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Nourison New Concept Washables Vintage Bloom Indoor Non-Slip Flatweave Rug
$53.98 reg $88.00
Sale
save $34.02 (39% off)In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- MACHINE WASHABLE: A must-have for busy households, this washable rug cleans up easily. Toss it into your washing machine, air dry, and watch your rug come out like new
- STYLISH & FUNCTIONAL: The intricately printed Persian floral design is pretty and practical, with a balanced color palette that beautifully grounds your space
- LOW PROFILE: This flatweave rug is easy to maneuver and lays flat quickly – ideal for quick placement in your living room, kitchen, dining room, bedroom, or hallway
- PLEASE NOTE: A commercial washer is recommended when cleaning large rugs
- We recommend a rug pad to help keep your rug in place and extend its life
- Lightweight design is a great choice for your living room, bedroom, or home office
Description
A timeless blend of tradition and modernity defines this rug from the New Concept Washables Collection. Its classic Persian-inspired pattern brings a warm, rustic touch to any room. The flat-woven chenille and cotton fibers are soft yet durable, and machine-washable for stress-free upkeep.
Features: Runner (shape)
Dimensions (Overall): 96 inches (L), 26 inches (W)
Fabric Name: Loomed
Construction Technique: Machine Made
Style: Area Rugs
Indoor/Outdoor: Indoor
Features: Pet Friendly
Backing Material: 100% Vinyl
Rug Material: 46% Polyester, 43% Cotton, 7% Acrylic
Pile type: Flat Pile
Protective Qualities: Not Applicable
Rug pile height: Low Pile (Less Than 0.5")
Industry or Government Certifications: OEKO-TEX STANDARD 100
Care & Cleaning: Machine Wash
TCIN: 87837553
UPC: 099446128065
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 25.98 inches length x 4.72 inches width x 4.72 inches height
Estimated ship weight: 5.07 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nourison
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This rug has garnered positive feedback for its vibrant colors, easy maintenance, and suitability for various spaces. Guests appreciate its thin design, making it ideal for homes with radiant floor heating. Many have found it durable and easy to clean, even in high-traffic areas. While some noted minor issues with stitching and size after washing, the overall sentiment leans towards satisfaction, especially for its value and aesthetic appeal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 57 reviews
design: 4.18 out of 5
easy to clean: 4.68 out of 5
quality: 4.14 out of 5
value: 4.32 out of 5
80% would recommend
21 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2025Verified purchase
Much brighter and cheap looking
The color was way off what’s advertised on the 6 x 9 - it was a much brighter and vibrant red, almost more of an orange, so it did not have that vintage/faded feel at all. The pattern is also clearly printed/dyed into the rug…sometimes you get lucky and printed rugs can look decent, but this looked as inexpensive as it was.
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2025Verified purchase
Fantastic rug
This looks really nice for a washable rug. Im hopeful it will last a long time as it looks well made. Wish it came in more colors!
2 out of 5 stars
Thumbs down graphic, would not recommend
27 February, 2025Verified purchase
Different sizes are different colors
I bought this rug in the 6x9 and 10x12 and the larger rug is more pink and lighter in color than the smaller rug. It's as if the image that is printed on was stretched to be a bigger size and it became dilluted.
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2025Verified purchase
Mid-Quality Entry Rug
I had hoped this would have a more wool/woven feel to it but it feels more fake fiber like nylon/polyester … harsher texture, but still works for entry rug.
5 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2024Verified purchase
Great rug
Richer color than the photo, which is a good thing. Great price. I bought the 6'x9'.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2024Verified purchase
Horrible product
Awful. Cut wrong, not actually 2 x 12. Pattern is cut at an angle.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2024Verified purchase
Love love love it
I love this rug. It literally makes me happy every time I see it. I bought the large 9’ rug, but it’s thin enough to fit in my washer unlike many washable rugs of this size! Do yourself a favor and buy a good rug pad.
5 out of 5 stars
9 August, 2024
originally posted on nourison.com
Looks great
Just opened rug and placed and appears as advertised looks nice and will see how it holds up to daily wear and tear.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2024Verified purchase
Great Rug
I love this rug! It is thin, which I wanted since I have radiant floor heat, it also laid flat immediately. The backing is soft so it doesn't hold a crease. I wasn't a fan of the lighter edge threads so I went to the craft store and got a colored permanant marker and quickly went over it so it matches the rug now. Got it on sale so the price was excellent, hopefully it will hold up to a heavy traffic living room with a dog!
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2024
Great value and design
The color and design are beautiful and it has held up very well to our kids in a medium traffic area over the last year. It is easy to clean with water and dish soap. It is thin, which I expected and I may eventually put a rug pad under it, but very happy for the value!
5 out of 5 stars
31 January, 2024
originally posted on nourison.com
Great pattern
First day with the rug. Great color and pattern. Going to keep it. Definitely worth the price for a washable rug.
2 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2023
Falling apart
I liked this but it looks like a rugs backside. Like someone flipped it over. I even had someone ask me if it was upside down. I didn’t care I liked it. But….then the stitching around the ends started to come undone in 2 places and a random hole appeared in the middle. It’s not Like we are roller skating on it and it has only been washed twice. Not holding up very well. As a matter of fact I’m searching for a new one now b
5 out of 5 stars
18 November, 2023
originally posted on nourison.com
So nice to be able to wash a rug!
I have washed this rug, wondering how it would turn out once washed. It turned out awesome, no shrinkage or turned up corners. I'm confident in this brand and will purchase again in the future
5 out of 5 stars
30 October, 2023
originally posted on nourison.com
Great value
I love this rug. The colors are vibrant. I had previously purchased two runners for my kitchen and door entrance. They have withstood the traffic. Very pleased with this product.
4 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2023Verified purchase
Huge Thin Rug
I've had this rug for a few months and enjoy it. It's thin, but for the price not bad for a huge rug. It left a very sticky residue on the hardwood floor when we moved, but it appeared to have left it all behind and no residue on the new floor. I've had to wash it once after the dog had an accident and had to take the 8x10 size to the laundromat to fit it in one of their giant tubs. We have two similar 5x7 rugs that fit in the washer.
5 out of 5 stars
12 October, 2023
originally posted on nourison.com
6 x 9 SR102 Rug
Rug was promptly delivered and well packaged. No creases when rolled out and could put it on the floor immediately.
5 out of 5 stars
Thumbs up graphic, would recommend
11 October, 2023
Love it
Super cute and fits my space really well. Pet hair doesn’t stick to it so it is super easy to clean.
2 out of 5 stars
27 August, 2023
Rug shrunk after wash.
This rug shrunk quite a bit after it was wash for the first time. I followed the instructions and washed on cold then left it to dry but it is significantly smaller than before. It also is very slippery and needed a pad under it to help it stay in place
5 out of 5 stars
Thumbs up graphic, would recommend
15 May, 2023Verified purchase
A great rug for dog owners
I’m a designer and pretty picky about the rugs in my house. I have a lovely 80 year old Persian rug that is just too nice to have in the living room with my pup who loves dirt. Washable rugs are kinda terrible looking and hard to shop online and a lot of them are insanely priced. I ordered a couple of rugs online and this was the winner. It’s not my Persian rug, but it adds a lovely warm layer. The pile is super low but soft to touch. Plus, you can’t beat the price. I’ve had to for a couple of days, and so far it’s holding up to indoor digging sessions 😂
4 out of 5 stars
Thumbs up graphic, would recommend
26 April, 2023
Thin but pretty
The colors in this rug are beautiful! It’s definitely on the thinner side, but it was perfect for our guest bathroom. Also, easy to vacuum.