partner product; Go to
  • feedingreading.com for details; Packaging may vary
  • A crisp way to start your day, Rice Krispies brings the classic crunch of puffed, oven-toasted rice cereal; Perfect for a family breakfast
  • A healthy, fat-free cereal; Good source of 8 vitamins and minerals in every serving; No artificial colors or flavors; Kosher Pareve
  • Create homemade marshmallow treats using butter, marshmallows and Rice Krispies cereal; Enjoy as dessert, a lunch box snack, or a quick dinner
  • Includes 1, 9oz box of ready-to-eat Kellogg's Rice Krispies cereal; Packaged for freshness and great taste

Description

Whether you're enjoying it by the bowlful or through the tempting taste of The Original Treats recipe, Kellogg's Rice Krispies cereal makes it easy to bring a little magic to your day. Made with crispy oven-toasted puffed rice cereal, Rice Krispies are a satisfying and healthy way to start your morning. Our healthy cereal is a good source of 8 vitamins and minerals and fat free. Decorate your bowl with fresh strawberries, blueberries or bananas; Enjoy sweet cereal milk after a delicious bowl of Rice Krispies cereal. Whip up a tasty batch of memories with your family by making marshmallow treats together. All you need are three simple ingredients, butter, marshmallows and Rice Krispies cereal. Whether you're enjoying a morning bowl of Rice Krispies cereal, a scrumptious marshmallow treat with your family, or digging in to a late night snack, the delicious possibilities of this crispy, puffed cereal are endless.

Serving Size: 1 cup

Serving Per Container: About 13

Amount 1 Cup (40g) of Cereal

Calories: 150
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 170mg7%
Total Carbohydrate 35grm13%
Dietary Fiber 1grm2%
Total Sugars 15grm0%
Added Sugars 15grm30%
Protein 2grm0%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 7.2mg40%
Potassium 60mg0%
Folic Acid 70mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount

Calories: 220
% Daily Value*
Total Fat 1grm1%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 250mg11%
Total Carbohydrate 44grm16%
Dietary Fiber 1grm2%
Total Sugars 24grm0%
Added Sugars 15grm30%
Protein 8grm0%
Vitamin D 4.2mcg20%
Calcium 220mg15%
Iron 7.2mg40%
Potassium 340mg6%
Folic Acid 70mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

rice, sugar, cocoa processed with alkali, contains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, malt flavor, artificial flavor. vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Features: No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 87494609
UPC: 038000281792
Item Number (DPCI): 231-00-1115
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.69 inches length x 7.83 inches width x 13.07 inches height
Estimated ship weight: 1.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: are rice krispies gluten free

submitted by Maggie Mae - 5 years ago

  • A: There is 11.2 mg of iron per serving. You can view the smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045

    submitted byConsumer Care - 8 months ago

  • A: Question: is there IRON in rice crispires?

    submitted byJanie - 10 months ago

  • A: Kellogg's Rice Krispies are made with malt, which comes from barley and may contain gluten; therefore, they are not labeled gluten free.

    submitted byGreatlakesemerald - 5 years ago

Q: Dose this taste sweet

submitted by Slay Baddie - 3 months ago

  • A: Kellogg's Rice Krispies is not a sweet cereal. It tastes toasted and savory rather than sugary.

    submitted bywkkellogg Team - 1 month ago
    Brand expert

Q: How many come in the pack

submitted by Badda - 4 months ago

  • A: Thanks for your question, this is a single 9 oz box.

    submitted bywkkellogg Team - 1 month ago
    Brand expert

Q: Is this a NON-GMO cereal?

submitted by GramsHere - 9 months ago

  • A: This product Contains a bioengineered food ingredient. You can view the smart label at https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045#aboutproduct

    submitted byConsumer Care - 8 months ago

Q: Are Rice Krispies made in the same facility that processes peanuts?

submitted by Nia - 10 months ago

  • A: Products may be manufactured in different facilities from time to time, because of this we do not share information regarding specific allergens in our facilites. If used, will be listed on the label.

    submitted byConsumer Care - 9 months ago

Q: Does this cereal have vitamin A I need no vitamin a or beta carotene

submitted by Stella - 1 year ago

  • A: No, this product does not contain Vitamin A or Beta Carotene. Please note that our recipies may change so we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 1 year ago

Q: Do you have a recipe for rice krispy treats (cookies)?

submitted by bruce - 1 year ago

  • A: We love to cook and we're here to help you get the most out of your recipe box! Check out our recipes at https://www.wkkellogg.com/recipes.

    submitted byConsumer Care - 1 year ago

Q: What chocolate are we using to make this cereal since it’s real

submitted by Chcoclate - 1 year ago

  • A: This product is made with cocoa.

    submitted byConsumer Care - 1 year ago

Q: these dont taste the same in a bad way. Did something change with ingredients or the way they're made?

submitted by summerdays - 2 years ago

  • A: Thank you for your question. There has been no changes to the ingredients of Kellogg's Rice Krispies.

    submitted byConsumer Care - 2 years ago

Q: does this habe gealtin beacuse im elurgic to gealtin

submitted by jey - 5 years ago

  • A: This cereal does not contain gelatin.

    submitted byConsumer Care - 5 years ago
See all questions (11)

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Guests are saying

The reviews reflect a mix of nostalgia and disappointment regarding the recent changes to the Rice Krispies and Cocoa Krispies recipes. Many guests cherish the classic crunch and versatility of these cereals for breakfast and treats, while others express frustration over the altered taste and texture. Despite some negative feedback, the cereals remain popular for making Rice Krispies treats and are appreciated for their lightness and mild sweetness, making them a staple in many households.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2929 reviews
    quality: 3.65 out of 5
    taste: 3.7 out of 5
    value: 3.48 out of 5
    58% would recommend
    75 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 September, 2026

    Disgusting Expired

    It was 8 months expired
    Annoyed
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    11 September, 2026
    originally posted on wkkellogg.com
    Image

    Nasty now

    Nasty taste now, they have removed all chocolate flavor and added nasty taste to it. It have a bad after taste and ruined my delicious milk. Both me and my family didn’t like it. Had to trow the bowls away uneaten, except for the first 10 bites, i made them eat until i couldn’t anymore myself.. disgusting 🤮 P.s in the picture you can see the paleness..
    Tacny
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 September, 2026Verified purchase

    I buy name brand because they are better and I usually shop generic.

    Snap, crackel pop! My kids favorite cereal.
    CJOShopper
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    1 September, 2026Verified purchase

    Sale price

    The sign in the store said these Kellogg Rice Krispies were 2 for $8.00 and I was charged 2 @$6.49 for a total of $12.98. Can I be reimbursed for this?
    Rita
    quality: 5 out of 5
    taste: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    16 August, 2026
    originally posted on wkkellogg.com
    Image

    Bring back the Original Recipe!!!!!!!

    Terminate the individual who made the decision to change the recipe and terminate the CEO for allowing the change. I want my original Cocoa Krispies back that I enjoyed for over 40 years! You took something from me that cannot be replaced. I do not like "pebbles" and yours tastes just like it now. A dark overly bitterness of what it used to be. Your decision to "cut costs" has no doubt lost you tons of customers. You know this, because you continue to offer "free products" for positive reviews to offset negative reviews. I know this because I see some negative reviews are being deleted. This is the only reason your rating is not lower. Bring back the original Cocoa Krispies!!!!!
    Johnny
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026Verified purchase

    (no review title)

    Really good to make Rice Krispies with
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Good Deal

    Like this cereal eat whenever hungry even after dinner, with some Lactose Free Milk. Cereal falls into bottom of box after pouring comes thru slit's onto floor but not everytime so I've taped box seems to help. Also use a clip to keep ceral a little fresher after opening. Blue lid shows how much we picked up from carpet.
    Sunshine
    quality: 5 out of 5
    taste: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    The best for treats!

    Great for making big batches of Rice Krispies treats!!!
    CHorn16
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 July, 2026Verified purchase

    (no review title)

    Something was wrong with this batch. The cereal did not taste like it normally does. It tasted like old stale water or mold
    1 reply from wkkellogg Team team - 1 month ago
    Thank you for your review. We are sorry to hear that your cereal tasted moldy. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Target Team Member
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 July, 2026Verified purchase

    (no review title)

    the box was half open and beat up
    1 reply from wkkellogg Team team - 1 month ago
    Thank you for your review. We are sorry to hear that your cereal was open and damaged. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    28 June, 2026Verified purchase

    (no review title)

    I love that snap, crackle, and pop! this has been my favorites for years!
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 June, 2026Verified purchase

    great cereal

    everything was great
    Oldman69
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 June, 2026Verified purchase

    Not gluten free and not labeled well

    I didn’t like that it’s not labeled that it contains wheat ingredients. It made me sick. It should be labeled as such.
    1 reply from wkkellogg Team team - 1 month ago
    Thank you for your review. We are sorry to hear that your cereal made you sick. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Zaza
    quality: 2 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    29 May, 2026
    originally posted on wkkellogg.com
    Image

    Horrible recipe change

    My kids used to love this cereal, now they refuse to buy it. They think it’s horrible now. Sad.
    Dimi
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    24 May, 2026

    Yummmy

    Perfect for making rice crispy treats
    Teresa
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026Verified purchase

    Yummy cereal

    Great for cereal and for rice krispy treats!
    ambusched94
    Did you find this review helpful?
    1 out of 5 stars
    18 May, 2026
    originally posted on wkkellogg.com
    Image

    Bad new taste, long time buyer.

    The new flavor is not the same. Please bring back the original flavor as the new flavor is so bad I can’t even eat it and I have to go to malto meal. This cereal has been my favorite for over 20 years.
    Prov1
    Did you find this review helpful?
    1 out of 5 stars
    26 April, 2026
    originally posted on wkkellogg.com
    Image

    HORRIBLE NEW RECIPE-ZERO STARS

    APRIL 2026-NEW RECIPE IS HORRIBLE. CHANGE IT BACK!
    Sweetpea
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026Verified purchase

    (no review title)

    my roommate loves any kind of Rice Krispies
    Pat
    Did you find this review helpful?
    4 out of 5 stars
    23 April, 2026
    originally posted on wkkellogg.com
    Image

    Chocolatey Breakfast Win

    [This review was collected as part of a promotion.] The real cocoa ingredients give this a rich aroma. I love how the rice grain maintains a crispy texture before creating delicious chocolate milk. It has the perfect crunch without too much crumble.
    CarineE
    Did you find this review helpful?

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