Sensitive Skin Body Lotion - 20 fl oz - Fragrance Free - up&up™
$4.49 ($0.22/fluid ounce)See 1 deal for this item
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$5 Target GiftCard with $30 beauty products purchase
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- $4.49($0.22/fluid ounce)$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 286 ratings
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- Highly rated$8.49 - $9.99$5 Target GiftCard with $30 beauty products purchaseAveeno Daily Moisturizing Lotion For Dry Skin with Soothing Oats and Rich Emollients, Fragrance Free4.7 out of 5 stars with 12816 ratings
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Guests are saying
The new lotion has received mixed feedback from guests, with many expressing disappointment over its greasy texture and strong scent. However, some guests appreciate its moisturizing properties and affordability, especially for sensitive skin. The product is noted for its fragrance-free formula, making it suitable for those who are sensitive to scents. Overall, it offers a decent option for hydration but may not meet the expectations set by its predecessor.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 299 reviews
53% would recommend
106 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
4 May, 2026Verified purchase
The anti-moisturizer
I was looking for a light, non-greasy, non-oily, unscented moisturizer to use in warmer weather. According to the label and ingredients list, this one seemed to fit the bill. But it doesn’t seem to moisturize my skin at all. I mean like, at. All. In fact, it feels like it’s actually decreasing what moisture is already there - which, I realize, isn’t a thing. But for me, is very much a one-time-only mistake of a purchase.
5 out of 5 stars
Thumbs up graphic, would recommend
3 May, 2026Verified purchase
(no review title)
got pkg in under 5 min 👍😃🙏
3 out of 5 stars
Thumbs down graphic, would not recommend
6 April, 2026
(no review title)
I used to buy the Up and Up unscented lotion (in the large white and blue bottle) and it was great. It was similar to the Kiss My Face lotion. I bought this new one a few weeks ago and it's awful! It's greasy, thin, and doesn't moisturize. I read that in 2024, Target reformulated 40% of their products, and is is one of them. Lower quality product. will not buy again
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2026
gave me migraine
This product says fragrance but it has a very strong and sweet smell. it gave me a migraine. definitely would not recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2026Verified purchase
(no review title)
Really nice actually, absorbs well and I like it has no scent to compete with my perfumes
5 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2026
I swear this has some anti aging and anti pimple effect on me
i been using maby creams and everything and suffered by pimples for most of my life, nothing was working until I gave this a try, just wash my face with your 3% salicylic acid shampoo(I'm poor) and just apply this urea lotion and did this only for straight 10 months so far and I swear I never once got any pimples and my face(also do this before applying makeup) my face looked nice and soft and young, at the first month or 2 is a hit and miss but I swear if you keep doing this it will work, pls up&up don't ever get rid of this, this is like the holy grail for me
5 out of 5 stars
Thumbs up graphic, would recommend
14 March, 2026Verified purchase
(no review title)
We used to buy Sensitive Skin Body Lotion - 20 fl oz - Fragrance Free - up&up™ and then they stopped carrying it. This seems to be the same stuff! Prefer this over other name brands
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2026
(no review title)
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase
Nice value for lotion
Smooth soft
1 out of 5 stars
7 February, 2026Verified purchase
(no review title)
Do not like the smell - plasticy. Wish this up & up product had lighter scents. Do not like the other options (vanilla jasmine or shea) yuck
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
(no review title)
Extremely light weight but VERY hydrating. I’ve tried mostly ever body lotion and this is the best one!
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
Love this lotion
This lotion is a lot less expensive than most. It's very moisturizing, fragrance free and it's a pretty good size. Highly recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2026Verified purchase
A staple!
Great for sensitive skin. Great product for a good price, pairs well with the unscented body wash that target has.
1 out of 5 stars
11 January, 2026Verified purchase
(no review title)
It says unscented but it has the light smell of burnt plastic. I think this would be a favorite of Oscar the grouch’s wife.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
It’s good
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
Up & Up Sensitive Skin Body Lotion
This lotion is great if you have sensitive skin. It's not greasy and really moisturizes dry skin.
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026
Oh yeah!
People will complain about anything - this lotion is great!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025
(no review title)
This new lotion is a large downgrade from the old version, it feels greasy on my skin, it smells bad, and the pump is a nuisance to get open.
4 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
affordable regular lotion
Good product for the price. I appreciate that the lotion is fragrance free and how affordable it is. I will continue to purchase.
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
Best value body lotion I've found
Love it! Will be repurchasing. Best product for its value. Pretty sure it’s gone up in price a few dollars since even a couple years ago :( but still the best-priced one out there. Works well for my partner’s psoriasis!